Sucharita Kodali

VP, Principal Analyst

Forrester Bio

Author Insights

Blog

Forrester’s Digital Go-To-Market Review: Apparel And Shoe Brands

Sucharita Kodali June 25, 2021
Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently. Read on to see how these brands fared across direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.
Read More
Blog

Prime Day 2021: How Much Competition Was There?

Sucharita Kodali June 24, 2021
To get a closer look at what other retailers did during Prime Day, we reviewed 48 retailers’ home pages, spanning numerous categories. Here's what we found.
Read More
Blog

Forrester’s US Retail Recovery Heat Map, June 2021 — Expected Income Loss Still High In Some Metros

Sucharita Kodali June 23, 2021
Retail recovery is proceeding at different rates in various parts of the US. See how our US retail recovery heat map reflects factors such as economic sentiment, change in COVID-19 cases, vaccine rates, and retail foot traffic.
Read More
Blog

The Results Of The 2021 Global State Of Brand Manufacturers Survey

Sucharita Kodali June 22, 2021
In Q1 2021, we surveyed 140 brand manufacturer decision makers who are familiar with their company’s approach to digital sales. Brand manufacturers can use the results of Forrester’s Digital State of Brand Manufacturers Study to benchmark their performance and internally make the case for investments in digital sales strategies.
Read More
Blog

Use The Forrester Tech Tide™ To Evaluate Your Retail AI Investment Strategy

Sucharita Kodali June 1, 2021
Artificial intelligence and analytics are increasingly critical to retailers’ ability to win, serve, and retain their customers. But the landscape of technologies is vast and advancing rapidly, so it can be hard to understand which technologies are overhyped and which have real business value. Retail execs read about initiatives such as Amazon Go and Walmart […]
Read More
Blog

Forrester’s US Retail Recovery Heat Map, May 2021 — Strides Toward Normalcy

Sucharita Kodali May 18, 2021
In the US, the Centers for Disease Control and Prevention (CDC) reported that, between January 8 (the highest peak in the US) and May 12, the seven-day moving average of new cases decreased 85.8%. Vaccination rates are steadily increasing, and the CDC has relaxed mask guidance for vaccinated individuals. The US is finally entering a […]
Read More
Blog

It’s Time For E-Commerce And Security Pros To Collaborate To Combat Bot Fraud

Sandy Carielli May 6, 2021
Bots are bigger than the security team. Conversations with security professionals concerned about bots often start with credential stuffing attacks, but the bot landscape is much broader and can directly impact your top line. Even the defenses have business impacts: A bot management solution that slows down traffic on the biggest shopping day of the […]
Read More
Blog

Forrester’s US Retail Recovery Heat Map, April 2021 — One Year Later

Sucharita Kodali April 27, 2021
It has been one year since we began estimating how the retail economies of 30 major US metropolitan areas were recovering from COVID-19. By aggregating numerous metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. A lot has changed in […]
Read More
Blog

Forrester’s US Retail Recovery Heat Map, March 2021 — Vaccine Rollout

Sucharita Kodali March 26, 2021
Every month, we estimate how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating numerous metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. This month, we added a new variable to our retail […]
Read More
Blog

Brand Go-To-Market Series: The CPG Category Is Taking Big Steps Toward E-Commerce DTC Sales

Sucharita Kodali March 15, 2021
The pandemic has been a pivotal moment for the consumer packaged goods (CPG) category. Before the pandemic, most CPG brands lacked direct-to-consumer (DTC) buy-ability on their website. However, the pandemic spurred numerous CPG brands like Beyond Meat, Bimbo, Del Monte, and PepsiCo/Frito Lay to launch DTC websites. The latest update to our Digital Go-To-Market Review series […]
Read More
Blog

Promising Improvements — Forrester’s US Retail Recovery Heat Map, February 2021

Sucharita Kodali February 19, 2021
Since April 2020, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at US metropolitan-, […]
Read More
Blog

Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Sucharita Kodali February 3, 2021
Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.* In 2020, 64% of US online adults said that they made a consumer electronics purchase online on a computer, […]
Read More
Blog

Insights From Forrester’s US Retail Recovery Heat Map, January 2021

Sucharita Kodali January 19, 2021
Over the last 10 months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at […]
Read More
Blog

Retailers: Here’s How Consumers Are Shopping This Holiday Season

Sucharita Kodali December 17, 2020
The retail holiday season is in the home stretch. We expect US online holiday sales this year will top $173 billion — or fully 24% more than last year.
Read More
Blog

Digital Go-To-Market Review: Beauty Brands

Sucharita Kodali November 30, 2020
Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes. From this review, we rated seven […]
Read More
Blog

Amazon Launches Pharmacy Offering, Furthering Its Strategy To Make Healthcare Shoppable And Convenient For Consumers

Arielle Trzcinski November 19, 2020
The Amazon Effect Comes Full Swing To Prescription Services Amazon Pharmacy, the company’s much-anticipated online prescription fulfillment service (built from its acquisition of PillPack two years prior), launched this week. With this announcement (and its past healthcare investments), Amazon becomes a direct competitor with legacy retail pharmacies CVS Health, Walgreens Boots Alliance, and others. In […]
Read More
Blog

Online Grocery Investments: Going In Fits And Starts

Sucharita Kodali November 10, 2020
There were three interesting grocery developments in the last few days, all pandemic related and all reflective of the fact that digital transformation in grocery is still a work in progress and hardly a home run: Nestlé bought Freshly. This was probably the most predictable in that we’ve seen many big traditional companies buy startups […]
Read More
Blog

What Were Other Retailers Up To This Prime Day?

Sucharita Kodali October 22, 2020
Since 2015, Amazon has hosted its annual summer sale, Prime Day, an exclusive deal event for its Prime members. In 2019, shoppers purchased more than 175 million items during the event, and its sales surpassed the prior year’s Black Friday and Cyber Monday sales combined. For this year, due to COVID-19, Amazon’s highly anticipated event […]
Read More
Blog

Predictions 2021: Retailers, Brand Manufacturers, And Mall Operators

Sucharita Kodali October 20, 2020
In the wake of the pandemic's deluge of disruption, retailers, brand manufacturers, and ecosystem players such as mall operators are entirely rethinking their businesses, heralding much change ahead. Read what we predict for retail in 2021.
Read More
Blog

Holiday 2020 Kicks Off

Fiona Swerdlow October 14, 2020
It’s Amazon Prime Day and Big Billion Days week — a fitting time to kick off Holiday 2020 and Forrester’s annual holiday prep blog series. In the coming weeks, watch for Forrester analyst expert insights about everything from marketing, podcast advertising, and smart post-purchase notifications to US holiday forecast scenarios, “11/11” event analysis, thwarting “grinchy” […]
Read More
More posts