Sucharita Kodali

As retailers gear up for 2024, they must confront an array of challenges, from theft and culture wars to the adoption of new technologies such as AR, VR, and genAI. Despite the challenges, the retailers that rise to the occasion and make the right strategic decisions will position themselves for success.

We reviewed 27 apparel brands’ websites across the attributes that are essential to their long-term success; here’s what we found.

We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.

Read for strategic marketplace and DTC takeaways we gathered from Forrester’s Q1 2023 Global State Of Brand Manufacturers Survey.

Consumers shared their attitudes toward subscriptions — see the key highlights.

We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.

Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.

Many retailers and brands piggybacked on Amazon's big event this year. Learn what our analysis of this retailer activity revealed.

As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?

What are NFTs, really? What’s in it for brands? What are the key challenges? Here's a quick recap of our recent webinar on NFTs.

We recently discussed the future look of shopping centers and malls with one of the largest players in the commercial real estate world. Here are the major changes we expect to see.

In our most recent online grocery snapshot with IRI, we highlight key changes in online grocery market trends.

To get a closer look at what retailers did online during Black Friday and Cyber Monday, we reviewed 75 retailer and brand home pages, spanning several product categories. Here are the highlights.

Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.

To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we analyzed our reviews of 177 retail brands.

Retailers, the time is now to manage supply chain risks, raise bot defenses, and prioritize customers this holiday season.

The biggest retail trends of 2022 will involving tapping into the circular economy and using returns to retain customers. Learn more.

As part of Forrester’s Digital Go-To-Market Review series, we recently evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.