Sucharita Kodali

Vice President, Principal Analyst

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US eCommerce 2013-2017: Still On Fire (And A Jobs Engine To Boot!)

Sucharita Kodali March 13, 2013

We have just finalized our projections for US eCommerce for 2013 and not surprisingly, the numbers are strong — excluding auctions, we expect that figure to be $262B, 13% higher than the total in 2012. A few highlights of note: Three categories capture over one-third of that total. Yes, only three! Apparel and accessories alone are […]

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Introducing The Retail eCommerce Playbook

Sucharita Kodali February 8, 2013

In a recent blog post of mine, I mentioned that Forrester had launched the Retail eCommerce Playbook. This playbook provides a structured framework to guide eBusiness professionals through their most strategic initiatives in eCommerce – from creating a vision to benchmarking results against peers. It’s not a secret that consumers are constantly connected to the […]

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Stay Tuned For More Of The Retail eCommerce Playbook

Sucharita Kodali January 18, 2013

You may have noticed that over the last several months, Forrester analysts have been writing “playbooks,” which are holistic overviews of various aspects of our respective coverage areas. In the retail eCommerce world, we’ve released a few chapters: Landscape: The eCommerce Juggarnaut Dominates Retail, which reviews the growth and current size of web retail. Vision: […]

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US Mobile Retail Sales To Top $12 Billion In 2013

Sucharita Kodali January 16, 2013

The rapid growth and ubiquity of smartphones has led many to conclude that a significant portion of Internet activity, including shopping, will migrate to these mobile devices. To help eBusiness professionals in retail get a better sense of the real size and opportunity that exists, Forrester has released its “US Mobile Retail Forecast, 2012 To […]

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"State Of Retailing Online 2013" launches on Shop.org today

Sucharita Kodali January 14, 2013

Forrester recently completed the “State Of Retailing Online 2013: Key Metrics And Initiatives” report in conjunction with our friends at Shop.org. It is available on Shop.org (with a subscription) now. Some of the reports highlights include the following facts: Web sales continue to grow (duh!). Retailers we surveyed experienced 28% growth on average in 2012 over […]

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The Mobile Imperative During The Holidays

Sucharita Kodali November 30, 2012

It’s no longer a question of whether or not consumers will adopt mobile as an interaction and transaction channel this holiday shopping season. Over the last year, mobile has proven itself to be a viable channel that will play an increasingly prevalent role this year and in future years. Case in point: mobile retail set […]

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Why eBusiness Needs To Rethink The Value Of Personalization

Sucharita Kodali November 20, 2012

In two recent instances in public forums, I’ve heard eBusiness executives talking about some rather disturbing uses of personal data. One was the CTO of a large big-box retailer who raised the possibility that health insurance companies could track our food purchases, sending dissuading texts to us whenever we chose to eat at greasy spoons […]

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As The Holidays Approach, Stores Need To Worry About Being “Showroomed"

Sucharita Kodali November 14, 2012

As mobile Internet use has grown, so has the usage of smartphones in stores. Much of that in-store phone usage is innocuous — using store maps, for instance — but some of it is threatening to brick-and-mortar stores, particularly when shoppers use phones in stores to research prices.  While "showrooming" isn't a term that many […]

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US Online Holiday Sales Continue To Grow At A Double-Digit Pace

Sucharita Kodali November 8, 2012

Forrester’s “US Online Holiday Retail Sales Forecast, 2012” launches today; in it, we predict that this November and December alone are expected to pull in $68.4 billion in online revenue, a 15% increase over 2011. We believe web retailers are well-positioned to benefit from this shopper spend if they realize that consumers are: On the hunt for deals. More […]

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Lessons from Toys R Us and Nordstrom

Sucharita Kodali September 18, 2012

The 2012 Shop.org Annual Summit, the prestigious eCommerce confab, was held this past week in Denver.  I got the chance to emcee the event and meet the keynote speakers.  And the lineup was particularly compelling this year, with Jerry Storch, the CEO of Toys R Us and Jamie Nordstrom, President of Nordstrom Direct kicking off […]

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Who Will Displace Amazon? One Of These 3 Will

Sucharita Kodali August 3, 2012

Last week, my colleague Brian Walker and I released a lengthy overview of Amazon, its role in retail, and what eBusiness executives need to do to compete with this growing retail force. The larger undercurrent of the report is that Amazon is affecting everyone’s business: its tentacles extend far into digital and physical goods, it is […]

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Our Cross-Channel Numbers Show ‘Showrooming’ Could Be Overblown

Sucharita Kodali June 12, 2012

Consumers are now in control, especially when it comes time to buy. Ubiquitous connectivity allows consumers to easily check prices and buy on the go, which should worry (not terrify) traditional retailers in competitive categories. This “showrooming effect,” which has been encouraged by Amazon, would enable web retailers to snatch some sales from the hands […]

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Yet Another Dumb Move By A Bank

Sucharita Kodali March 17, 2012

Until a few months ago Bank of America won the “Best In Biting The Hand That Feeds You” Award when it initiated its $5 debit card fee increase. Citibank may have trumped that in January when it decided that frequent flier miles that it gave away as promotional bonuses in exchange for getting customers to sign up […]

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US Online Retail Hits $200B

Sucharita Kodali February 27, 2012

eCommerce sales continue to grow rapidly, having topped $200 billion in 2011. As web shopping has been on an upward trajectory for over a decade now, these figures should shock few. We expect online sales will grow from 7% of overall retail sales to close to 9% by 2016. Key drivers of this growth include: Aggressive deals, […]

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Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

Sucharita Kodali February 7, 2012

Nearly 50% of web shoppers start their research process on Amazon or Google.  Over 40% of the world’s Internet traffic constitutes daily visits to Facebook and Google. Twenty-one percent and 49% of iPhone and iPad owners respectively purchasing products via these devices. Google, Amazon, Apple, and Facebook not only absorb consumer time but are quickly […]

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Is Facebook Worth It? You Bet

Sucharita Kodali February 6, 2012

I was called a Facebook hater last week.  No ambiguity.  "You're such a hater!" this woman, who happened to be a social media marketer at a large retailer, told me. I will admit, I have reservations about Facebook’s role in commerce which has no doubt made her job more difficult, but I must defend myself.  I’m not […]

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The Guts To Grow: What Amazon.com, Trader Joe's, And Westin Hotels Have In Common

Sucharita Kodali February 2, 2012

I received a curious email from one of the founders of eBags the other day. In it, he said that by bringing customer service back to the US and away from an offshore vendor, the company actually reduced customer service costs by 34% (yes, reduced!) while still growing sales by double digits in Q4. It reminded […]

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Why Facebook Is Still A Tough Sell For Retailers

Sucharita Kodali February 1, 2012

As the Facebook IPO nears, all eyes are on the valuation the company will command.   The vast majority of that valuation will come from the company’s digital advertising business.  As for commerce, don’t expect much.  About a year ago, I asked the question Will Facebook Ever Drive eCommerce? and the answer hasn’t significantly changed in […]

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Raining On Ron Johnson's Parade

Sucharita Kodali January 25, 2012

Ron Johnson, the new CEO of JCPenney, had a dog-and-pony show in New York this morning to discuss the company’s go-forward strategy. The major change: fewer sales and a move toward an everyday low price (EDLP) program. He also mentioned some store redesigns that would create boutiques to make JCPenney more akin to European department stores. There was also an […]

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2012 Online Holiday Shopping Highlights

Sucharita Kodali December 21, 2011

As the online holiday shopping season comes to a close, we’re in the process of pulling together our final thoughts on this season.  Last month, we predicted that the season would grow 15% over the previous year and by all accounts, that number should more or less be in the ballpark of what actually happened.  […]

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