Sucharita Kodali

VP, Principal Analyst

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Who Would’ve Thought GameStop Has One Of Retail’s Best Innovation Playbooks?

Sucharita Kodali May 11, 2016
Because it has over 4,000 physical retail stores but more than 60% of video game sales are projected to move online by 2020, GameStop is in the midst of major disruption.  The steps it has taken to maintain growth and margin are nontraditional and  compelling.  In fact, we featured many of these tactics in last […]
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Can Content Really Drive Commerce?

Sucharita Kodali October 19, 2015
In a recent Forrester-Shop.org study, we found that 70% of online retailers are investing in “content” in the coming year. What sort of content you may ask. Usually when they say “content” retailers mean videos, blog posts and magazine-like content that is best for consumers at the top of the shopping funnel. This type of […]
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Amazon’s Dash Buttons: Smarter Than They Seem

Sucharita Kodali September 17, 2015
In late March, Amazon cracked up the Twittosphere with an  announcement that it would release a Dash button (not to be confused with the Amazon Dash device which is a wand for your kitchen).  It is a button that you put in your home (like your laundry room) and program to order a single packaged […]
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Don’t Buy Into “Buy Buttons” Just Yet

Sucharita Kodali July 6, 2015
The hottest topic in eCommerce these days seems to be “buy buttons.” The energy though appears premature. Pinterest announced its buyable pins with a press conference and sentimental Hallmark-like videos though the buyable pins are actually hard to find. Facebook, the king of all social networks, announced a buy button more than a year ago […]
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Who Does Mobile Commerce Well?

Sucharita Kodali November 13, 2014
As mobile becomes a critical component of your digital strategy and overall business, eBusiness professionals should have an answer when their executive teams ask, “Who does mobile commerce well?” Forrester has answered that question for you in our new report published today.  Using a proprietary framework, we analyzed top retailers’ mobile experiences (sites and apps) […]
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What Will – And Won’t – Happen In US eCommerce In 2015

Sucharita Kodali November 6, 2014
2015 is upon us: in Forrester’s just-released “Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers” report, we predict a number of key issues will challenge B2C eBusiness & Channel Strategy professionals in the coming year, while a number of new and exciting—but not pressing—topics will circulate. B2C eBusiness […]
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US Online Holiday Sales Will Be Higher Than Ever, Despite Noticeable Challenges

Sucharita Kodali November 3, 2014
Forrester predicts that US online retail sales will reach $89 billion during the 2014 holiday shopping season. Shoppers turn to the Web during the time-pressed period between November and December to avoid crowds, lines, and, in many cases, higher prices. This holiday season, eCommerce will experience a boom in the number of online buyers, as […]
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US Cross-Channel Sales To Grow As More Consumers Use Their Phones For Research In Retail Stores

Sucharita Kodali July 24, 2014
Cross-channel sales — also known as web-influenced sales or transactions that touch a digital medium, but are not completed on the Internet — are now more than four times larger than online sales alone and will reach $1.8 trillion by 2018. This is according to Forrester's just released five-year US cross-channel retail sales forecast. Offline […]
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eCommerce Grows But Physical Stores Will Live On

Sucharita Kodali May 12, 2014
If I had a dime for every time I heard the question “Isn’t eCommerce taking over retail?”,  it wouldn’t make me wealthy, but I’d certainly have a few hundred dollars more than I do now. Nonetheless, it’s a question that is unfortunately misguided and has permeated our zeitgeist. The truth is that yes, eCommerce is […]
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Why eCommerce Needs A United eBay

Sucharita Kodali March 27, 2014
One of the biggest recent stories in the eCommerce media has been the talk of splitting eBay and PayPal, which was driven by activist investor Carl Icahn.  eBay maintains Mr. Icahn’s idea is not new, and that eBay’s board has rejected the notion based on its own previous evaluations of the best strategic paths for […]
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US Online Holiday Sales Grow At A Double-Digit Pace For The Third Consecutive Year

Sucharita Kodali November 25, 2013
Forrester’s "US Online Holiday Retail Forecast, 2013" launches today. In it, we predict that for the third consecutive year, online holiday sales (November and December) are expected to grow at a double-digit pace and pull in over $78 billion. This represents about one-third of the overall retail sales volume for the year. This optimism is largely […]
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The Art of Awesome Curation: Lessons from Gilt and Houzz

Sucharita Kodali September 6, 2013
One of the most common questions I get is “Who does personalization really well?” And at its heart, great personalization is about effectively deciding which products (or offers) from a deep product catalog to showcase when and to whom. Ever since Gilt Groupe founder Alexis Maybank spoke at one of Forrester’s eBusiness Forums and talked […]
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Twitter Commerce: A Wow Or An Eh?

Sucharita Kodali August 28, 2013
Get ready for the barrage of bad speculation about Twitter and its imminent dominance of online retail. If you didn’t hear already, Twitter hired Nathan Hubbard, a former Ticketmaster exec, to figure out its commerce revenue stream. Interesting yes, but game-changing, no. Here’s why: startups tend to look for smart people first and figure out […]
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US eCommerce 2013-2017: Still On Fire (And A Jobs Engine To Boot!)

Sucharita Kodali March 13, 2013
We have just finalized our projections for US eCommerce for 2013 and not surprisingly, the numbers are strong — excluding auctions, we expect that figure to be $262B, 13% higher than the total in 2012. A few highlights of note: Three categories capture over one-third of that total. Yes, only three! Apparel and accessories alone are […]
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Introducing The Retail eCommerce Playbook

Sucharita Kodali February 8, 2013
In a recent blog post of mine, I mentioned that Forrester had launched the Retail eCommerce Playbook. This playbook provides a structured framework to guide eBusiness professionals through their most strategic initiatives in eCommerce – from creating a vision to benchmarking results against peers. It’s not a secret that consumers are constantly connected to the […]
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Stay Tuned For More Of The Retail eCommerce Playbook

Sucharita Kodali January 18, 2013
You may have noticed that over the last several months, Forrester analysts have been writing “playbooks,” which are holistic overviews of various aspects of our respective coverage areas. In the retail eCommerce world, we’ve released a few chapters: Landscape: The eCommerce Juggarnaut Dominates Retail, which reviews the growth and current size of web retail. Vision: […]
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US Mobile Retail Sales To Top $12 Billion In 2013

Sucharita Kodali January 16, 2013
The rapid growth and ubiquity of smartphones has led many to conclude that a significant portion of Internet activity, including shopping, will migrate to these mobile devices. To help eBusiness professionals in retail get a better sense of the real size and opportunity that exists, Forrester has released its “US Mobile Retail Forecast, 2012 To […]
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“State Of Retailing Online 2013” launches on Shop.org today

Sucharita Kodali January 14, 2013
Forrester recently completed the “State Of Retailing Online 2013: Key Metrics And Initiatives” report in conjunction with our friends at Shop.org. It is available on Shop.org (with a subscription) now. Some of the reports highlights include the following facts: Web sales continue to grow (duh!). Retailers we surveyed experienced 28% growth on average in 2012 over […]
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The Mobile Imperative During The Holidays

Sucharita Kodali November 30, 2012
It’s no longer a question of whether or not consumers will adopt mobile as an interaction and transaction channel this holiday shopping season. Over the last year, mobile has proven itself to be a viable channel that will play an increasingly prevalent role this year and in future years. Case in point: mobile retail set […]
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Why eBusiness Needs To Rethink The Value Of Personalization

Sucharita Kodali November 20, 2012
In two recent instances in public forums, I’ve heard eBusiness executives talking about some rather disturbing uses of personal data. One was the CTO of a large big-box retailer who raised the possibility that health insurance companies could track our food purchases, sending dissuading texts to us whenever we chose to eat at greasy spoons […]
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