Sucharita Kodali

Vice President, Principal Analyst

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What You Need To Know About The Online Sales Tax Debate

Sucharita Kodali December 9, 2011

As the debate around mandating an online sales tax rages on, Forrester remains convinced that 2012 will see no significant national change to the current tax structure.  As stated in my new report, “What You Need To Know About The Online Sales Tax” and a previous blog post around the issue, some are framing the debate […]

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US Online Holiday Sales To Avoid a Double-Dip Recession

Sucharita Kodali November 11, 2011

Forrester’s “US Online Holiday Retail Forecast, 2011” launches today, revealing strong growth despite a shaky economy.  November and December alone are expected to pull in nearly 60 billion dollars in online revenue, a 15% increase over 2010 and about one-third of overall online sales volume for the year.  Much of the growth comes as a […]

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“State Of Retailing Online 2011” Part Two Launched On Shop.org Today

Sucharita Kodali September 13, 2011

Forrester recently published the “State Of Retailing Online 2011: Merchandising, Headcount, And Global Strategies” report in conjunction with our friends at Shop.org. It is available on Shop.org (with a subscription) now. Some of the reports highlights include: Online retail continues to steal market share from other channels. “The State Of Retailing Online, 2011” survey shows […]

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3 Questions For TheFind's CEO On Tablet Shopping

Sucharita Kodali July 31, 2011

We discovered some interesting information about how consumers are using tablets in recent research with Bizrate Insights: that shoppers who have tablets often prefer to browse and buy on those devices and that tablet ownership increases the amount of time that people spend online altogether.  One company that caught onto that trend even before we […]

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Why Tablet Commerce May Trump Mobile Commerce

Sucharita Kodali July 25, 2011

While all eyes in the online retail space seem to be on social networks and smartphones these days, we’re seeing an emerging trend with tablets that could be the most interesting of all. Only 9% of web shoppers now have tablet devices, but here’s the big deal — most of those people already own smartphones (as […]

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What The Online Sales Tax Debate Misses

Sucharita Kodali July 15, 2011

As the election year approaches, we can bet that the cries to impose tax on online retailers will get even more pronounced as politicians look for ways to close our budget deficit and make villains of small but seemingly rich segments that can afford to bear the burden (e.g., private jet owners, Amazon.com). While some journalists are […]

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Beware The Tales Of The Social Commerce Loch Ness Monster

Sucharita Kodali June 22, 2011

In my ongoing-yet-fruitless quest to find the great social commerce success story, I’ll talk to anyone who will talk to me  about the topic.  I talked this week to a "venture capitalist" who shall remain nameless, and we had the following conversation: VC: I’ve seen social commerce success. I have. I’ve seen commerce success on Facebook. […]

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The Mobile Commerce Train: Coming But Not Here Yet

Sucharita Kodali June 17, 2011

After social commerce, mobile commerce is the most heavily debated topic-du-jour among retailers these days. One thing that both social and mobile commerce have in common is that they are both small. Teeny in fact. Forrester’s Mobile Commerce Forecast, 2011 To 2016, which launched today, shows that retailers can expect 2% of their online web sales […]

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An Open Letter To Anyone Planning To Buy Into Groupon’s IPO

Sucharita Kodali June 8, 2011

Dear Potential Investor, I have mixed feelings about the Groupon IPO. On one hand, we’ve just come out of a horrible economic period where there was a real fear of wealth destruction. But now just a few months after the near-collapse of our financial institutions, we actually have an extraordinary opportunity for wealth creation — […]

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eCommerce Acquisition Fever

Sucharita Kodali May 20, 2011

I cover the recommendation engines space for online retail and got a call recently that one of the better-known players in the space Rich Relevance acquired a smaller but specialized player in the space CNET Intelligent Cross-Sell. It’s a bold move and one that strengthens Rich Relevance in the consumer electronics vertical, and it also seems to be […]

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What The Education Industry Should Learn From Retailers

Sucharita Kodali May 18, 2011

I did two things recently:  I saw Waiting for Superman, and I looked online for educational content/tools for my daughters. In both cases, I was appalled by how difficult it was to find teaching supplements online (and in general). I’m not an expert on education, but I am a parent, and being part of an […]

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New “State Of Retailing Online” Doc Released On Shop.org

Sucharita Kodali May 6, 2011

Forrester recently published the “State Of Retailing Online 2011: Marketing, Social, and Mobile” report in conjunction with our friends at Shop.org. It is available on Shop.org (with a subscription) now. Some highlights include:  Understanding which marketing tactics are still leading to growth. Examining the investment in social and the returns retailers are seeing. Analyzing mobile […]

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Will Facebook Ever Drive Commerce?

Sucharita Kodali April 7, 2011

My bearishness on F-commerce is no secret, so I may have been a little biased when I dove into my most recent research, Will Facebook Ever Drive eCommerce? Fortunately, the findings were nuanced among different types of retailers, which gave a lot to write about. Some highlights: There are retailers (albeit small ones) seeing a […]

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Forrester’s US Online Retail Forecast Reports 12.6% Growth In 2010

Sucharita Kodali February 28, 2011

Forrester’s US Online Retail Forecast, 2010 To 2015, launches today, reporting strong growth in the last year. “The Great Recession” appears to have ended as sales charge ahead, driven by ubiquitous connectivity and an increasing familiarity with the Web. Growth was driven by a few key factors: Several million new web buyers. In 2010, 5.5 million […]

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The Eerie Similarities Between Groupon And Priceline

Sucharita Kodali February 18, 2011

At the risk of someone saying I can’t let this Groupon thing go (I can’t), I saw a fascinating graphic the other day. Groupon has, as its proponents like to tell everyone they meet, the dubious distinction of being the fastest company to get to $1B in sales. Why I say dubious (and what I found […]

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What We’ve Learned About Online Holiday Shopping So Far This Year

Sucharita Kodali December 8, 2010

As retailers approach the homestretch of the 2010 holiday shopping season, we thought it would be useful to share some insights from consumers about their Web buying activity. Forrester and Bizrate Insights teamed up in late November/early December to survey online customers, and here are a few of the findings: Free shipping with a threshold […]

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Cyber Monday Post-Mortem

Sucharita Kodali December 3, 2010

Enough with the Groupon madness this week.  Let’s talk about things that actually impact our businesses.  Like holidays sales to date, and in particular, a quick post-mortem on Cyber Monday now that the week is over.  Forrester fielded some questions to consumers in conjunction with Bizrate Insights (the findings will be available in full to […]

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Why Google Buying Groupon Is a Bad Idea

Sucharita Kodali December 1, 2010

So the latest rumor is that tomorrow Google will buy Groupon for $5 billion.  You're not alone if you think that's crazy.  Here’s why: $5 billion is an absurd valuation for a company that is in a business with virtually no barriers to entry and is younger than my toddler.  That’s more than what they paid […]

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Forrester's Online Holiday Retail Forecast Projects 16% Increase Over '09

Sucharita Kodali November 9, 2010

Forrester’s "US Online Holiday Retail Forecast, 2010" launches today, reporting quite a bit of optimism this shopping season. November and December alone are expected to pull in nearly $52 billion, a 16% increase over 2009. Several key factors contribute to this projection: Consumers are shifting more and more to online retail. Offline retail is still […]

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500MM Users...So Why Can't They Show You The $$??

Sucharita Kodali October 15, 2010

I was so glad to read Malcolm Gladwell’s piece in the New Yorker, because as a Facebook bear, I often feel alone in the wilderness.  Finally, I thought, a widely respected contrarian on the topic of social networks!  He says the “revolution won’t happen on Twitter.”  And I say “no one's revenue will come from Facebook.”  […]

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