Ted Schadler

VP, Principal Analyst

Forrester Bio

Author Insights

Blog

(Re)Launching Forrester’s Commerce Services Coverage

Ted Schadler July 15, 2020
Forrester is (re)launching its commerce services research. I will be tackling this complex and important analysis to help retailers, brands, and manufacturers choose the best strategy/design/implementation/integration/operations service partners, extending Senior Analyst Lily Varon’s work from a few years ago. Regardless of your category or scenario — B2C, B2B, eCommerce replatforming, pivot to omnichannel, personalization, extension […]
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Blog

Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Ted Schadler June 26, 2020
Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, Salesforce, and SAP. It successfully pivoted its creative tools business into a proper software-as-a-service offering. It built on that creative marketing and agency customer connection by acquiring Day Software, Neolane, Omniture, and more software vendors to enter the […]
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Blog

The Pandemic Recession Demands A Digital Response

Ted Schadler June 24, 2020
Businesses have never valued digital agility as much as they have during the COVID-19 pandemic. But how do you apply the lessons you’ve learned this year to your long-term plan? VP Ted Schadler provides insights.
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Blog

To Accelerate Transformation, Think Beyond The RFP When Seeking Services Partners

Ted Schadler April 16, 2020
Thanks to Emma Huff, a senior RA on our team, for this post. When it comes to digital transformation, your service providers are not “extra hands on deck.” They can and should be partners in strategic thinking and bring to the table industry best practices, creative design, operational execution, and organizational change management. The Forrester Analytics Global Business Technographics® Business And Technology Services Survey, […]
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Blog

Multilayer Maps Can Guide COVID-19 Public Health Strategy

Ted Schadler March 26, 2020
Vice President Ted Schadler explores how combining data sources with mapping capabilities can create tools to inform public health decisions.
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Blog

Don’t Buy Software Without A Services Partner At The Table

Ted Schadler March 2, 2020
In a cloud environment, service providers and software vendors must work closely together. Learn how you can foster that partnership.
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Blog

Apple Breaks The Shackles On Mapping Data

Ted Schadler February 3, 2020
When Apple launched Apple Maps in 2012, it didn’t go so well. The launch wound up on the show Silicon Valley as an example of just how badly a launch could go. Part of the challenge is that Apple was forced to rely on third-party mapping data providers. Things didn’t work out so well. And […]
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Video

Introducing Forrester’s Adobe Services Coverage

Ted Schadler January 27, 2020

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Blog

Mapping Trends, Part Two: Indoor Positioning And Mapping Standards

Ted Schadler November 5, 2019
The mapping industry is massively underperforming its potential to drive the physical future of business and life. The internet of things (IoT), self-driving cars, augmented reality, and location intelligence will all benefit from a radically different industry architecture, one built on a layered mapping stack and open mapping platforms with cloud-hosted intersection of mapping data, […]
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Blog

Mapping’s Third Wave: Unlocking The Physical Future Of Business

Ted Schadler October 8, 2019
Closed data stacks and DIY strategies in the mapping industry are stifling innovation. It’s time for that to change. VP and Principal Analyst Ted Schadler provides an insightful look at the next wave of digital mapping.
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Blog

The Future Of Services: An Interview On Why We’re Launching This Research

Ted Schadler October 4, 2019
  This is an interview that Allen Bonde and I did to launch our coverage of the future of services. Markets and firms are changing dramatically under the relentless forces unleashed by technology. Customers’ expectations rise continuously. Firms die or thrive based on their ability to reinvent their businesses to reach and serve customers. And […]
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Blog

Mapping Trends, Part One: Opportunity And Angst

Ted Schadler September 30, 2019
[A year ago, we set out to take a deep look at what we’re calling the mapping industry, a 50-year-old industry that operates more in the background than in the full light of day. We identified over 100 important vendors, from data suppliers such as PlaceIQ and Pitney Bowes to full-stack providers like Esri and […]
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Blog

It’s Time To Reinvent Mapping For The Physical Future

Ted Schadler September 16, 2019
From IoT to self-driving cars, location-based innovations rely on the latest advances in digital mapping. VP and Principal Analyst Ted Schadler examines the two major gaps digital mapping has to overcome in its next wave of development.
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Blog

Catch The 2019 Experience Platform Wave

Ted Schadler July 9, 2019
Mark Grannan and I just completed “The Forrester Wave™: Digital Experience Platforms, Q3 2019,” our fourth evaluation of the major software vendors focused on digital experiences: Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle, Salesforce, SAP, and Sitecore. There are Leaders, Strong Performers, and Contenders among this group of important software suppliers. Forrester clients can get […]
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Blog

What Can You Learn From Digitally Advanced Firms?

Ted Schadler June 19, 2019
Welcome to this episode of FORR in 3. In this video, Amanda LeClair and I discuss whether digital maturity matters, based on our survey of almost 800 enterprises in North America and Europe. (Spoiler alert: It does matter.) For example, unlike digital beginners, which often pursue initiatives in an uncoordinated way, advanced firms treat technology […]
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Blog

Differentiate Your Brand With An Experience Architecture

Ted Schadler May 1, 2019
“When everyone is super, no one will be.” Little did “The Incredibles” villain Syndrome know that he was predicting the challenge of both digital experiences and customer experience itself. (Those scores are flat or down over the last three years.) Sure, your coffee app and online retail store work great. Check. Your banking site takes […]
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Blog

Assessing Your Digital Maturity — What Does Excellence Look Like?

Ted Schadler April 17, 2019
Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives. Digitally advanced incumbents, firms such as Accenture, Capital One, Microsoft, and Philips, also see […]
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Blog

Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

Ted Schadler April 5, 2019
To create powerful digital experiences, you need software and service providers in your corner. Our research shows how to best vet your vendors.
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Blog

Join The Progressive Web App Movement

Ted Schadler February 12, 2019
Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it’s time to join organizations such as eBay, Financial Times, Flipkart, Starbucks, and West Elm in the movement to build progressive web apps that combine the discoverability and reach of the web with the experience and engagement of an app. As a […]
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Blog

Mapping: The Power Hidden In Plain Sight

Ted Schadler December 4, 2018
I’ll bet you know that Google is reinventing mapping from the ground up, swinging for the stars with layers of data, intelligence, and real-time insight. But I bet you didn’t know that there’s a US three-letter agency dedicated to maps . . . or that we’ve already identified 109 mapmakers and vendors of one kind […]
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