Ted Schadler

VP, Principal Analyst

Forrester Bio

Author Insights

BLOG

It’s Time To Reinvent Mapping For The Physical Future

Ted Schadler 4 days ago
We have 50 years of experience with digital maps, so you might think the mapping industry would have it all figured out. After all, after 50 years of AI, the software industry figured out how to put the algorithms and data lakes on a specialized PaaS that any developer could tap. But in mapping, the […]
Read More
BLOG

Catch The 2019 Experience Platform Wave

Ted Schadler July 9, 2019
Mark Grannan and I just completed “The Forrester Wave™: Digital Experience Platforms, Q3 2019,” our fourth evaluation of the major software vendors focused on digital experiences: Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle, Salesforce, SAP, and Sitecore. There are Leaders, Strong Performers, and Contenders among this group of important software suppliers. Forrester clients can get […]
Read More
BLOG

What Can You Learn From Digitally Advanced Firms?

Ted Schadler June 19, 2019
Welcome to this episode of FORR in 3. In this video, Amanda LeClair and I discuss whether digital maturity matters, based on our survey of almost 800 enterprises in North America and Europe. (Spoiler alert: It does matter.) For example, unlike digital beginners, which often pursue initiatives in an uncoordinated way, advanced firms treat technology […]
Read More
BLOG

Differentiate Your Brand With An Experience Architecture

Ted Schadler May 1, 2019
“When everyone is super, no one will be.” Little did “The Incredibles” villain Syndrome know that he was predicting the challenge of both digital experiences and customer experience itself. (Those scores are flat or down over the last three years.) Sure, your coffee app and online retail store work great. Check. Your banking site takes […]
Read More
BLOG

Assessing Your Digital Maturity — What Does Excellence Look Like?

Ted Schadler April 17, 2019
Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives. Digitally advanced incumbents, firms such as Accenture, Capital One, Microsoft, and Philips, also see […]
Read More
BLOG

Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

Ted Schadler April 5, 2019
To create powerful digital experiences, you need software and service providers in your corner. Our research shows how to best vet your vendors.
Read More
BLOG

Join The Progressive Web App Movement

Ted Schadler February 12, 2019
Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it’s time to join organizations such as eBay, Financial Times, Flipkart, Starbucks, and West Elm in the movement to build progressive web apps that combine the discoverability and reach of the web with the experience and engagement of an app. As a […]
Read More
BLOG

Mapping: The Power Hidden In Plain Sight

Ted Schadler December 4, 2018
I’ll bet you know that Google is reinventing mapping from the ground up, swinging for the stars with layers of data, intelligence, and real-time insight. But I bet you didn’t know that there’s a US three-letter agency dedicated to maps . . . or that we’ve already identified 109 mapmakers and vendors of one kind […]
Read More
VIDEO

Midsize Digital Agencies Lead To Experience Success

Ted Schadler November 16, 2018
We recently evaluated 12 midsize digital experience agencies in “The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018.” While nobody likes the word “midsize,” we all should pause and consider why a smaller agency can often be the best fit. In the 36 customer reference calls, we heard over and over again that these smaller […]
Watch Now
BLOG

Midsize Digital Agencies = Experience Success

Ted Schadler November 6, 2018
Our “The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018” evaluation came out today. While nobody likes the word “midsize,” we all should pause and consider why bigger doesn’t always mean better. In 36 customer reference calls for 12 experience agencies, we heard over and over again that these smaller specialists — 500 to 2,700 dedicated digital […]
Read More
BLOG

It’s Digital Go Time: The Six Vectors Of Investment

Ted Schadler September 17, 2018
It’s been 30 years since the internet made customer self-service and automation the watchwords of business. But most of you are still in the starting gates of digital transformation. Only 15% of companies have kicked it into digital high gear. And even these advanced incumbents fall way behind digital pure plays in harnessing the full power […]
Read More
BLOG

Can Creative Entrepreneurialism Save The Agency Business Model?

Ted Schadler August 15, 2018
Jay Pattisall, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies such as MDC Partners, Publicis Groupe, and WPP. What’s going on? Why is the agency holding company business model struggling while consultancies like Accenture and Deloitte see their experience agency revenues soar? What has changed? It would […]
Read More
BLOG

Make Startup Acquisitions Part Of Your Digital Business Growth Strategy

Ted Schadler July 31, 2018
Since 2007, the startup landscape has exploded as investors have funded 10,187 startups in categories as diverse as insurance, artificial intelligence, and healthcare (see below figures). Investments in emerging technology startups have never been higher, which means the raw materials of technology-based innovation have never been more abundant. Acquisitions are also on a tear, and not […]
Read More
BLOG

A Digital Experience Agency By Any Other Name Would Smell As Sweet

Ted Schadler July 26, 2018
With apologies to Juliet and to Will, let me ask, “What’s in a name? that which we call a rose by any other name would smell as sweet . . . ” Romeo And Juliet (II, ii, ll. 46–47) Juliet meant that it didn’t matter that Romeo was from a family enemy, the Montagues; she […]
Read More
BLOG

Platform Economy Myth #4: If You Build A Platform, Developers And Customers Will Come

Ted Schadler June 12, 2018
We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #4: If you build a platform, developers and customers will come. Reality: Every day, you must earn the trust and investment of customers and […]
Read More
BLOG

Civilizing AI: How About Speed Limits On Self-Driving Cars?

Ted Schadler June 11, 2018
Question: How can we harness the power of artificial intelligence while preserving civilization? Answer: We must civilize AI. Here’s an example. The National Transportation Safety Board’s (NTSB) investigation into the Tesla crash in Florida revealed that the driver had set the speed limit for 75 miles per hour. The speed limit in that part of […]
Read More
BLOG

Platform Economy Myth #3: Platform Economies Are Always Winner-Takes-All

Ted Schadler June 5, 2018
We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #3: Platform economies are always winner-takes-all. Reality: In most industries, platform businesses will fight for share in different parts of the value chain: distribution, […]
Read More
BLOG

Platform Economy Myth #2: There Are Only Two Or Three Platform Business Models

Ted Schadler May 29, 2018
We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #2: There are only two or three platform business models. Reality: There are as many platform business models as there are actual business […]
Read More
BLOG

Dear Journalists: Please Stop Calling Media Companies "Big Tech"

Ted Schadler May 29, 2018
(I drafted this in November 2017, as you can see from the links, but never published it. Shame on me. I should have then and am now. Join columnist Adam Lashinsky at Fortune, who committed in February to calling Facebook a publisher.) November 6, 2017 I’m tired of Business Insider, The New York Times, The […]
Read More
BLOG

Dear Journalists: Please Stop Calling Media Companies “Big Tech”

Ted Schadler May 29, 2018
(I drafted this in November 2017, as you can see from the links, but never published it. Shame on me. I should have then and am now. Join columnist Adam Lashinsky at Fortune, who committed in February to calling Facebook a publisher.) November 6, 2017 I’m tired of Business Insider, The New York Times, The […]
Read More