Ted Schadler

Vice President, Principal Analyst

Forrester Bio

Author Insights

It's Digital Go Time: The Six Vectors Of Investment

Ted Schadler September 17, 2018

It’s been 30 years since the internet made customer self-service and automation the watchwords of business. But most of you are still in the starting gates of digital transformation. Only 15% of companies have kicked it into digital high gear. And even these advanced incumbents fall way behind digital pure plays in harnessing the full power […]

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Can Creative Entrepreneurialism Save The Agency Business Model?

Ted Schadler August 15, 2018

Jay Pattisall, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies such as MDC Partners, Publicis Groupe, and WPP. What’s going on? Why is the agency holding company business model struggling while consultancies like Accenture and Deloitte see their experience agency revenues soar? What has changed? It would […]

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Make Startup Acquisitions Part Of Your Digital Business Growth Strategy

Ted Schadler July 31, 2018

Since 2007, the startup landscape has exploded as investors have funded 10,187 startups in categories as diverse as insurance, artificial intelligence, and healthcare (see below figures). Investments in emerging technology startups have never been higher, which means the raw materials of technology-based innovation have never been more abundant. Acquisitions are also on a tear, and not […]

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A Digital Experience Agency By Any Other Name Would Smell As Sweet

Ted Schadler July 26, 2018

With apologies to Juliet and to Will, let me ask, “What’s in a name? that which we call a rose by any other name would smell as sweet . . . ” Romeo And Juliet (II, ii, ll. 46–47) Juliet meant that it didn’t matter that Romeo was from a family enemy, the Montagues; she […]

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Platform Economy Myth #4: If You Build A Platform, Developers And Customers Will Come

Ted Schadler June 12, 2018

We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #4: If you build a platform, developers and customers will come. Reality: Every day, you must earn the trust and investment of customers and […]

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Civilizing AI: How About Speed Limits On Self-Driving Cars?

Ted Schadler June 11, 2018

Question: How can we harness the power of artificial intelligence while preserving civilization? Answer: We must civilize AI. Here’s an example. The National Transportation Safety Board’s (NTSB) investigation into the Tesla crash in Florida revealed that the driver had set the speed limit for 75 miles per hour. The speed limit in that part of […]

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Platform Economy Myth #3: Platform Economies Are Always Winner-Takes-All

Ted Schadler June 5, 2018

We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #3: Platform economies are always winner-takes-all. Reality: In most industries, platform businesses will fight for share in different parts of the value chain: distribution, […]

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Platform Economy Myth #2: There Are Only Two Or Three Platform Business Models

Ted Schadler May 29, 2018

We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #2: There are only two or three platform business models. Reality: There are as many platform business models as there are actual business […]

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Dear Journalists: Please Stop Calling Media Companies "Big Tech"

Ted Schadler May 29, 2018

(I drafted this in November 2017, as you can see from the links, but never published it. Shame on me. I should have then and am now. Join columnist Adam Lashinsky at Fortune, who committed in February to calling Facebook a publisher.) November 6, 2017 I’m tired of Business Insider, The New York Times, The […]

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Dear Journalists: Please Stop Calling Media Companies "Big Tech"

Ted Schadler May 29, 2018

(I drafted this in November 2017, as you can see from the links, but never published it. Shame on me. I should have then and am now. Join columnist Adam Lashinsky at Fortune, who committed in February to calling Facebook a publisher.) November 6, 2017 I’m tired of Business Insider, The New York Times, The […]

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Platform Economy Myth #1: Every Platform Business Is A Marketplace

Ted Schadler May 22, 2018

Over the next few weeks, we’ll analyze the sacred myths of the platform economy and reveal the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” Myth #1: Every platform business is a marketplace. Reality: Every platform business starts with a killer app for […]

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The Sacred Myths Of The Platform Economy

Ted Schadler May 16, 2018

How do you “Earn Your Place In The Platform Economy?” The short answer is: Start with a real customer problem, not ecosystem envy. Forget everything you know about platform businesses . . . most of it is a myth. And it’s a terrible recipe for building one. Myth #1: Every platform business is a marketplace. Reality: Every platform […]

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Map Your Way To Digital Technology Mastery

Ted Schadler May 11, 2018

Forrester defines digital transformation as harnessing digital assets to continually improve customer outcomes while increasing operational agility. Digital transformation is a state of being; it’s not something with definitive beginning and ending points, but a constant state of motion. And building a technology road map for digital transformation presents greater difficulty than it might seem […]

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Put An AI On The Witness Stand — Do You Believe Its Testimony?

Ted Schadler May 7, 2018

I had an AI aha moment at a Lexington backyard barbecue last summer. I ran into Carol Rose, the executive director of the Massachusetts ACLU. She told me that she had been asked by Microsoft’s Eric Horvitz to join the board for the Partnership on AI. This partnership was formed in 2016 by Amazon, Google, […]

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The Sorry State Of Digital Transformation In 2018

Ted Schadler April 24, 2018

Software eats the world, right? We’ve been saying that for how long now? (1997 in my case, I think.) And we’re still transforming? Yep. That it’s taking so long is just an indication of just how hard it is for companies to change how they operate. But hard <> impossible, and we think companies could […]

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Should You Build A Platform Business?

Ted Schadler February 9, 2018

Question: Should you build a platform business? Answer: Maybe. Let’s go beyond the ecosystem hype and figure this thing out together. But first, what is a platform business? I think of it as a company that exposes its capabilities in ways that customers and suppliers (including partners) can embed in their own businesses via digital […]

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The Forrester Wave: Digital Experience Service Providers, Q4 2017

Ted Schadler December 7, 2017

In our 23-criteria evaluation of digital experience service providers, we identified the 14 most significant ones — Accenture, Deloitte, Digitas, EPAM, Epsilon, IBM, Isobar, MRM//McCann, PwC, SapientRazorfish, Tata Consultancy Services (TCS), VML, Wipro, and Wunderman — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and […]

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Which Digital Agency Should You Use?

Ted Schadler November 20, 2017

I believe most firms have an existential need for a great digital experience service provider — an agency or consultancy — that can help them design, build, and sometimes operate the complex digital experiences your customers crave. Your need for help is driven by skyrocketing customer expectations, touchpoint complexity that’s out of control, and the […]

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Accenture Joins The Apple Enterprise Train

Ted Schadler August 29, 2017

To be successful in the enterprise, Apple needs to find partners that can build complex, end-to-end mobile solutions. In 2014, IBM was the first tech giant to do a deal to bring Apple’s development and design expertise into its consulting practice. Deloitte followed suit in 2016. Accenture Digital has now joined these consultancies as a […]

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Uber's Unicorn Ponzi Scheme

Ted Schadler June 2, 2017

Sure, I use Uber. Sometimes it's the only option, and sometimes the price justifies riding with a guy who knows less about his city than I do, and whose car cleanliness raises concerns about fungal infections. And sometimes it's a huge win as it was recently for me after a nightmare business trip late at […]

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