Ted Schadler

VP, Principal Analyst

Forrester Bio

Author Insights

Blog

Future Fit Companies Build Success Through Partner Ecosystems

Ted Schadler 5 days ago
In our recent research, we have demonstrated how a future fit tech strategy gives your company the foundations for customer and business success. And we have determined that companies that are customer obsessed grow 2.5 times faster than others. Creativity — finding new solutions to old problems and making breakthroughs to new business models, new […]
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Blog

Look For A Full-Service Partner To Support Your Commerce Transformation

Ted Schadler March 22, 2021
The pandemic made it immediately and poignantly clear that every company in every industry needs a robust omnichannel commerce strategy and set of capabilities. But your specific needs depend greatly on your industry, business model, e-commerce history, and priorities. Consumers want full-journey, omnichannel experiences. This requires a common strategy and toolkit; increasingly, a real-time customer […]
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Blog

The Future Of Services Is Value Orchestration

Ted Schadler November 9, 2020
After a year of interviews and a review of Forrester’s 20-year history of research into professional and technology services — global delivery, cloud integration, asset-based consulting, and digital transformation — we have reached a conclusion: We live in a post-cloud world. When companies can tap the value and innovation of 100,000 business and technology services […]
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Blog

Predictions 2021: “COVID Wrote The Business Case — Our Future Is Digital”

Ted Schadler October 29, 2020
In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.
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Blog

(Re)Launching Forrester’s Commerce Services Coverage

Ted Schadler July 15, 2020
Forrester is (re)launching its commerce services research. I will be tackling this complex and important analysis to help retailers, brands, and manufacturers choose the best strategy/design/implementation/integration/operations service partners, extending Senior Analyst Lily Varon’s work from a few years ago. Regardless of your category or scenario — B2C, B2B, eCommerce replatforming, pivot to omnichannel, personalization, extension […]
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Blog

Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Ted Schadler June 26, 2020
Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, Salesforce, and SAP. It successfully pivoted its creative tools business into a proper software-as-a-service offering. It built on that creative marketing and agency customer connection by acquiring Day Software, Neolane, Omniture, and more software vendors to enter the […]
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Blog

The Pandemic Recession Demands A Digital Response

Ted Schadler June 24, 2020
Businesses have never valued digital agility as much as they have during the COVID-19 pandemic. But how do you apply the lessons you’ve learned this year to your long-term plan? VP Ted Schadler provides insights.
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Blog

To Accelerate Transformation, Think Beyond The RFP When Seeking Services Partners

Ted Schadler April 16, 2020
Thanks to Emma Huff, a senior RA on our team, for this post. When it comes to digital transformation, your service providers are not “extra hands on deck.” They can and should be partners in strategic thinking and bring to the table industry best practices, creative design, operational execution, and organizational change management. The Forrester Analytics Global Business Technographics® Business And Technology Services Survey, […]
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Blog

Multilayer Maps Can Guide COVID-19 Public Health Strategy

Ted Schadler March 26, 2020
Vice President Ted Schadler explores how combining data sources with mapping capabilities can create tools to inform public health decisions.
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Blog

Don’t Buy Software Without A Services Partner At The Table

Ted Schadler March 2, 2020
In a cloud environment, service providers and software vendors must work closely together. Learn how you can foster that partnership.
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Blog

Apple Breaks The Shackles On Mapping Data

Ted Schadler February 3, 2020
When Apple launched Apple Maps in 2012, it didn’t go so well. The launch wound up on the show Silicon Valley as an example of just how badly a launch could go. Part of the challenge is that Apple was forced to rely on third-party mapping data providers. Things didn’t work out so well. And […]
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Video

Introducing Forrester’s Adobe Services Coverage

Ted Schadler January 27, 2020

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Blog

Mapping Trends, Part Two: Indoor Positioning And Mapping Standards

Ted Schadler November 5, 2019
The mapping industry is massively underperforming its potential to drive the physical future of business and life. The internet of things (IoT), self-driving cars, augmented reality, and location intelligence will all benefit from a radically different industry architecture, one built on a layered mapping stack and open mapping platforms with cloud-hosted intersection of mapping data, […]
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Blog

Mapping’s Third Wave: Unlocking The Physical Future Of Business

Ted Schadler October 8, 2019
Closed data stacks and DIY strategies in the mapping industry are stifling innovation. It’s time for that to change. VP and Principal Analyst Ted Schadler provides an insightful look at the next wave of digital mapping.
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Blog

The Future Of Services: An Interview On Why We’re Launching This Research

Ted Schadler October 4, 2019
  This is an interview that Allen Bonde and I did to launch our coverage of the future of services. Markets and firms are changing dramatically under the relentless forces unleashed by technology. Customers’ expectations rise continuously. Firms die or thrive based on their ability to reinvent their businesses to reach and serve customers. And […]
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Blog

Mapping Trends, Part One: Opportunity And Angst

Ted Schadler September 30, 2019
[A year ago, we set out to take a deep look at what we’re calling the mapping industry, a 50-year-old industry that operates more in the background than in the full light of day. We identified over 100 important vendors, from data suppliers such as PlaceIQ and Pitney Bowes to full-stack providers like Esri and […]
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Blog

It’s Time To Reinvent Mapping For The Physical Future

Ted Schadler September 16, 2019
From IoT to self-driving cars, location-based innovations rely on the latest advances in digital mapping. VP and Principal Analyst Ted Schadler examines the two major gaps digital mapping has to overcome in its next wave of development.
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Blog

Catch The 2019 Experience Platform Wave

Ted Schadler July 9, 2019
Mark Grannan and I just completed “The Forrester Wave™: Digital Experience Platforms, Q3 2019,” our fourth evaluation of the major software vendors focused on digital experiences: Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle, Salesforce, SAP, and Sitecore. There are Leaders, Strong Performers, and Contenders among this group of important software suppliers. Forrester clients can get […]
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Blog

What Can You Learn From Digitally Advanced Firms?

Ted Schadler June 19, 2019
Welcome to this episode of FORR in 3. In this video, Amanda LeClair and I discuss whether digital maturity matters, based on our survey of almost 800 enterprises in North America and Europe. (Spoiler alert: It does matter.) For example, unlike digital beginners, which often pursue initiatives in an uncoordinated way, advanced firms treat technology […]
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Blog

Differentiate Your Brand With An Experience Architecture

Ted Schadler May 1, 2019
“When everyone is super, no one will be.” Little did “The Incredibles” villain Syndrome know that he was predicting the challenge of both digital experiences and customer experience itself. (Those scores are flat or down over the last three years.) Sure, your coffee app and online retail store work great. Check. Your banking site takes […]
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