Thomas Husson
VP, Principal Analyst
Author Insights
Blog
Apple Keynote
Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: https://www.apple.com/apple-events/. I’ve been following Apple keynotes for many years (since at least 2005), and they often generate irrational expectations for disruptive, innovative products. Over the past few years, pundits have regularly questioned Apple’s ability to innovate while continuing to grow the […]
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De la Crise à la Résilience
Je suis toujours circonspect quand on utilise le terme « résilience » car je l’associe comme beaucoup aux travaux du neuropsychiatre Boris Cyrulnik. J’ai donc relu son interview aux Echos où il anticipe un changement profond de nos modes de vie et de nos habitudes : « après une catastrophe, la vie reprend, mais pas comme avant – ce […]
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Sortir du confinement pour entrer dans la crise
Bien qu’il y ait déjà plus de 12 millions de chômeurs partiels, de nombreux français ne semblent pas encore réaliser l’ampleur de la récession économique qui s’installe. Ils vont sortir progressivement du confinement pour entrer dans la crise, qui s’aggravera si la confiance n’est pas au rendez-vous ou si le déconfinement est trop progressif. Une […]
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COVID-19 Europe Outlook: Brands Must Adapt To Consumers’ New Focus On Values
The etymology of the term “crisis” refers in Latin to a “turning point in a disease, that change which indicates recovery or death” but comes in fact from the ancient Greek krinein, “to judge.” By analogy, the massive economic crisis that will follow COVID-19 will dramatically accelerate existing gaps in how companies have adapted to […]
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Anticiper le monde d’après
La crise que nous traversons, comme toute crise, est un moment unique pour prendre du recul et revenir à l’essentiel. Ce grand entretien de Pascal Picq, paléontologue, dans les Echos, est fascinant et remet en perspective la crise du coronavirus dans l’histoire de l’humanité et de son environnement. Cet autre article passionnant sur l’histoire des […]
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How European Employees Feel About The Coronavirus Now
Our #pandemicEX survey reveals that more than 40% of employees across Europe believe their governments are reacting too softly to the COVID-19 crisis, adding weight to their fears of job losses. Read all the results.
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Disney+ To Reset The Streaming War In Europe Amid The COVID-19 Crisis
Streaming wars take a turn, as French government and telcos ask Disney to postpone the March 24 launch of Disney+ to avoid internet overload.
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Explore Computer Vision To Boost Your Brand
The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing. However, the dramatic explosion in the number of consumer mobile devices with cameras and in the amount of visual content and sharing on platforms such as Instagram, Pinterest, Snap, and TikTok make it crucial for marketers to break down these […]
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Tendances 2020
A l’occasion de sa seconde conférence à Paris dédiée à l’innovation technologique au service de l’expérience client et collaborateur, Forrester a réuni une centaine de dirigeants des plus grandes entreprises françaises pour échanger autour des dernières tendances et présenter les résultats de son baromètre de l’expérience client, le CX Index. David Truog, VP, directeur de […]
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AI Is A New Kind Of Creative Partner
It's not about machines taking over. Rather, it’s about using intelligent technology to augment humans' capacity to create and execute ideas.
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Twenty Mobile Trends For 2020
Fifteen developments we expect to see in the coming year — along with five that won't come to pass.
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2020 Marketing Trends
VP and Principal Analyst Thomas Husson shares five predictions expected to impact CMOs and B2C/B2B marketers in Europe in 2020.
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Reimagine Mobile To Activate Your Total Brand Experience
I focus a lot of my research on marketing innovation and have been working on mobile (first as a marketing guy at a telco in 1998, then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics […]
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What To Expect From Mobile World Congress 2019 Beyond 5G And Foldable Phones
For the first time in 15 years, I will not attend Mobile World Congress (MWC). When I mentioned this to some clients, some of them told me, “Yes, you’re right: Mobile is dead. There is no innovation anymore. It is all about AI and blockchain these days.” (?!!) I could not disagree more. The reason […]
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Customer Experience: France Is Lagging Behind
After New York City, San Francisco, Sydney, Singapore, and London, Forrester hosted its first event dedicated to customer experience (CX) in Paris. It was a great pleasure for me to host about 150 leaders in a unique venue: the Parc des Princes (PSG’s football stadium!!) for a networking event to discuss CX trends and best […]
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CMOs: To Get A Seat At The Digital Transformation Table, Command Your Customer’s Experience
Only 16% of CMOs are responsible for leading the execution of their firm’s digital transformation. Now is the time to rethink your role. Too few CMOs actively lead or are deeply involved in digital transformation. CIOs, COOs, CXOs, and CDOs have filled the gap but don’t represent the voice of the customer or bring the […]
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Turn Voice And Language Innovation Into A Conversational Strategy
To shift from brand monologues to two-way dialogues, many brands are embracing live chat and piloting marketing initiatives on new conversational interfaces such as chatbots and voice-based assistants. However, conversational marketing is not new: It is simply based on listening to your customers, incorporating feedback into your marketing strategy, and communicating back to them in […]
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