Thomas Husson

La prochaine vague de transformation des entreprises sera celle du développement durable.

L’engagement collaborateur s’est amélioré entre 2019 et 2020. Nos indicateurs le montrent, ceux des sociétés spécialisées comme Peakon ou Qualtrics le confirment. Les employés, notamment ceux qui ont pu télétravailler, ont bénéficié d’horaires plus flexibles, d’un meilleur contrôle de leur emploi du temps, de moindre temps de transport, et ont globalement été plus productifs. Ce […]

European recovery from the pandemic depends on employee experience; yet, many leaders still underestimate the importance of culturally transforming their organization and embracing a new management approach. The firms that will succeed out of the crisis will be those that prioritize EX and embrace anywhere work.

This week is European Mental Health Week. There are many different facets to mental health, but no doubt our relationship to work is a key component of it, simply because we spend so much time working and because work (or the absence of it) also shapes our very own identities. The pandemic has drastically changed […]

In my recent report, “Embrace The Green Business Opportunity,” I demonstrated how new entrants and innovative brands, especially in Europe, are disrupting the status quo and becoming profitable sustainable businesses. This is not just about the iconic Patagonia, but also about Allbirds, Arcadia Power, Backmarket, BlaBlaCar, C’est qui le Patron?!, Ecotone, Enfuce, Frosch, Imperfect Foods, […]

Last Friday, my daughter — who will soon turn 15 — participated in her first demonstration, one organized by Fridays for Future. She’s passionate about climate change and biodiversity. I was 12 years old when the Chernobyl disaster occurred, but I was (and still am) passionate about politics. The fall of the Berlin Wall was […]

The COVID-19 pandemic has proven that the correlation between employee experience, customer experience, and overall business results is stronger than ever. Find out why.

Despite new investments in French tech firms, political and business leaders must act boldly to save the European digital economy. Learn why.

For the first time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris, or IFA in Berlin, this is one of the few key global technology and innovation events. Physical networking usually enables both startups and large companies to meet prospects, generate leads, sign […]

Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […]

In a recent interview, French President Macron said, “The United States has the GAFA [Google, Apple, Facebook, and Amazon], China has the BATX [Baidu, Alibaba, Tencent, and Xiaomi]. And Europe? We have the GDPR. It’s time to have our own technological sovereignty and not depend only on American or Chinese solutions!” As we recently analyzed […]

How should European B2C marketing leaders prepare for 2021? Read our concise recommendations for B2C marketing success in the coming year.

Europe has lost the battle for the digital consumer. But European firms now have a global opportunity. How can CMOs and business leaders seize it?

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalize experiences. The employee data tsunami is […]

Every autumn, Forrester looks ahead to predict the major consumer, business, and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of any of these trends slowing down. How, then, should European consumer […]

Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: https://www.apple.com/apple-events/. I’ve been following Apple keynotes for many years (since at least 2005), and they often generate irrational expectations for disruptive, innovative products. Over the past few years, pundits have regularly questioned Apple’s ability to innovate while continuing to grow the […]