Customer-obsessed marketing
The State Of Mobile Marketer Tactics 2017
I just published a new report to help marketers benchmark the mobile tactics and technologies their B2C marketer peers use and are planning to use…
Latest Posts By Thomas
Customer-obsessed marketing
Fix Your Mobile Foundations To Make The Most Of Bots, Agents, VR and Other Emerging Tech
Emerging consumer technologies such as bots, intelligent agents, extended reality, connected objects, and IoT will not replace mobile — instead, mobile will be the key…
April 2, 2017
Customer-obsessed marketing
Differentiate with digital
What To Expect From Mobile World Congress 2017
It's that time of year again! From next Monday (February 27) through March 2, 2017, Mobile World Congress (MWC) will take place in Barcelona.
February 20, 2017
Customer-obsessed marketing
VR Will Transform Marketing Experiences But Not Before 2020
Virtual Reality generates lots of buzz and massive investments. Isn’t it the next computing platform according to Facebook’s CEO Mark Zuckerberg? Hasn’t Magic Leap –…
February 8, 2017
Customer-obsessed marketing
The Hidden Power Of Mobile
Most marketers agree that mobile is a strategic priority. However, they fail to appreciate the true power of mobile: its ability to radically improve their…
November 29, 2016
Customer-obsessed marketing
The Future Of Messaging Apps
Two years ago, Forrester made the claim that mobile was the new face of social. With more than 3 billion users worldwide, messaging apps demonstrated…
September 19, 2016
Customer-obsessed marketing
After Brexit, Will Paris Become The New Startup Hub In Europe?
Paris will be the capital of technology innovation and startups for the next three days with more than 5,000 startups, 400 speakers, 30,000 attendees,…
June 30, 2016
Customer-obsessed marketing
Drive revenue with CX
Master Mobile Moments To Win In The IoT World
Marketers are always falling in love with mobile’s latest “shiny new object” and new technology acronyms — 5G, BLE (Bluetooth Low Energy), NFC (near-field communication),…
April 21, 2016
Customer-obsessed marketing
Beyond ROI: Showcasing The True Impact Of Mobile Marketing
My colleague Jenny Wise and I just updated the business case report of Forrester’s mobile marketing playbook with new data, examples and primary research.