Customer-obsessed marketing
Learn The Emotional Language Of The Digital Era
Building on the research “Emotions Fuel Your Brand Energy” from my colleagues James McQuivey and Dipanjan Chatterjee, I have done some research on the…
Latest Posts By Thomas
2018 Mobile And New Technology Priorities For Marketers
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey.
February 23, 2018
Customer-obsessed marketing
What Should You Expect At Mobile World Congress 2018?
It’s that time of year again! From next Monday (February 26) through March 1, 2018, Mobile World Congress (MWC) will take place in Barcelona. I…
February 16, 2018
Customer-obsessed marketing
Drive revenue with CX
Differentiate with digital
How To Prepare For AR, VR, And Next-Generation Experiences
How can a company receive $1,9 billion in funding, be valuated $6bn and not even have launched a commercial product? There must be some magic…
October 25, 2017
Customer-obsessed marketing
Drive revenue with CX
Differentiate with digital
Mobile-First Is Not Enough
Over the past few years, “mobile first” has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly,…
October 10, 2017
Customer-obsessed marketing
Differentiate with digital
Join Our 2017 Global Mobile Executive Survey
For the past few years, Forrester has fielded a Global Mobile Executive Survey to understand and benchmark mobile initiatives. This year, we are updating the…
October 6, 2017
Customer-obsessed marketing
Drive revenue with CX
Smartphones Are Dead. Long Live Smartphones!
This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the…
September 22, 2017
Customer-obsessed marketing
The Global Digital Marketing Gap
Over the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in…
September 6, 2017
Customer-obsessed marketing
The State Of Mobile Marketer Tactics 2017
I just published a new report to help marketers benchmark the mobile tactics and technologies their B2C marketer peers use and are planning to use…
May 4, 2017
Customer-obsessed marketing
Fix Your Mobile Foundations To Make The Most Of Bots, Agents, VR and Other Emerging Tech
Emerging consumer technologies such as bots, intelligent agents, extended reality, connected objects, and IoT will not replace mobile — instead, mobile will be the key…