In February 2015, Forrester predicted that the future of mobile wallets would go beyond mere payments. We argued that within five years, mobile wallets would become…
There is no doubt that the VivaTech conference is a great demonstration of how France is catching up and embracing tech innovation with more than €2.5…
From Thursday to Saturday, more than 70,000 visitors will attend the third edition of VivaTech in Paris, one of the largest digital and tech…
Building on the research “Emotions Fuel Your Brand Energy” from my colleagues James McQuivey and Dipanjan Chatterjee, I have done some research on the…
Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey.
It’s that time of year again! From next Monday (February 26) through March 1, 2018, Mobile World Congress (MWC) will take place in Barcelona. I…
How can a company receive $1,9 billion in funding, be valuated $6bn and not even have launched a commercial product? There must be some magic…
Over the past few years, “mobile first” has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly,…
For the past few years, Forrester has fielded a Global Mobile Executive Survey to understand and benchmark mobile initiatives. This year, we are updating the…
This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the…
