Thomas Husson

VP, Principal Analyst

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Blog

$500 Million VC Funding For Contentsquare: A Perspective On Experience Analytics And French Tech

Thomas Husson May 26, 2021
Contentsquare just raised a $500 million Series E round led by SoftBank. The French Tech Ecosystem Is Booming Wow! This is the biggest venture round ever and the biggest total funding ever for a French startup, now valuated at $2.8 billion. There are now about 15 French unicorns and counting. In a previous blog, I […]
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Blog

Le Développement Durable : Nouvel Enjeu De La Transformation Des Entreprises

Thomas Husson May 20, 2021
La prochaine vague de transformation des entreprises sera celle du développement durable.
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Blog

Expérience collaborateur: une bombe à retardement

Thomas Husson May 19, 2021
L’engagement collaborateur s’est amélioré entre 2019 et 2020. Nos indicateurs le montrent, ceux des sociétés spécialisées comme Peakon ou Qualtrics le confirment. Les employés, notamment ceux qui ont pu télétravailler, ont bénéficié d’horaires plus flexibles, d’un meilleur contrôle de leur emploi du temps, de moindre temps de transport, et ont globalement été plus productifs. Ce […]
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Blog

Employee Experience Is A Business Imperative

Thomas Husson May 18, 2021
European recovery from the pandemic depends on employee experience; yet, many leaders still underestimate the importance of culturally transforming their organization and embracing a new management approach. The firms that will succeed out of the crisis will be those that prioritize EX and embrace anywhere work.
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Blog

Warning: Employee Engagement Is Higher Than You Think — Carefully Monitor The Burnout Factor

Thomas Husson May 10, 2021
This week is European Mental Health Week. There are many different facets to mental health, but no doubt our relationship to work is a key component of it, simply because we spend so much time working and because work (or the absence of it) also shapes our very own identities. The pandemic has drastically changed […]
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Blog

CMOs At Sustainable Brands Are Bold

Thomas Husson April 8, 2021
In my recent report, “Embrace The Green Business Opportunity,” I demonstrated how new entrants and innovative brands, especially in Europe, are disrupting the status quo and becoming profitable sustainable businesses. This is not just about the iconic Patagonia, but also about Allbirds, Arcadia Power, Backmarket, BlaBlaCar, C’est qui le Patron?!, Ecotone, Enfuce, Frosch, Imperfect Foods, […]
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Blog

Danone, The Green Revolution, And The Next Wave Of Business Transformation

Thomas Husson March 22, 2021
Last Friday, my daughter — who will soon turn 15 — participated in her first demonstration, one organized by Fridays for Future. She’s passionate about climate change and biodiversity. I was 12 years old when the Chernobyl disaster occurred, but I was (and still am) passionate about politics. The fall of the Berlin Wall was […]
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Blog

How To Accelerate A Cultural Employee Experience Shift In Europe

Thomas Husson March 4, 2021
The COVID-19 pandemic has proven that the correlation between employee experience, customer experience, and overall business results is stronger than ever. Find out why.
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Video

Multilocal Firms Will Emerge

Thomas Husson February 11, 2021

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Blog

The French Tech Ecosystem Is Booming, But …

Thomas Husson February 10, 2021
Despite new investments in French tech firms, political and business leaders must act boldly to save the European digital economy. Learn why.
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Blog

What To Expect From CES 2021

Thomas Husson January 8, 2021
For the first time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris, or IFA in Berlin, this is one of the few key global technology and innovation events. Physical networking usually enables both startups and large companies to meet prospects, generate leads, sign […]
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Blog

Tendances 2021

Thomas Husson January 5, 2021
Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […]
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Blog

EU Digital Markets And Services Acts: A Bold Move

Thomas Husson December 15, 2020
In a recent interview, French President Macron said, “The United States has the GAFA [Google, Apple, Facebook, and Amazon], China has the BATX [Baidu, Alibaba, Tencent, and Xiaomi]. And Europe? We have the GDPR. It’s time to have our own technological sovereignty and not depend only on American or Chinese solutions!” As we recently analyzed […]
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Blog

2021 B2C Marketing Priorities In Europe

Thomas Husson November 18, 2020
How should European B2C marketing leaders prepare for 2021? Read our concise recommendations for B2C marketing success in the coming year.
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Blog

Europe’s Digital Renaissance Starts Now

Thomas Husson November 12, 2020
Europe has lost the battle for the digital consumer. But European firms now have a global opportunity. How can CMOs and business leaders seize it?
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Blog

Close The Gap Between Brand, Customer, And Employee Experiences

Thomas Husson October 29, 2020
Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalize experiences. The employee data tsunami is […]
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Blog

Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers

Thomas Husson October 15, 2020
Every autumn, Forrester looks ahead to predict the major consumer, business, and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of any of these trends slowing down. How, then, should European consumer […]
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Blog

Apple Keynote

Thomas Husson September 14, 2020
Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: https://www.apple.com/apple-events/. I’ve been following Apple keynotes for many years (since at least 2005), and they often generate irrational expectations for disruptive, innovative products. Over the past few years, pundits have regularly questioned Apple’s ability to innovate while continuing to grow the […]
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Video

It’s Time For CMOs To Pay More Attention To Employees

Thomas Husson August 26, 2020

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Video

The Myth Of A World After: A European Recovery Perspective

Thomas Husson August 24, 2020

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