Featured Blogs

What makes Forrester’s B2B Summit the premier gathering for marketing, sales, product, and customer success pros? We asked past attendees to find out.

SEO remains critically important, despite its challenges. The market for SEO solutions is growing to meet marketers’ evolving needs, including adapting to the rise of generative AI and diversification of search beyond Google. Our new Landscape report delves into the SEO market’s maturity, dynamics, notable vendors, and more.

The Department of Justice's action to block the Juniper acquisition won't save innovation in networking. No matter whether or not the acquisition proceeds, customers will benefit if they are put front and center.

Our B2B research team is preparing feverishly for this year’s event, which starts March 31. Get a sneak preview here of a few of the sessions and panel discussions in the works.

Participate in the Forrester 2025 B2B event trends survey and gain access to the latest trends to help shape your event strategy this year.

After the two previous summits hosted at Bletchley Park in the UK (November 2023) and in Seoul, South Korea (May 2024), French President Emmanuel Macron has decided to host a new AI Action Summit, cochaired with India, on February 10–11 in Paris.

Read key insights from our research on how generative AI is transforming commerce search solutions.

Managed detection and response (MDR) — without a doubt — has successfully claimed the crown of all managed security services for making and keeping clients happy.

Customer success (CS) practitioners often talk to me about postsale strategy and tactics. What I’ve noticed from those conversations is that those terms are being used interchangeably despite being different, though complementary, concepts.

Like many, I’ve been using generative AI (genAI) systems for about two years. Nothing has quite triggered my imagination like Microsoft Paint’s Cocreator capability.

Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research […]

Learn the changes that your customer service organization needs to make in order to capture tacit knowledge and begin putting it to work through AI models.

Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Forrester analysts Arielle Trzcinski and Shannon Germain Farraher team up with host Martin Gill to dive into Forrester’s 2025 healthcare predictions.  

Generative AI isn’t just creating captivating visuals; it’s changing how businesses scale creativity, engage audiences, and develop entirely new products. Learn the benefits and risks of using genAI for visual content.

Spending on connected television (CTV) advertising is forecast to increase 13.8% in 2025. But is CTV a good fit for B2B advertising? Learn the advantages and disadvantages to CTV advertising in this post.

Accessibility is still vital for businesses despite recent federal actions.

In 2024, trust in health insurers hit a three-year low, with just 56% of consumers saying that they trust their health insurer to do what's in their best interest. Regain consumer trust by taking these actions.

IBM has had a very busy and prolific acquisition season. It acquired two Oracle consulting firms within the last five months.

The Challenge With The Circular Economy In 2025, Forrester predicted that more than a third of Global Fortune 100 firms will commit to circular economy goals. We recommended that, this year, enterprise leaders perform infrastructure lifecycle assessments to understand the environmental impact of their choices. Further for manufacturing, Forrester’s report, Embrace The Circular Economy To […]