Use Journey Analytics To Power Your Marketing Strategy
I recently heard a story where a loyalty program member of an online retailer had her account hacked. Hackers then went on a shopping spree,…
Latest Posts By Tina
Select The Right Measurement Vendors Using The Forrester Wave™
Marketers need to wrangle the messy interactions across journeys and use solutions to enable data-driven planning. “The Forrester Wave™: Marketing Measurement And Optimization Solutions,…
May 16, 2018
Customer-obsessed marketing
Introducing The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018
Jim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018. This report…
April 17, 2018
Build an insights-driven org
Revolutionize Your Marketing Insights
The mundane exercise of measuring and analyzing marketing performance has gotten a much-needed boost over the past few years thanks to the development of advanced…
March 1, 2018
Customer-obsessed marketing
Lost In The Dark On Marketing Measurement? We’ll Show You The Light.
Marketers have a new measurement mandate: to measure effectiveness across all channels and tactics by using advanced marketing measurement techniques. Yet, marketers remain in the…
December 21, 2017
Customer-obsessed marketing
Fix Your Marketing Measurement Mess: Key Takeaways And What You Can Do
A few weeks ago, my colleague Jim Nail and I conducted a “Fix Your Measurement Mess” workshop at the 2017 Consumer Marketing Forum…
May 1, 2017
Customer-obsessed marketing
Marketers Are Measuring Engagement All Wrong
Over the course of my career…
January 26, 2017
Customer-obsessed marketing
The Marketers’ Responsibility In Measurement
B2C marketers have taken ownership of data-driven decisioning from their customer insight colleagues. With…
November 15, 2016
Customer-obsessed marketing
Webinar: The Marketing Measurement And Optimization Solutions Wave
You’ve heard it before – consumers move from their smartphones to their desktops, from in front of…