Latest Posts By Tina
Customer-obsessed marketing
Fix Your Marketing Measurement Mess: Key Takeaways And What You Can Do
A few weeks ago, my colleague Jim Nail and I conducted a “Fix Your Measurement Mess” workshop at the 2017 Consumer Marketing Forum…
May 1, 2017
Customer-obsessed marketing
Marketers Are Measuring Engagement All Wrong
Over the course of my career…
January 26, 2017
Customer-obsessed marketing
The Marketers’ Responsibility In Measurement
B2C marketers have taken ownership of data-driven decisioning from their customer insight colleagues. With…
November 15, 2016
Customer-obsessed marketing
Webinar: The Marketing Measurement And Optimization Solutions Wave
You’ve heard it before – consumers move from their smartphones to their desktops, from in front of…
November 9, 2016
Customer-obsessed marketing
What Marketers Can Learn From The Chicago Cubs
Bleary eyed baseball fans are waking up to the unimaginable: the beloved Cubs broke their 108 year old dry spell and won the World Series.
November 3, 2016
Customer-obsessed marketing
The Forrester Wave: Marketing Measurement and Optimization Solutions, 2016
Gone are the days of marketing mix providers. So long cross-channel attribution technologies. There’s a new sheriff in town—Marketing Measurement And Optimization Solutions. Today, Jim…
October 12, 2016
Customer-obsessed marketing
Facebook Offline Conversion and Site Metrics: Use With Caution
In collaboration with Jim Nail. …
June 16, 2016
Build an insights-driven org
Neustar Acquires MarketShare To Close The Data to Insights Gap
Last Thursday, marketing data and analytics company, Neustar, agreed to acquire marketing analytics technology provider MarketShare Partners, for $450 million. Neustar is an information services…
November 9, 2015
Build an insights-driven org
Introducing The Marketing Measurement and Insights Playbook
It’s no secret that marketers are under increasing pressure to be accountable, while an increasingly fragmented media environment compounds the perennial challenges of marketing measurement.