Marketers, need inspiration to get started with advancing your marketing performance measurement strategy? Look no further! In our latest report, “Case Study: Advanced Measurement…
Embracing change is such an important piece of life. Whether it is taking a new job, moving to a new community, or experiencing a new…
I recently heard a story where a loyalty program member of an online retailer had her account hacked. Hackers then went on a shopping spree,…
Marketers need to wrangle the messy interactions across journeys and use solutions to enable data-driven planning. “The Forrester Wave™: Marketing Measurement And Optimization Solutions,…
Jim Nail and I are excited to announce the publication of The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018. This report evaluates…
The mundane exercise of measuring and analyzing marketing performance has gotten a much-needed boost over the past few years, thanks to the development of advanced…
Marketers have a new measurement mandate: to measure effectiveness across all channels and tactics by using advanced marketing measurement techniques. Yet, marketers remain in the…
Every year, Restoration Hardware sends me their infamous five-pound catalog filled with beautiful furniture, hoping I would defund my kids college accounts and buy a 12-foot…
A few weeks ago, my colleague Jim Nail and I conducted a “Fix Your Measurement Mess” workshop at the 2017 Consumer Marketing Forum…
Over the course of my career as a marketing analytics practitioner and as a Forrester analyst, I’ve tried to tackle some of the most pressing…
