TJ Keitt

Principal Analyst

Forrester Bio

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Blog

Engaged Employees Expect IT Leaders To Understand Their Needs

TJ Keitt April 17, 2013
My colleague Simon Yates and I have spent a good bit of time recently discussing the role of IT in creating engaging experiences for employees. We've proposed that IT leaders concern themselves with helping business leaders convert that engagement into productive actions that achieve positive business outcomes, like good customer experiences and employees advocating for […]
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Blog

The CIO Is The Facilitator Of Engaging Employee Experiences

TJ Keitt March 26, 2013
Employee engagement is a hot topic in many C-suites today. There's a growing body of research that says engaged employees are productive employees, contributing positively to the bottom line. Forrester's own workforce research shows those who feel supported by managers, respected for their efforts, and encouraged to be creative are more inclined to recommend the […]
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Blog

Choosing Between Microsoft Office 365 And Google Apps Hinges On Your Belief In The Vendor’s Vision

TJ Keitt February 6, 2013
Over the last couple of years, I've fielded a number of inquiries from Forrester clients who are trying to decide whether their company should move their email and other collaboration workloads into the cloud via Google Apps for Business or Microsoft Office 365. This conversation has gained so much momentum that I recently did a […]
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Blog

SAS Uses Social Collaboration To Keep Employees Connected And Engaged

TJ Keitt December 10, 2012
My colleague Ted Schadler and I published several case studies in our recent report, "The Road To Social Business Transformation Starts With A Burning Platform." What follows is one of those stories — SAS's social collaboration platform, The Hub, designed to capture conversations that were leaking out into the public social sphere as employees attempted […]
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Symantec Engages Customers And Prospects Through A Social Media Command Center

TJ Keitt November 26, 2012
My colleague Ted Schadler and I published several case studies in our recent report, "The Road To Social Business Transformation Starts With A Burning Platform." What follows is one of those stories — Symantec's creation and roll-out of a social media initiative designed to funnel data from the social media sphere into the business to […]
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Blog

Presenting Four Cases That Can Help You Transform Your Organization Into A Social And Collaborative Business

TJ Keitt October 29, 2012
My colleague Ted Schadler and I recently completed a six month investigation into social business and collaborative transformation. As the title of the report — The Road To Social Business Starts With A Burning Platform — suggests, these complex workforce programs work when there is a compelling motivation to change behaviors among employees, business sponsors, and IT. […]
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Blog

If You’re Not Helping Lay The Foundation For A Social Business, You Need To Start Now

TJ Keitt August 28, 2012
The movement of information is key to today's global economy. Companies like General Electric send their design concepts to countries like India, allowing developers there to localize products to suit the domestic market. Firms like Intercontinental Hotel Group create customer communities to gather input from customers to fashion new services. Businesses like handheld device manufacturer […]
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Blog

Online Collaboration Tools Address A New Set Of Business Challenges, But Are They Ready For Your Business?

TJ Keitt August 16, 2012
Today, we published our first Forrester Wave™ on the cloud strategies of online collaboration software vendors, evaluating how eight vendors — Box, Cisco Systems, Citrix Online, Google, IBM, Microsoft, salesforce.com, and Yammer — are constructing collaboration services. Unlike a traditional Forrester Wave, this assessment was designed to look at how these vendors are addressing the […]
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Blog

Yes, Gamification Can Help Your Business Internally

TJ Keitt January 3, 2012
Happy New Year, everyone. As I customarily do, I'm looking back on 2011 with an eye toward emerging trends that bear watching. In the latter half of last year, I started to receive a lot of questions from content & collaboration professionals and journalists regarding gamification. The fuel for this undoubtedly comes from businesses' burgeoning love […]
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Blog

Dreamforce 2011 Notes: Salesforce Wants To Be The Collaborative Interface Between Your Business And The Market

TJ Keitt September 2, 2011
While the Metallica concert and guest appearances by MC Hammer and Neil Young during Marc Benioff's opening keynote made Saleforce.com's Dreamforce 2011 entertaining, my principle reason for venturing out to San Francisco was to hear Salesforce's vision for how it was going to turn Chatter into an enterprise-wide collaboration platform. What they showed was an […]
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Blog

Is Social Software Relevant To Information Workers?

TJ Keitt August 22, 2011
I'm not saying anything shocking when I say enterprise social software, has been a hot topic over the last five years. The set of technologies designed to flatten corporations have spawned dedicated blogs, press, and conferences. And our surveys of content and collaboration professionals show businesses are embracing these technologies: 42% of firms are making […]
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Blog

Microsoft’s Office 365 Allows Flexibility In Enterprise Collaboration Technology Strategies

TJ Keitt June 29, 2011
Yesterday morning (June 28), I , along with a small group of Microsoft customers, partners, and members of the technology and business press, sat in a SoHo, NY, gallery to listen to Microsoft CEO Steve Ballmer announce the release of Office 365, the long-awaited successor to Business Productivity Online Standard Suite (BPOS). In his remarks, […]
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“Anywhere, Anytime” Work Means IT Must Provide The Right Technology, To The Right Person, At The Right Time

TJ Keitt June 7, 2011
Giving workers flexibility in when, where, and how they work is a hot topic right now. The US federal government has passed legislation to make telecommuting easier and multinational firms, like State Street, are instituting programs to let employees choose when and where they work. Why are organizations emphasizing this so much? Mobile and remote […]
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Blog

Are Businesses Missing The Benefits Of Collaboration Technology?

TJ Keitt March 23, 2011
Last night I had the pleasure of attending a customer case study session hosted by Cisco. Representatives from two clients — SmithAmundsen (a law firm) and Republic Services (a waste management company) — discussed how they were deploying Cisco unified communication and collaboration technology within their businesses. While the two speakers presented compelling stories about the […]
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Blog

SlideShare Brings Another Collaboration Tool To The Consumerization Of IT Party

TJ Keitt February 16, 2011
Today, the popular online content-sharing site SlideShare released an audio/video/web conferencing solution called Zipcast. At face value, this is yet another entry into an already crowded web conferencing market. What makes this different is SlideShare is home to the sales and marketing presentations of 45 million users. This makes Zipcast a natural extension of that content store, […]
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Blog

With The Acquisition Of Dimdim, Salesforce.com Shows They Want To Be Your Collaboration-Enabled Apps Provider

TJ Keitt January 7, 2011
I've always liked the approach Dimdim took in offering web conferencing services. The pillars of the business model, which I profiled last year, were lean operations, smart viral marketing and technology partnerships with larger companies like Novell and Nortel CVAS. The technology they built emphasized ease of use, providing an audio/video/web conferencing experience through the browser, allowing […]
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Blog

What Does WikiLeaks World Mean For Open Information Sharing?

TJ Keitt January 4, 2011
First, let me wish you a Happy New Year. If you're like me, a new year inevitably brings about reflection on the previous year: things accomplished, things left to accomplish, and things that caught our attention. In that latter category, the thing that really caught my attention in 2010 was the emergence of WikiLeaks. As an analyst […]
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Blog

How Is Desktop Videoconferencing Being Used In Your Business?

TJ Keitt October 29, 2010
For those of us who following the collaboration software space, video in business has been a hot topic: We have seen year-over-year growth in videoconferencing implementations, a majority of businesses are interested in or implementing video streaming technology, and the emergence of vendors offering "YouTube for the enterprise" services that allow information workers to create […]
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Blog

The Intercompany Collaboration Imperative: Why It’s Important And Why Vendors Need To Support It

TJ Keitt September 29, 2010
For those of you who have followed my research of the collaboration software space, you'll find that I have argued that the real whitespace for vendors is in facilitating interactions between different companies (see examples here and here). This advice, though, has always been given in the spirit of helping vendors enter the market and […]
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Blog

Product Managers Take Note: Microsoft Is Using Serious Games To Product Test (And You Can Too)

TJ Keitt September 24, 2010
Last Friday (September 17), I published a case study of Microsoft's Windows and Office Communicator (now Microsoft Lync) teams' use of "productivity games." What are productivity games? Put simply, they are a series of games produced by a small group of defect testers to encourage rank-and-file Microsoft employees to put software through its paces before […]
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