There’s a saying that “culture is what people do when no one’s looking.” Bosch is internalizing this observation as it transforms into a digital business; the company’s culture directly impacts the way it works and innovates. The implications affect the entire Bosch organization, including HR, product development, technology, finance, and management.

  • Cultural transformation is a continuous process. Bosch’s cultural transformation works more as a cultural adjustment than a radical cultural repositioning. The transformation processes have no set endpoint.
  • Be aware of the value of your existing culture. Bosch is carefully weighing issues such as the speed of its cultural change and the impact on its brand image as an innovator against the value of its existing culture.
  • Firmly root your cultural transformation in a central business imperative. Old product development models are colliding with innovation. Bosch knows this — but also knows that the company must embrace a more adaptive approach to accelerate its innovation and product development cycles.

Technology and business leaders should read the report “Bosch Embraces Cultural Transformation To Drive Innovation” to learn how Bosch places cultural change at the center of digital transformation to strengthen its innovation capabilities.