We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.

We’ve published a number of blog posts that provide comprehensive overviews of the content presented at our 2013 Summit. This post takes a different tack and pares key Summit content down to its essentials.

To keynote Summit

General Stan McChrystal

talks teamwork and goals

More informed buyers

thus reps need in-depth knowledge

to affirm value

Rearchitected

waterfall one year later

still blows people’s minds

Reps must focus on

higher-yield activities

drive efficiency

Align your message

build content operations

revolution launched

A model for all

Unified Integration

binds nine key functions

Go innovate now

balanced investments inform

fuel company growth