We are beginning to work on a Forrester Wave focusing on brand monitoring, scheduled to be published next quarter. What’s a Wave? A detailed vendor evaluation using proprietary methodology (click here to learn more).
The companies to be included and criteria to be used are still being developed. Some of the key factors may include conversation monitoring (volume and sentiment), data sources (range and
scope), and analysis/reporting. Some of the firms we intend to find out more about are Nielsen Buzzmetrics, Cymfony, biz360, Umbria, Brandimensions, CRM Metrix, Opinmind, Converseon, and MotiveQuest.
Not all will make the final cut, but we are in the process of identifying players in the space. Are you a vendor that should be considered? A [past or current] client of this type of firm with experiences to share? If so, please feel free to get in touch and let us know who we should be taking a look at and why!
Although this won’t be an "open source" wave like Charlene Li’s on corporate blogging platforms, feel free to include your thoughts for everyone’s benefit in the comments to this post. If you prefer, you can also email me directly at pkim at forrester dot com.