Loss Of Privacy’s A Humanity Tax
People are pragmatic, and they predictably think they’re rational — which is great. It’s been reported pretty extensively that the Russian government interfered in the last…
age of the customer
Latest Posts
Content Marketing In Three Pictures
(Written in October 2016 in a Forrester Research report on content governance and content marketing) (Google Trends data for “content marketing” searches in…
July 19, 2018 | Ryan Skinner
The Future Is Here: Want A Ride In A 3D-Printed Autonomous Shuttle?
I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event…
July 18, 2018 | Carlton Doty
Differentiate with digital
Not All Innovation Is Created Equally
I talk to clients about their innovation plans and technology all the time, especially their plans with technologies that are emerging, like the ones I…
July 17, 2018 | Brian Hopkins
Brexit Paper Increases Chances Of No-Deal Outcome For Security
On Thursday afternoon, the UK government published its white paper, “The United Kingdom’s exit from and new partnership with the European Union.” The last-minute…
July 13, 2018 | Paul McKay
Customer-obsessed marketing
Six Key Takeaways From Google Marketing Live 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were…
July 12, 2018 | Collin Colburn
Forrester’s Top Emerging Technologies To Watch In 2018
I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download…
July 11, 2018 | Brian Hopkins
Understanding Share Of Life: A Chat With Sebastian Jespersen
In my line of work, I chat with some very smart people. Sometimes I think they’re smart because they disagree with me; sometimes they just…
July 11, 2018 | James L. McQuivey
Drive revenue with CX
Differentiate with digital
Organizational Design Needs Deep-Rooted Change
Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change .
July 9, 2018 | Sharyn Leaver, Victor Milligan
Our New Tech & Innovation 2018 Forum Is Right Around The Corner
We’ve been busy researching emerging technology markets this year at Forrester, and the time has come to showcase much of that research. Whether you’re interested…