Age of the Customer
Insights
Blog
There Are Only Two Major Opportunities For OMS Vendors To Win New Deals Right Now
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.
Blog
Tariff Uncertainty Impacts IT Services Firms’ Financial Results
IT services firms recently reported their January–March 2025 quarterly numbers, and the results weren’t pretty. Most firms not only reported slower growth for the quarter but also lowered their forecasts for the next financial year. I dug into the details of what’s at play behind this mellow performance, and here’s what I found. To begin […]
What It Means: A Forrester Podcast
Join us as we explore the latest market dynamics impacting executives and their customers.
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Master Tech Mayhem: Technology & Innovation Summit APAC
For technology leaders in APAC, the pressing question is no longer about whether AI will transform your business but how you will leverage AI to lead your organization through global volatility and escalating costs. Learn how Technology & Innovation Summit APAC will equip you with the skills, practices, and platforms you need to master today’s tech mayhem and and navigate a volatile environment.
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The Cyber Risk Tides Are Turning: RSAC ‘25 And Beyond
RSAC is the largest cybersecurity conference in the world. Leaders and practitioners across all sectors come together to tackle challenges, all under the maxim of “managing risk.” But what does “risk” actually mean at a security conference? Is it a mythical pursuit? Marketing buzzword? Or generic substitute for “the thing we need to detect/prevent/remediate”? RSAC […]
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Tariff Anxiety? Use The Moment To Update Your Procurement Strategies!
Boardrooms are abuzz with meetings to tackle head on the reverberations of country-specific US tariffs on the world and the subsequent retaliatory measures from large global trading partners, such as from Canada, China, the EU, Mexico, etc. These organizations, transcending industries, are all grappling with increased costs, disrupted supply chains, and heightened uncertainty. The automotive […]
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Choose Your Fighter: Customer Advocacy Tech Options In A Shifting Market
How can you make your customer advocacy program more proactive, more transparent, and more motivating to customers? With technology. Higher-performing customer advocacy programs lean on technology to scale customer advocate sourcing, management, activation, and measurement.
Blog
US Tariffs Have Upended The Asia Pacific Tech Outlook For 2025
The shifts in global trade policy induced by the US government’s tariffs have introduced global economic uncertainty which will impact the tech spending outlook in APAC. Learn more about the drivers and impacts of the ongoing volatility in this post.
Blog
The 95-5 Rule Is Not A Rule, But It’s Not A Myth Either
Can you trust the so-called 95:5 rule when you target B2B buyers with your brand and demand marketing mix? Here's what we found.
Blog
Unlock Optimization Opportunities: The Golden Thread From CX To Value Streams
In today’s volatile business environment, executives face the dual challenge of optimizing costs while maintaining exceptional customer experiences. Our new report, The Golden Thread From CX To Value Streams Reveals Optimization Opportunities, offers a strategic approach to navigating these complexities.
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Healthcare Organizations: Turn Volatility Into Strategic Advantage
Adaptability and agility will differentiate healthcare organizations that flourish amid volatility. Learn how in this preview of our new report, “Healthcare Leaders: How To Thrive Through Volatility.”
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Microsoft Races To Reassure Anxious Tech Execs In Europe
Increasing geopolitical volatility has characterized the last three years in Europe and is reaching new heights. Learn what Microsoft has committed to do and what tech executives should watch out for.
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Geopolitics Accelerates Emerging Technology Investment In Europe
Contrary to popular misconception, European firms aren’t lagging behind in emerging technology adoption, and there’s no lack of innovative startups. Get a look at a few of this year’s top 10 emerging technologies through a European lens.
Blog
Highlight Reel: Insights From The Latest OMS Forrester Wave™
Read this Forrester blog for the top lessons learned from interviews with order management system customers.
Blog
How Emerging Tech Will Transform Digital Banking Experiences Over The Next Decade
Over the next decade, banks, fintechs, and big tech firms will use a combination of maturing and emerging technologies to introduce innovative interfaces, making digital experiences more intuitive and human-centered. These technologies will amplify consumer understanding, enhance automation, and accelerate the orchestration and delivery of digital banking experiences. As a result, digital banking experiences are evolving to become more assistive, anticipatory, and agentic, empowering consumers in unprecedented ways.
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Racing Ahead: Emerging Technology Adoption In The APAC Region
The Asia Pacific region is no longer following global tech trends — it is setting them. Once seen as a fast adopter, APAC is now a bold innovator, building new technologies from the ground up. Get some examples and use cases in this preview of our upcoming webinar.
Blog
Tackling Cloud Security: US Federal Edition
Back in 2007, the first US federal CIO, Vivek Kundra, was appointed. Shortly after in December of 2010, he launched one of the world’s first “cloud-first” initiatives, making many US federal agencies such as the General Services Administration (GSA) some of the earlier innovators in this arena.
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Now Live — The Forrester Wave™: Customer Analytics Services, Q2 2025
I am excited to announce The Forrester Wave™: Customer Analytics Services, Q2 2025. The customer analytics services market has always evolved alongside emerging technology — from big data to cloud to AI.
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Human Capital Management Solutions: The Hottest Trends And Business Impact
Forrester recently published The Human Capital Management Solutions Landscape, Q2 2025. We took a peek at 41 vendors, the new set of core use cases for human capital management (HCM), and what new extended use cases are picking up in the market along with the traditional and new HCM capabilities.
Blog
Igniting Partner Advocacy: A Strategic Imperative For B2B Marketers
In today’s fast-evolving B2B landscape, partner ecosystems have emerged as a cornerstone of sustainable growth. Learn the benefits partner advocacy offers to suppliers, their partners, and customers.
Blog
The Evolution From Continuous Automation Testing Platforms To Autonomous Testing Platforms: A New Era In Software Testing
For years, continuous automation testing (CAT) platforms have been the gold standard for reducing manual testing and ensuring comprehensive coverage across diverse environments. But with the advent of generative AI (genAI) and large language models (LLMs), we are entering a new era: the rise of autonomous testing platforms.
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