Age of the Customer
Insights
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GenAI Will Shatter And Reconstruct Every Company And Industry
How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.
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A Call For Zero-Waste B2B Marketing
I hate waste. Whether it’s throwing away uneaten food or discarding unnecessary packaging, I do everything I can to minimize it. Wasting time and effort is also highly frustrating (though, perhaps, less harmful for the environment). So I found my stress levels rising when I was preparing data snapshots from Forrester’s Portfolio Marketing Survey, 2023. […]
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Retailers: It’s Not Too Late To Improve Your UX This Holiday Season
Follow our advice to find and fix problems and create better experiences for your customers.
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The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options
Get a preview of some of the key findings from the new Forrester Wave: Digital Operations Planning And Analytics, Q4 2023.
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Announcing The Forrester Wave™: Edge Development Platforms, Q4 2023
A new internet is rising. Are you ready? Get a preview the latest Forrester Wave: Edge Development Platforms.
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Europe-5 Retail Sales Trends And Outlook
We recap a few European retail sales trends over the last few years and in 2023.
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This Week In AI, UK Edition: Much Ado About Not That Much
The new UK AI bill in Parliament is likely to add up to less practical impact than you might think. Find out why.
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.
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Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction
A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.
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Use Biden’s Executive Order To Jump-Start Your Responsible AI Practice
Whether your organization is preparing for impending regulation or trying to bridge the AI trust gap with customers and employees, the executive order can help you prioritize your efforts. Here are four responsible AI practices to begin implementing now.
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Salesforce Now Available On AWS Marketplace
Salesforce and Amazon Web Services recently announced that Salesforce will be available on the AWS Marketplace. Learn some of the biggest implications for Salesforce customers.
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Musk’s Message Marks X’s Official Breakup With Big Brands
It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”). This came just shortly after Musk apologized […]
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Customer Obsession Awards — Nominations Wanted
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.
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So What Happens If Cigna Merges With Humana?
Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business. Take that […]
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Consumers, COP28, And The Green Market Revolution
With the UN Climate Change Conference (COP28) happening in Dubai, learn why Forrester believes firms can no longer ignore the Green Market Revolution.
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Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.
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This Holiday Season, Give Your Customers The Personalized Experiences That They Deserve
Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.
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At GitHub Universe, Copilot Takes Center Stage, But Questions About The Platform Persist
The big attraction at the GitHub Universe event was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT-4 technology. Find out more in this review of the event.
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How GenAI Is Impacting The Social Tech Landscape
Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]
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In 2024, B2C CMOs Want The Most Help With These Five Areas
Learn what our recent survey of marketing heads revealed.
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