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US Tech Spending Slowdown Amidst Rising Cloud Adoption Will Squeeze Tech Budgets

Andrew Bartels 9 hours ago
Recent stock and bond market turmoil has highlighted the growing risk of a US economic slowdown and even a recession — a prospect that 74% of economists think will happen by 2021, according to a survey of US economists by the National Association of Business Economists.   We at Forrester are not quite as pessimistic. But […]
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Why Chatbots Can’t Read Your Mind

Charles Betz 14 hours ago
Chatbots — And Why They Can’t Read Your Mind Chatbots are cropping up everywhere, from customer service to internal help desks, but what makes them tick? When we interact with chatbots, we’re often coming in from the end-user side and confronting a chatbot window. When we ask a question, the chatbot may or may not […]
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The Future Of Work

Forrester thought leaders discuss future-of-work strategies that are tangible, measurable, and tested.

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Data Scientists Aren’t Just About The Numbers — And Other Lessons From IDEO About The Collision Between Design And Data Science

Andrew Hogan 15 hours ago
As part of my research about data science and design, I spoke with Ovetta Sampson, design research lead at IDEO, a global design company. Sampson’s advice that stood out most to me about how to improve the use of data in the design of better experiences: Stop thinking about data scientists as “that nerdy guy […]
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Product Teams For Infrastructure And Operations

Charles Betz 18 hours ago
As an analyst at Forrester, I talk to a lot of IT professionals. One of the most common inquiries lately goes something like this: “We’ve piloted DevOps and Agile and like the results. However . . . ” and then come the “what-abouts.” What about ITIL, the NOC, the auditors, the service desk, and perhaps […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski 3 days ago
The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift — the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground. The Advertising Standards Authority (ASA), the UK’s independent advertising […]
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The Future Of Retail: From Store To Stage

George Lawrie 3 days ago
Did you know that 90 former Toys R Us big-box stores are now Urban Air Adventure Parks? Here at Forrester, we’ve been anticipating that retail, entertainment, and hospitality would ultimately merge. We discussed the trend here and have more research in the pipeline for you. Application development and delivery professionals must look sharp and emulate […]
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Reflections On Bosch ConnectedWorld 2019

Dan Bieler 3 days ago
Bosch ConnectedWorld — Bosch’s premier customer and partner event held annually in Berlin — has become a destination event for European internet of things (IoT) professionals.
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Predictions 2019 Webinar

Forrester thought leaders dig into the seismic shifts that will affect your business in 2019.

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Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Brigitte Majewski 5 days ago
A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. The iconic company’s 2016 acquisition of brand Elizabeth Arden apparently isn’t rescuing it from the Sephoras and direct-to-consumer businesses (DTCs) of the world. […]
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The Insights Beat: The Times They Are A-Changin’

Srividya Sridharan 6 days ago
Come gather ’round, people, wherever you roam And admit that the waters around you have grown And accept it that soon you’ll be drenched to the bone If your time to you is worth savin’ Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’. — Bob Dylan The […]
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Introducing Autonomous Finance: Forrester’s New Research On Algorithm-Based Financial Services

Peter Wannemacher 6 days ago
People’s lives are becoming ever more automated as millions of algorithms make decisions — and, in some cases, take actions on those decisions — on behalf of a consumer. While it’s still early days, the shift toward autonomous services is already happening in financial services thanks to evolving customer expectations, advances in AI and other […]
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VIDEO

The Future Of Insurance

Jeffery Williams August 14, 2019
Given the pace of social change and technological innovation, the future of insurance is very interesting! We recently published research on the future of insurance in which we offer perspectives on three central themes: insurance solutions vs. a products-based focus; ecosystem convergence; and virtual vs. vertical integration. For deeper insights, Forrester clients can check out […]
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Data Science And Design Collide — There’s A Better Way

Andrew Hogan August 13, 2019
Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies. The resulting debate reflected the state of the relationship between data science and design: They’re not on the same page. One participant even deleted one of his tweets, overwhelmed by the volume and combative tone of the feedback. […]
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Predictions 2019

14 major dynamics will impact your firm in 2019. Are you prepared for what’s coming?

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Rated H For Headless (Is Headless CMS For Mature Audiences Only?)

Mark Grannan August 13, 2019
My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“). However, […]
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Headless Commerce And The Horseless Carriage

Joe Cicman August 13, 2019
As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit . . . Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […]
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Build Your Next-Generation Business Case Using A Lifecycle

J.P. Gownder August 13, 2019
So you’ve got a great new idea for how technology-driven innovations can transform your business, reinvent the way employees work, and/or drive customer obsession. That’s a great start! But too many of you tell us, “I’m really excited about this new idea, but I can’t get the internal buy-in that’s needed to fund the initiative.” […]
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Digital Business: Bosch ConnectedWorld 2019 Analysis

Nigel Fenwick August 13, 2019
Bosch ConnectedWorld — Bosch’s premier customer and partner event held annually in Berlin — has become a destination event for European internet of things (IoT) professionals. What started several years ago as a hands-on-type of event where lots of practitioners demonstrated Bosch’s most innovative solutions has now become a more typical conference, with polished marketing […]
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Embed AI In Your Digital Supply Chain To Win, Serve, And Retain Customers

George Lawrie August 13, 2019
It’s now just over 12 months since we first published research on digital supply chains. Some Forrester clients have made progress with integrated business planning and with control towers. And they are on the lookout for blockchain opportunities. But the most common question we hear is about the role of AI in supply chains. The […]
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CX SF 2019: Dark Patterns Hurt Customers And The Companies That Use Them — When The Dark Side Calls, How Will You Answer?

Andrew Hogan August 12, 2019
Growth hacking. Chief growth officer. Conversion rate optimization. Engagement. All terms and titles that highlight the interests of the company over the interests of its customers. Is it any wonder, amid the obsession with growth and the deepening understanding of human psychology, that some businesses find ways to steer customers toward choices they didn’t really […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski August 12, 2019
Salesforce Crosses The Physical-Digital Divide With ClickSoftware Acquisition Salesforce signed a definitive agreement to acquire Israeli field service software firm ClickSoftware for approximately $1.35 billion. The two companies already went to market as partners to provide integrated field service solutions, but ClickSoftware’s large presence in the utilities, telecom, cable, and industrial verticals will expand Salesforce’s customer […]
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Salesforce Buys ClickSoftware To Bolster Its Field Service Offering

Kate Leggett August 8, 2019
Salesforce continues its fast and furious acquisition spree by picking up ClickSoftware for $1.53 billion to beef up its field service capabilities. Field service is a rapidly growing area in CRM. Growth is fueled by the demand for: 1) differentiated customer experiences, which extends to a field worker showing up at a customer or a […]
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