Age of the Customer
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What The US Election Results Mean For Consumer Spending
With a new administration set to take office in the US in 2025, a different set of economic and trade policies will come into play. Find out how that could impact consumer spending in the next four years.
Blog
“AI Responsibly” With GenAI In Martech
Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).
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Retailers: Boost User Confidence This Holiday Season
This holiday season, increase your customers’ confidence in your digital experiences with four best practices.
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Building The Future With AI At The Edge: Critical Architecture Decisions For Success
Adopting edge intelligence requires careful architectural decisions that balance latency, data distribution, autonomy needs, security needs, and costs. Learn five essential trade-offs to consider in finding the perfect balance.
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This Holiday Season, Gift Consumers Compelling Creative
Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising — compelling creative — is scarce.
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What To Expect On Singles Day 2024: Intensified Competition, Price Wars, And GenAI
Despite slowing economic growth, Singles Day 2024 is shaping up to be one of the most competitive and innovative shopping events yet. Here’s what to expect for this year’s online retail extravanganza.
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Our Latest Evaluation Reveals A Shifting SSP Market
I am excited to announce The Forrester Wave™: Sell-Side Platforms, Q4 2024. This is the first Forrester Wave of the sell-side platform (SSP) provider category since 2014, and a great deal has changed in those 10 years.
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Fujitsu’s CX Transformation: A Blueprint For B2B Success
A few years ago, global B2B technology and services company Fujitsu’s European division decided it was time to double down on CX as a strategic imperative. Learn how Fujitsu did it and what the results were in this post.
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The Brand Safety Industry Is [Redacted]
Relying on outside standards bodies to guide your brand's safety is inadvisable in today's market. Brands must begin charting their own path for brand safety. It’s time for brands to get brand smart. Learn three key hallmarks of a brand smart approach in this preview of a new report.
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Siemens Continues The Shift From Grease To Code With Acquisition Of Altair Engineering
German industrial conglomerate Siemens is spending $10 billion to acquire Altair Engineering. Read what this means for Forrester’s clients in manufacturing and beyond.
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In North America, Mobile Banking Apps Are Sufficient But Undifferentiated
Get five key takeaways from Forrester's recent review of mobile banking apps in North America in this preview of a new report.
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US And Canadian 2024 Net Promoter Score℠ Results: Another Year Of Decline
Forrester recently published Net Promoter Score℠ (NPS) rankings for brands in the United States and Canada. As part of our annual Customer Experience Benchmark Survey, we surveyed 98,363 consumers in the United States and 43,324 Canadian consumers, asking about their likelihood to recommend brands.
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Call For Entries: Forrester 2025 B2B Summit North America Awards
Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so. Submit your story for a chance to be honored on the B2B Summit mainstage.
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HLTH 2024: Bold Commitments And Key Takeaways
This year’s HLTH conference embraced the theme of “Be Bold.” Speakers committed strongly to tackling some of the toughest challenges in healthcare, such as lack of access, clinician shortages, and frustrating prior authorization (PA) processes.
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GenAI Is A Land Of Confusion For Revenue Leaders
It’s critical that revenue leaders develop a proactive strategy for applying AI for performance impact and separate reality from vision (or hype). Learn how to get started with these three steps.
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Unified Commerce Is Not A Thing
Demystify the concept of “unified commerce” in this Forrester blog by analysts Emily Pfeiffer and Lauren Cevallos.
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ServiceNow Partners With Rimini Street To Offer AI Innovation To On-Prem ERP Systems Worldwide
In a surprising turn of events for enterprise resource planning (ERP) customers globally, as part of its Q3 2024 financial results, ServiceNow announced a new expanded partnership with one of the most popular third-party software support providers, Rimini Street. Both companies are creating a new enterprise software model that will allow existing on-premises ERP systems […]
Blog
Red Flags Revealed: Navigating The Path To B2B Operational Excellence
This blog explores the importance of effective process management in B2B organizations, highlighting common challenges and providing strategies to achieve operational excellence through the mitigation of six red flags. The full report offers a comprehensive analysis, detailed breakdowns, and actionable insights for preventing these red flags to improve business outcomes.
Blog
Key Takeaways From Basware’s Lisbon Event
Get three noteworthy updates from Basware’s annual customer event in Lisbon, which focused on customer-centric innovation.
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Retailers, Reward Loyalty With Value-Based Personalization This Holiday Season
Retailers: understand the fundamentals of value-based personalization in this Forrester blog by analyst Jessica Liu and researcher Cole Walsh.
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