Differentiate with digital
Leadership In The Age Of The Customer
Leading through change requires that right mix of imagination, inspiration, and gritty execution. And we are in a world of change. Empowered customers and the…
age of the customer
Latest Posts
Customer-obsessed marketing
Build an insights-driven org
Have What It Takes To Win In A Post-Digital World?
We had a fantastic event last week in New York, as 750+ marketing leaders converged on Forrester’s Marketing 2016. The big theme this year…
May 4, 2016 | Carlton Doty
Maximize value of tech
Differentiate with digital
Your Business Technology Strategy: Go Fast Or Go Home
CEOs and their leadership teams are at a crossroads as technology underpins virtually all customers’ expectations and unlocks new sources of customer value. The choice…
March 29, 2016 | Sharyn Leaver
The Counterintuitive CEO
The Counterintuitive CEO
Privacy & security
Apple and Trump
What connects these two stories? Answer: An uprising of restless and empowered citizens and customers. Five years ago our research began picking up faint vibrations…
March 15, 2016 | George Colony
Differentiate with digital
2016 Predictions: Key Trends Will Transform Mobile Engagement
2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to…
November 10, 2015 | Julie Ask
Customer-obsessed marketing
Don’t Plan A Go-To-Market Strategy For 2016; Create Your Go-To-Customer Plan
It’s that time of the year again: The UK has had its August bank holiday; the US is on its Labor Day weekend; the Germans…
September 3, 2015 | Peter O'Neill
Drive revenue with CX
Differentiate with digital
Become Customer-Obsessed Or Fail
What’s the top imperative at your company? If it’s not a transformation to make the company more customer-focused, you’re making a mistake. Technology and economic…
April 6, 2015 | Michael Gazala
Welcome to Carmine's blog
I'd like to introduce myself. I joined Forrester's ForecastView team in May and am focusing my forecasting efforts on digital marketing. Before I came on…
November 13, 2014 | Carmine Lengua Jr.
Where To Find The Tech Marketing Analysts
This is our final post to the Tech Marketing (TM) role blog, but we are not going away! We have consolidated the number of…
May 8, 2013 | Forrester
Customer-obsessed marketing
Differentiate with digital
MOVE BEYOND THE CAMPAIGN
Standing in an aisle of a big box retailer, I…