AI Insights

Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.

Discover how Forrester supports technology executives.

Insights

Blog

GenAI Drives The Narrative, But A More Confident Tech Economy Is The Real Story Beyond The Q4 2023 Tech Services Earnings

Ted Schadler 18 hours ago
Recent earnings announcements from tech service providers signal optimism about increased demand in 2024 and provide three lessons about artificial intelligence for technology executives.
Blog

Get Ready For Takeoff: Microsoft Copilot For Security

Jeff Pollard 5 days ago
Microsoft announced the launch date of Copilot for Security. Find out what this means for security professionals and how you can prepare.

Avoid Zombie AI Projects With Our Best Practices

Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.

Blog

Welcome To The Dawn Of A New AI Era: The EU Parliament Adopts The AI Act

Enza Iannopollo 6 days ago
Most organizations worldwide that use AI must comply with the act — and there is much to do with little time to do it. Here's what you need to know.
Blog

Google Announces Meridian, A Marketing Mix Modeling Tool

Tina Moffett 7 days ago
Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM tools gauge the impact of marketing and media investments on vital performance indicators, such as sales or revenue, while also forecasting the revenue potential of marketing endeavors. According to Forrester’s Marketing Survey, 2023, about 30% of B2C marketers […]
Blog

CMOs Need A Measurement Strategy That Connects To Business Outcomes

Tina Moffett March 7, 2024
Instead of a single measurement approach, CMOs must adopt a layered measurement strategy that includes complementary approaches to reveal the full business value of marketing.
Blog

The Three Biggest GenAI Impacts In B2C Commerce Solutions

Emily Pfeiffer March 6, 2024
Read part one of our blog series covering generative AI’s impact on commerce tech from Forrester Principal Analyst Emily Pfeiffer and Senior Researcher Nicole Murgia.
Blog

What AI And Automation Technologies Make The Most Sense In Retail Today?

Sucharita Kodali February 26, 2024
We just released an evaluation of more than a dozen AI and automation solutions and mapped them according to maturity and utility.

Honor Your Tech Excellence With The Prestige Of A 2024 Forrester Award

We’re accepting nominations for our global 2024 Technology Strategy Impact and Enterprise Architecture Awards. Deadlines are approaching. Check out our award requirements and submit your nomination today.

Blog

Gemini For Google Workspace Plays The Long Game

J.P. Gownder February 23, 2024
Google recently announced its new generative AI solution for productivity, Gemini for Google Workspace. Can it compete with Microsoft Copilot? Here's what tech and business leaders need to know.
Blog

CMOs: Advancing From GenAI Pilots To Proficiency Doesn’t Come Easy

Jay Pattisall February 23, 2024
As the initial awe surrounding generative AI (genAI) fades, marketers must navigate a more pragmatic phase of genAI adoption. The first step is to understand adoption roadblocks and how to avoid them.
Blog

What Forrester’s 2024 AI Predictions Mean For Technology Executives

Ted Schadler February 23, 2024
Find out what Forrester's collection of 2024 AI and generative AI predictions mean for your technology strategy.
Blog

Your Predictions Questions Answered: Leveraging GenAI Successfully

Laura Ramos February 22, 2024
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.
Blog

GenAI For Tech Leaders: Q&A

Rowan Curran February 21, 2024
Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.

Conquer Your GenAI Security, Risk & Privacy Fears

Watch our webinar to learn how security leaders can identify and manage enterprise genAI risk across models, APIs, and applications — and follow paths to secure, trusted adoption.

Webinar

Secure Your Use Of Generative AI

Watch and learn how to use a security framework to secure genAI adoption and explore the security controls and skills crucial for safeguarding this emerging technology.
Blog

Unlock IT Operational Excellence In Seven Steps

Carlos Casanova February 12, 2024
AIOps and observability have become crucial for businesses seeking to optimize their IT operations. These technologies offer the promise of enhanced efficiency, improved decision-making, and better customer experiences. Learn how to successfully implement AIOps and observability by following a seven-step approach.
Blog

AIOps And Observability Deliver Operational Insights

Carlos Casanova February 12, 2024
Implementing AIOps and observability solutions can be a challenging task for organizations. To ensure success, it is crucial to develop the right approach and strategy that aligns with your enterprise’s specific IT complexity and goals. Learn how you can begin exploring the best practices for AIOps and observability and the aspects that you need to consider when embarking on the delivery of these.
Blog

A Patchwork Of US AI Regulations Is Here — It’s Time To Deal With It

Michele Goetz February 9, 2024
In our new report, Navigate The Patchwork Of US AI Regulations, we answer the top questions to navigating US AI regulatory chaos. Here’s what every organization should know as they continue to develop and deploy AI in safe and legal ways.
Blog

Marketers: Choose GenAI Progress Over Perfection

Lisa Gately February 6, 2024
If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.
Webinar

New Tools And Strategies For Managing Technical Debt

Watch this on-demand webinar to explore new tools and strategies for keeping technical debt under control, including a demonstration of Forrester’s Technical Debt Modernization And Migration Scenario Tool.
Blog

LLMs, Make Room For World Models

Brian Hopkins February 1, 2024
The industry is pushing LLMs hard to be the path forward to artificial general intelligence, but limits are on the horizon. World models may be an important alternative.
Podcast

Tech Trends To Watch In 2024

What It Means February 1, 2024
How will generative AI impact infrastructure plans? What regulatory issues will tech leaders have to grapple with? Hear Forrester’s technology analysts discuss their predictions for the latest tech trends in 2024.
More posts