AI Insights

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Blog

Intelligent Creativity Overhauls The Creative Process

Jay Pattisall 2 days ago
Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s marketing and agency setting is reliant upon instincts. “Marketing itself is intuitive,” says Doug Zanger of The Martin Agency. Yet an intuition approach alone to creativity produces […]
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After Retail Banking, Now Banks Must Transform Their Corporate Banking

Arnav Gupta 6 days ago
Digital transformation is coming to corporate banking. Corporate banking today is antiquated due to its highly customized and complex product offerings; lack of challengers to drive innovation; and strong barriers to switching for clients. Enterprise clients have lived with a subpar experience for far too long. Now these clients are starting to demand change. They […]
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Predictions 2021: IT Leader Webinar

Will the role of the IT leader thrive or dive in 2021? Get an inside look at Forrester's latest CIO predictions.

Blog

Singapore’s Model AI Governance Framework Sets Out To Help Organizations Deploy AI Responsibly

Achim Granzen February 5, 2021
Principal Analyst Achim Granzen examines how Singapore’s AI governance initiatives can serve as a model for other organizations.
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Blog

2021年预测:2021年,是人工智能大放异彩的时候了!

Srividya Sridharan January 27, 2021
在过去的几年里,您是否听到过很多关于人工智能(AI)的论述?AI是神秘的,是变革性的,是令人兴奋的,是让人恐惧的,是无处不在的……这些摇摆不定的论述在未来也将继续听到。但是,在前所未有2020年,有一件事变得非常清楚:企业需要找到一种安全地、富有创造性地、大胆使用AI的方法。点击“阅读更多”了解具体细节。
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Blog

AI Drives The Evolution Of Technology And Data Governance

Achim Granzen January 26, 2021
Learn why data and tech governance initiatives must evolve to embrace ethics and risk this year.
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Blog

Le CDO Prend Sa Place Autour de la Table

Jennifer Belissent, Ph.D. January 21, 2021
De plus en plus, les CDOs rejoignent la table des comités exécutifs d’entreprise. Maintenant, il faut qu’ils comprennent ce qu’on attend d’eux. Le monde a changé, et les décideurs dans les sociétés l’ont bien compris. Ils cherchent des indices qui peuvent les aider à mieux comprendre le nouveau contexte dans lequel ils opèrent. Ils ont […]
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Blog

CDOs Wanted: Dedicated, Expanded Data Insights Leadership

Jennifer Belissent, Ph.D. January 8, 2021
Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the decision-making process. And their demands have become more sophisticated — not just historical views of performance but actionable insights to guide decisions. Moving from dashboards and reports to advanced […]
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Predictions 2021 Online Event

Dive deep into the dynamics that will generate obstacles and opportunities in 2021.

Podcast

Tech Trends To Watch In 2021

What It Means January 7, 2021
Forrester analysts provide their predictions for IoT, AI, blockchain, and cloud in this special edition of What It Means.
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Blog

Explaining Explainable AI

Brandon Purcell December 18, 2020
In 2020, one message in the AI market came through loud and clear: AI’s got some explaining to do! Explainable AI (XAI) has long been a fringe discipline in the broader world of AI and machine learning. It exists because many machine-learning models are either opaque or so convoluted that they defy human understanding. But […]
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Blog

AI And The Sales Rep: Where Does The Machine Stop And The Human Begin?

Anne Slough December 18, 2020
With good data, AI can continue to learn and evolve, and by doing so, enable sales reps to focus on what they do best.
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Blog

Sizing The AI Software Market: Not As Big As Investors Expect But Still $37 Billion By 2025

Andrew Bartels December 10, 2020
Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.
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Podcast

European Predictions 2021: Regulators Prioritize AI And Remote Work

What It Means December 10, 2020
The year ahead will bring new regulatory frameworks, UK data chaos, and a shift in attitude toward remote work in the EU. VP and Group Director Laura Koetzle explains what lies ahead on this episode of What It Means.
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Predictions 2021 Hub

Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.

Blog

Distinguish Hot From Hype In Wealth Management Tech Investments In 2021

Vijay Raghavan November 23, 2020
We’ve seen technology shift the wealth management landscape for years. The global pandemic accelerated that shift as clients seek new ways to access their accounts, communicate with account managers, and manage their investments. To identify “The Top Wealth Management Technology Investments In 2021,” we interviewed more than 80 companies to determine which technology initiatives they […]
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Blog

AMD Acquires Xilinx To Bolster Its HPC Portfolio

Tracy Woo November 3, 2020
Last week, AMD entered into agreement to acquire chip manufacturer Xilinx through a $35 billion all-stock transaction. This is the latest gargantuan M&A deal in the semiconductor market to focus on new opportunities in processing, after the NVIDIA-Arm announcement. The AMD-Xilinx partnership is meant to broaden AMD’s product portfolio, which focuses on high-performance CPUs and […]
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Blog

Announcing The Updated-For-2020 Forrester Wave™: Artificial Intelligence For IT Operations

Rich Lane November 3, 2020
Today, we released the “The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2020.” We looked at the top 11 vendors in the market and evaluated them across 33 criteria. Infrastructure & operations (I&O) pros looking for a new way to monitor and manage systems in the digital age can use artificial intelligence for IT […]
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Blog

Predictions 2021: The Time Is Now For AI To Shine

Srividya Sridharan October 22, 2020
In 2021, business and IT leaders will be forced to tackle some long-lingering AI challenges head on to successfully emerge from the pandemic. Read Forrester's AI predictions to learn more.
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Blog

Predictions 2021: Automation Becomes A Business Imperative

Craig Le Clair October 22, 2020
In less than a year automation moved from a long-term goal to a short-term necessity. Find out what Forrester predicts for the automation market in 2021.
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Blog

Amplify Intelligence With AI And Analytics — Forrester’s Virtual Data & Insights Forum, October 13–15

Boris Evelson October 5, 2020
They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced, insights-driven practices. Respondents to the same survey claimed that less than half (49%) of all business decisions in their enterprise are […]
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Blog

Quoting Is About More Than Just Efficiency — It’s Also A Key Sales Driver

Seth Marrs September 28, 2020
Forrester SiriusDecisions Summit EMEA is almost here! Don’t miss Seth Marrs and Anne Slough’s presentation “Dynamic Guided Selling: Sales Technology That Actually Works for Sales Reps” and learn how to use quoting results to identify cross-sell opportunities.
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Blog

Why Wait? The Future Of Data Is Now

Michele Goetz September 28, 2020
Insanity is sometimes defined as repeating the same action over and over and expecting a different result. The future of data breaks this cycle to be your vaccine for chaos.
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