AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
Discover how Forrester supports data, AI, and analytics leaders.
Insights
Blog
Freshworks Signals A More Practical Future For AI Service Management
Freshworks’ latest announcements reflect a broader shift in service management AI from feature expansion to operational practicality. The real differentiator is no longer whether a vendor offers generative or agentic capabilities, but whether those capabilities can be adopted quickly, grounded in strong context, and sustained within day-to-day service environments.
Blog
Zendesk Relate 2026 Showed Why Agentic Customer Service Starts With Knowledge
Zendesk Relate 2026 showed that agentic customer service depends on structured knowledge, new service engineering roles, and operational readiness for AI execution.
Blog
Findings From The Forrester Wave™: Document Mining And Analytics Platforms, Q2 2026
The Forrester Wave™: Document Mining And Analytics Platforms, Q2 2026 highlights a market that is broad, fragmented, and rapidly evolving — where success depends less on vendor selection alone and more on precise alignment to use cases, document types, and architectural choices. While innovation around agentic AI and LLMs is accelerating, most organizations are still […]
Blog
AI Will Reshape Customer Service Jobs In Dramatic Ways
As automation takes on more interactions and even replaces certain supervisory functions, human work is shifting from handling requests to managing, training, and optimizing AI. The result: fewer traditional roles, but a greater need for higher-value skills.
Blog
SAP Is Attempting To Become The Gatekeeper Of Enterprise AI — CIOs Should Push Back
Three weeks ago, the SAP API Policy v.4.2026a looked like a legal document with no enforcement infrastructure. After Sapphire 2026, it looks like a strategy with a product line attached. CIOs running SAP have three weeks until June 9 enforcement begins, and the destination the policy redirects you to is now fully visible. The policy […]
Blog
Stop Replacing Traffic. Start Replacing Visibility.
AI answer engines are creating a visibility vacuum, forcing a shift from traffic to regaining insight, accountability, and alignment.
Blog
Celonis Buys Ikigai Labs To Provide The Context Engine For Enterprisewide AI Adoption
Celonis just announced its intention to acquire Ikigai Labs, a San Francisco-based start-up focusing on AI-powered decision intelligence. Ikigai Labs specializes in software for complex forecasting scenarios based on large graphical models, working closely also with the Massachusetts Institute of Technology (MIT). This acquisition will bring together Celonis’ process intelligence graph technology with Ikigai Labs’ […]
AI Is Everywhere — Customer Value Isn’t. Here’s How To Change That.
AI urgency is testing budgets as customer experience sits at all-time lows. AI Forum Sydney shows CX and technology leaders how to redirect AI spend into durable customer value and competitive advantage.
Blog
The Dawn Of AI-Powered Telcos: How CSPs Will Reinvent Themselves With AI
Global AI adoption presents communication service providers (CSPs) with a rare opportunity to transform and unlock new growth. In my latest report, The Dawn Of AI-Powered Telcos, I examine how leading telecom operators are responding to current trends by entering the AI infrastructure race and becoming AI‑powered from the core. They’re achieving this by pushing […]
Blog
AI Isn’t Fixing Retail Banking’s Customer Growth Problem — It’s Exacerbating It
Retail banks are moving fast on AI in 2026: Budgets are growing, roadmaps are packed, and internal momentum is real. Customer loyalty, however, is not — and the disconnect is becoming harder to ignore. AI adoption is accelerating across retail banking, yet differentiation keeps slipping and relationships continue to thin. This isn’t because AI isn’t […]
Blog
Atlassian Team ’26: The New Logic Of Work
Atlassian’s Team ’26 event highlighted how AI, agents, context, and workflows are reshaping enterprise work.
Blog
Context Is The New Competitive Edge: Takeaways From ServiceNow Knowledge 2026
ServiceNow Knowledge 2026 showcased how ServiceNow is expanding its role in enterprise AI, workflow automation, and digital workplace transformation.
Blog
OCX 2026: Open Source As Strategy
At OCX, the Eclipse Foundation’s Open Community Experience conference, attendees met to discuss the Eclipse Foundation and what it means to be an open-source developer.
Your AI Reset Starts Here — Turn Spend Into Customer Value
AI urgency is high, but customer experience is falling. Join B2B marketing, tech, and security leaders to rebalance AI spend toward measurable revenue and customer value.
Blog
Trust, Modernize, Transcend: What I Took Away From Temenos Community Forum 2026
I spent last week in Copenhagen at the Temenos Community Forum (TCF) alongside more than 1,300 banking leaders, technologists, and practitioners. The theme — “Trust. Modernize. Transcend.” — is one banks have heard before. What made TCF different was how consistently Temenos tied that message to live products, execution discipline, and the realities banks face […]
Blog
Build Smarter B2B Pricing For Long-Term Growth And Profitability
Effective B2B AI pricing must balance several goals that often pull in different directions: It needs to reduce buyer risk and accelerate adoption, especially as many organizations are still experimenting with how AI fits into their workflows. It should align price to measurable value. This gives customers a clear connection between what they pay and […]
Blog
OpenAI’s Daybreak Promises To Improve AppSec But Introduces A New Pricing Model: Five Buyer-Side Implications For CISOs
OpenAI recently announced Daybreak, its vision for making agentic application security faster and more capable. While promising, Daybreak will also make security more expensive per unit of work. In this model, customers will pay for tokens and multiagent workflows burn tokens. CISOs and CIOs should budget for application security (AppSec) line-item inflation, not deflation, with […]
Blog
BNY Built Its Digital Workforce Backward — And It’s Working
Agentic AI works when you sequence it right. See how BNY built a governed platform and trained its workforce before deploying more than 130 digital employees.
Blog
Drowning In Rules: Navigating America’s AI Regulatory Patchwork
US companies are drowning in AI rules. With a labyrinth of conflicting state laws and no single federal requirement, even the most responsible innovators are struggling to stay afloat. California’s landmark Transparency in Frontier Artificial Intelligence Act proved that states can regulate AI without killing innovation, but it also underscores a hard truth: The current […]
Keep The Momentum Going After CX Summit
Purchase tickets for CX Summit EMEA by 29 May and receive two complimentary Forrester research reports to help you turn AI‑driven CX ideas into confident action after the event.
Blog
Extreme Connect 2026: Momentum Depends On Platform ONE And AI
Extreme Platform ONE changed the tone at Extreme Connect. The energy felt real — less marketing noise, more actual momentum — as Extreme started to look like a credible answer to the gap forming outside the data center while HPE digests Juniper Networks. That shift shows in Platform ONE’s maturation into something operationally meaningful: a […]
Blog
Oracle Applications Analyst Summit: Fusion Agents Are Shifting From Assist To Execute
At Oracle’s 2026 Applications Analyst Summit, leadership drew a hard line: Agentic AI lives only in Fusion, not EBS, JD Edwards, PeopleSoft, or Hyperion. Forrester unpacks the productized agentic apps, AI-first migration playbook, and the gaps that CIOs must address in the next 12–18 months.
Blog
AI Is Everywhere In GTM. Customer Value Isn’t.
AI is already reshaping how buyers discover, decide, and engage. The real opportunity now isn’t just efficiency — it’s redesigning GTM around measurable customer outcomes and using AI to deliver value where it matters most.
More posts