AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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The Dawn Of AI-Powered Telcos: How CSPs Will Reinvent Themselves With AI
Global AI adoption presents communication service providers (CSPs) with a rare opportunity to transform and unlock new growth. In my latest report, The Dawn Of AI-Powered Telcos, I examine how leading telecom operators are responding to current trends by entering the AI infrastructure race and becoming AI‑powered from the core. They’re achieving this by pushing […]
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AI Isn’t Fixing Retail Banking’s Customer Growth Problem — It’s Exacerbating It
Retail banks are moving fast on AI in 2026: Budgets are growing, roadmaps are packed, and internal momentum is real. Customer loyalty, however, is not — and the disconnect is becoming harder to ignore. AI adoption is accelerating across retail banking, yet differentiation keeps slipping and relationships continue to thin. This isn’t because AI isn’t […]
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Atlassian Team ’26: The New Logic Of Work
Atlassian’s Team ’26 event highlighted how AI, agents, context, and workflows are reshaping enterprise work.
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Context Is The New Competitive Edge: Takeaways From ServiceNow Knowledge 2026
ServiceNow Knowledge 2026 showcased how ServiceNow is expanding its role in enterprise AI, workflow automation, and digital workplace transformation.
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OCX 2026: Open Source As Strategy
At OCX, the Eclipse Foundation’s Open Community Experience conference, attendees met to discuss the Eclipse Foundation and what it means to be an open-source developer.
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Trust, Modernize, Transcend: What I Took Away From Temenos Community Forum 2026
I spent last week in Copenhagen at the Temenos Community Forum (TCF) alongside more than 1,300 banking leaders, technologists, and practitioners. The theme — “Trust. Modernize. Transcend.” — is one banks have heard before. What made TCF different was how consistently Temenos tied that message to live products, execution discipline, and the realities banks face […]
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Build Smarter B2B Pricing For Long-Term Growth And Profitability
Effective B2B AI pricing must balance several goals that often pull in different directions: It needs to reduce buyer risk and accelerate adoption, especially as many organizations are still experimenting with how AI fits into their workflows. It should align price to measurable value. This gives customers a clear connection between what they pay and […]
AI Is Everywhere — Customer Value Isn’t. Here’s How To Change That.
AI urgency is testing budgets as customer experience sits at all-time lows. AI Forum Sydney shows CX and technology leaders how to redirect AI spend into durable customer value and competitive advantage.
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OpenAI’s Daybreak Promises To Improve AppSec But Introduces A New Pricing Model: Five Buyer-Side Implications For CISOs
OpenAI recently announced Daybreak, its vision for making agentic application security faster and more capable. While promising, Daybreak will also make security more expensive per unit of work. In this model, customers will pay for tokens and multiagent workflows burn tokens. CISOs and CIOs should budget for application security (AppSec) line-item inflation, not deflation, with […]
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BNY Built Its Digital Workforce Backward — And It’s Working
Agentic AI works when you sequence it right. See how BNY built a governed platform and trained its workforce before deploying more than 130 digital employees.
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Drowning In Rules: Navigating America’s AI Regulatory Patchwork
US companies are drowning in AI rules. With a labyrinth of conflicting state laws and no single federal requirement, even the most responsible innovators are struggling to stay afloat. California’s landmark Transparency in Frontier Artificial Intelligence Act proved that states can regulate AI without killing innovation, but it also underscores a hard truth: The current […]
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Extreme Connect 2026: Momentum Depends On Platform ONE And AI
Extreme Platform ONE changed the tone at Extreme Connect. The energy felt real — less marketing noise, more actual momentum — as Extreme started to look like a credible answer to the gap forming outside the data center while HPE digests Juniper Networks. That shift shows in Platform ONE’s maturation into something operationally meaningful: a […]
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Oracle Applications Analyst Summit: Fusion Agents Are Shifting From Assist To Execute
At Oracle’s 2026 Applications Analyst Summit, leadership drew a hard line: Agentic AI lives only in Fusion, not EBS, JD Edwards, PeopleSoft, or Hyperion. Forrester unpacks the productized agentic apps, AI-first migration playbook, and the gaps that CIOs must address in the next 12–18 months.
Your AI Reset Starts Here — Turn Spend Into Customer Value
AI urgency is high, but customer experience is falling. Join B2B marketing, tech, and security leaders to rebalance AI spend toward measurable revenue and customer value.
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AI Is Everywhere In GTM. Customer Value Isn’t.
AI is already reshaping how buyers discover, decide, and engage. The real opportunity now isn’t just efficiency — it’s redesigning GTM around measurable customer outcomes and using AI to deliver value where it matters most.
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Navigate The Next Era Of Search At Forrester’s CX Forums
As answer engines divert discovery and squeeze the funnel, B2C marketing leaders are looking for the fastest, most durable way for their brand to become more visible and authoritative. Join us at an upcoming CX Forum to explore the new rules of visibility.
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Ensure That You’re Asking The Right Questions About Agentic Commerce
Companies thinking about agentic commerce strategy often start in the wrong place. Get anchored in the right agentic commerce questions at Forrester’s CX Forums this June.
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AI Is Turning Unified Storage Into A Strategic Decision
Unified storage has long been treated as a pragmatic, commodity storage investment: Balance cost, simplify operations, move on. In a world of AI enablement and, consequently, downside AI risk, that mindset no longer holds. Agentic, autonomous AI use cases are making storage a strategic decision point to address capability needs, performance requirements, and GRC concerns. AI systems increasingly operate directly on live enterprise data, […]
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Attend Forrester’s Agentic Commerce Workshop To Ensure That You’re Asking The Right Questions About Agentic Commerce
Are you asking the right questions about agentic commerce? Join us at Forrester’s CX Forum East (NYC) and West (San Francisco) in June for our workshop, “Catalyze Agentic Commerce — How To Move From FOMO To Focus.”
Keep The Momentum Going After CX Summit
Purchase tickets for CX Summit EMEA by 29 May and receive two complimentary Forrester research reports to help you turn AI‑driven CX ideas into confident action after the event.
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Anthropic’s Claude Rolls Out End-User Identity Verification
Anthropic is now requiring select users to successfully complete a physical government-issued ID document verification (PIDV) process “for a few use cases,” although those use cases are not currently specified. Anthropic is the data controller in the process and will be using identify verification (IDV) provider Persona Identities to conduct the IDV process. IDV prompts […]
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SUSECON 2026: From Open Infrastructure To Operational Sovereignty
SUSECON 2026 in Prague marked a clear advance on the platform pillars SUSE introduced a year earlier in Orlando — and a more forceful articulation of its choice narrative. SUSE argued that choice only matters if it can be operationalized: enabling sovereign workload control and resilience not just to technical failure but to economic and […]
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The GTM Singularity Is Here, And We’re Ready: Parting Thoughts From B2B Summit North America
B2B Summit North America made one thing clear: Leaders know the ground is shifting, and they’re ready to adapt. Across three days, conversations centered on navigating the GTM singularity with confidence, alignment, and optimism.
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