AI Insights
Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
Insights
Blog
AI Agents: The Good, The Bad, And The Ugly
As AI becomes more agentic, making decisions on behalf of businesses and eventually consumers, the risks will grow more complex. Learn more about the use cases and risks of AI agents in this preview of our upcoming Security & Risk Summit.
Blog
From Pixels To Perception: The Impact Of Foundation Models For Vision
Large-scale AI models trained on extensive datasets are shifting computer vision toward more adaptable and scalable solutions.
Avoid Zombie AI Projects With Our Best Practices
Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.
Blog
Forrester’s 2024 Technology Strategy Impact Award Winners For The Americas
Forrester’s 2024 Technology Strategy Impact Awards celebrate companies that have successfully embraced three principles: alignment, trust, and adaptivity. Learn more about how this year’s winners — First Student and Best Buy — have exceptionally demonstrated those principles in their IT strategies.
Blog
Ten More Important Emerging Technologies For 2024
As AI continues to dominate the technological landscape in 2024, security, the need for trust, and innovation in advanced computing remain vital. These trends influenced our selection of the next 10 top emerging technologies for 2024.
Podcast
Digital Doubles Vs. Digital Twins: Unraveling The Distinctions
There are digital doubles and digital twins. How can you tell the two apart? And more importantly, are either (or both) right for your organization? Vice President and Principal Analyst Paul Miller and Senior Analyst Stephanie Liu provide clarity in this episode.
Blog
AMD Acquisitions Focus On Strengthening AI
AMD's recent and planned acquisitions sets the firm up to better compete with NVIDIA in a few different areas. Learn how in this post.
Podcast
How GenAI Will Transform The Contact Center
Generative AI (genAI) holds tantalizing potential for contact centers, but turning that potential into reality will require overcoming some hurdles. How should contact center leaders get started? Senior Analyst Christina McAllister provides insight on What It Means.
Blog
HPE Seeks To Bolster Its Hybrid Cloud Management Capabilities And Credibility With Morpheus Acquisition
Hewlett Packard Enterprise recently announced an agreement to acquire Morpheus Data, a multicloud management solution. Find out what this means for the two firms and their customers in this blog.
Blog
Building Tests For Conversational AI
How do conversational AI systems stack up against real-life use? Use this simple test to evaluate the capability of your systems to accommodate real user language variance.
Blog
Trust, Alignment, And Adaptivity Must Be The Focus Of Your AI Initiatives
Successful AI projects depend on three things: trust, alignment, and adaptivity. Learn how technology and CX professionals can further trust, alignment, and adaptivity when devising effective, sustainable, and scalable AI solutions.
Blog
Generative AI And Knowledge Graphs: A Match Made In Heaven
Knowledge graphs can enhance generative AI’s reliability and accuracy with structured knowledge, domain-specific facts, and reasoning. At the same time, genAI can also augment KGs with textual/visual information, generalized knowledge, and natural language processing.
Blog
AI Is Now A Core Capability Of BI Platforms
AI capabilities are showing up in nearly all business intelligence platforms. Read this blog to learn seven things AI is now responsible for within most BI platforms and get a preview of our upcoming research on BI platforms.
What’s Your 2025 Budget Plan For AI, Software, & Tech Debt?
Attend our LIVE webinar on Sept. 24! Hear analyst insights on where to invest, divest, and experiment with 2025 tech and security budgets for maximum business impact.
Blog
Level Up Your AI Data Maturity At Forrester’s Technology & Innovation Summit North America
Struggling to effectively process, analyze, and utilize constantly changing data spread across various systems? Learn three key competencies to help develop a data maturity plan of action in this preview of an upcoming workshop.
Blog
Make The Right Tech Budget Decisions Now To Succeed With AI In 2025
Technology leaders find themselves at a crossroads this budget planning season. Get pragmatic advice on where to spend your tech budget in 2025 to achieve better business outcomes.
Blog
Tech Leaders Target Scale And Enhanced Productivity With 2025 Budgets
Technology architecture leaders see positive economic signs heading into the 2025 budget planning season. Find out how you can optimize your budget in the year ahead to fund new technology investment and experimentation.
Blog
Align Budget Planning To Accelerate Performance In 2025
Business and technology leaders are gearing up to spend in the coming year. Making the most of modest budget hikes will take cross-functional collaboration, a willingness to part with outdated tech, and strategic experimentation with (and beyond) AI.
Blog
RevOps And AI: The Cobbler’s Children Need Shoes, Too
Generative AI is already widely adopted in B2B marketing across a range of applications, often deployed by Revenue Operations teams on behalf of the wider revenue ecosystem. How should revops teams themselves use AI though to maximise their own efficiency and performance?
Drive High Performance With Your 2025 Tech Budget
2025 tech budgets are on the rise. Get our 2025 Planning Guide to learn where to invest your tech spend to boost performance, drive growth, and deliver competitive advantage.
Blog
Wasn’t Generative AI Supposed To Disrupt Business Intelligence?
Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet.
Podcast
Is AI Making Employee Burnout Better Or Worse?
AI has been portrayed as both the solution to and the cause of employee burnout. Which is it? In this episode, VP and Principal Analyst J. P. Gownder and Senior Analyst Jonathan Roberts describe the impact of AI on employee burnout.
Blog
RAG Is All The Rage — And The Machine Is Getting More Complex
Sophisticated enterprise knowledge applications require advanced RAG architectures. Use these three concepts to build smarter RAG apps.
More posts