Blog
Last week, Forrester released The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. This is the third iteration of the extended detection and response (XDR) Wave, with prior versions published in 2021 and 2024. This Wave differs significantly from the past, especially because of: The number of vendors. This year, only seven vendors were […]
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AI adoption is accelerating, but confidence in its outcomes isn’t. At Forrester’s AI Forum 2026, security and risk leaders will learn how to shift from traditional protection to a trust-and-assurance mandate — with practical frameworks, real-world perspectives, and strategies to secure an increasingly agentic enterprise while enabling innovation.
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As AI intermediates how buyers discover and interact with content, competition is shifting from ranking to being selected — and from visibility to delivering context-rich, credible experiences. Organizations must align content, data, and systems now to compete in AI-mediated journeys where inclusion is only the starting point.
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AI is now standard across marketing agencies — but its impact remains constrained. Forrester’s “The State Of AI Inside US Marketing Agencies, 2026” finds that CMOs must shift their AI ambitions toward creativity, differentiation, and growth to unlock real value.
What are AI insights?
AI insights are the meaningful patterns and learnings generated by applying artificial intelligence to data. They help organizations uncover trends, predict outcomes, and make more informed decisions by turning large volumes of information into actionable business intelligence.
Why is an AI strategy critical for businesses today?
An AI strategy ensures that investments in data, models, and talent support business goals rather than isolated experiments. It helps organizations prioritize use cases, manage risk, and focus resources on initiatives that deliver measurable value and competitive advantage.
What challenges do organizations face when adopting artificial intelligence?
Organizations often face challenges with data quality, talent shortages, and integrating AI into existing systems and workflows. Governance, ethics, and trust are also major concerns. Successfully
adopting AI requires both technical capabilities and effective organizational change management.
How do companies measure AI adoption success?
Companies measure AI success by outcomes and adoption. Common metrics include time to value, ROI, model performance, and how widely AI tools are used across teams. Ongoing measurement ensures that AI initiatives deliver sustained impact, not just technical results.
How does Forrester help clients with AI insights and strategy?
Forrester helps leaders turn AI insights into decisions and action. Through research, frameworks, and advisory support, Forrester guides organizations in assessing maturity, selecting technology, aligning teams, and reducing risk to achieve real business outcomes from AI.
Webinar
Join us September 24 to see how Bank of America turned AI ambition into enterprise-wide impact by starting with customers and scaling with trust.
Blog
FinOps X continues to be one of the fastest-growing and most action-packed events on our calendar. FinOps X 2026 outdid the prior year’s iteration with 2,500 total attendees, up 25% from FinOps X’s 2025 count. Last year, we wrote that AI cost management was a “nascent but growing” theme at the event. Wow, that has […]
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As CMOs take on greater responsibility for AI-driven business outcomes, they must lead changes in how marketing is structured, executed, and measured. This is exposing a gap between what CMOs need and what traditional agencies deliver, creating an opportunity for a new class of partner focused on transformation, not just execution.
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The IT singularity is already here — and traditional IT operating models can’t keep up with an always-on, AI-driven world. Learn how technology leaders are adapting now and what it takes to turn disruption into real business advantage at Forrester’s 2026 Technology & Innovation Forums.
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New Forrester and 4As research shows that agencies are prioritizing ecosystems that connect data, creative, media, and commerce at scale, with Google emerging as the leading partner. As marketing moves from isolated tools to integrated operating systems, the ability to orchestrate end-to-end workflows is becoming the new competitive edge.
Webinar
Join us July 21 to learn how CIOs and tech leaders turn AI into measurable business outcomes. Bring clarity, accountability, and value to your AI strategy.
Blog
Real-time data is reality. It is the context that represents the physical and digital reality of what is happening in your business right now. That context is what AI agents need to make accurate decisions and take appropriate actions that affect customers, operations, the workforce, and the market. Unlike humans, AI agents act at digital […]
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Many AI efforts stall at experimentation. At Forrester’s AI Forum 2026, technology leaders will learn how to architect context, intent, and skills into an operating model that turns AI activity into measurable business outcomes.
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Forrester’s recent discussions with leaders from Google Cloud, Apply Digital, and Aptar highlight that scaling AI depends less on model capability alone and more on usability, cocreated workflow redesign, and focusing on minimum viable data rather than waiting for full data readiness. Even the most advanced AI solutions fail to scale if they are complex to use, so leading organizations simplify interactions through structured workflows, redesign processes with end users, and prioritize high-impact data to prove value quickly and sustain momentum.
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Hyland CommunityLIVE 2026 was held in Orlando last week, bringing Hyland’s customers together from across its product portfolio — OnBase, Alfresco, Nuxeo, and Perceptive. CEO Jitesh Ghai, CTO Tim McIntire, and CPO Michael Campbell delivered the next iteration of Hyland’s vision and roadmap, evolving its positioning of the Content Innovation Cloud and Hyland’s role in […]
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On Friday, June 12, the same model class covered by our previous blog post went dark. Anthropic suspended Fable 5 and Mythos 5 worldwide after the US Department of Commerce issued an export control directive, which led to requests from prominent cybersecurity pros to undo the action. The bypass that triggered the export controls, per […]
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AI agents may soon be able to shop and pay on consumers’ behalf. But today, most consumers aren’t willing to hand over the keys — trust is the real barrier. Learn more.
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I love an axiom, something easy to remember, fast to say, and punchy enough to stick. With my older boys, I’ve often said, “If in doubt, don’t.” With my younger son, who is autistic, I say, “Stay close; stay safe.” These are short phrases with big truths, the kind that helps in the moment when […]
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OpenAI’s IPO move, paired with its latest manifesto, highlights a race to win consumers, automate enterprises, and advance toward AGI. For business and technology leaders, the implication is clear: Accelerate AI adoption, avoid lock-in, and focus on capabilities, not vendors, as the competitive landscape shifts.
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Anthropic’s Fable 5 and Mythos 5 is the most 2026 product launch you’ll read this year. The same model can find nation-state zero days, design novel drug candidates, and play FireRed on a Gameboy Advance with nothing but screenshots. And for the gaming fans out there, yes, we got Fable 5 before Fable 4. These […]
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AI innovation is moving at an unprecedented rate, and geopolitical tensions show no signs of easing. Forrester identifies these factors as two primary forces reshaping the threat landscape, placing additional strain on CISOs who are already stretched thin managing increasingly complex security programs. Anthropic’s Claude Mythos Preview and Project Glasswing are early signals of how […]
