Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

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Security Budgets In Asia Pacific, 2019

Jinan Budge July 15, 2019
It has taken me 15 months and a LOT of travel, listening, and talking to feel confident enough to write this research for APAC. APAC is a unique region in its cultural, geographic, regulatory, security maturity, and economic diversity. Writing anything APAC-related (at least for me) meant that I needed to understand the region with […]
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Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Meenakshi Tiwari July 11, 2019
Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India. Markets like South Korea and China are leading globally in term of 5G adoption, and markets like India and, again, China have a huge potential in terms of new users joining the internet every day and low revenue per […]
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Chinese Banks Offer Great Functionality And Usability, But There’s Still Ample Room For Improvement

Riccardo Pasto July 5, 2019
Chinese banks are vying to offer consumers the best possible mobile experience. We break down what's working and where there's room for improvement.
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Video Drives Online Display Advertising Spending, But With Some Limitations

Meenakshi Tiwari December 13, 2018
Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]
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Introducing The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

Xiaofeng Wang November 8, 2018
I am excited to announce the publication of “The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018.” In our first 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions, Datalicious, Fractal Analytics, Impact, Neustar, and Nielsen — […]
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Key Takeaways From Huawei Connect 2018

Charlie Dai October 17, 2018
Huawei held its flagship Connect 2018 conference in Shanghai from October 10 to 12. The event, which featured more than 200 sessions, attracted over 25,000 visitors and more than 1,500 partners from around the world. By the end of 2017, Huawei’s annual revenue had exceeded US$92 billion — half of which comes from global markets […]
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When Trains Start Running Late: Japan’s Digital Awakening

Frederic Giron October 10, 2018
I love going to Japan, where everything works flawlessly and where customer obsession, or “omotenashi,” is deeply engrained into the culture of every institution: This is where, for instance, train operators apologize when their trains leave the platform 25 seconds earlier than scheduled. It’s also an economy stifled by a widespread risk-averse culture, a shrinking […]
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Impressions From Alibaba’s Computing Conference

Dan Bieler October 8, 2018
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
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Get Ready To Activate Marketing Campaigns With Mobile Wallets

Thomas Husson June 7, 2018
In February 2015, Forrester predicted that the future of mobile wallets would go beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts. Despite the growing adoption of wallet solutions from Apple, Google, and Samsung, […]
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Three Takeaways On eCommerce From My Trip To China

Lily Varon April 30, 2018
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. Nearly 60% of metropolitan Chinese consumers are Progressive Pioneers — the most demanding, […]
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Forrester’s CX Sydney Forum 2018: Are You Ready To Be Your Firm’s Engine Of Growth?

Michael Barnes March 26, 2018
Believe it or not, it’s that time again: Less than seven weeks until our next CX Forum in Sydney, on May 10. Are you and your team ready? Deep customer understanding — even customer obsession — is now the defining posture of many CX leaders and teams. Successful brands regularly leverage this understanding to deliver […]
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China’s Tech Market Will Grow By 8% In 2018 And 9% In 2019

Charlie Dai January 21, 2018
Forrester’s China Tech Market Outlook, 2018 To 2019 report forecasts that business and government purchases of technology goods and services will grow by 8% in 2018 and 9% in 2019 in US dollar terms. In the past two years, weak domestic demand and rapid currency devaluation put critical pressure on China’s economy — but tech […]
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Ready To Get Serious About Customer Obsession? Start By Benchmarking Against Peers

Michael Barnes November 21, 2017
  Firms everywhere are struggling to translate a ‘customer first’ vision into an actionable customer obsessed strategy. Local firms are no exception. As the marketing director for an Australian manufacturer told us: “Translating the rhetoric of ‘customer-first’ into meaningful action and overcoming legacy attitudes remains hugely challenging.” In a recent report, which Forrester clients can […]
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Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

Xiaofeng Wang October 11, 2017
More marketers in Asia Pacific (AP) are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing — but EMSS vendors’ solution availability and localization efforts vary across the region. My recently published report, Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific, helps marketers understand EMSS vendors’ […]
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Marketers In Asia Pacific: What Are Your Top Martech Challenges?

Xiaofeng Wang September 13, 2017
Forrester’s 2017 Asia Pacific Martech Challenges Survey is open, and we’re looking for B2C marketers in the region to provide their perspective. If you’re a marketing leader who is involved in marketing technology (martech) decisions and implementations, please take a moment to complete the survey. Marketers in Asia Pacific are increasing their spending on martech. […]
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Amazon’s Singapore Launch Signals the End of Digital Complacency in Southeast Asia

Frederic Giron July 28, 2017
July 27th marked Amazon’s first e-commerce official foray into the 640 million people strong region. It launched its Prime Now app in Singapore with a compelling two-hour delivery offering that signals a new era in the region’s digital landscape. We see the impact of Amazon’s move not only on the e-commerce and retail industries, but […]
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Who Are The Mobile Banking Leaders In Australia And New Zealand?

Zhi Ying Barry June 9, 2017
This blog post was co-written with senior research associate Erna Esa. Over the past few months, we have diligently reviewed the mobile banking services of five retail banks in Australia and three retail banks in New Zealand. We used our mobile banking functionality and digital user experience methodologies to find out who the mobile banking […]
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PayTM Payments Bank Disruptive Effects To Be Felt Beyond Banking

Arnav Gupta May 29, 2017
In 2016, India’s banking regulator opened up the banking sector to nonbank finance companies (NBFCs) and approved 11 of the 41 applications to set up payments banks in India as part of its ongoing initiatives to increase financial inclusion in the country. So far, PayTM, Airtel, and India Post have launched payments banks. They cater to […]
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Accelerate Your Digital Momentum At Forrester’s Digital Transformation Mumbai 2017

Ashutosh Sharma May 2, 2017
Forrester’s annual flagship India event Digital Transformation Mumbai 2017 is almost here. This exclusive event has grown over the years to become one of the most anticipated events for India’s senior business leaders. At last year’s event, we presented the right operating model for organizations to support their digital transformations: the customer-obsessed operating model. Our […]
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The Data Digest: Are Australian Companies Living Up To Their Clients’ Online Expectations?

Reineke Reitsma April 6, 2017
Australians are often seen as laid-back, taking things as they come. However, this doesn’t translate to their need for great customer experience. When we analyzed the Australian results of Forrester’s Customer Experience Index (CX Index™), we found that the vast majority of companies in Australia are still providing only mediocre CX. In his report “The […]
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