Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

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Announcing The First Forrester Wave™ Covering Cross-Channel Campaign Management Solutions In Asia Pacific

Xiaofeng Wang June 3, 2021
Following up the previously published Now Tech report, I’m excited to announce that “The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021” is now live. Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […]
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Spotlight On Southeast Asia: The State Of Digital Transformation In Indonesia

Achim Granzen May 10, 2021
In late 2020, we fielded a Forrester Analytics Business Technographics® survey in two key Southeast Asian markets to understand the current state of digital transformation and cloud adoption. This blog post looks at the state of digital transformation (DT) in Indonesia. My previous blog post looked at the state of DT in Malaysia. Just 43% […]
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Asia Pacific Predictions 2021

Discover the most critical business trends of 2021 and how firms in Asia Pacific can accelerate out of the crisis.

Blog

Building A Private Bank For The Next Generation

Vijay Raghavan April 22, 2021
Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify the top “Global Private Banking Trends In 2021,” we interviewed senior executives […]
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Finally, A US Digital Stimulus Package … But One That Only Keeps The Lights On

Sam Higgins April 5, 2021
When US President Joe Biden signed the American Rescue Plan Act into law, he added $1.9 trillion of economic stimulus to the $2.2 trillion provided by the Coronavirus Aid, Relief, and Economic Security Act and $0.9 trillion included in the federal government’s appropriations bill for 2021. This brings the combined fiscal stimulus of the Trump […]
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Boost Confidence And Transparency By Elevating Digital Superannuation Experiences

Zhi Ying Barry March 24, 2021
A perfect storm of change has hit the superannuation sector, as three distinct trends have converged. First, COVID-19 has accelerated digital adoption as super firms’ websites and mobile apps have become hubs for their members’ retirement planning decisions. In the past year, 60% of Australian online adults checked their account balance and transaction history online, […]
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Spotlight On Southeast Asia: The State Of Digital Transformation In Malaysia

Achim Granzen March 24, 2021
In late 2020, we fielded a Forrester Analytics Business Technographics® survey in two key Southeast Asian markets to understand the current state of digital transformation and cloud adoption. This blog post looks at the state of digital transformation (DT) in Malaysia. Only 46% Of Firms In Malaysia Are On A Digital Transformation Journey A minority […]
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The Price Of Privacy And Asia’s Advertising Ecosystem: Call For Survey Participation

Xiaofeng Wang March 23, 2021
There’s a perfect storm brewing over the advertising ecosystem in Asia. First, consumer data privacy awareness has been rising: Forrester Analytics Consumer Technographics® data shows that 30% of consumers in the region make purchasing decisions based on brands’ commitment to consumer data privacy. Second, regulators across the region are imposing stricter consumer data privacy regulations […]
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Embrace Customer Obsession To Achieve Mission Success

How to accelerate the digital future through exceptional government customer experience.

Blog

Announcing Forrester’s First Now Tech On Cross-Channel Campaign Management In Asia Pacific

Xiaofeng Wang March 23, 2021
In case you missed it, our Now Tech report on cross-channel campaign management (CCCM) in Asia Pacific is out, which covers 27 key CCCM players in the region. Contextual, relevant, and personalized are the three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this […]
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Blog

Facebook’s Ban On News Is A Blow To Consumers, Not Regulators

Sam Higgins February 22, 2021
UPDATE: On February 22, Facebook announced that it would restore access to news media content in Australia. This decision was taken after the Australian government agreed to changes within the regulatory regime that would: 1) take account of existing deals between platforms and publishers; 2) allow for mediation prior to arbitration; and 3) include additional […]
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Singapore’s Model AI Governance Framework Sets Out To Help Organizations Deploy AI Responsibly

Achim Granzen February 5, 2021
Principal Analyst Achim Granzen examines how Singapore’s AI governance initiatives can serve as a model for other organizations.
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AI Drives The Evolution Of Technology And Data Governance

Achim Granzen January 26, 2021
Learn why data and tech governance initiatives must evolve to embrace ethics and risk this year.
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Blog

What To Expect On Singles’ Day 2020

Xiaofeng Wang November 2, 2020
We’re approaching the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world. We expect that: It will be the longest and most complex Double 11 ever. Brands and retailers are eager to recover from the impact of COVID-19 and will double down on their investment in Double 11 to […]
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APAC Financial Services Webcast Week 2020

The next normal arising from this global pandemic will bring new challenges for financial services leaders in Asia Pacific. Get the latest insights and tactical guidance on how to prepare for the future.

Blog

Holiday 2020: India’s Festive Season Will Generate $6.5 Billion In Online Sales

Satish Meena October 15, 2020
Online retailers in India are expected to generate about $6.5 billion in sales during this year’s festive month (October 15 to November 15), with around 55–60 million online buyers participating (see Figure 1). About 75% of these sales will occur from October 15 to October 21, the period in which Flipkart will hold its Big Billion […]
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Predictions 2021: Asia Pacific Will Lead The World Out Of COVID-19

Ashutosh Sharma October 14, 2020
Forrester analysts from across the Asia Pacific region provide insights on what to expect in the year 2021.
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Introducing Forrester’s First Now Tech On E-Commerce Enablers For Southeast Asia Marketplaces

Xiaofeng Wang October 6, 2020
Southeast Asia is one of the most promising e-commerce markets in the world. Forrester forecasted that the 164 million online shoppers in Southeast Asia will account for $53 billion in retail purchases by 2023. Online marketplaces, including regional ones such as Lazada and Shopee and local ones like Tokopedia, dominate the region’s e-commerce landscape. COVID-19 […]
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Blog

Differentiate With Customer Service For Marketing Success In The New Normal

Vasupradha Srinivasan August 19, 2020
Customer service today breaks the barriers of pre- and post-sale engagements. Thanks to digital adoption and omnichannel engagement strategies, customer service activities span the entire customer lifecycle. Customers make no differentiation on whether they are seeking support before or after a purchase journey and expect a consistent experience with every interaction. Consequently, customer service has also established itself as an active channel capable of creating incremental revenue streams for every business.
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Differentiate Your Brand With Ethical Marketing: Join Me At Summit Asia Pacific!

Xiaofeng Wang August 5, 2020
Late last year, at Forrester’s Asia Pacific Predictions 2020 events, one of the predictions we made was “Leading brands will differentiate with ethical marketing to build long-term value.” Fast-forward to the second half of the year, and we see that COVID-19 is accelerating the trend. Values-based consumers are on the rise, and they will vote […]
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Webinar: Coronavirus Disruption in Europe

Gain actionable insights to guide European leaders during this challenging time. We'll cover the impact of COVID-19 on employee experience, lessons learned from APAC’s response so far, and how to build a comprehensive pandemic plan.

Blog

Return Of The Sovereign Cloud

Sam Higgins July 29, 2020
A decade ago, I completed the first ever assessment of Australia’s emerging “trusted” or private infrastructure-as-a-service (IaaS) market. I followed this up with a 2010 opinion-editorial calling for improved “cloud computing regulation” in Australia as a model for global oversight of a hugely important market segment. How important? The cloud computing market has become as […]
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How DBS Has Optimized Its Operating Model, Governance, And People Enablement To Ensure Success Of Its Enterprise Data Platform

Achim Granzen July 16, 2020
Learn how DBS' platform-as-a-service approach helped scale data and machine learning initiatives across the bank.
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Evolving Business And Technology Priorities In Asia Pacific Post-COVID-19 (On-Demand Webinar)

Frederic Giron July 13, 2020
It's no surprise that COVID-19 has had a significant impact on Asia Pacific firms’ business and technology priorities. According to our latest survey, 26% of firms are in survival mode versus 16% that are in growth mode.
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