Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

Blog

Tech & Innovation APAC 2021: Building A Future Fit And Creative Workforce

Frederic Giron September 12, 2021
Over the past decade, firms have poured significant resources into the digitization of their operations and the creation of new digital experience platforms to win, serve, and retain increasingly fickle customers. The result? Digital sameness for the most part. According to Forrester’s Customer Experience Index (CX Index™) — a study of 100,000 consumers and 300 […]
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Blog

CX: How Indian Brands Performed In 2021

Amit Bhatia September 2, 2021
Ever watched “50 First Dates“? It’s the one where Adam Sandler woos Drew Barrymore, but there’s a catch: Each date is a “first date” because she can’t remember anything from their previous encounters — all thanks to her short-term memory loss. So, he’s forced to impress her all over again, every single day. A version […]
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Technology & Innovation APAC, October 19–20, 2021

Join our top analysts, industry thought leaders and hundreds of your peers to explore how creativity can help you drive competitive advantage in an era of rising digital sameness.

Blog

B2B Summit APAC Preview: Turn Insight Into Opportunity With The B2B Revenue Waterfall

Steve Silver August 22, 2021
Forrester’s new B2B Revenue Waterfall will help you optimize opportunities and provide better alignment between marketing and sales. Learn more at B2B Summit APAC.
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Blog

Optimising Global Campaigns In The Region

Mavis Liew August 18, 2021
What can regional marketing teams do to break through silos and ensure campaigns are relevant to local audiences? Consider these four steps.
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Blog

The State Of Privacy In Asia Pacific: A Wake-Up Call For Marketers

Xiaofeng Wang August 18, 2021
Marketers in Asia know that consumers are increasingly demanding better data privacy practices. But they're struggling to translate that into real change. Discover the state of consumer data privacy in Asia.
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Blog

Open Finance Will Reshape The Relationship Between Banks And Their Customers

Jacob Morgan August 11, 2021
Learn the two crucial factors that will determine the pace and scale of open finance's opportunity.
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Blog

APAC Buyer Insights: What Our 2021 B2B Buying Survey Revealed

Paul Dolan July 26, 2021
How buyers approach purchase decisions has changed, which has important implications for marketers. Explore a few of the findings from our recent research, and go even deeper at Forrester's B2B Summit APAC.
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APAC Financial Services Webcast Series 2021

Ready to lead a customer-centric transformation in a post-pandemic world? Learn how to fuel success from 27 July – 5 Aug.

Blog

The Countdown To B2B Summit APAC 2021: Track Presentations

Meta Karagianni July 20, 2021
If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on 14 and 15 September, is packed with deep dives into a range of different areas to support marketing and sales leaders […]
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Blog

The Countdown To B2B Summit APAC 2021: Keynote Presentations

Meta Karagianni July 20, 2021
This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.
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Blog

Announcing The First Forrester Wave™ Covering Cross-Channel Campaign Management Solutions In Asia Pacific

Xiaofeng Wang June 3, 2021
Following up the previously published Now Tech report, I’m excited to announce that “The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021” is now live. Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […]
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Blog

Spotlight On Southeast Asia: The State Of Digital Transformation In Indonesia

Achim Granzen May 10, 2021
In late 2020, we fielded a Forrester Analytics Business Technographics® survey in two key Southeast Asian markets to understand the current state of digital transformation and cloud adoption. This blog post looks at the state of digital transformation (DT) in Indonesia. My previous blog post looked at the state of DT in Malaysia. Just 43% […]
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Blog

Building A Private Bank For The Next Generation

Vijay Raghavan April 22, 2021
Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify the top “Global Private Banking Trends In 2021,” we interviewed senior executives […]
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Blog

Finally, A US Digital Stimulus Package … But One That Only Keeps The Lights On

Sam Higgins April 5, 2021
When US President Joe Biden signed the American Rescue Plan Act into law, he added $1.9 trillion of economic stimulus to the $2.2 trillion provided by the Coronavirus Aid, Relief, and Economic Security Act and $0.9 trillion included in the federal government’s appropriations bill for 2021. This brings the combined fiscal stimulus of the Trump […]
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Blog

Boost Confidence And Transparency By Elevating Digital Superannuation Experiences

Zhi Ying Barry March 24, 2021
A perfect storm of change has hit the superannuation sector, as three distinct trends have converged. First, COVID-19 has accelerated digital adoption as super firms’ websites and mobile apps have become hubs for their members’ retirement planning decisions. In the past year, 60% of Australian online adults checked their account balance and transaction history online, […]
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Blog

Spotlight On Southeast Asia: The State Of Digital Transformation In Malaysia

Achim Granzen March 24, 2021
In late 2020, we fielded a Forrester Analytics Business Technographics® survey in two key Southeast Asian markets to understand the current state of digital transformation and cloud adoption. This blog post looks at the state of digital transformation (DT) in Malaysia. Only 46% Of Firms In Malaysia Are On A Digital Transformation Journey A minority […]
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Blog

The Price Of Privacy And Asia’s Advertising Ecosystem: Call For Survey Participation

Xiaofeng Wang March 23, 2021
There’s a perfect storm brewing over the advertising ecosystem in Asia. First, consumer data privacy awareness has been rising: Forrester Analytics Consumer Technographics® data shows that 30% of consumers in the region make purchasing decisions based on brands’ commitment to consumer data privacy. Second, regulators across the region are imposing stricter consumer data privacy regulations […]
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Blog

Announcing Forrester’s First Now Tech On Cross-Channel Campaign Management In Asia Pacific

Xiaofeng Wang March 23, 2021
In case you missed it, our Now Tech report on cross-channel campaign management (CCCM) in Asia Pacific is out, which covers 27 key CCCM players in the region. Contextual, relevant, and personalized are the three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this […]
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Embrace Customer Obsession To Achieve Mission Success

How to accelerate the digital future through exceptional government customer experience.

Blog

Facebook’s Ban On News Is A Blow To Consumers, Not Regulators

Sam Higgins February 22, 2021
UPDATE: On February 22, Facebook announced that it would restore access to news media content in Australia. This decision was taken after the Australian government agreed to changes within the regulatory regime that would: 1) take account of existing deals between platforms and publishers; 2) allow for mediation prior to arbitration; and 3) include additional […]
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Blog

Singapore’s Model AI Governance Framework Sets Out To Help Organizations Deploy AI Responsibly

Achim Granzen February 5, 2021
Principal Analyst Achim Granzen examines how Singapore’s AI governance initiatives can serve as a model for other organizations.
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Blog

AI Drives The Evolution Of Technology And Data Governance

Achim Granzen January 26, 2021
Learn why data and tech governance initiatives must evolve to embrace ethics and risk this year.
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