Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

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Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Xiaofeng Wang 3 days ago
Another year, another successful Singles' Day for Alibaba. Read how it generated a staggering $38.4 billion in online GMV on November 11.
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Reflections On Industrial Transformation ASIA-PACIFIC (ITAP) 2019 In Singapore

Achim Granzen October 24, 2019
I am excited about the state of industrial transformation and industry 4.0! We have come quite a ways over the past few years — not just in technology but, crucially, in how we approach and leverage it in an industrial context. When I first talked to manufacturers of heavy machinery about preventive maintenance around six […]
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Digital Financial Services In Asia Pacific

Understand your empowered customer and navigate the future financial services ecosystem.

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New Retail Updates — Key Takeaways From Alibaba Cloud’s Apsara Conference

Xiaofeng Wang October 3, 2019
Last week, I attended Alibaba Cloud’s Apsara Conference 2019 in Hangzhou, China. It’s been nearly two years since Alibaba first showcased New Retail — its strategy to redefine commerce by blending online and offline ecosystems to create seamless customer experience and improve retail efficiency — on Singles’ Day 2017. Here are some key takeaways: To […]
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The Global Information Worker Population Swells To 1.25 Billion In 2018

Frank Gillett October 2, 2019
Increased adoption of personal and mobile technologies dramatically expands the universe of information workers. VP, Principal Analyst Frank Gillett analyzes the implications of this global trend.
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Machine Learning Takes To The Cloud

Leslie Joseph October 2, 2019
Machine learning continues to disrupt and democratize itself. Announcing two new Forrester reports that describe the popularity of running machine learning pipelines and workloads in the public cloud, in North America and in Asia Pacific.
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Holiday 2019: India’s Festive Season Will Generate $4.8 Billion In Online Sales

Satish Meena September 26, 2019
The spending surge will mitigate the impact of an economic slowdown and reinvigorate online retail growth. Smartphones, fashion, and consumer electronics will lead purchase categories.
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Virtual Banks In Hong Kong Are Set To Rekindle The Retail Banking Experience

Meng Liu September 20, 2019
Eight more digital-only banks are set to launch in Hong Kong by the end of 2020. Find out what sets them apart and what incumbent banks must do to compete in the region.
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Announcing The First Forrester Wave™ For AI Consultancies In Asia Pacific

Achim Granzen September 18, 2019
I am happy to share that “The Forrester Wave™: AI Consultancies In Asia Pacific, Q3 2019” is now live. For the first time, we are evaluating the service offerings for AI consulting services in Asia Pacific (AP). In our 24-criterion evaluation of AI consultancies in Asia Pacific, we identified the 10 most significant ones — […]
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Digitally Evolving Customer Mindsets Will Reshape India’s Financial Services Landscape

Arnav Gupta August 22, 2019
Read four findings from a recent survey of 3,000 online adults in India.
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Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Meenakshi Tiwari August 15, 2019
While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. This growth will be driven by increasing revenue per user and will be fastest in Asia […]
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Security Budgets In Asia Pacific, 2019

Jinan Budge July 15, 2019
It has taken me 15 months and a LOT of travel, listening, and talking to feel confident enough to write this research for APAC. APAC is a unique region in its cultural, geographic, regulatory, security maturity, and economic diversity. Writing anything APAC-related (at least for me) meant that I needed to understand the region with […]
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Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Meenakshi Tiwari July 11, 2019
Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India. Markets like South Korea and China are leading globally in term of 5G adoption, and markets like India and, again, China have a huge potential in terms of new users joining the internet every day and low revenue per […]
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Chinese Banks Offer Great Functionality And Usability, But There’s Still Ample Room For Improvement

Riccardo Pasto July 5, 2019
Chinese banks are vying to offer consumers the best possible mobile experience. We break down what's working and where there's room for improvement.
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Video Drives Online Display Advertising Spending, But With Some Limitations

Meenakshi Tiwari December 13, 2018
Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]
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Introducing The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

Xiaofeng Wang November 8, 2018
I am excited to announce the publication of “The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018.” In our first 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions, Datalicious, Fractal Analytics, Impact, Neustar, and Nielsen — […]
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Key Takeaways From Huawei Connect 2018

Charlie Dai October 17, 2018
Huawei held its flagship Connect 2018 conference in Shanghai from October 10 to 12. The event, which featured more than 200 sessions, attracted over 25,000 visitors and more than 1,500 partners from around the world. By the end of 2017, Huawei’s annual revenue had exceeded US$92 billion — half of which comes from global markets […]
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When Trains Start Running Late: Japan’s Digital Awakening

Frederic Giron October 10, 2018
I love going to Japan, where everything works flawlessly and where customer obsession, or “omotenashi,” is deeply engrained into the culture of every institution: This is where, for instance, train operators apologize when their trains leave the platform 25 seconds earlier than scheduled. It’s also an economy stifled by a widespread risk-averse culture, a shrinking […]
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Impressions From Alibaba’s Computing Conference

Dan Bieler October 8, 2018
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
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Get Ready To Activate Marketing Campaigns With Mobile Wallets

Thomas Husson June 7, 2018
In February 2015, Forrester predicted that the future of mobile wallets would go beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts. Despite the growing adoption of wallet solutions from Apple, Google, and Samsung, […]
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Three Takeaways On eCommerce From My Trip To China

Lily Varon April 30, 2018
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. Nearly 60% of metropolitan Chinese consumers are Progressive Pioneers — the most demanding, […]
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