Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

Blog

Consultancies Are Reinventing Their Service Model For AI

Achim Granzen February 17, 2020
The best AI consultancies move projects from pilot to production. Learn the 7 qualities to look for in finding the right service provider for your AI strategy.
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Blog

The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Brandon Verblow January 22, 2020
By measuring the digital savvy and engagement of a country's consumers and businesses, our tool can help marketers make sounder budget allocation decisions.
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Webinar: Coronavirus Disruption in Europe

Gain actionable insights to guide European leaders during this challenging time. We'll cover the impact of COVID-19 on employee experience, lessons learned from APAC’s response so far, and how to build a comprehensive pandemic plan.

Blog

What Makes A Payments App Successful?

Arnav Gupta January 2, 2020
Excellence in digital experience is fast becoming a nonnegotiable expectation that customers have of a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analyzed eight apps from Indian payments providers. We found that with the next-to-zero cost of switching in […]
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Blog

Understand Connected Shoppers In Southeast Asia

Xiaofeng Wang November 27, 2019
Forrester forecasts that more than 294 million adults in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam are online in 2019 and that 56% of them, 164 million, shop online. In the recently published “Forrester Infographic: Connected Shoppers In Southeast Asia,” we share several insights: Shoppers in Southeast Asia are connected and channel-agnostic. Consumers in […]
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Blog

What To Expect From Predictions 2020 Singapore

Frederic Giron November 15, 2019
Forrester's leading analysts share what to expect at our 2020 Predictions event in Singapore on November 19.
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Blog

Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Xiaofeng Wang November 11, 2019
Another year, another successful Singles' Day for Alibaba. Read how it generated a staggering $38.4 billion in online GMV on November 11.
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Blog

Reflections On Industrial Transformation ASIA-PACIFIC (ITAP) 2019 In Singapore

Achim Granzen October 24, 2019
I am excited about the state of industrial transformation and industry 4.0! We have come quite a ways over the past few years — not just in technology but, crucially, in how we approach and leverage it in an industrial context. When I first talked to manufacturers of heavy machinery about preventive maintenance around six […]
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CX Sydney 2020

Go further, do better, and prove to your executive team why CX investments are money well spent. Join us on April 29-30.

Blog

New Retail Updates — Key Takeaways From Alibaba Cloud’s Apsara Conference

Xiaofeng Wang October 3, 2019
Last week, I attended Alibaba Cloud’s Apsara Conference 2019 in Hangzhou, China. It’s been nearly two years since Alibaba first showcased New Retail — its strategy to redefine commerce by blending online and offline ecosystems to create seamless customer experience and improve retail efficiency — on Singles’ Day 2017. Here are some key takeaways: To […]
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Blog

The Global Information Worker Population Swells To 1.25 Billion In 2018

Frank Gillett October 2, 2019
Increased adoption of personal and mobile technologies dramatically expands the universe of information workers. VP, Principal Analyst Frank Gillett analyzes the implications of this global trend.
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Blog

Machine Learning Takes To The Cloud

Leslie Joseph October 2, 2019
Machine learning continues to disrupt and democratize itself. Announcing two new Forrester reports that describe the popularity of running machine learning pipelines and workloads in the public cloud, in North America and in Asia Pacific.
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Blog

Holiday 2019: India’s Festive Season Will Generate $4.8 Billion In Online Sales

Satish Meena September 26, 2019
The spending surge will mitigate the impact of an economic slowdown and reinvigorate online retail growth. Smartphones, fashion, and consumer electronics will lead purchase categories.
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Blog

Virtual Banks In Hong Kong Are Set To Rekindle The Retail Banking Experience

Meng Liu September 20, 2019
Eight more digital-only banks are set to launch in Hong Kong by the end of 2020. Find out what sets them apart and what incumbent banks must do to compete in the region.
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Digital Financial Services In Asia Pacific

Understand your empowered customer and navigate the future financial services ecosystem.

Blog

Announcing The First Forrester Wave™ For AI Consultancies In Asia Pacific

Achim Granzen September 18, 2019
I am happy to share that “The Forrester Wave™: AI Consultancies In Asia Pacific, Q3 2019” is now live. For the first time, we are evaluating the service offerings for AI consulting services in Asia Pacific (AP). In our 24-criterion evaluation of AI consultancies in Asia Pacific, we identified the 10 most significant ones — […]
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Blog

Digitally Evolving Customer Mindsets Will Reshape India’s Financial Services Landscape

Arnav Gupta August 22, 2019
Read four findings from a recent survey of 3,000 online adults in India.
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Blog

Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Meenakshi Tiwari August 15, 2019
While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. This growth will be driven by increasing revenue per user and will be fastest in Asia […]
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Blog

Security Budgets In Asia Pacific, 2019

Jinan Budge July 15, 2019
It has taken me 15 months and a LOT of travel, listening, and talking to feel confident enough to write this research for APAC. APAC is a unique region in its cultural, geographic, regulatory, security maturity, and economic diversity. Writing anything APAC-related (at least for me) meant that I needed to understand the region with […]
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Blog

Asia Pacific Online Video Advertising Spend Will Reach $53.7 Billion By 2023

Meenakshi Tiwari July 11, 2019
Increasing internet penetration, better data infrastructure, and increasing adoption of 4G and now 5G are driving video consumption in Asia Pacific. The Asia Pacific region is a mix of heterogeneous markets such as Australia, Japan, South Korea, China, and India. Markets like South Korea and China are leading globally in term of 5G adoption, and markets like India and, again, China have a huge potential in terms of new users joining the internet every day and low revenue per […]
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Video

Chinese Banks Offer Great Functionality And Usability, But There’s Still Ample Room For Improvement

Riccardo Pasto July 5, 2019
Chinese banks are vying to offer consumers the best possible mobile experience. We break down what's working and where there's room for improvement.
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Blog

Video Drives Online Display Advertising Spending, But With Some Limitations

Meenakshi Tiwari December 13, 2018
Online video offers marketers and media firms an immersive and interactive form of communication with targeted user groups. Google is constantly refining its content acquisition and delivery tools to grow its YouTube revenue. Three Chinese digital giants — Baidu, Alibaba, and Tencent (BAT) — are investing aggressively on their online video platforms, namely Baidu’s iQiyi, […]
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Blog

Introducing The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018

Xiaofeng Wang November 8, 2018
I am excited to announce the publication of “The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018.” In our first 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions, Datalicious, Fractal Analytics, Impact, Neustar, and Nielsen — […]
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