Key Takeaways From Huawei Connect 2018
Huawei held its flagship Connect 2018 conference in Shanghai from October 10 to 12. The event, which featured more than 200 sessions, attracted over 25,000 visitors and more than 1,500 partners from around the world. By the end of 2017, Huawei’s annual revenue had exceeded US$92 billion — half of which comes from global markets […]
Impressions From Alibaba’s Computing Conference
Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.
Get Ready To Activate Marketing Campaigns With Mobile Wallets
In February 2015, Forrester predicted that the future of mobile wallets would go beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts. Despite the growing adoption of wallet solutions from Apple, Google, and Samsung, […]
Three Takeaways On eCommerce From My Trip To China
I recently spent two weeks in China to attend an event hosted by eCommerce company JD.com for analysts and retail thought leaders. Here are my takeaways on the state of eCommerce in the world’s largest eCommerce market: Customers in China seek novelty and individuality. Nearly 60% of metropolitan Chinese consumers are Progressive Pioneers — the most demanding, […]
Forrester’s CX Sydney Forum 2018: Are You Ready To Be Your Firm’s Engine Of Growth?
Believe it or not, it’s that time again: Less than seven weeks until our next CX Forum in Sydney, on May 10. Are you and your team ready? Deep customer understanding — even customer obsession — is now the defining posture of many CX leaders and teams. Successful brands regularly leverage this understanding to deliver […]
China’s Tech Market Will Grow By 8% In 2018 And 9% In 2019
Forrester’s China Tech Market Outlook, 2018 To 2019 report forecasts that business and government purchases of technology goods and services will grow by 8% in 2018 and 9% in 2019 in US dollar terms. In the past two years, weak domestic demand and rapid currency devaluation put critical pressure on China’s economy — but tech […]
Ready To Get Serious About Customer Obsession? Start By Benchmarking Against Peers
Firms everywhere are struggling to translate a ‘customer first’ vision into an actionable customer obsessed strategy. Local firms are no exception. As the marketing director for an Australian manufacturer told us: “Translating the rhetoric of ‘customer-first’ into meaningful action and overcoming legacy attitudes remains hugely challenging.” In a recent report, which Forrester clients can […]
Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific
More marketers in Asia Pacific (AP) are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing — but EMSS vendors’ solution availability and localization efforts vary across the region. My recently published report, Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific, helps marketers understand EMSS vendors’ […]
Marketers In Asia Pacific: What Are Your Top Martech Challenges?
Forrester’s 2017 Asia Pacific Martech Challenges Survey is open, and we’re looking for B2C marketers in the region to provide their perspective. If you’re a marketing leader who is involved in marketing technology (martech) decisions and implementations, please take a moment to complete the survey. Marketers in Asia Pacific are increasing their spending on martech. […]
Amazon’s Singapore Launch Signals the End of Digital Complacency in Southeast Asia
July 27th marked Amazon’s first e-commerce official foray into the 640 million people strong region. It launched its Prime Now app in Singapore with a compelling two-hour delivery offering that signals a new era in the region’s digital landscape. We see the impact of Amazon’s move not only on the e-commerce and retail industries, but […]
Who Are The Mobile Banking Leaders In Australia And New Zealand?
This blog post was co-written with senior research associate Erna Esa. Over the past few months, we have diligently reviewed the mobile banking services of five retail banks in Australia and three retail banks in New Zealand. We used our mobile banking functionality and digital user experience methodologies to find out who the mobile banking […]
PayTM Payments Bank Disruptive Effects To Be Felt Beyond Banking
In 2016, India’s banking regulator opened up the banking sector to nonbank finance companies (NBFCs) and approved 11 of the 41 applications to set up payments banks in India as part of its ongoing initiatives to increase financial inclusion in the country. So far, PayTM, Airtel, and India Post have launched payments banks. They cater to […]
Accelerate Your Digital Momentum At Forrester’s Digital Transformation Mumbai 2017
Forrester’s annual flagship India event Digital Transformation Mumbai 2017 is almost here. This exclusive event has grown over the years to become one of the most anticipated events for India’s senior business leaders. At last year’s event, we presented the right operating model for organizations to support their digital transformations: the customer-obsessed operating model. Our […]
The Data Digest: Are Australian Companies Living Up To Their Clients’ Online Expectations?
Australians are often seen as laid-back, taking things as they come. However, this doesn’t translate to their need for great customer experience. When we analyzed the Australian results of Forrester’s Customer Experience Index (CX Index™), we found that the vast majority of companies in Australia are still providing only mediocre CX. In his report “The […]
CX Sydney Forum 2017: Guest Q&A With Australia Post’s Christine Corbett
Successful business leaders drive their organizations to create experiences that continually meet or exceed customer expectations. At our CX Forum in Sydney on May 9, Forrester thought leaders and a world-class roster of industry innovators will come together to explore the current and emerging best practices for the design and delivery of exceptional customer experiences […]
Asia Pacific Tech Spending Forecasts: Lackluster in 2017, Acceleration in 2018
Forrester just released our forecast for business and government purchases of technology goods and services in Asia Pacific (AP) markets. CIOs in the AP region will continue to face a business environment of high uncertainty and modest economic growth in 2017, with 3% growth in tech spending. Better economies in 2018 will push growth closer […]
Disruptive Fintech Is Dead — Long Live Collaborative Fintech!
As we move closer to the end of January 2017, one thing’s for sure: digital financial innovation shows no signs of abating in Asia Pacific, and a series of financial technology (fintech) startups continue to put Singapore and Hong Kong firmly on the innovation map. Just last week Next Money held its Fintech Finals 2017 […]
Forget Amazon — Kmart Has Already Disrupted Australian Retail
In the lead-up to Mount Vesuvius’ catastrophic eruption — as foreshocks became more frequent and the air grew tainted — the citizens of Pompeii gossiped about a celestial force set to punish them for their sins. Around 2,000 years later, and there’s the same apocalyptic mood around Amazon’s looming impact on retail in Australia. But […]
Physical Spaces Find A New Purpose In A Digital World
China is set overtake the US as the largest retail market by the end of 2016, with retail sales approaching $4.9 trillion. In the Customer Experience Takes Center Stage In The Future Of Retail report, we outline the forces that are reshaping China's retail landscape and driving this massive growth. A handful of Chinese internet […]
China’s Cybersecurity Law Challenges Foreign Companies To Accelerate Their Digital Transformation
On November 7, China’s top legislature adopted a cybersecurity law to safeguard the sovereignty on cyberspace, national security, and the rights of citizens. The law has seven chapters that define specific regulations in various areas, such as network operational security (including key IT infrastructure), network information security, monitoring, alerting, and emergency situation handling as well […]