Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

Blog

What To Expect On Singles’ Day 2020

Xiaofeng Wang November 2, 2020
We’re approaching the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world. We expect that: It will be the longest and most complex Double 11 ever. Brands and retailers are eager to recover from the impact of COVID-19 and will double down on their investment in Double 11 to […]
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Holiday 2020: India’s Festive Season Will Generate $6.5 Billion In Online Sales

Satish Meena October 15, 2020
Online retailers in India are expected to generate about $6.5 billion in sales during this year’s festive month (October 15 to November 15), with around 55–60 million online buyers participating (see Figure 1). About 75% of these sales will occur from October 15 to October 21, the period in which Flipkart will hold its Big Billion […]
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Asia Pacific Predictions 2021

Discover the most critical business trends of 2021 and how firms in Asia Pacific can accelerate out of the crisis.

Blog

Predictions 2021: Asia Pacific Will Lead The World Out Of COVID-19

Ashutosh Sharma October 14, 2020
Forrester analysts from across the Asia Pacific region provide insights on what to expect in the year 2021.
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Introducing Forrester’s First Now Tech On E-Commerce Enablers For Southeast Asia Marketplaces

Xiaofeng Wang October 6, 2020
Southeast Asia is one of the most promising e-commerce markets in the world. Forrester forecasted that the 164 million online shoppers in Southeast Asia will account for $53 billion in retail purchases by 2023. Online marketplaces, including regional ones such as Lazada and Shopee and local ones like Tokopedia, dominate the region’s e-commerce landscape. COVID-19 […]
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Differentiate With Customer Service For Marketing Success In The New Normal

Vasupradha Srinivasan August 19, 2020
Customer service today breaks the barriers of pre- and post-sale engagements. Thanks to digital adoption and omnichannel engagement strategies, customer service activities span the entire customer lifecycle. Customers make no differentiation on whether they are seeking support before or after a purchase journey and expect a consistent experience with every interaction. Consequently, customer service has also established itself as an active channel capable of creating incremental revenue streams for every business.
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Differentiate Your Brand With Ethical Marketing: Join Me At Summit Asia Pacific!

Xiaofeng Wang August 5, 2020
Late last year, at Forrester’s Asia Pacific Predictions 2020 events, one of the predictions we made was “Leading brands will differentiate with ethical marketing to build long-term value.” Fast-forward to the second half of the year, and we see that COVID-19 is accelerating the trend. Values-based consumers are on the rise, and they will vote […]
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Blog

Return Of The Sovereign Cloud

Sam Higgins July 29, 2020
A decade ago, I completed the first ever assessment of Australia’s emerging “trusted” or private infrastructure-as-a-service (IaaS) market. I followed this up with a 2010 opinion-editorial calling for improved “cloud computing regulation” in Australia as a model for global oversight of a hugely important market segment. How important? The cloud computing market has become as […]
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Embrace Customer Obsession To Achieve Mission Success

How to accelerate the digital future through exceptional government customer experience.

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How DBS Has Optimized Its Operating Model, Governance, And People Enablement To Ensure Success Of Its Enterprise Data Platform

Achim Granzen July 16, 2020
Learn how DBS' platform-as-a-service approach helped scale data and machine learning initiatives across the bank.
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Blog

Evolving Business And Technology Priorities In Asia Pacific Post-COVID-19 (On-Demand Webinar)

Frederic Giron July 13, 2020
It's no surprise that COVID-19 has had a significant impact on Asia Pacific firms’ business and technology priorities. According to our latest survey, 26% of firms are in survival mode versus 16% that are in growth mode.
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Forecasting In Uncertainty: IMF World Forecasts Of Deeper 2020 Pandemic Recessions Foreshadow Weaker Tech Markets

Andrew Bartels July 6, 2020
The International Monetary Fund (IMF) is now projecting most countries will see real GDP fall by 7% to 10% in 2020. Find out what this means for tech market growth rates.
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DBS Bank Followed Four Design Principles When Building Its Enterprise Data Platform

Achim Granzen July 5, 2020
Learn how DBS set up an enterprise data platform that better enables a data-driven organization.
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Blog

In A Crisis, Customer-Obsessed Government Can Save Lives

Sam Higgins July 2, 2020
In the midst of the COVID-19 pandemic and a global recession, the need for exceptional government customer experience has never been greater.
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APAC Financial Services Webcast Week 2020

The next normal arising from this global pandemic will bring new challenges for financial services leaders in Asia Pacific. Get the latest insights and tactical guidance on how to prepare for the future.

Blog

Red Hat’s Marketplace Seeks To Simplify Kubernetes (K8s) Management

Tracy Woo May 11, 2020
The biggest announcement from Red Hat’s Summit virtual event was Red Hat Marketplace, operated by IBM. Building on its existing container orchestration software, OpenShift, Red Hat has created a central software purchasing location for automated deployment to any cloud. Red Hat is positioning its Marketplace as the solution to critical pain points from development, security, […]
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Introducing The Forrester Wave™: IoT Consultancies In Asia Pacific, Q2 2020 — The Eight Providers That Matter Most

Achim Granzen May 4, 2020
I’m excited to announce that we have published “The Forrester Wave™: IoT Consultancies In Asia Pacific, Q2 2020.” This report will help you understand how the eight service providers that matter most in Asia Pacific stack up and what differentiates them. We have analyzed, evaluated, and scored the following providers according to their business capabilities […]
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Blog

Seize Payment Innovation Opportunities By Delivering Value To All

Meng Liu April 21, 2020
It’s a perfect time to make the most of digital payments. Learn four steps banks and fintechs in Asia-Pacific can take to make the most of the opportunity in front of them.
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Blog

Three Hurdles To Address Before Digital Retail Payments Can Scale Across AP

Meng Liu April 16, 2020
Trust plays a huge part in the success of any new payment system, and any friction can create obstacles. In Asia Pacific, though digital retail payment is growing quickly, there are three key challenges to overcome: Lack of differentiated value for customers, Fragmented standards, Fragmented digital retail payment ecosystems.
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Blog

Open Banking In Australia: Where Are We Now?

Zhi Ying Barry April 15, 2020
Quite a lot has happened since 2020 started. As Australian banking leaders roll out initiatives to help consumers and small business owners cope with the fallout from the coronavirus, they also face an impending deadline: to make consumer data available by July this year. Although open banking was announced two years ago, most Australian banks […]
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Webinar: Coronavirus Disruption in Europe

Gain actionable insights to guide European leaders during this challenging time. We'll cover the impact of COVID-19 on employee experience, lessons learned from APAC’s response so far, and how to build a comprehensive pandemic plan.

Blog

Four Catalysts Contribute To A Perfect Storm Of Digital Retail Payments In Asia Pacific

Meng Liu April 13, 2020
While the COVID-19’s impact on payment behaviors is still unclear, a perfect storm had been brewing long before the crisis broke out. In our research, we found that four key catalysts are driving adoption of digital retail payments in the region: Digitally empowered customers, Digital-savvy regulators, Buoyant digital platforms, and Digitally transforming banks.
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Blog

Your Global Martech Stack Isn’t Cutting It In China

Xiaofeng Wang April 8, 2020
More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted marketing technology (martech) vendors with viable Chinese ones. They have realized that deep localization is the only way to succeed. This requires not only China-specific marketing strategies and local decision-making power but also deep […]
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Blog

How Australian Employees Feel About COVID-19: Forrester’s PandemicEX Survey

Michael Barnes April 7, 2020
80% of Australians think that the coronavirus pandemic will affect their work life. Read more findings from our #pandemicEX survey of Australian workers.
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