Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

Blog

Differentiate With Customer Service For Marketing Success In The New Normal

Vasupradha Srinivasan August 19, 2020
Customer service today breaks the barriers of pre- and post-sale engagements. Thanks to digital adoption and omnichannel engagement strategies, customer service activities span the entire customer lifecycle. Customers make no differentiation on whether they are seeking support before or after a purchase journey and expect a consistent experience with every interaction. Consequently, customer service has also established itself as an active channel capable of creating incremental revenue streams for every business.
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Blog

Differentiate Your Brand With Ethical Marketing: Join Me At Summit Asia Pacific!

Xiaofeng Wang August 5, 2020
Late last year, at Forrester’s Asia Pacific Predictions 2020 events, one of the predictions we made was “Leading brands will differentiate with ethical marketing to build long-term value.” Fast-forward to the second half of the year, and we see that COVID-19 is accelerating the trend. Values-based consumers are on the rise, and they will vote […]
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Embrace Customer Obsession To Achieve Mission Success

How to accelerate the digital future through exceptional government customer experience.

Blog

Return Of The Sovereign Cloud

Sam Higgins July 29, 2020
A decade ago, I completed the first ever assessment of Australia’s emerging “trusted” or private infrastructure-as-a-service (IaaS) market. I followed this up with a 2010 opinion-editorial calling for improved “cloud computing regulation” in Australia as a model for global oversight of a hugely important market segment. How important? The cloud computing market has become as […]
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Blog

How DBS Has Optimized Its Operating Model, Governance, And People Enablement To Ensure Success Of Its Enterprise Data Platform

Achim Granzen July 16, 2020
Learn how DBS' platform-as-a-service approach helped scale data and machine learning initiatives across the bank.
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Blog

Evolving Business And Technology Priorities In Asia Pacific Post-COVID-19 (On-Demand Webinar)

Frederic Giron July 13, 2020
It's no surprise that COVID-19 has had a significant impact on Asia Pacific firms’ business and technology priorities. According to our latest survey, 26% of firms are in survival mode versus 16% that are in growth mode.
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Blog

Forecasting In Uncertainty: IMF World Forecasts Of Deeper 2020 Pandemic Recessions Foreshadow Weaker Tech Markets

Andrew Bartels July 6, 2020
The International Monetary Fund (IMF) is now projecting most countries will see real GDP fall by 7% to 10% in 2020. Find out what this means for tech market growth rates.
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Blog

DBS Bank Followed Four Design Principles When Building Its Enterprise Data Platform

Achim Granzen July 5, 2020
Learn how DBS set up an enterprise data platform that better enables a data-driven organization.
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APAC Financial Services Webcast Week 2020

The next normal arising from this global pandemic will bring new challenges for financial services leaders in Asia Pacific. Get the latest insights and tactical guidance on how to prepare for the future.

Blog

In A Crisis, Customer-Obsessed Government Can Save Lives

Sam Higgins July 2, 2020
In the midst of the COVID-19 pandemic and a global recession, the need for exceptional government customer experience has never been greater.
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Blog

Red Hat’s Marketplace Seeks To Simplify Kubernetes (K8s) Management

Tracy Woo May 11, 2020
The biggest announcement from Red Hat’s Summit virtual event was Red Hat Marketplace, operated by IBM. Building on its existing container orchestration software, OpenShift, Red Hat has created a central software purchasing location for automated deployment to any cloud. Red Hat is positioning its Marketplace as the solution to critical pain points from development, security, […]
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Blog

Introducing The Forrester Wave™: IoT Consultancies In Asia Pacific, Q2 2020 — The Eight Providers That Matter Most

Achim Granzen May 4, 2020
I’m excited to announce that we have published “The Forrester Wave™: IoT Consultancies In Asia Pacific, Q2 2020.” This report will help you understand how the eight service providers that matter most in Asia Pacific stack up and what differentiates them. We have analyzed, evaluated, and scored the following providers according to their business capabilities […]
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Blog

Seize Payment Innovation Opportunities By Delivering Value To All

Meng Liu April 21, 2020
It’s a perfect time to make the most of digital payments. Learn four steps banks and fintechs in Asia-Pacific can take to make the most of the opportunity in front of them.
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Blog

Three Hurdles To Address Before Digital Retail Payments Can Scale Across AP

Meng Liu April 16, 2020
Trust plays a huge part in the success of any new payment system, and any friction can create obstacles. In Asia Pacific, though digital retail payment is growing quickly, there are three key challenges to overcome: Lack of differentiated value for customers, Fragmented standards, Fragmented digital retail payment ecosystems.
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Webinar: Coronavirus Disruption in Europe

Gain actionable insights to guide European leaders during this challenging time. We'll cover the impact of COVID-19 on employee experience, lessons learned from APAC’s response so far, and how to build a comprehensive pandemic plan.

Blog

Open Banking In Australia: Where Are We Now?

Zhi Ying Barry April 15, 2020
Quite a lot has happened since 2020 started. As Australian banking leaders roll out initiatives to help consumers and small business owners cope with the fallout from the coronavirus, they also face an impending deadline: to make consumer data available by July this year. Although open banking was announced two years ago, most Australian banks […]
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Blog

Four Catalysts Contribute To A Perfect Storm Of Digital Retail Payments In Asia Pacific

Meng Liu April 13, 2020
While the COVID-19’s impact on payment behaviors is still unclear, a perfect storm had been brewing long before the crisis broke out. In our research, we found that four key catalysts are driving adoption of digital retail payments in the region: Digitally empowered customers, Digital-savvy regulators, Buoyant digital platforms, and Digitally transforming banks.
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Blog

Your Global Martech Stack Isn’t Cutting It In China

Xiaofeng Wang April 8, 2020
More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted marketing technology (martech) vendors with viable Chinese ones. They have realized that deep localization is the only way to succeed. This requires not only China-specific marketing strategies and local decision-making power but also deep […]
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Blog

How Australian Employees Feel About COVID-19: Forrester’s PandemicEX Survey

Michael Barnes April 7, 2020
80% of Australians think that the coronavirus pandemic will affect their work life. Read more findings from our #pandemicEX survey of Australian workers.
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Blog

Consultancies Are Reinventing Their Service Model For AI

Achim Granzen February 17, 2020
The best AI consultancies move projects from pilot to production. Learn the 7 qualities to look for in finding the right service provider for your AI strategy.
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Blog

The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Brandon Verblow January 22, 2020
By measuring the digital savvy and engagement of a country's consumers and businesses, our tool can help marketers make sounder budget allocation decisions.
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Blog

What Makes A Payments App Successful?

Arnav Gupta January 2, 2020
Excellence in digital experience is fast becoming a nonnegotiable expectation that customers have of a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analyzed eight apps from Indian payments providers. We found that with the next-to-zero cost of switching in […]
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Blog

Understand Connected Shoppers In Southeast Asia

Xiaofeng Wang November 27, 2019
Forrester forecasts that more than 294 million adults in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam are online in 2019 and that 56% of them, 164 million, shop online. In the recently published “Forrester Infographic: Connected Shoppers In Southeast Asia,” we share several insights: Shoppers in Southeast Asia are connected and channel-agnostic. Consumers in […]
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