big data

Insights

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Everything you wanted to know about SAP Leonardo but were afraid to ask

Boris Evelson November 3, 2017

Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. For example (in an increasing order of branding approach complexity): OpenText Magellan is a collection of business intelligence […]

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A New Age For Smart Cities: Q&A

Jennifer Belissent, Ph.D. October 6, 2017

Last week I presented a webinar “A New Age for Smart Cities” as part of Philips’ Lighting University. Many cities have invested in new lighting initiatives replacing traditional lights with LED solutions including remote management capabilities.  But the talk last week stressed the need for these initiatives to be part of a broader strategy.  It […]

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Forrester’s Privacy And Security Forum Brings Diverse Experts To Devious Challenges

Chris McClean September 8, 2017

Well, the privacy hits keep coming: another breach, more than a hundred million people affected, untold losses for another company and its customers. Next week, September 14-15 in Washington DC, Forrester is gathering experts in cybersecurity, privacy, customer experience, regulatory compliance, identity management, personalization, and a range of other related topics to bring clarity to […]

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Move Big Data To The Public Cloud With An Insight PaaS

Brian Hopkins August 8, 2017

In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow […]

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Venturing Into ABM? What You Should Be Asking

Laura Ramos July 12, 2017

Is curiosity as important as intelligence when it comes to handling complexity? Some new thinking from HBR suggests that it is — especially when handling ambiguity and change. Apparently people with a high curiosity quotient (CQ) are better at producing simple solutions to complex problems. (Hmm. Sounds like a good characteristic for an analyst to have.) It’s a bonus that many […]

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The Age of Alt: Data Commercialization Brings Alternative Data To Market

Jennifer Belissent, Ph.D. June 22, 2017

We all want to know something others don’t know. People have long sought “local knowledge,” “the inside scoop” or “a heads up” – the restaurant not in the guidebook, the real version of the story, or some advanced warning. What they really want is an advantage over common knowledge – and the unique information source […]

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Data is the perimeter, defend it that way

Chase Cunningham May 15, 2017

Data is the perimeter, defend it that way Unless you have been living under a rock or possibly hiding in the mountains of Montana with a giant beard and eating way too many government issued MRE’s you probably heard about the nuclear bomb of a ransomware attack that kicked off last week.  Welcome to the […]

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Cloudera IPO Highlights The Big Data And Hadoop Opportunity

Jennifer Adams May 4, 2017

Last week, Cloudera successfully completed an IPO, raising $259 million of equity capital, including the over-allotment option. Shares were priced at $15 per share and traded up to over $18 per share on the first day of trading, giving investors a 20%+ return. Cloudera describes itself as a company that “empowers organizations to become data‑driven […]

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Is Business Intelligence (BI) Market Finally Maturing? Forrester Three Big BI Market Predictions

Boris Evelson April 17, 2017

No. The buy side market is nowhere near maturity and will continue to be a greenfield opportunity to many BI vendors. Our research still shows that homegrown shadow IT BI applications based on spreadsheets and desktop databases dominate the enterprises. And only somewhere between 20% and 50% of enterprise structured data is being curated and […]

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Insights Services Drive Data Commercialization

Jennifer Belissent, Ph.D. March 8, 2017

The new data economy isn’t about data; it is about insights. How can I increase the availability of my locomotive fleet? How can I extend the longevity of my new tires? How can I improve my on-time-in-full rate? Which subscribers are most likely to churn in the near future? Where is the best location to […]

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Insights Services Leaders Deliver True Decision Support

Jennifer Belissent, Ph.D. March 7, 2017

The explosive growth of the data economy is being fueled by the rise of insights services. Companies have been selling and sharing data for years. Axciom and Experian made their name by providing access to rich troves of consumer data. Thompson Reuters, Dun and Bradstreet and Bloomberg distributed financial and corporate data. Data brokers of […]

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Mobile World Congress 2017: Observations Regarding The Main Enterprise Themes

Dan Bieler March 7, 2017

Recently, the largest annual get together of the mobile industry, Mobile World Congress (MWC) took place in Barcelona. In my opinion, the biggest themes at MWC in 2017 that are relevant for enterprise customers were the internet of things (IoT), artificial intelligence (AI), platforms, collaboration, and connectivity. These themes underline how mobility is becoming part […]

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Consolidations In Data Governance Tooling Are Emphasizing DG importance For Future Data Usages

Henry Peyret February 23, 2017

While data governance has been a business need for years, it is becoming more visible as a center-stage business concern. Driving this shift are new regulations and new requirements addressing consumer data ownership, privacy, and business data monetization. Two of the most important regulations are the European General Data Protection Regulation (GDPR), and the Basel […]

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The Data Economy Is Going To Be Huge. Believe Me.

Jennifer Belissent, Ph.D. February 3, 2017

Are they serious? I've just finished reading the recent Communication on Building a European Data Economy  published by the European Commission. And, it’s a good thing they're seeking advice. The timing is perfect. I’m in the thick of my research for a new report on data commercialization. When I first published It’s Time To Take […]

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You Need a Customer Insights Center of Excellence – Get Started With What You Have Now

Cinny Little January 26, 2017

There’s a big insights gap out there. Not enough insights are turning into actions that matter, despite continued investment in data, people, and technology.  For example, in 2016, data and analytics pros reported that firms base only 49% of business decisions on quantitative information and analysis as opposed to opinion.  That’s up from 2015, but […]

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Missed Some Of Our Business Insights Research In 2016?

Srividya Sridharan January 9, 2017

Forrester’s business insights research team has had a busy 2016! We have been busy helping our business and technology clients lead their organization to become insights-driven – one of the key operating principles of customer-obsessed firms.   Our research in 2016 helped clients: Organize And Operate As An Insights-Driven Business.  Insights-driven businesses harness and apply […]

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Why firms are interested in insights centers of excellence now – and what matters more

Cinny Little September 8, 2016

Over the past few months, following publication of my "Customer Insights Center of Excellence" report , there’s been a significant uptick in questions by insights and analytics teams who want to talk to us about CoEs. That’s a positive sign that firms are feeling the crunch to get more value from their insights functions. What’s […]

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On-Premise Hadoop Just Got Easier With These 8 Hadoop-Optimized Systems

Mike Gualtieri August 26, 2016

Enterprises agree that speedy deployment of big data Hadoop platforms has been critical to their success, especially as use cases expand and proliferate. However, deploying Hadoop systems is often difficult, especially when supporting complex workloads and dealing with hundreds of terabytes or petabytes of data. Architects need a considerable amount of time and effort to […]

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How British Gas Transformed Customer Engagement And Won Our 2015 EA Award

Charlie Dai August 19, 2016

Customers’ perception of a company depends on their experiences with the organization at every point of contact. Companies can try to change how customers view a brand in a number of ways, such as a new mobile app or an improved complaint-handling process. However, to really improve customer perception, every interaction at every touchpoint must […]

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Insights-Driven Businesses Are Stealing Your Customers

Brian Hopkins July 28, 2016

Is your business digital? Like Domino’s Pizza, do you realize that you are not a product or service business, rather you are a software and data business that provides products or services? Do you exploit all of your customers' data to know them inside-out? Are customers flocking to you because you are driving every engagement […]

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