big data


Is Business Intelligence (BI) Market Finally Maturing? Forrester Three Big BI Market Predictions

Boris Evelson April 17, 2017

No. The buy side market is nowhere near maturity and will continue to be a greenfield opportunity to many BI vendors. Our research still shows that homegrown shadow IT BI applications based on spreadsheets and desktop databases dominate the enterprises. And only somewhere between 20% and 50% of enterprise structured data is being curated and […]

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Insights Services Drive Data Commercialization

Jennifer Belissent, Ph.D. March 8, 2017

The new data economy isn’t about data; it is about insights. How can I increase the availability of my locomotive fleet? How can I extend the longevity of my new tires? How can I improve my on-time-in-full rate? Which subscribers are most likely to churn in the near future? Where is the best location to […]

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Insights Services Leaders Deliver True Decision Support

Jennifer Belissent, Ph.D. March 7, 2017

The explosive growth of the data economy is being fueled by the rise of insights services. Companies have been selling and sharing data for years. Axciom and Experian made their name by providing access to rich troves of consumer data. Thompson Reuters, Dun and Bradstreet and Bloomberg distributed financial and corporate data. Data brokers of […]

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Mobile World Congress 2017: Observations Regarding The Main Enterprise Themes

Dan Bieler March 7, 2017

Recently, the largest annual get together of the mobile industry, Mobile World Congress (MWC) took place in Barcelona. In my opinion, the biggest themes at MWC in 2017 that are relevant for enterprise customers were the internet of things (IoT), artificial intelligence (AI), platforms, collaboration, and connectivity. These themes underline how mobility is becoming part […]

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Consolidations In Data Governance Tooling Are Emphasizing DG importance For Future Data Usages

Henry Peyret February 23, 2017

While data governance has been a business need for years, it is becoming more visible as a center-stage business concern. Driving this shift are new regulations and new requirements addressing consumer data ownership, privacy, and business data monetization. Two of the most important regulations are the European General Data Protection Regulation (GDPR), and the Basel […]

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The Data Economy Is Going To Be Huge. Believe Me.

Jennifer Belissent, Ph.D. February 3, 2017

Are they serious? I've just finished reading the recent Communication on Building a European Data Economy  published by the European Commission. And, it’s a good thing they're seeking advice. The timing is perfect. I’m in the thick of my research for a new report on data commercialization. When I first published It’s Time To Take […]

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You Need a Customer Insights Center of Excellence – Get Started With What You Have Now

Cinny Little January 26, 2017

There’s a big insights gap out there. Not enough insights are turning into actions that matter, despite continued investment in data, people, and technology.  For example, in 2016, data and analytics pros reported that firms base only 49% of business decisions on quantitative information and analysis as opposed to opinion.  That’s up from 2015, but […]

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Missed Some Of Our Business Insights Research In 2016?

Srividya Sridharan January 9, 2017

Forrester’s business insights research team has had a busy 2016! We have been busy helping our business and technology clients lead their organization to become insights-driven – one of the key operating principles of customer-obsessed firms.   Our research in 2016 helped clients: Organize And Operate As An Insights-Driven Business.  Insights-driven businesses harness and apply […]

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Why firms are interested in insights centers of excellence now – and what matters more

Cinny Little September 8, 2016

Over the past few months, following publication of my "Customer Insights Center of Excellence" report , there’s been a significant uptick in questions by insights and analytics teams who want to talk to us about CoEs. That’s a positive sign that firms are feeling the crunch to get more value from their insights functions. What’s […]

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On-Premise Hadoop Just Got Easier With These 8 Hadoop-Optimized Systems

Mike Gualtieri August 26, 2016

Enterprises agree that speedy deployment of big data Hadoop platforms has been critical to their success, especially as use cases expand and proliferate. However, deploying Hadoop systems is often difficult, especially when supporting complex workloads and dealing with hundreds of terabytes or petabytes of data. Architects need a considerable amount of time and effort to […]

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How British Gas Transformed Customer Engagement And Won Our 2015 EA Award

Charlie Dai August 19, 2016

Customers’ perception of a company depends on their experiences with the organization at every point of contact. Companies can try to change how customers view a brand in a number of ways, such as a new mobile app or an improved complaint-handling process. However, to really improve customer perception, every interaction at every touchpoint must […]

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Insights-Driven Businesses Are Stealing Your Customers

Brian Hopkins July 28, 2016

Is your business digital? Like Domino’s Pizza, do you realize that you are not a product or service business, rather you are a software and data business that provides products or services? Do you exploit all of your customers' data to know them inside-out? Are customers flocking to you because you are driving every engagement […]

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Big Data Vendors See The Internet Of Things (IoT) Opportunity, Pivot Tech And Message To Compete

Paul Miller July 5, 2016

(Source: Open source big data technologies like Hadoop have done much to begin the transformation of analytics. We're moving from expensive and specialist analytics teams towards an environment in which processes, workflows, and decision-making throughout an organisation can – in theory at least – become usefully data-driven. Established providers of analytics, BI and data warehouse […]

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US Government: Huawei Should Be Your Digital Business Partner, Not Your Enemy

Charlie Dai June 6, 2016

Huawei Technologies started out nearly 30 years ago as a small private company with 14 employees and 140,000 yuan in capital. By 2015, its total revenue exceeded $60 billion. Huawei is already a global company, but its globalization journey has been a difficult one since the very beginning. Despite its continuous business growth in other […]

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The Customer Insights Center of Excellence: Know Your Options!

Cinny Little June 3, 2016

“Excellence always sells.”  –Earl Nightingale The questions below may sound familiar to you.  I hear them from leaders of business insights teams of all kinds, from quant to qual, digital analytics to database marketing, customer analytics to voice of customer, market research to competitive intelligence, campaigns to customer service, behaviorial to predictive, B2C to B2B, […]

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Linux vs. Unix Hot Patching – Have We Reached The Tipping Point?

Richard Fichera May 20, 2016

The Background — Linux as a Fast Follower and the Need for Hot Patching No doubt about it, Linux has made impressive strides in the last 15 years, gaining many features previously associated with high-end proprietary Unix as it made the transition from small system plaything to core enterprise processing resource and the engine of […]

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Mobilize The Internet Of Things

Dan Bieler May 19, 2016

Businesses can obtain major benefits — including better customer experiences and operational excellence — from the internet of things (IoT) by extracting insights from connected objects and delivering feature-rich connected products. The mobile mind shift requires businesses to proactively support these IoT benefits for nonstationary connected objects that exist as part of IoT solutions. In […]

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Navigating The New Insights Service Provider Landscape

Jennifer Belissent, Ph.D. May 13, 2016

“We are in the business of building [FILL IN THE BLANK], why would we build an insights platform out ourselves.”  That sentiment will drive more and more companies to explore the insights services option.  Many already feel like they are chasing a moving target. Data and analytics practices are evolving quickly with new tools and […]

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Your Ticket To Driving More Value From Insights: Be A Master Communicator

Cinny Little May 13, 2016

As a customer insights / analytics / digital measurement pro, do you experience any of these challenges?  And what can you do right now to make progress with them?  I can’t keep up with requests from my stakeholders for analysis and insights.  Does the volume of requests and your team’s capacity seem increasingly out of […]

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Enrich Customer Insights With Unstructured Data

Boris Evelson May 9, 2016

Over the past several years, Forrester's research has written extensively about the age of the customer. Forrester believes that only the enterprises that are obsessed with winning, serving, and retaining customers will thrive in this highly competitive, customer-centric economy. But in order to get a full view of customer behavior, sentiment, emotion, and intentions, Information […]

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