Business & IT Alignment

Business & IT alignment creates a virtuous cycle that unleashes the true power and potential of technology. Read insights on how to foster business & IT alignment.

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Insights

Blog

Get Ready For The Subscription Business

Dan Bieler November 20, 2020
Subscriptions link the value propositions of customer usage to outcomes. To achieve this business model, traditional product companies need to reinvent innovation cycles, product development approaches, sales and marketing tactics, and customer support functions. There are many obstacles to this transformation — but it’s doable. Three main observations when defining your strategy for driving subscription […]
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Blog

Predictions 2021: Software Developers Face Mounting Pressure

Jeffrey Hammond October 30, 2020
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
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Predictions 2021 Online Event

Dive deep into the dynamics that will generate obstacles and opportunities in 2021.

Video

Hardware By The Drink May Be Hard To Swallow

Naveen Chhabra October 5, 2020

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Video

Three Business Scenarios Insurers Can Use To Navigate The COVID-19 Storm

Ellen Carney September 22, 2020

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Blog

The 2020 Forrester And InfoWorld EA Awards Contest Winners Focus On Business Architecture, Digital Transformation, And Governance

Gene Leganza September 21, 2020
In the Forrester/InfoWorld Enterprise Architecture (EA) Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2020 Forrester/InfoWorld Enterprise Architecture Awards show the value of a close relationship with the business, a solid vision for enabling digital transformation, and effective governance practices — not […]
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Blog

How Shell Is Bridging The Technical Skills Gap

Tracy Woo July 14, 2020
There’s been a ton of buzz and activity around my first report, “Mind The Cloud Skills Gap.” As such, when Shell presented at the IBM Think Digital event earlier this year about reskilling its staff, I was very keen to attend. The key takeaways from this session were: Shell Chief Data and Analytics Officer Frans […]
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Blog

The Pandemic Recession Demands A Digital Response

Ted Schadler June 24, 2020
Businesses have never valued digital agility as much as they have during the COVID-19 pandemic. But how do you apply the lessons you’ve learned this year to your long-term plan? VP Ted Schadler provides insights.
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Systemic Risk And Robotics In The Future Of Work

Discover how systemic risk and robotics will transform the future of work — and what tools are available to address these trends.

Blog

Developer Engagement Recognizes The Developer As Your Newest Customer

Jacob Morgan May 5, 2020
Digital technology is enabling unprecedented connection between people, companies, and devices. Connecting them all lies at the hands of the developer, a role with increasing power in an organization. In the age of open banking, simply providing access to APIs, documentation, and a sandbox is not enough. Developer engagement builds long-term bridges between a firm […]
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Blog

Now Is A Counterintuitive But Ideal Time To Drive A Companywide Innovation Campaign

James Staten March 25, 2020
Amid the business disruption caused by COVID-19, opportunities arise to create new value.
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Podcast

Emerging Tech In 2020: Four Trends CIOs Need To Watch

What It Means January 2, 2020
2020 will be another year of dramatic change in the emerging tech space, pushing IT leaders to keep pace. In this episode, Forrester analysts provide their top predictions in IoT, AI, edge computing, and cloud computing.
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Blog

The Top Strategies For Replatforming Your Commerce Solution

Joe Cicman December 19, 2019
Find out how to match your organization's digital maturity with the right e-commerce platform.
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Blog

Research Announcement: The Forrester Wave™: European Cybersecurity Consulting Providers, Q4 2019

Paul McKay October 31, 2019
Today, my inaugural evaluation of the European consulting services provider market published, as I write this blog from the city of Barcelona. Along with “The Forrester Wave™: Cybersecurity Consulting Services In Asia Pacific, Q4 2019,” which published yesterday (see here), this marks the first time that we have explicitly assessed the European security consulting services […]
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Four Shocks Are Transforming The Future Of Work

Read The Executive’s Guide To The Future Of Work to learn what the shocks are and how to prepare your organization for them.

Blog

Consumers Demand Hybrid CX

Tom Mouhsian October 30, 2019
The Falsehood Of Digital As The North Star Ever since “digital” swept across the world and became a word that’s almost synonymous with innovation, companies large and small have been in a race to digitize . . . everything! Driven in part by the (correct) assumption that customers themselves are increasingly digital, and bolstered by […]
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Podcast

Avoiding Islands Of Automation: Why You Need An Automation Framework

What It Means September 26, 2019
Deploying an automation pilot can bring quick results, but the real benefits come with a holistic strategy that connects all automation efforts across the enterprise. In this episode of What It Means, learn how Forrester’s automation framework can help. 
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Blog

Product Teams For Infrastructure And Operations

Charles Betz August 21, 2019
I believe the integrated product team is the most important economic unit of the 21st century. Can the old I&O dog learn these new product team tricks?
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Blog

Align Martech Investments With Your Digital Transformation Strategy

Rusty Warner January 29, 2019
Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Martech is a direct line to consumer touchpoints, and marketers should embrace and leverage it to drive […]
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Blog

Apptio Moves To Automate Enterprise Tech Optimization

James Staten October 3, 2018
Nearly all CIO organizations struggle to optimize cloud consumption. It’s helpful that there is a growing set of tools to help you learn how to best leverage cloud platform services and how to identify when your use is suboptimal and overly costly. But this guidance would be far more effective if it could give you […]
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The CIO In 2020: A Window Of Opportunity

The IT leader’s guide to capitalizing on uncertain times.

Blog

Technology Innovation: It’s Time For CIOs To Step Up Their Game

Brian Hopkins July 3, 2018
CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]
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Blog

Technology Innovation: It's Time For CIOs To Step Up Their Game

Brian Hopkins July 3, 2018
CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […]
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Blog

AWS Broadens Focus On Innovation Acceleration

James Staten April 6, 2018
At its AWS Summit in San Francisco this week, Amazon Web Services announced a series of new services and GA’d a few from Re:Invent but the theme coming out at the conference was clearly on broadening its ability to accelerate your organization’s digital innovation strategy. While the core of this theme has been a key focus of AWS since its […]
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