Business & IT Alignment

Business & IT alignment creates a virtuous cycle that unleashes the true power and potential of technology. Read insights on how to foster business & IT alignment.

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Insights

Blog

TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn

Christopher Gilchrist 2 days ago
Tech Execs, do not be too aggressive with short-term cuts that inevitably will force you to play catch-up in the long run. Instead, be aggressive with repositioning your workforce to expand core business growth and strengthen the durability of your advantage in the market.
Blog

Smart Tech Executives Will Position Their Company For The Coming Rebound

Christopher Gilchrist January 26, 2023
In 2023, technology executives should optimize their budgets with customer and employee experience as the North Star. Here’s a peek at three actions we recommend in our new report, “Navigating The 2023 Downturn: Technology Executive" to help tech executives can position their companies for market leadership when the rebound comes.

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

Blog

Five Proven Ways That DEX Tools Can Save You Money In 2023

Andrew Hewitt January 25, 2023
Will Companies Cut Back On DEX In 2023? Not The Smart Ones. Customers often ask whether companies will invest less in digital employee experience (DEX) in 2023 given the economic pressure. A few assumptions drive the question: DEX is not as high of a priority as other areas, such as customer experience. Companies only invest […]
Blog

TIER: Use Forrester’s Tech Insights And Econometric Research To Succeed In 2023

Christopher Gilchrist January 24, 2023
To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.
Blog

TIER: Technology Is An Engine For Growth, So Budget Accordingly

Christopher Gilchrist January 11, 2023
Don’t become the next Southwest. When cutting back this year, tech execs must consider how cuts could impact future outcomes.
Blog

Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022

Carlos Casanova December 19, 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
Blog

Meet The New EMEA Enterprise Architecture Analyst

Stéphane Vanrechem December 14, 2022
What Topics Will You Be Covering At Forrester? I am part of the Forrester Decisions for Technology Architecture & Delivery service. I will be authoring research for the “Lead A High-Performing Enterprise Architecture Practice” priority. Briefly said, I will help clients be more proficient in the enterprise architecture (EA) discipline from a digital, sustainable, and […]

Prepare Your Infrastructure For 2023 Change

Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.

Blog

The CIO’s Role In The Growth Agenda: Early Thoughts And A Call To Action

Ted Schadler November 16, 2022
Revenue growth and profit growth are the raison d’être of companies. Even in government agencies and nonprofits, growth is important to efficiently fulfilling and improving the mission. And growth in all circumstances is even more important when economic times are uncertain. We are conducting research into how a traditional IT organization supports its company’s growth […]
Blog

TIER: Growth Requires New Recipes, Not New Ingredients

Christopher Gilchrist October 26, 2022
After delivering my keynote at Technology & Innovation North America, another Forresterite joked to me: “That was great — but next time, more taco.” What did he mean? Well, to introduce my topic, “Growth Requires New Recipes, Not New Ingredients,” I discussed Austin Monthly’s Taco Madness, an annual March Madness-style voting competition that seeks to […]
Blog

Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
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Adaptive Firms Outperform The Competition

Fiona Mark October 20, 2022
Firms with a strong, adaptive foundation will succeed in an era of unprecedented change by reconfiguring their core business concepts and meeting customers' emerging needs and expectations. Find out how.
Blog

The Key Attributes to ​ Successful Innovation

Phil Brunkard October 7, 2022
Recognise and learn from the key attributes for successful innovation in a crisis.

Innovate In Good Times And Bad

Watch this on-demand webinar for analyst tips on innovating with a crisis-driven mindset.

Blog

The Future Fit Platform Strategy

Liz Herbert October 3, 2022
Technology leaders must prioritize and govern a limited number of platforms with the scale, innovation, and ecosystems to maximize the business impact.
Blog

How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success

Christina Schmitt September 29, 2022
Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […]
Blog

The 12 Tales Of Leadership

Phil Brunkard September 29, 2022
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. Leadership […]
Blog

Practices Deliver What Processes Can’t

Pascal Matzke September 25, 2022
Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.
Blog

VMware Bets Its Future On Multicloud — But The Odds Are Long

Brent Ellis September 15, 2022
Will enterprises pay big money for both public cloud infrastructure as a service (IaaS) and VMware cloud infrastructure services just to get past hyperscaler lock-in? That’s VMware’s wager in a multicloud and hybrid world, and the company’s flagship user event touted a series of services and offerings to convince customers to take VMware with them […]

Build A High-Performing Tech Team

Watch this on-demand webinar for analyst tips on sourcing skilled tech talent in Europe.

Blog

You Say Tum-AY-Toe, I Say Tum-AH-Toe — What’s Your AIOps Perspective?

Carlos Casanova September 12, 2022
We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now Tech: Artificial Intelligence For IT Operations, Q2 2022 report was confirmation that more vendors have entered the AIOps market. I […]
Blog

Lead A High-Performing Digital Team

Dan Bieler September 7, 2022
Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.
Podcast

How Does Automation Enable Human Innovation?

What It Means September 1, 2022
Fears that automation will replace human creativity with mindless robots are unwarranted. VP, Principal Analyst Paul Miller and Principal Analyst Dan Bieler explain why in this episode.
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