Business & IT Alignment

Strengthen Your Leadership With Storytelling To lead in a world of complexity, uncertainty, and ambiguity, tech executives must invoke emotions in others — which is why many leaders rely on one of our oldest communication techniques: storytelling. Tech leaders can tell stories for a variety of reasons, such as to explain a strategy, show how […]

There's a big risk in setting unrealistic expectations for AI for IT operations. Learn how to avoid it.

Learn how you can drive innovation success by creating an emotional connection to your stated vision and purpose.

Align Finance, Sales, And Marketing For Supply Chain Success Thanks to all of you who helped with the research for The Forrester Tech Tide™: Smart Supply Chain, Q4 2021, our latest report about the maturity and business value of supply chain applications. Our survey told us that integrated business planning (IBP) is eclipsing sales and […]

Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.

Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency. In a tight labor market with employee acquisition and retention top-of-mind for retailers, training associates thoroughly and enabling them to perform fewer menial tasks with greater efficiency and oversight should be a primary goal for retailers.

Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 was canceled due to the pandemic. This was the first time attendees could get a sense of the global state of and the major trends in the telecommunications and technology sectors in the previous 18 months. […]

Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.

Learn how to leverage adaptive technology platforms to nurture innovation at your organization.

In our previous blog, we discussed the strategic shift from efficiency to effectiveness and the organizational implications from it. One implication is the ever-quickening pace of technology advancement and how organizations position themselves to exploit that advancement at scale to adapt or create new capabilities and services. The key element here is “at scale.” New […]

At Forrester we're refining our definition of what an industrial IoT software platform is while introducing a new term to address broader requirements and use cases.

Firms with a strong, adaptive foundation will succeed in an era of unprecedented change by reconfiguring their core business concepts and meeting customers' emerging needs and expectations. Find out how.

The Future Fit Challenge Applies Today, Not Just Tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers. They must also enable their employees with the capabilities to achieve this customer obsession in an efficient and effective way. […]

Learn the three tactics your organization can use to shift from technology supporting business value to technology shaping business value.

Crisis-Driven Innovation — A Wake-Up Call There is nothing like a crisis to fuel innovation. In a crisis, people and businesses can behave in extraordinary ways. Throughout the COVID-19 pandemic in 2020, innovation and invention jumped to the fore as industries pivoted. Distillers and brewers repurposed alcohol for hand sanitizers, and engineering companies made ventilators. […]

As I begin my career at Forrester, it seems proper to have my first blog introduce my coverage areas and how they interact, generate relevancy, and create value.  The nature, design, and performance of managed organizations is evolving to accommodate drastic advancements in technology. To put this into context, technology investment has increased. However, productivity has declined from these investments over […]

This report provides tech and business leaders in Europe with a checklist to avoid making the biggest mistakes and develop a solid framework for automation projects.

Read an interview with Rich Kroes, Vice President, Global Sustainability at Oracle about the circular cloud and sustainable technology.

Subscriptions link the value propositions of customer usage to outcomes. To achieve this business model, traditional product companies need to reinvent innovation cycles, product development approaches, sales and marketing tactics, and customer support functions. There are many obstacles to this transformation — but it’s doable. Three main observations when defining your strategy for driving subscription […]