Business & IT Alignment

Business & IT alignment creates a virtuous cycle that unleashes the true power and potential of technology. Read insights on how to foster business & IT alignment.

Discover how Forrester supports technology executives.

Insights

Blog

Presenting The First Forrester Wave™ Evaluation On Public Cloud Container Platforms

Lee Sustar 4 days ago
The Forrester Public Cloud Container Platform Wave results are in -- the standouts offer the broadest automation and ecosystems while embracing open source software.
Blog

The Types Of Stories Leaders Should Tell

Phil Brunkard January 11, 2022
Strengthen Your Leadership With Storytelling To lead in a world of complexity, uncertainty, and ambiguity, tech executives must invoke emotions in others — which is why many leaders rely on one of our oldest communication techniques: storytelling. Tech leaders can tell stories for a variety of reasons, such as to explain a strategy, show how […]

US Public Sector Predictions 2022

Discover how the President's Management Agenda will shape agencies' priorities in 2022.

Blog

Déjà Vu: Don’t Let AIOps Be CMDB All Over Again!

Carlos Casanova January 5, 2022
There's a big risk in setting unrealistic expectations for AI for IT operations. Learn how to avoid it.
Blog

Three Leadership Stories You Should Tell

Phil Brunkard December 13, 2021
Learn how you can drive innovation success by creating an emotional connection to your stated vision and purpose.
Blog

Supply Chains Evolve To Become Collaborative Supply Networks

George Lawrie October 28, 2021
Align Finance, Sales, And Marketing For Supply Chain Success Thanks to all of you who helped with the research for The Forrester Tech Tide™: Smart Supply Chain, Q4 2021, our latest report about the maturity and business value of supply chain applications. Our survey told us that integrated business planning (IBP) is eclipsing sales and […]
Blog

Double Down On People Skills In Data Analytics Work

Cinny Little September 9, 2021
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
Blog

Reap The Rewards Of Retail With Smart Tools For Store Associates

Scott Compton August 25, 2021
Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency. In a tight labor market with employee acquisition and retention top-of-mind for retailers, training associates thoroughly and enabling them to perform fewer menial tasks with greater efficiency and oversight should be a primary goal for retailers.

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

Impressions From Mobile World Congress 2021

Dan Bieler July 8, 2021
Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 was canceled due to the pandemic. This was the first time attendees could get a sense of the global state of and the major trends in the telecommunications and technology sectors in the previous 18 months. […]
Blog

Practices Deliver What Processes Can’t

Pascal Matzke June 25, 2021
Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.
Blog

How To Leverage Innovation To Grow And Differentiate Your Business

Bernhard Schaffrik June 7, 2021
Learn how to leverage adaptive technology platforms to nurture innovation at your organization.
Blog

Organizational Change Is About Orchestrating Organizational Systems

Christopher Gilchrist June 1, 2021
In our previous blog, we discussed the strategic shift from efficiency to effectiveness and the organizational implications from it. One implication is the ever-quickening pace of technology advancement and how organizations position themselves to exploit that advancement at scale to adapt or create new capabilities and services. The key element here is “at scale.” New […]
Blog

Let’s Refocus Industrial IoT Software Platforms On The Things

Paul Miller May 5, 2021
At Forrester we're refining our definition of what an industrial IoT software platform is while introducing a new term to address broader requirements and use cases.

European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Blog

Adaptive Firms Outperform The Competition

Fiona Mark April 20, 2021
Firms with a strong, adaptive foundation will succeed in an era of unprecedented change by reconfiguring their core business concepts and meeting customers' emerging needs and expectations. Find out how.
Blog

Future Fit Technology Strategy — Learning From Amazon

Phil Brunkard April 14, 2021
The Future Fit Challenge Applies Today, Not Just Tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers. They must also enable their employees with the capabilities to achieve this customer obsession in an efficient and effective way. […]
Blog

Three Human-Centered Imperatives For Our Tech-Enabled Future

Christopher Gilchrist April 8, 2021
Learn the three tactics your organization can use to shift from technology supporting business value to technology shaping business value.
Blog

Don’t Let A Crisis Waste Innovation Opportunity

Phil Brunkard April 7, 2021
Crisis-Driven Innovation — A Wake-Up Call There is nothing like a crisis to fuel innovation. In a crisis, people and businesses can behave in extraordinary ways. Throughout the COVID-19 pandemic in 2020, innovation and invention jumped to the fore as industries pivoted. Distillers and brewers repurposed alcohol for hand sanitizers, and engineering companies made ventilators. […]
Blog

A Human-Centered, Technology-Enabled Future

Christopher Gilchrist April 1, 2021
As I begin my career at Forrester, it seems proper to have my first blog introduce my coverage areas and how they interact, generate relevancy, and create value.  The nature, design, and performance of managed organizations is evolving to accommodate drastic advancements in technology. To put this into context, technology investment has increased. However, productivity has declined from these investments over […]

See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Blog

The Path To Automation In Europe And Its Impact On The Future Of Work

Dan Bieler March 26, 2021
This report provides tech and business leaders in Europe with a checklist to avoid making the biggest mistakes and develop a solid framework for automation projects.
Blog

Forr The Planet: Sustainability Interview Series — Oracle

Abhijit Sunil March 24, 2021
Read an interview with Rich Kroes, Vice President, Global Sustainability at Oracle about the circular cloud and sustainable technology.
Blog

Get Ready For The Subscription Business

Dan Bieler November 20, 2020
Subscriptions link the value propositions of customer usage to outcomes. To achieve this business model, traditional product companies need to reinvent innovation cycles, product development approaches, sales and marketing tactics, and customer support functions. There are many obstacles to this transformation — but it’s doable. Three main observations when defining your strategy for driving subscription […]
More posts