China

China is expected to become the world’s largest consumer market. Breaking into this market presents enormous opportunity for businesses that are prepared. Explore Forrester’s insights on technology, banking, eCommerce, and more in China.

Insights

Blog

Learn The Key RPA Trends In China

Guannan Lu July 17, 2020
New Forrester research uncovers three key factors that lead to successful RPA deployments.
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Blog

Your Global Martech Stack Isn’t Cutting It In China

Xiaofeng Wang April 8, 2020
More and more marketers at global brands in China, such as Coca-Cola, McDonald’s, Volkswagen, and Walmart, are replacing their globally contracted marketing technology (martech) vendors with viable Chinese ones. They have realized that deep localization is the only way to succeed. This requires not only China-specific marketing strategies and local decision-making power but also deep […]
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Cloud Players And Research Groups Join The Fight Against COVID-19 With High-Performance Computing

Tracy Woo April 2, 2020
A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.
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The Updated China Tech Market Forecast In Light Of COVID-19

Charlie Dai March 27, 2020
The COVID-19 pandemic has signficantly impacted China's tech market. Get the latest forecast for the market and learn three ways firms can adapt.
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Lessons From Enterprise Collaboration Experiments In China In The Wake Of COVID-19

Guannan Lu March 12, 2020
The journey to enabling remote work in China has been “no walk in the park.” Here’s what other regions can learn from it.
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If Your Sales Are Down, Don’t Blame Coronavirus Yet

Sucharita Kodali January 30, 2020
Since its origination in Wuhan, China, the coronavirus has spread to 20 countries to date, and retailers around the world are worried. As the virus spreads and a travel ban affecting over 50 million Chinese residents goes into place, US retailers are busily analyzing what this means for their sales. Impact On US Retail: Likely […]
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The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Brandon Verblow January 22, 2020
By measuring the digital savvy and engagement of a country's consumers and businesses, our tool can help marketers make sounder budget allocation decisions.
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President Xi’s Calls For A Strong Development Of Blockchain In China: What’s Next?

Meng Liu October 28, 2019
On Thursday, October 24, Xi Jinping, president of the People’s Republic of China, exhorted the country to “seize the opportunity” offered by blockchain technologies. In particular, he called to “clarify the main direction, increase investment, focus on a number of key core technologies, and accelerate the development of blockchain technology and industrial innovation.” I have […]
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Blog

New Retail Updates — Key Takeaways From Alibaba Cloud’s Apsara Conference

Xiaofeng Wang October 3, 2019
Last week, I attended Alibaba Cloud’s Apsara Conference 2019 in Hangzhou, China. It’s been nearly two years since Alibaba first showcased New Retail — its strategy to redefine commerce by blending online and offline ecosystems to create seamless customer experience and improve retail efficiency — on Singles’ Day 2017. Here are some key takeaways: To […]
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