digital business

Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […]

82% of software-decision makers at US retail companies are planning to adopt or are adopting payments software in 2022, per Forrester's data.

Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.

Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!

Digital commerce stacks are weighed down by legacy bloat. Discover how function-first buying can boost efficiency and slim down costs by separating required and common functions in digital commerce tech stacks.

Banks around the world are bracing themselves for tougher economic conditions amidst record inflation, rising interest rates, and the war in Ukraine. Forrester has been tracking shifts in retail consumer banking to help banks better understand how to adapt to — and capitalize on — these shifts. Here are some of the key trends Forrester […]

Banks should address the current, intense cost-of-living pressures as they did the pandemic — with empathy, flexibility, and creativity.

EY recently announced plans to split into two parts: one focused on audit and related services and the other focused on business technology consulting. Learn what the development means for business tech leaders.

Traditional ROI models work poorly for transformative digital initiatives. Learn how to better measure the ROI of digital investments.

An exploration of two possible scenarios for the use of patient data in an Amazon-One Medical paradigm.

Digital business leaders can use these tips to evolve their evaluation, selection, and evolution practices for both platforms and partners. Plus, learn about a robust new body of research that will help you supercharge the effectiveness of your digital ecosystem.

While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester’s new service for digital business and strategy leaders in Asia Pacific can help.

We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now Tech: Artificial Intelligence For IT Operations, Q2 2022 report was confirmation that more vendors have entered the AIOps market. I […]

To deliver excellent digital experiences and products, you need a superior digital talent strategy. Discover common pitfalls and learn from Amazon’s approach.

A move to home care beckons retail to push the throttle on health equity and value-based care. But first, retail will need to win patient loyalty and trust.  

Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.

Instead of thinking of physical offices and home offices as in conflict, innovative leaders and their most adaptive employees think of them both as part of a single networked entity.

A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. There are many new practices and technologies that can help organizations innovate and deal with constant change.

As war, inflation, and fuel shortage fears cloud the near-term picture for businesses, being shrewd with investments and initiatives will be key.