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The Rise Of The Agile Employee

Alyson Clarke 4 days ago
Digital leaders tell us that they often struggle to find the right people with the right skills, and competition for elite talent is fierce. As their firms become more advanced in their digital journeys — embracing new technology and evolving their business models — the skills and talent they need to execute on that become […]
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Little Coordination, Even Less Hunting: External Data Remains Safe In The Wild

Jennifer Belissent, Ph.D. 4 days ago
A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right? Think Again The premise of the research (and the webinar) is as follows: Decision makers […]
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Building Connected Experiences Starts With IoT’s Three Core Business Scenarios

Frank Gillett 7 days ago
Clients often ask us: How does the internet of things (IoT) or smart home technology affect my market and company? Arielle, Annalise, and I worked with a health insurer who asked us that question. That client work led to a new report, “Build A Connected Health Experience With Smart Home Devices.” We started by reviewing […]
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Chase Closes Finn: Lessons For Other Digital Banks

Alyson Clarke June 10, 2019
On June 6, JPMorgan Chase announced it would be closing its digital-only bank Finn, a little under a year after it was launched. Digital banking is a tough business, and we’ve seen far more examples of failures than successes over the past two decades. The closure of Finn does bring up some important lessons for […]
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Governments: Think Broadly With Your Tech-Driven Innovation Efforts

James Staten June 5, 2019
As functional lead for digital, the Department of Internal Affairs (DIA) leads all government market engagement for the New Zealand government. It has used a co-designed model — including a focus on inclusion, human-centered service design, and an agile approach across the alpha and beta phases — that disrupts the prior manual procurement model and […]
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Is Your Bank’s Mobile App A Fonzie Or A Potsie?

Peter Wannemacher June 4, 2019
If you’re a fan of the old TV show “Happy Days,” you know Fonzie and Potsie. If you don’t know the show, here’s a quick sum-up of the two characters: Both were good dudes, but while one (Potsie) managed to, at best, fit in with the crowd, the other (Fonzie, also known as “The Fonz”) […]
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Brands Must Revamp Digital Commerce Strategy

Michelle Beeson May 29, 2019
How should brands' digital commerence strategies change in response to the rise of direct-to-consumer brands?
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A New Era Of Operations

IT will drive innovation — and your business.

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Digital Acceleration Is At A Crossroads — Modernize Everything Or Die

Diego Lo Giudice May 24, 2019
Have you experienced or heard of anything similar to these anecdotes? “Tesla can’t figure out how to manage its glass inventory and replacements” or “I was abroad and had to give Uber my credit card number again!” or “My banking mobile app is not approving my online train ticket that was purchased on the web […]
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Service Providers Begin To Get With The New Dynamic At Microsoft

Leslie Joseph May 21, 2019
For the first time in its existence, Microsoft is pulling together all of its capabilities to encircle the enterprise and become more than the sum of its parts.
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini May 20, 2019
Even Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local last-mile delivery business. The eCommerce giant had previously invested in local delivery companies, seeding the creation […]
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The Good, The Bad, & The Ugly Of Canadian Mobile Banking Experiences In 2019

Gina Bhawalkar May 15, 2019
Mobile apps have become the touchpoint of choice for millions of people to manage their finances, and Forrester regularly reviews those of leading banks. We just published our latest evaluations of the apps of the big five Canadian banks: BMO, CIBC, RBC, Scotiabank, and TD Canada Trust. Overall, they’ve raised the bar, striking a good […]
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The Good, The Bad, & The Ugly Of US Mobile Banking Experiences In 2019

Peter Wannemacher May 15, 2019
Mobile apps have become the touchpoint of choice for millions of people to manage their finances. To find out how effectively banks are meeting customers’ expectations, Forrester regularly reviews the mobile apps of leading banking brands around the world.
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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What’s Hot In Insurance Tech In 2019?

Ellen Carney May 14, 2019
Read a preview of our “The Top Insurance Tech Trends To Watch In 2019” report.
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Reimagine Mobile To Activate Your Total Brand Experience

Thomas Husson May 10, 2019
I focus a lot of my research on marketing innovation and have been working on mobile (first as a marketing guy at a telco in 1998, then as an analyst) for more than 20 years. However, it is still fascinating to me to see how many marketers wrongly think their company has fixed mobile basics […]
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T-Mobile MONEY’s Checking Account: Game Changer?

Alyson Clarke May 3, 2019
On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. This is not the first time we’ve seen a telecommunications firm enter the banking space – it’s already been happening for years in Europe and Asia, with large telcos such as Orange and KDDI. And this isn’t T-mobile’s first foray into banking either. So should banks be worried? Watch below to learn more.
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Your Copywriting Impacts User Experience More Than You’d Think

Karine Cardona-Smits May 3, 2019
Poor copywriting is damaging, particularly at key moments such as when errors occur.
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If You Want To Dominate, Then Disrupt

Brian Hopkins May 1, 2019
Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini April 29, 2019
A Tech-Driven Transformation Payoff In The Face Of Food Quality Issues Chipotle is in the midst of a food quality turnaround and a digital business transformation payoff. The company has invested in technology-driven innovation and an adaptive model leveraging point-of-service store systems, mobile ordering, food delivery (via DoorDash), and loyalty (a few months old and […]
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Introducing Forrester’s Digital Competency Map

Alyson Clarke April 22, 2019
To help digital executives, we developed the Forrester Digital Competency Map which identifies the essential skills needed for digital transformation.
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Digital Business Success Requires A Modern Core

Liz Herbert April 19, 2019
Years into the digital era, we see many companies that haven’t invested enough in modernizing their core. The so-called back office and other operational systems can seem disconnected from goals such as innovation and experience — but they are intricately linked. A legacy, monolithic core hinders innovation, growth, and employee and customer experience. For example, […]
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