digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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Mend The Gap Between B2B Buyers And Sellers With Us At Summit NA

Mary Shea 2 days ago
  A lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year. Being a Forrester|SiriusDecisions analyst is one of the best jobs in the world, and we’ve been looking forward to and preparing for our flagship event all year. […]
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Customers Are Staying Home — So Prioritize Digital UX

David Truog 3 days ago
Your customers are stuck at home so it’s suddenly more important than ever to get digital experiences right. Redirect funds to 1) scale up your design team, 2) hire outside help where needed, 3) rigorously review your UX so you can make it better, and 4) update and sharpen your UX expertise. Forrester's research reports and advisory services can help with all four.
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SiriusDecisions

SiriusDecisions Summit 2020

Summit is the premier experience for B2B sales, marketing and product leaders.

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COVID-19 Tests Wealth Management Firms In Three Critical Areas

Vijay Raghavan 4 days ago
COVID-19 uncertainty is causing massive swings in the stock market, showing the importance of three critical areas for wealth management firms: the performance of robo-advisor platforms; communication between advisors and their customers; and the importance of reliability and trust. Specifically: Robo-advisors are being put to the test. Platforms like Schwab Intelligent Portfolios and Betterment need […]
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Key Technologies All Brands Need To Build Their D2C And B2B2C Business

Michelle Beeson 4 days ago
All brands must rapidly upgrade legacy technology systems and processes. And that is regardless of whether or not they sell directly to customers! Brands are facing an onslaught of greater demands externally (consumers and retail partners) and internally (to execute successful digital marketing campaigns and digital commerce strategies). As a result, brands are evaluating the […]
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An Appetizer For My Latest Doc: Mind The Cloud Skills Gap

Tracy Woo 5 days ago
Last week I published “Mind The Cloud Skills Gap.” I didn’t end that declaration with an exclamation mark, but really, that’s what I feel: excitement! Why? 1) It’s my first Forrester report and 2) The report covers a topic that many clients are asking about: What do we do when we want to build a […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 6 days ago
Better Late Than Never: There’s Still Time To Improve Your Pandemic Plans Companies are showing renewed interest in business continuity and revising their pandemic plans in response to the coronavirus outbreak. Last week, federal banking regulators issued additional guidance to help banks and their customers cope with the financial fallout of the outbreak. And a review of the risk sections of the annual reports for the Fortune 50 showed that about half […]
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ROI Business Cases Help Differentiate During Economic Uncertainty

Dean Davison 6 days ago
Business cases can provide clarity and confidence in tech purchase decision making. Marketing and sales teams can use this fact to build a competitive advantage for their companies.
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Forrester’s EX Index Reveals What Other Surveys Don’t

David Johnson 7 days ago
Most engagement surveys in the industry focus on a broad set of factors set against the employee lifecycle, from onboarding to offboarding. They don’t provide enough insight into employees’ daily journeys — especially in terms of how various technology-related factors affect knowledge workers’ engagement. Our survey does. And for this year, we also added a […]
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Getting Digital CX Right Amid The Pandemic

Rick Parrish March 20, 2020
Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.
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AWS Savings Plans: What They Are And Why You Should Care

Tracy Woo March 18, 2020
Last November, Amazon Web Services launched AWS Savings Plans for EC2, Fargate, and Lambda. Unlike what the name may imply, Savings Plans doesn’t mean dollar accrual; rather, it’s a discount plan, where purchasing in bulk leads to cost savings. To participate, the program requires customers to commit to spending a specific dollar amount per hour […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 16, 2020
Pandemic Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — such as the live network upfronts, Advertising Week Europe, or the Cannes Lions International Festival of Creativity — is forcing marketers and their agencies to rethink how to best work during a pandemic. With most agency holding companies deferring travel and […]
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Fast Failure Is Not Dead

Patrick Carroll March 16, 2020
The idea of fast failure is not a new or shocking revelation. Going back to the early 2000s, post dot-com bubble, the concept of fast failure was originally introduced as a methodology for businesses to rapidly innovate, iterate, and define the viability of an emerging product/service. Facebook even had its own adaption of the methodology […]
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A New Era Of Operations

IT will drive innovation — and your business.

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Combat In The Cloud: Securing The $10 Billion JEDI Contract

Tracy Woo March 12, 2020
Last October, Microsoft won the $10 billion U.S. Department of Defense (DoD) Joint Enterprise Defense Infrastructure (JEDI) contract. The 10-year agreement is part of a larger Pentagon initiative to modernize and unify its IT infrastructure, most of which still exists on technology from the 1980s and 1990s. The Microsoft decision came as a massive shock […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 9, 2020
PandemicEX: The Employee Experience Of A Pandemic The health and economic impacts of the novel coronavirus and the disease it causes, COVID-19, are important to track. But what about the effect on your employees? As our security and risk team wrote early on in this epidemic, not only do companies need a business continuity plan, but […]
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Get Accessibility Right: Recruit People With Disabilities Into The Design Process

Gina Bhawalkar March 9, 2020
When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility standards so we don’t get sued?” They’re right to ask, because web accessibility lawsuits are proliferating — there were over 2,000 in […]
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Sustainable Finance: Will Your Firm Talk The Talk Or Walk The Walk?

Aurelie L'Hostis March 5, 2020
There’s no better time than the start of a new decade to take a retrospective look at the past and reflect on what has changed and what hasn’t. Looking back, the evidence is clear. Not only has the 2008 global financial crisis exacerbated economic inequality, it has also caused a massive reputational damage to the […]
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No, It’s Not Just You: In Retail, Commerce Is Almost Never “Headless”

Emily Pfeiffer March 2, 2020
“Headless commerce” is the ubiquitous, abstract description of the modern commerce suite. Technical folks talk about it as if it’s the new gold standard, and you’re probably wondering if you’re expected to change your entire commerce stack. There’s one not-so-small problem, though: “Headless” means something different depending on who you ask — and where you […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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Getting Consumers Beyond Simple Tasks On Smart Speakers Is Challenging

Frank Gillett March 2, 2020
Virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant are among the set of emerging personal technologies that Forrester clients ask us about, especially as consumers embrace smart speakers. Forrester forecasts (US and EU-5) the rapid adoption of smart speakers by households. But Forrester Analytics’ Consumer Technographics® data shows that consumers still use […]
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Jack Welch’s Passing Leaves A Management Legacy That Still Resonates

Nigel Fenwick March 2, 2020
Many of the lessons the former GE CEO preached — such as hiring great talent and empowering them to lead — remain important.
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins March 2, 2020
Johnson & Johnson And Apple Team Up To Save Lives And Create New Business Value Janssen Pharmaceutica, a Johnson & Johnson subsidiary, is partnering with Apple and Evidation Health to study how the Apple Watch can help identify atrial fibrillation (AFib) to reduce heart health losses. AFib, affecting nearly 6 million Americans, is the most common type of irregular heartbeat […]
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