digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

Discover how Forrester supports digital leaders.

Insights

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Meet The New Analyst Covering Digital Business & Strategy: William Dahlgren

William Dahlgren 2 days ago
A new analyst joins Forrester’s Stockholm office to cover digital business and strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.
Blog

How A Strong Collaboration Between CMO And CIO Accelerates Businesses’ Success

Christina Schmitt 3 days ago
Technology is not the exclusive core expertise of IT anymore. For many years, technology has had a place in the B2B marketing strategy and represents a big part of marketing’s responsibility. In addition to implementing and running the relevant marketing technology, marketing requires the knowledge to use it effectively to drive the revenue engine, create […]

Technology & Innovation APAC

Discover how you can embrace new ways of being innovative with technology to break boundaries and propel your business forward. Join us in Sydney or digitally on Nov 15–16.

Blog

Four Key Takeaways From The 2022 State Of Retail Payments Survey

Lily Varon 3 days ago
82% of software-decision makers at US retail companies are planning to adopt or are adopting payments software in 2022, per Forrester's data.
Blog

Retailers In A Tough Spot After Major Sales Events Announcements

Brendan Witcher 4 days ago
Wise retailers will be highly detail-oriented in their holiday strategies, especially given the macro-level conditions across many global markets.
Blog

Introducing The 2022 End-Of-Year Holidays Blog Prep Series

Fiona Swerdlow 4 days ago
Holiday planning is already well underway, and now it’s all about executing on marketing plans, site adjustments, and other finishing touches online and in-store. Read our insights to help you prep for the 2022 season!
Blog

Function-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems And Ecosystem Bloat

Emily Pfeiffer September 22, 2022
Digital commerce stacks are weighed down by legacy bloat. Discover how function-first buying can boost efficiency and slim down costs by separating required and common functions in digital commerce tech stacks.
Blog

Trends Shaping The Next Generation Of Retail Consumer Banking

Alyson Clarke September 21, 2022
Banks around the world are bracing themselves for tougher economic conditions amidst record inflation, rising interest rates, and the war in Ukraine. Forrester has been tracking shifts in retail consumer banking to help banks better understand how to adapt to — and capitalize on — these shifts. Here are some of the key trends Forrester […]

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

How Should Financial Services Respond To The Cost-Of-Living Crisis?

Aurelie L'Hostis September 20, 2022
Banks should address the current, intense cost-of-living pressures as they did the pandemic — with empathy, flexibility, and creativity.
Blog

EY’s Coming Split Signals The Great Unbundling: What It Means For Enterprise Technology Leaders

Ted Schadler September 15, 2022
EY recently announced plans to split into two parts: one focused on audit and related services and the other focused on business technology consulting. Learn what the development means for business tech leaders.
Blog

Measuring The ROI Of Your Digital Investments

Dan Bieler September 15, 2022
Traditional ROI models work poorly for transformative digital initiatives. Learn how to better measure the ROI of digital investments.
Blog

What Amazon’s Recommendation Algorithm Could Do In Healthcare

Natalie Schibell September 15, 2022
An exploration of two possible scenarios for the use of patient data in an Amazon-One Medical paradigm.
Blog

Power Your Digital Business With The Right Platforms And Partners

Emily Pfeiffer September 14, 2022
Digital business leaders can use these tips to evolve their evaluation, selection, and evolution practices for both platforms and partners. Plus, learn about a robust new body of research that will help you supercharge the effectiveness of your digital ecosystem.

2023 Planning Isn’t Business As Usual

Explore Forrester's 2023 planning guide for data-driven insights on where to invest, where to pull back, and where to stay the course.

Blog

Drive Profitable Growth And Deliver Value Through Digital

Zhi Ying Barry September 14, 2022
While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester’s new service for digital business and strategy leaders in Asia Pacific can help.
Blog

You Say Tum-AY-Toe, I Say Tum-AH-Toe — What’s Your AIOps Perspective?

Carlos Casanova September 12, 2022
We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now Tech: Artificial Intelligence For IT Operations, Q2 2022 report was confirmation that more vendors have entered the AIOps market. I […]
Blog

Avoid These Hiring Pitfalls To Attract The Best Digital Talent

Dan Bieler September 9, 2022
To deliver excellent digital experiences and products, you need a superior digital talent strategy. Discover common pitfalls and learn from Amazon’s approach.
Blog

There’s No Place Like Home: CVS And Walgreens Zero In On The Home Care Imperative

Natalie Schibell September 8, 2022
A move to home care beckons retail to push the throttle on health equity and value-based care. But first, retail will need to win patient loyalty and trust.  
Blog

Lead A High-Performing Digital Team

Dan Bieler September 7, 2022
Learn how digital business leaders can build a stellar team with the right digital competencies to execute the digital strategy.

Go From Data Silos To Data Intelligence

Come to Data Strategy & Insights Forum Dec. 6–7 for analyst advice on using AI and analytics to optimize your data.

Blog

It’s Time To Discard Outdated Conceptions Of The Office

J.P. Gownder September 7, 2022
Instead of thinking of physical offices and home offices as in conflict, innovative leaders and their most adaptive employees think of them both as part of a single networked entity.
Blog

Agile And Low-Code: Rocket Fuel For Digital Transformations

Diego Lo Giudice September 7, 2022
A truly digital business quickly implements and continuously improves all its policies, processes, and procedures in software. There are many new practices and technologies that can help organizations innovate and deal with constant change.
Blog

For European Leaders, 2023 Planning Requires Discipline And Precision

Laura Koetzle September 6, 2022
As war, inflation, and fuel shortage fears cloud the near-term picture for businesses, being shrewd with investments and initiatives will be key.
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