digital business

Your customers are stuck at home so it’s suddenly more important than ever to get digital experiences right. Redirect funds to 1) scale up your design team, 2) hire outside help where needed, 3) rigorously review your UX so you can make it better, and 4) update and sharpen your UX expertise. Forrester's research reports and advisory services can help with all four.

COVID-19 uncertainty is causing massive swings in the stock market, showing the importance of three critical areas for wealth management firms: the performance of robo-advisor platforms; communication between advisors and their customers; and the importance of reliability and trust. Specifically: Robo-advisors are being put to the test. Platforms like Schwab Intelligent Portfolios and Betterment need […]

All brands must rapidly upgrade legacy technology systems and processes. And that is regardless of whether or not they sell directly to customers! Brands are facing an onslaught of greater demands externally (consumers and retail partners) and internally (to execute successful digital marketing campaigns and digital commerce strategies). As a result, brands are evaluating the […]

Last week I published “Mind The Cloud Skills Gap.” I didn’t end that declaration with an exclamation mark, but really, that’s what I feel: excitement! Why? 1) It’s my first Forrester report and 2) The report covers a topic that many clients are asking about: What do we do when we want to build a […]

Better Late Than Never: There’s Still Time To Improve Your Pandemic Plans Companies are showing renewed interest in business continuity and revising their pandemic plans in response to the coronavirus outbreak. Last week, federal banking regulators issued additional guidance to help banks and their customers cope with the financial fallout of the outbreak. And a review of the risk sections of the annual reports for the Fortune 50 showed that about half […]

Business cases can provide clarity and confidence in tech purchase decision making. Marketing and sales teams can use this fact to build a competitive advantage for their companies.

Most engagement surveys in the industry focus on a broad set of factors set against the employee lifecycle, from onboarding to offboarding. They don’t provide enough insight into employees’ daily journeys — especially in terms of how various technology-related factors affect knowledge workers’ engagement. Our survey does. And for this year, we also added a […]

Emotion is the most important dimension of CX quality — even for digital. Our CX Index™ data proves it. That goes double given the uncertainty of the COVID-19 pandemic. Read three ways to ensure you're delivering emotionally relevant CX during this difficult time.

Last November, Amazon Web Services launched AWS Savings Plans for EC2, Fargate, and Lambda. Unlike what the name may imply, Savings Plans doesn’t mean dollar accrual; rather, it’s a discount plan, where purchasing in bulk leads to cost savings. To participate, the program requires customers to commit to spending a specific dollar amount per hour […]

Pandemic Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — such as the live network upfronts, Advertising Week Europe, or the Cannes Lions International Festival of Creativity — is forcing marketers and their agencies to rethink how to best work during a pandemic. With most agency holding companies deferring travel and […]

The idea of fast failure is not a new or shocking revelation. Going back to the early 2000s, post dot-com bubble, the concept of fast failure was originally introduced as a methodology for businesses to rapidly innovate, iterate, and define the viability of an emerging product/service. Facebook even had its own adaption of the methodology […]

Last October, Microsoft won the $10 billion U.S. Department of Defense (DoD) Joint Enterprise Defense Infrastructure (JEDI) contract. The 10-year agreement is part of a larger Pentagon initiative to modernize and unify its IT infrastructure, most of which still exists on technology from the 1980s and 1990s. The Microsoft decision came as a massive shock […]

PandemicEX: The Employee Experience Of A Pandemic The health and economic impacts of the novel coronavirus and the disease it causes, COVID-19, are important to track. But what about the effect on your employees? As our security and risk team wrote early on in this epidemic, not only do companies need a business continuity plan, but […]

When I speak with companies that are new to digital accessibility, they almost always start the conversation with some version of this question: “What do we need to do to comply with accessibility standards so we don’t get sued?” They’re right to ask, because web accessibility lawsuits are proliferating — there were over 2,000 in […]

There’s no better time than the start of a new decade to take a retrospective look at the past and reflect on what has changed and what hasn’t. Looking back, the evidence is clear. Not only has the 2008 global financial crisis exacerbated economic inequality, it has also caused a massive reputational damage to the […]

“Headless commerce” is the ubiquitous, abstract description of the modern commerce suite. Technical folks talk about it as if it’s the new gold standard, and you’re probably wondering if you’re expected to change your entire commerce stack. There’s one not-so-small problem, though: “Headless” means something different depending on who you ask — and where you […]

Virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Assistant are among the set of emerging personal technologies that Forrester clients ask us about, especially as consumers embrace smart speakers. Forrester forecasts (US and EU-5) the rapid adoption of smart speakers by households. But Forrester Analytics’ Consumer Technographics® data shows that consumers still use […]

Many of the lessons the former GE CEO preached — such as hiring great talent and empowering them to lead — remain important.

Johnson & Johnson And Apple Team Up To Save Lives And Create New Business Value Janssen Pharmaceutica, a Johnson & Johnson subsidiary, is partnering with Apple and Evidation Health to study how the Apple Watch can help identify atrial fibrillation (AFib) to reduce heart health losses. AFib, affecting nearly 6 million Americans, is the most common type of irregular heartbeat […]