digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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Insights

Video

Digital Business, Part 3: Talent Management At Mars

Nigel Fenwick 1 day ago

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Blog

Digital Businesses, Prioritize Your Needs In 2021 And Hold Your Commerce Vendors To A Higher Standard

Emily Pfeiffer 2 days ago
Merchants: It’s time to reevaluate the standards you’ve set for your vendors and push them to innovate as quickly as consumers’ needs evolve. Don’t just stay because you’re comfortable: It’s time to choose your “best for me” solutions. This year, be your tech and business users’ hero and look for vendor partners that: Reduce the drain on your resources during upgrades and provide the flexible delivery models to support your […]
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Predictions 2021 Hub

Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.

Blog

What’s Wrong With Quick-Fix Products For Digital Accessibility

Gina Bhawalkar May 4, 2021
Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the Web Content Accessibility Guidelines (WCAG) and the laws in your region of the world. Many companies I speak with these days are tempted […]
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Blog

Order Management And Retail: A Love Story (Or: Key Findings From The 2021 OMS Forrester Wave™)

Emily Pfeiffer April 28, 2021
2020 was the year that every digital business fell in love with their order management system (OMS). With the pandemic exacerbating the need for diverse and effective fulfillment options, retailers and vendors were forced to innovate — and innovate quickly. As a sign of the times: A year ago, there were a handful of little-known […]
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Blog

Building A Private Bank For The Next Generation

Vijay Raghavan April 22, 2021
Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify the top “Global Private Banking Trends In 2021,” we interviewed senior executives […]
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Blog

Marketplaces Unlock New Markets For Sellers — And Tech Providers

Allen Bonde April 20, 2021
Online marketplaces offer a lower-cost route to market for many sellers and a more convenient way for buyers to find, compare, and purchase products and services. Sure, there can be risks for sellers when they give over some control to a third party. And a few brands, such as Nike, have moved their focus to […]
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Blog

Brands: Gauge The Size Of Your Digital Commerce Prize

Michelle Beeson April 16, 2021
All brands need to be selling to and engaging with consumers online. The experiences of the 2020 pandemic have only accelerated consumers’ shift to digital touchpoints. When it comes to brands’ digital commerce opportunity, it’s not “one size fits all.” So, where should brands focus their digital direct-to-consumer (DTC) efforts, and what will each yield […]
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The New, Unstable Normal

Learn how COVID-19 will change business and technology forever in this webinar

Blog

Future Fit Technology Strategy — Learning From Amazon

Phil Brunkard April 14, 2021
The Future Fit Challenge Applies Today, Not Just Tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers. They must also enable their employees with the capabilities to achieve this customer obsession in an efficient and effective way. […]
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Blog

CMOs At Sustainable Brands Are Bold

Thomas Husson April 8, 2021
In my recent report, “Embrace The Green Business Opportunity,” I demonstrated how new entrants and innovative brands, especially in Europe, are disrupting the status quo and becoming profitable sustainable businesses. This is not just about the iconic Patagonia, but also about Allbirds, Arcadia Power, Backmarket, BlaBlaCar, C’est qui le Patron?!, Ecotone, Enfuce, Frosch, Imperfect Foods, […]
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Blog

Boost Confidence And Transparency By Elevating Digital Superannuation Experiences

Zhi Ying Barry March 24, 2021
A perfect storm of change has hit the superannuation sector, as three distinct trends have converged. First, COVID-19 has accelerated digital adoption as super firms’ websites and mobile apps have become hubs for their members’ retirement planning decisions. In the past year, 60% of Australian online adults checked their account balance and transaction history online, […]
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Blog

Look For A Full-Service Partner To Support Your Commerce Transformation

Ted Schadler March 22, 2021
The pandemic made it immediately and poignantly clear that every company in every industry needs a robust omnichannel commerce strategy and set of capabilities. But your specific needs depend greatly on your industry, business model, e-commerce history, and priorities. Consumers want full-journey, omnichannel experiences. This requires a common strategy and toolkit; increasingly, a real-time customer […]
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Video

Digital Business, Part 2: Developing Digital Products At Mars

Nigel Fenwick March 18, 2021

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Brand and Communications Leaders: Drive Speed, Scale, and Value

Discover how to deliver greater business value by building a natively digital brand and communications approach and tech stack.

Blog

Make Agile A Stepping Stone Toward Future Fit Adaptability

Diego Lo Giudice March 17, 2021
Being adaptive is one of three core competencies of what Forrester calls a future fit organization. Let’s explore how to reach adaptability and help you deal with the unknown, drive organizational flexibility, and react to rapid change.
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Blog

How To Build Great Digital Products

Nigel Fenwick March 10, 2021
Back in 2014, my colleagues and I declared that “the future of business is digital.” Yet, to build a digital business, you must build digital products. And the most disruptive digital businesses — well, they build great digital products. How Do Disruptive Digital Leaders Build Great Digital Products? One of the keys to unlocking digital […]
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Blog

How To Monetize Open Finance: Monetize Value; Price The Use Case

Jacob Morgan March 10, 2021
Open finance is driven not by regulators but by technologies such as open APIs. This is steadily changing distribution patterns within the industry toward embedded finance — a world of connectivity, with financial services meeting the needs of customers in the moment, in cars, in virtual agents, in shopping apps, and in online marketplaces. If […]
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Webinar

Reimagine Three Core Drivers For Tech Strategy Success

Learn how to unlock the adaptivity, creativity, and resilience that will define leaders for years to come.
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Blog

COVID-19 Accelerated Your Digital Momentum — Don’t Slow Down Now

Michael Barnes March 1, 2021
Digital leaders may never have a better chance to drive lasting business transformation and instill a digital-first culture than they do right now. Learn why.
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Blog

After Retail Banking, Now Banks Must Transform Their Corporate Banking

Arnav Gupta February 26, 2021
Digital transformation is coming to corporate banking. Corporate banking today is antiquated due to its highly customized and complex product offerings; lack of challengers to drive innovation; and strong barriers to switching for clients. Enterprise clients have lived with a subpar experience for far too long. Now these clients are starting to demand change. They […]
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Blog

Your Website Is Your B2B Shop Window

Nigel Fenwick February 17, 2021
How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed how difficult it was for a buyer to understand digital business transformation services from the firm’s website. It’s perhaps not […]
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Video

Multilocal Firms Will Emerge

Thomas Husson February 11, 2021

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