digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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Blog

After Retail Banking, Now Banks Must Transform Their Corporate Banking

Arnav Gupta 3 days ago
Digital transformation is coming to corporate banking. Corporate banking today is antiquated due to its highly customized and complex product offerings; lack of challengers to drive innovation; and strong barriers to switching for clients. Enterprise clients have lived with a subpar experience for far too long. Now these clients are starting to demand change. They […]
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Blog

Your Website Is Your B2B Shop Window

Nigel Fenwick February 17, 2021
How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed how difficult it was for a buyer to understand digital business transformation services from the firm’s website. It’s perhaps not […]
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Predictions 2021 Hub

Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.

Video

Multilocal Firms Will Emerge

Thomas Husson February 11, 2021

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Blog

The French Tech Ecosystem Is Booming, But …

Thomas Husson February 10, 2021
Despite new investments in French tech firms, political and business leaders must act boldly to save the European digital economy. Learn why.
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Blog

Digital Business And The Role Of The Chief Digital Officer

Nigel Fenwick February 9, 2021
Hear how Sandeep Dadlani, global chief digital officer at Mars, has used his role to drive innovation across the company.
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Podcast

COVID Wrote The New Business Case For Digital

What It Means February 4, 2021
The COVID-19 pandemic has written a new digital business case for most companies. In this episode, Vice President and Principal Analyst Ted Schadler describes how successful firms are accelerating their digital transformation in 2021.
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Blog

Insurtech Funding Roundup, Q4 2020: Insurtech Ends A Tumultuous Year Strongly

Jeffery Williams February 2, 2021
Despite the tumult of 2020, the insurtech market ended the year alive and (relatively) well. While funding did decline 6% year over year, the fourth quarter was the second strongest for funding in 2020 and the sixth largest since tracking began in 2010. The full version of our quarterly insurtech funding roundup report is on […]
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The New, Unstable Normal

Learn how COVID-19 will change business and technology forever in this webinar

Blog

What To Expect From CES 2021

Thomas Husson January 8, 2021
For the first time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris, or IFA in Berlin, this is one of the few key global technology and innovation events. Physical networking usually enables both startups and large companies to meet prospects, generate leads, sign […]
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Blog

The Future Of Commerce Technology Is On FIRE — And It’s A Good Thing

Emily Pfeiffer January 5, 2021
I can explain the evolution of commerce technology using plate tectonics — really! Now imagine me telling you that commerce is no longer the nucleus of the commerce technology atom (… and that I could even mix a metaphor about Gremlins into this conversation). It’s true — the commerce core is shrinking away. We already […]
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Blog

Call For Participation: Forrester’s 2021 ECM Panel Survey Is Now Open!

Cheryl McKinnon December 29, 2020
Forrester’s 2021 Global Enterprise Content Management Survey is open … and we’re looking for your participation! This survey is intended for enterprise content management (ECM) or content services decision-makers and influencers in end user organizations. If you are a practitioner in the private or public sector and you are involved in enterprise content management programs […]
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Blog

IoT Solutions Power Safe, Speedy, And Cold COVID-19 Vaccine Delivery

Nigel Fenwick December 15, 2020
By enabling temperature monitoring of vaccine shipments, advances in internet-of-things technology could play a major role in the vaccine's deployment.
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Blog

The Future Of Documents: Content Creation Is Ripe For Its Own Digital Disruption

Cheryl McKinnon December 15, 2020
I remember the first time I saw a Google Doc. It was sometime in 2008, and people interested in collaboration and “Enterprise 2.0” on Twitter were circulating a link to a list of like-minded tech professionals. I clicked on the link, and my jaw dropped. The document looked like it was alive. There were about […]
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Brand and Communications Leaders: Drive Speed, Scale, and Value

Discover how to deliver greater business value by building a natively digital brand and communications approach and tech stack.

Blog

EU Digital Markets And Services Acts: A Bold Move

Thomas Husson December 15, 2020
In a recent interview, French President Macron said, “The United States has the GAFA [Google, Apple, Facebook, and Amazon], China has the BATX [Baidu, Alibaba, Tencent, and Xiaomi]. And Europe? We have the GDPR. It’s time to have our own technological sovereignty and not depend only on American or Chinese solutions!” As we recently analyzed […]
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Blog

Using The Right Metrics For The Subscription-Based Business Model

Dan Bieler December 3, 2020
The subscription model offers new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients’ customer journeys. But companies need to have the right metrics in place to be able to support the shift of the underlying value equation. Processes and systems for […]
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Blog

Distinguish Hot From Hype In Wealth Management Tech Investments In 2021

Vijay Raghavan November 23, 2020
We’ve seen technology shift the wealth management landscape for years. The global pandemic accelerated that shift as clients seek new ways to access their accounts, communicate with account managers, and manage their investments. To identify “The Top Wealth Management Technology Investments In 2021,” we interviewed more than 80 companies to determine which technology initiatives they […]
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Blog

PlayStation 5 Launch Sends The UK Digital Customer Experience Back In Time

Michelle Beeson November 19, 2020
2020 leaves another sting in its tail for UK retailers today, among them Currys PC World, John Lewis, and Very.com (even Amazon had some trouble). After navigating the unexpected (and unprecedented) peaks and troughs of digital demand during 2020 pandemic lockdowns, it’s the planned launch of the PlayStation 5 that has managed to crash the […]
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Blog

Rating The Top 10 Digital Business Transformation Firms

Nigel Fenwick November 18, 2020
Every year, more firms reach out to me to explain how they’re delivering their own brand of “digital transformation” to clients. When last I checked, I’m tracking over 170 vendors. Needless to say, some of these firms are much more adept at delivering effective transformation services than others. The simple truth is, almost every vendor […]
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Blog

2021 B2C Marketing Priorities In Europe

Thomas Husson November 18, 2020
How should European B2C marketing leaders prepare for 2021? Read our concise recommendations for B2C marketing success in the coming year.
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Blog

Europe’s Digital Renaissance Starts Now

Thomas Husson November 12, 2020
Europe has lost the battle for the digital consumer. But European firms now have a global opportunity. How can CMOs and business leaders seize it?
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Blog

Adobe Buys Workfront To Boost Upstream Creative Support

Stephanie Liu November 10, 2020
Adobe announced yesterday it’s shelling out $1.5 billion to acquire work management tool Workfront, cementing a longstanding partnership between the two companies. Together, Adobe and Workfront can spin a tale of coupling a Forrester Wave™ Leader digital asset manager (DAM) and a work management tool that can handle all the planning and collaboration aspects of […]
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