digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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Heard At NRF: Contradictory Conversation From Vendors — “Unified” But “Decoupled”

Emily Pfeiffer 2 days ago
At NRF 2020 Vision, commerce tech vendors touted their latest innovations for digital retail. The theme, from booth to booth, was an eerie echo of words like “connected” and “unified.” NRF’s Digital Council (composed of retail CIOs, heads of digital, and similar positions, as well as tech providers) discussed several hot button terms during their […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski January 13, 2020
AI, Privacy, And Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this year’s Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different: listening to the conversations of marketers and agency executives for hot issues. Artificial intelligence […]
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Blog

Values-Based Selling Will Help Retailers Win Consumers’ Spend

Emily Pfeiffer January 6, 2020
So long as your commitment is genuine, your social responsibility initiatives and practices can be a win-win.
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Blog

What Makes A Payments App Successful?

Arnav Gupta January 2, 2020
Excellence in digital experience is fast becoming a nonnegotiable expectation that customers have of a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analyzed eight apps from Indian payments providers. We found that with the next-to-zero cost of switching in […]
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Blog

2020: The Year Of Digital Products

Nigel Fenwick December 31, 2019
In the next two years, digitally mature companies will shift focus from digital transformation to digital product development. What will it take for them to execute?
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Blog

Three Key Ways That Alibaba Enables Brands’ Business Growth

Xiaofeng Wang December 31, 2019
My colleagues Danny Mu, Guannan Lu, and I attended Alibaba ONE Business Conference on December 18 in Hangzhou. The conference attracted 2,000 business leaders from brands across industries and focused on how Alibaba enables brands’ business growth with its digital ecosystem, data and technology capabilities, and business methodologies. Alibaba wrapped these tools, methods, and capabilities […]
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Blog

PayPal Officially Enters China: Challenges And Opportunities

Meng Liu December 30, 2019
A week before Christmas, PayPal officially finished its acquisition of Chinese licensed payment company GoPay, a deal that has been underway since the end of September. This deal signals PayPal’s official entry into China’s domestic payment market and makes it the first foreign payment company to own the domestic payment license. I have followed both […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 23, 2019
Thanks for checking out the last FORRward perspective for 2019. We’ll be back in 2020 with more fresh ideas and thoughtful commentary. Wishing everyone a wonderful holiday! Healthcare CIOs Are Pushing US Congress To Block Patient Data Sharing Across Mobile Apps The College of Healthcare Information Management Executives (CHIME), representing more than 3,200 CIOs and […]
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Blog

Employee Safety Is For Sale

Jeff Pollard December 20, 2019
New risks emerge around user location data that may have you rethinking your cybersecurity plan.
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Blog

B2B Sellers: Marketplaces Are Here — Are You Ready?

Allen Bonde December 17, 2019
Business-to-business buyer behavior is changing as the options and tools available to buyers expand. Sellers, learn how you can capture growing demand.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 16, 2019
Product Security Takes Center Stage As Attackers’ Livestream Ring Devices Harass Users The astronomical success of Ring’s opt-in surveillance products took a dark turn over the last week when attackers began reusing credentials to gain access to the devices and harass families. The devices themselves were not compromised; instead, attackers reused passwords from accounts without […]
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Video

Beyond ERP: How Digital Operations Platforms Make Or Break The Customer Experience

Liz Herbert December 15, 2019
Strong customer-facing experiences are fruitless until you tie them to back-end operations. Learn how new digital operations platforms (DOPs) will bring enterprise experiences to levels ERP never could.
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Blog

Avoid Becoming Dumb Money

Nigel Fenwick December 9, 2019
A new breed of corporate venture capital is emerging, leveraging lessons learned from past VC experiments. VP and Principal Analyst Nigel Fenwick dissects this trend.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 9, 2019
Embracing gender evolution; hyperscale cloud emerging tech partnerships; healthcare innovation award winners.
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Blog

Twenty Mobile Trends For 2020

Thomas Husson December 8, 2019
Fifteen developments we expect to see in the coming year — along with five that won't come to pass.
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Blog

A Roundup Of Key Machine-Learning Announcements From AWS re:Invent

Leslie Joseph December 4, 2019
For data science practitioners, machine learning developers or insights-driven business leaders, here are the key announcements from Amazon's AWS re:invent 2019 show that you should care about.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 2, 2019
LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy – Louis Vuitton SE) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH, this will strengthen its presence in the US market and position in the jewelry category. For Tiffany & Co., it presents an opportunity to […]
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Blog

LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match

Michelle Beeson November 27, 2019
The largest-ever deal in the luxury sector will strengthen LVMH's position in the US and help revive the jeweler's flagging fortunes.
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Blog

Understand Connected Shoppers In Southeast Asia

Xiaofeng Wang November 27, 2019
Forrester forecasts that more than 294 million adults in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam are online in 2019 and that 56% of them, 164 million, shop online. In the recently published “Forrester Infographic: Connected Shoppers In Southeast Asia,” we share several insights: Shoppers in Southeast Asia are connected and channel-agnostic. Consumers in […]
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Blog

Head-Scratcher Of The Month: PayPal’s Costly Acquisition Of Honey

Sucharita Kodali November 25, 2019
Last week, PayPal acquired a Los Angeles-based company called Honey for a whopping $4 billion. While it certainly wasn’t under the radar (PayPal issued a press release, posted a video, and hosted a conference call about it), the media barely (with a few rare exceptions) picked up the story in spite of the fact that […]
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