digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski 3 days ago
The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift — the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground. The Advertising Standards Authority (ASA), the UK’s independent advertising […]
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Introducing Autonomous Finance: Forrester’s New Research On Algorithm-Based Financial Services

Peter Wannemacher 6 days ago
People’s lives are becoming ever more automated as millions of algorithms make decisions — and, in some cases, take actions on those decisions — on behalf of a consumer. While it’s still early days, the shift toward autonomous services is already happening in financial services thanks to evolving customer expectations, advances in AI and other […]
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Headless Commerce And The Horseless Carriage

Joe Cicman August 13, 2019
As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit . . . Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […]
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Digital Business: Bosch ConnectedWorld 2019 Analysis

Nigel Fenwick August 13, 2019
Bosch ConnectedWorld — Bosch’s premier customer and partner event held annually in Berlin — has become a destination event for European internet of things (IoT) professionals. What started several years ago as a hands-on-type of event where lots of practitioners demonstrated Bosch’s most innovative solutions has now become a more typical conference, with polished marketing […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski August 12, 2019
Salesforce Crosses The Physical-Digital Divide With ClickSoftware Acquisition Salesforce signed a definitive agreement to acquire Israeli field service software firm ClickSoftware for approximately $1.35 billion. The two companies already went to market as partners to provide integrated field service solutions, but ClickSoftware’s large presence in the utilities, telecom, cable, and industrial verticals will expand Salesforce’s customer […]
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Apple Card Will Be Popular — Here’s Why

Alyson Clarke August 7, 2019
Apple Card has the right mix of benefits to entice consumers. Learn why.
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski August 5, 2019
Automation And The Future Of Work Enters The Political Dialogue Andrew Yang is a long shot to make the next round of debates but deserves credit for bringing the conversation about automation and the future of work to the debate stage. To be fair, the impact of AI and automation on work is a difficult […]
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A New Era Of Operations

IT will drive innovation — and your business.

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The Future Is Unwritten: Writing The Future Of Financial Advice

Vijay Raghavan August 1, 2019
Weigh in on how financial advice will change over the next 5-10 years.
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A Blueprint For Pragmatic Digital Transformation: The Home Depot Story

Mike Chirokas July 30, 2019
Traditional retailers have been impacted more than most when it comes to digital disruption. Even retailers and brands that have embraced the urgency to transform often struggle to prioritize investments and create the right culture. Fortunately, we can learn from organizations that are embracing a pragmatic approach to transformation. They often start with focused innovation […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski July 29, 2019
Are Maps For Self-Driving Cars A Public Good? A public/private organization in the UK thinks so. Zenzic, a UK government and industry self-driving vehicle organization, believes that the country needs a standard map for all self-driving cars, not a different map encoded in each car manufacturer’s machine. The battle for “HD maps,” which purport to […]
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Manufacturers’ Digital Transformation Will Fail Without Both IT And OT

Paul Miller July 25, 2019
If you believe the stereotypes, then the worlds of information technology (IT) and operational technology (OT) are very different. In one, ranks of commoditized beige boxes hold institutional memory, critical intellectual property, and the bosses’ email: The data center is everything. In the other, proprietary, expensive, and arcane electromechanical monsters lurk next to the production […]
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Know When To Up The Digital Table Stakes

Nigel Fenwick July 24, 2019
Starbucks is sharing its market-leading digital capabilities with a company called Brightloom; in return, it gets a seat on the Brightloom board and a share in the company. Why did Starbucks make this move now?
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski July 22, 2019
What We Don’t Know About Facial Recognition Could Hurt Us This week, on the heels of the viral craze that is FaceApp, we got some disquieting news. It turns out the app developer is based in Russia, meaning that 150 million people’s facial data is now, for all intents and purposes, readily accessible to the […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini July 15, 2019
Strategic Use Of Sponsorships Earns Nike The Marketer’s Golden Boot Turns out Nike was not an official World Cup sponsor — could have fooled us. Nike dominated viewer attention just as the US women dominated the field. According to social listening platform Talkwalker, Nike owned >48% of sponsor social mentions during the tournament. The cleverness […]
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How 100-Year-Old Firms Stay Relevant

James Staten July 10, 2019
Legacy firms can be leaders, as a recent Forrester Leadership Boards meeting illustrates. Discover how U.S. Bank is investing to maintain its market leadership.
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Facebook’s Recent Moves Highlight The Grand Challenge Of Digital Ethics

Brian Hopkins July 1, 2019
What lessons can we learn from Facebook's scandals? Seven Forrester analysts weigh in.
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Never Say Or Write The Phrase “Low-Code/No-Code” Again — Here’s Why

John Rymer June 28, 2019
Watch your language! Low-code and no-code aren't the same thing.
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Navigate Forrester’s Data Economy Research

Jennifer Belissent, Ph.D. June 21, 2019
It’s not hard to see the signs that the data economy is heating up. Virtually all decision makers want to be insights-driven. They mine their own data, yet increasingly they want incremental insights that drive further differentiation and competitive advantage. External data hunting is on the rise: 56% of decision makers say their firms are […]
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The Rise Of The Agile Employee

Alyson Clarke June 13, 2019
Talent is one of the most difficult challenges in digital transformation. The right people may be right under your nose, waiting to be empowered through agile skills development.
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Little Coordination, Even Less Hunting: External Data Remains Safe In The Wild

Jennifer Belissent, Ph.D. June 13, 2019
A few days ago, I delivered a Forrester webinar on external data: why you need it, how best to find it, and how to effectively buy it. Take a look at the replay: WEBINAR: Think You’re Doing Data Sourcing Right? Think Again The premise of the research (and the webinar) is as follows: Decision makers […]
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