digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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The Forrester Wave™: Continuous Automation And Testing Services, Q3 2021 — A Comparison Of 15 Global Players

Diego Lo Giudice 2 days ago
Future fit organizations are quickly adopting hybrid and native clouds, automating wherever possible, and bringing their agile and DevOps practices to a more mature and broader level. At the same time, testing tools, testing practices, and testing software IP developed by vendors have all increased the infusion of AI. The consequence is that ruthless or […]
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Blog

Forecasting In Uncertainty: US Tech Market Outlook Improves To 7.4% Growth In 2021

Andrew Bartels July 16, 2021
All categories of tech budgets will see growing demand this year and next, and software spending will be particularly strong.
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APAC Financial Services Webcast Series 2021

Ready to lead a customer-centric transformation in a post-pandemic world? Learn how to fuel success from 27 July – 5 Aug.

Blog

Where Do Hong Kong Consumers Stand On The Financial Well-Being Spectrum?

Aurelie L'Hostis July 13, 2021
Even before the onset of the COVID-19 pandemic, Hong Kongers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial well-being isn’t just about having a certain bank account balance or amount […]
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Blog

Where Do Singaporean Consumers Stand On The Financial Well-Being Spectrum?

Aurelie L'Hostis July 12, 2021
Even before the onset of the COVID-19 pandemic, Singaporean consumers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial well-being isn’t just about having a certain bank account balance or amount […]
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Blog

Prepare For AI That Learns To Code Your Enterprise Applications (Part 2)

Diego Lo Giudice July 8, 2021
The future of work for application development and delivery professionals will look very different. Learn how to prepare for it today.
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Blog

Selecting The Right Consulting Partner For Your Innovation Efforts

Dan Bieler July 5, 2021
The goal of innovation consulting is to boost competitive advantage, drive greater differentiation, improve operational efficiencies, create great customer experiences, and streamline innovation project management. Key
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Blog

The Rise Of Industry Cloud Business Applications

Kate Leggett June 30, 2021
Verticalization is back! Why? Horizontal business applications — as mature as they are — don’t fully support industry-specific workflows that span the front and back office. Manufacturers must track projects, schedules, time sheets, and labor efficiencies that are not core to customer relationship management (CRM) or inventory management. Healthcare providers must manage a patient’s health […]
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Predictions 2021 Hub

Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.

Blog

Person-To-Person Customer Experience Breaks Free From The Store

Michelle Beeson June 29, 2021
Even before the pandemic, organizations across industries have been grappling with how to manage customer experiences across physical and digital touchpoints. But the context of the 2020 pandemic forced businesses — particularly nonessential retailers and brands — to completely rethink how they used their physical spaces and, in particular, the employees within them. More retailers […]
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Blog

The Forrester Wave™: Content Platforms, Q2 2021 Is Live — ECM Continues Its Evolution

Cheryl McKinnon June 14, 2021
The latest edition of “The Forrester Wave™: Content Platforms, Q2 2021” is now available to Forrester clients! The enterprise content management (ECM) market continues its evolution, with vendors stepping up their investments in cloud-first, flexible platforms. While many vendors still offer products that can be deployed on-premises or in a hosted model, cloud has become […]
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Blog

COVID-19 Accelerates Digital Business In 2021

Nigel Fenwick June 7, 2021
For companies that were early in their digital transformation journeys pre-pandemic, catching up with more digitally advanced firms has been hard. What separates the two groups?
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Blog

$500 Million VC Funding For Contentsquare: A Perspective On Experience Analytics And French Tech

Thomas Husson May 26, 2021
Contentsquare just raised a $500 million Series E round led by SoftBank. The French Tech Ecosystem Is Booming Wow! This is the biggest venture round ever and the biggest total funding ever for a French startup, now valuated at $2.8 billion. There are now about 15 French unicorns and counting. In a previous blog, I […]
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Blog

Le Développement Durable : Nouvel Enjeu De La Transformation Des Entreprises

Thomas Husson May 20, 2021
La prochaine vague de transformation des entreprises sera celle du développement durable.
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The New, Unstable Normal

Learn how COVID-19 will change business and technology forever in this webinar

Blog

Protecting Customers From Harm Is A Crucial Part Of Your Financial Well-Being Strategy

Aurelie L'Hostis May 14, 2021
On May 4, the UK government launched a new “Breathing Space” scheme in England and Wales. This debt respite scheme gives people struggling with debt problems a 60-day period of legal protection during which all interests and charges on their debt will be frozen while they receive professional debt advice. No enforcement action will be […]
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Video

Digital Business, Part 3: Talent Management At Mars

Nigel Fenwick May 12, 2021

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Blog

Digital Businesses, Prioritize Your Needs In 2021 And Hold Your Commerce Vendors To A Higher Standard

Emily Pfeiffer May 11, 2021
Merchants: It’s time to reevaluate the standards you’ve set for your vendors and push them to innovate as quickly as consumers’ needs evolve. Don’t just stay because you’re comfortable: It’s time to choose your “best for me” solutions. This year, be your tech and business users’ hero and look for vendor partners that: Reduce the drain on your resources during upgrades and provide the flexible delivery models to support your […]
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Blog

What’s Wrong With Quick-Fix Products For Digital Accessibility

Gina Bhawalkar May 4, 2021
Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the Web Content Accessibility Guidelines (WCAG) and the laws in your region of the world. Many companies I speak with these days are tempted […]
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Blog

Order Management And Retail: A Love Story (Or: Key Findings From The 2021 OMS Forrester Wave™)

Emily Pfeiffer April 28, 2021
2020 was the year that every digital business fell in love with their order management system (OMS). With the pandemic exacerbating the need for diverse and effective fulfillment options, retailers and vendors were forced to innovate — and innovate quickly. As a sign of the times: A year ago, there were a handful of little-known […]
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Brand and Communications Leaders: Drive Speed, Scale, and Value

Discover how to deliver greater business value by building a natively digital brand and communications approach and tech stack.

Blog

Building A Private Bank For The Next Generation

Vijay Raghavan April 22, 2021
Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks. To identify the top “Global Private Banking Trends In 2021,” we interviewed senior executives […]
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Blog

Marketplaces Unlock New Markets For Sellers — And Tech Providers

Allen Bonde April 20, 2021
Online marketplaces offer a lower-cost route to market for many sellers and a more convenient way for buyers to find, compare, and purchase products and services. Sure, there can be risks for sellers when they give over some control to a third party. And a few brands, such as Nike, have moved their focus to […]
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Blog

Brands: Gauge The Size Of Your Digital Commerce Prize

Michelle Beeson April 16, 2021
All brands need to be selling to and engaging with consumers online. The experiences of the 2020 pandemic have only accelerated consumers’ shift to digital touchpoints. When it comes to brands’ digital commerce opportunity, it’s not “one size fits all.” So, where should brands focus their digital direct-to-consumer (DTC) efforts, and what will each yield […]
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