digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

Insights

BLOG

Twenty Mobile Trends For 2020

Thomas Husson 23 hours ago
I have just published a post sharing some of our marketing predictions for 2020. It made me realize that Forrester no longer publishes dedicated “mobile” predictions. Why? Because mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box […]
Read More
BLOG

A Roundup Of Key Machine-Learning Announcements From AWS re:Invent

Leslie Joseph 5 days ago
For data science practitioners, machine learning developers or insights-driven business leaders, here are the key announcements from Amazon's AWS re:invent 2019 show that you should care about.
Read More
BLOG

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 2, 2019
LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy – Louis Vuitton SE) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH, this will strengthen its presence in the US market and position in the jewelry category. For Tiffany & Co., it presents an opportunity to […]
Read More
BLOG

LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match

Michelle Beeson November 27, 2019
The largest-ever deal in the luxury sector will strengthen LVMH's position in the US and help revive the jeweler's flagging fortunes.
Read More
BLOG

Understand Connected Shoppers In Southeast Asia

Xiaofeng Wang November 27, 2019
Forrester forecasts that more than 294 million adults in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam are online in 2019 and that 56% of them, 164 million, shop online. In the recently published “Forrester Infographic: Connected Shoppers In Southeast Asia,” we share several insights: Shoppers in Southeast Asia are connected and channel-agnostic. Consumers in […]
Read More
BLOG

Head-Scratcher Of The Month: PayPal’s Costly Acquisition Of Honey

Sucharita Kodali November 25, 2019
Last week, PayPal acquired a Los Angeles-based company called Honey for a whopping $4 billion. While it certainly wasn’t under the radar (PayPal issued a press release, posted a video, and hosted a conference call about it), the media barely (with a few rare exceptions) picked up the story in spite of the fact that […]
Read More
BLOG

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski November 25, 2019
Dreamforce: Industry Confab, Cultural Event, Or Populist Movement? We walked as pilgrims to the Golden Gate to wander the forests of Howard Street and Moscone Center and drink from the fountain Dreamforce. There, we mingled — herded, really, by guides dressed as National Park Service rangers — with executives in snappy blazers and Trailblazers representing […]
Read More

A New Era Of Operations

IT will drive innovation — and your business.

BLOG

Benchmark Omnichannel Retail And Digital Store Capabilities In Singapore

Xiaofeng Wang November 24, 2019
Scores of six major retailers reveal a mixed picture in terms of offline and online experiences.
Read More
BLOG

Who Else Has $26 Billion To Spare?

Vijay Raghavan November 22, 2019
The story of how Charles Shwab's potential acquistion of TD Ameritrade came to be and what to expect from the fallout.
Read More
BLOG

Faster, Better Life Underwriting Underscores The Need For Smarter Tech

Ellen Carney November 21, 2019
Principal Analyst Ellen Carney highlights three key points insurers should consider when evaluating automated underwriting solutions providers. Read the blog and then check out the latest Wave report.
Read More
VIDEO

Hot DAM! Top Vendors In Our Just-Published Forrester Wave™

Nick Barber November 20, 2019

Read More
BLOG

Digital Wealth Management Platforms Improve CX And Financial Advisor Productivity

Vijay Raghavan November 19, 2019
Get the low-down on what digital wealth management platforms (DWMPs) do and three reasons why they're worth it.
Read More

The Future Of IT

Tech-driven innovation will revolutionize the business.

BLOG

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski November 18, 2019
Nike Just Does It First, the age of the customer shifted power away from institutions to individuals, drastically reducing the control companies had over their own brands. Then came Amazon: The competitive juggernaut ripped whatever shred of control brands had left, leaving them to figure out the algorithmic enigma of eCommerce while competing on price […]
Read More
BLOG

Empirical Innovation: Prioritize Evidence Over Instinct To Innovate Successfully

David Truog November 18, 2019
Many companies operate under the idea that "If you innovate it, they will come." Spoiler alert: They won't. Successful innovation relies on empirical research.
Read More
BLOG

No Testing, No Artificial Intelligence!

Diego Lo Giudice November 18, 2019
Examples of AI gone wrong threaten to discredit the technology’s value. The solution is better testing of AI-infused applications. Vice President and Principal Analyst Diego Lo Giudice explains.
Read More
BLOG

Sydney Predictions 2020: The Highlight Reel

Michael Barnes November 17, 2019
Forrester’s analysts serving the Australia and New Zealand market presented their 2020 predictions at a client event on November 14th. We recap some of our top predictions.
Read More
VIDEO

Google Makes Moves Into Banking: Should Banks Be Worried?

Alyson Clarke November 14, 2019
Google may offer consumers checking accounts as soon as next year. Principal Analyst Alyson Clarke explains what the move means for banks.
Watch Now
BLOG

Who Should Design: Blend Democratization, Expertise, And Representativeness

David Truog November 13, 2019
The best CX arises when every employee learns design basics and a pro design team — that's representative of the intended audience — guides the process.
Read More
BLOG

Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Xiaofeng Wang November 11, 2019
Another year, another successful Singles' Day for Alibaba. Read how it generated a staggering $38.4 billion in online GMV on November 11.
Read More
BLOG

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski November 11, 2019
By Silencing Hackers With NDAs, Uber Could Legitimize Ransom Attacks As A Business Despite a half-billion-dollar marketing campaign last year to rebuild Uber’s image, the ride-sharing giant’s reputation problem just keeps getting worse. On Wednesday, two of the (now known to be) three hackers responsible for the 2016 breach and ransom of 57 million riders’ […]
Read More
More posts