digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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DAM Is A Key Ingredient For Your Digital Experience Delivery

Nick Barber 7 hours ago
Digital customer experience has become a top-3 growing priority according to our recent COVID-19 Service Provider Pulse Survey. As companies look to deliver more personalized, engaging (and lower-cost!) experiences on their digital channels using assets like video or even 3D renderings, an increasing number have turned to digital asset management (DAM) to better manage the […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 15 hours ago
Walmart Takes The Lead In The Race To Fix Healthcare With New Health Supercenters As healthcare clinics start to reopen, many patients continue to put off necessary care. For some, cost is a major barrier to care. While the hurdle is not new, rising unemployment and financial uncertainty make it harder, if not impossible, to overcome. At the same time, providers also face a dire financial situation. Primary care is expected to […]
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Lessons On Building Digital Products — And Future-Proofing A Better Mousetrap

Nigel Fenwick 6 days ago
While a lot of firms are hurting right now, a few are doing better than most. Digitally advanced firms typically outpace others when it comes to revenue growth. While many firms focus digital efforts on improving customer experiences, advanced firms also look for opportunities to drive new sources of revenue from new digital products. But […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 29, 2020
NIST Commits To Renaming Racially Suggestive Technology Terms From Aunt Jemima and Uncle Ben’s to Lady Antebellum and the Dixie Chicks, we’ve seen a wave of rebranding sparked by ongoing anti-racism protests. Now, it’s moving beyond consumer-facing brands and groups. The National Institute of Standards and Technology (NIST) — the nonregulatory agency that publishes standards for federal activities — announced last week that it plans to remove terms […]
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Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Ted Schadler June 26, 2020
Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, Salesforce, and SAP. It successfully pivoted its creative tools business into a proper software-as-a-service offering. It built on that creative marketing and agency customer connection by acquiring Day Software, Neolane, Omniture, and more software vendors to enter the […]
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De la Crise à la Résilience

Thomas Husson June 25, 2020
Je suis toujours circonspect quand on utilise le terme « résilience » car je l’associe comme beaucoup aux travaux du neuropsychiatre Boris Cyrulnik. J’ai donc relu son interview aux Echos où il anticipe un changement profond de nos modes de vie et de nos habitudes : « après une catastrophe, la vie reprend, mais pas comme avant – ce […]
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The Pandemic Recession Demands A Digital Response

Ted Schadler June 24, 2020
In the wake of COVID-19, cloud and services partners have been essential to companies' ability to adapt. Leaders must also realize that these technologies and partners are essential to moving forward.
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 22, 2020
“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the US Food and Drug Administration approved the marketing of the first game-based digital therapeutic device. “The EndeavorRx device offers a non-drug option for improving symptoms associated with ADHD in children and […]
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Video

Section 230 Is The Quiet Weapon That’s Allowed Marketplaces To Flourish

Sucharita Kodali June 18, 2020

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Connected Experiences: The Goal For Great “Smart” Products

Frank Gillett June 17, 2020
Product makers have pushed tech smarts beyond our phones and PCs into gear and gadgets, but many smart, connected products are not so smart. Whether it’s the latest connected harvester or a new smart speaker, the user experience often falls short of rising expectations. Adding sensors and remote control using internet-of-things (IoT) tech in products […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 15, 2020
A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement. At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […]
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The Pandemic Accelerates Retailers’ Need For Digital Operations

Michelle Beeson June 15, 2020
As lockdowns ease, retail stores traffic and sales will only increase gradually based on consumer comfort levels, bringing preexisting strategic objectives into sharper focus and accelerate the need to execute on them.
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A New Era Of Operations

IT will drive innovation — and your business.

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Japanese Banks’ Digital Awakening Is On The Way

Meng Liu June 11, 2020
Japanese banks face serious challenges in profitability, efficiency and customer experience. Analyst Meng Liu provides five signs that digital transformation is coming to the rescue.
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Accelerate Digital Transformation With The Right Strategic Partner

Nigel Fenwick June 4, 2020
The COVID-19 pandemic has accelerated digital transformation across industries. Get insights on evaluating digital transformation services providers from Vice President Nigel Fenwick.
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Using Innovation To Rebuild From COVID-19 — Lessons From Financial Services

Jacob Morgan June 4, 2020
We are living in uncertain and extraordinary times, and extraordinary feats are being delivered daily by committed workforces for which speed translates into jobs, businesses — and lives — saved. Innovation is a necessity in times of crisis, made easier by the expectation of fast delivery and the singular goal to coalesce and organize against. […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 1, 2020
Brands Pledge To Stand With The Black Community In the aftermath of George Floyd’s murder, citizens are taking to the streets to protest institutionalized racism. Brands are speaking out, too, because, as Netflix tweeted, “To be silent is to be complicit.” Netflix joins brands such as Google, Nike, Peloton, and Target (whose stores were looted) in taking a vocal anti-racist stance. Firms hear consumers’ desire to align with brands that share their values and are emboldened to make […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 26, 2020
Ensuring Employee Mental Health Is Crucial For COVID-19 Economic Recovery The mental health impact of COVID-19 is coming to light, and it’s not reassuring. In a survey conducted by SAP, Qualtrics, and Mind Share Partners, over 40% of respondents said their mental health has declined since the outbreak of COVID-19. Returning to work is not likely to fix the issue. The workplace is […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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I consumatori italiani si sono concentrati sul digitale. Ora tocca alle aziende.

Enza Iannopollo May 26, 2020
La pandemia sta cambiando rapidamente le abitudini dei consumatori Italiani. Alcune di queste abitudini passeranno con il passare dell’emergenza, ma altre rimaranno. Per saperne di più, abbiamo appena completato una ricerca su un vasto campione di consumatori in Italia. I nostri dati suggeriscono che i consumatori italiani continuano ad essere preoccupati, ma non solo dal […]
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Les conséquences de la crise du Covid-19 sur le bien-être financier des consommateurs français

Aurelie L'Hostis May 26, 2020
Déjà bien avant que l’épidémie de coronavirus ne frappe, les recherches menées par Forrester révélaient qu’un grand nombre de consommateurs français s’inquiétaient de l’état de leurs finances personnelles et considéraient la gestion de ces dernières comme une tâche difficile. De fait, un an avant la crise, un quart des consommateurs français interrogés déclaraient se sentir […]
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Video

Are We All Technophiles Now? How Consumer Tech Attitudes Are Changing During COVID-19

Anjali Lai May 21, 2020

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