digital product management

One of the stepping stones on the path to becoming a fully digital enterprise is the adoption of a digital product management strategy. Learn how digital product management can accelerate your business along the curve of digital transformation.

Discover how Forrester supports customer experience leaders.

Insights

Podcast

A Look Inside Enterprise Holdings’ Product Development Strategy

What It Means March 25, 2021
Struggling to manage product development in an era of constant change? Learn how Enterprise Holdings’ robust product development org adds clarity and discipline to the firm’s digital journey.
Listen Now
Video

Digital Business, Part 2: Developing Digital Products At Mars

Nigel Fenwick March 18, 2021

Watch Now
Blog

How To Build Great Digital Products

Nigel Fenwick March 10, 2021
Back in 2014, my colleagues and I declared that “the future of business is digital.” Yet, to build a digital business, you must build digital products. And the most disruptive digital businesses — well, they build great digital products. How Do Disruptive Digital Leaders Build Great Digital Products? One of the keys to unlocking digital […]
Read More
Blog

Your Website Is Your B2B Shop Window

Nigel Fenwick February 17, 2021
How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed how difficult it was for a buyer to understand digital business transformation services from the firm’s website. It’s perhaps not […]
Read More
Blog

IoT Solutions Power Safe, Speedy, And Cold COVID-19 Vaccine Delivery

Nigel Fenwick December 15, 2020
By enabling temperature monitoring of vaccine shipments, advances in internet-of-things technology could play a major role in the vaccine's deployment.
Read More
Blog

Growth-Mode Digital Strategy: Modernize And Transform

Nigel Fenwick August 25, 2020
While most digital transformations may not actually be transformative, they do provide investments for IT modernization. And the firms that have already made those investments are better positioned to weather the current storm.
Read More
Blog

Survival-Mode Digital Strategy: Focus On Pragmatic Modernization

Nigel Fenwick August 14, 2020
While most digital transformations may not actually be transformative, they do provide investments for IT modernization. And the firms that have already made those investments are better positioned to weather the current storm.
Read More
Video

The Future Of Banking: Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke July 30, 2020

Watch Now
Blog

The Future Of Banking Has Arrived

Jacob Morgan July 29, 2020
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.
Read More
Blog

Lessons On Building Digital Products — And Future-Proofing A Better Mousetrap

Nigel Fenwick July 1, 2020
Vice President Nigel Fenwick provides guidance on identifying the right partners to help design and develop your digital products.
Read More
Blog

Digital Business Models Mandate More Sophisticated B2B Pricing Processes And Applications

George Lawrie June 26, 2020
Industrial manufacturers need tighter integration with applications such as CRM and enterprise resource planning to price product and service bundles effectively.
Read More
Blog

Managing Costs In Azure

Tracy Woo May 8, 2020
Cost management is a topic that consistently comes up in inquiry, regardless of whether the original question was about cost management or about other aspects of cloud strategy. Up until recently, cost management was exclusively served by third-party software offerings. Over the past two years, however, native cloud providers have started to invest in native […]
Read More
Blog

Google Helps Users Reduce Google Cloud Costs

Tracy Woo April 20, 2020
Over the past two years, the major native cloud players have launched cloud management product teams focused on improving the visibility, billing, and optimization capabilities available natively. Google has also joined this effort. The company provides customers with cost and billing support via onboarding checklists, how-to guides, billing support specialists, and providing billing account, catalog, […]
Read More
Blog

Carmakers Vs. The Vacuum King: Product Innovation In The Time Of COVID-19

Nigel Fenwick April 16, 2020
As the world grapples with a shortage of ventilators, how we solve the the challenge highlights important lessons for business strategy in a digital world.
Read More
Blog

COVID-19 — Vendors Step Up To Help IT Manage Increased Digital Loads

Nigel Fenwick April 1, 2020
To help IT teams manage traffic surges while employees work from home, vendors have begun offering free access to their performance monitoring tools.
Read More
Blog

Customers Are Staying Home — So Prioritize Digital UX

David Truog March 27, 2020
With customers worldwide coping with the pandemic, companies need to recalibrate customer experience (CX) efforts, and with most people cooped up at home, it’s suddenly more important than ever to get digital experiences right.
Read More
Blog

Software-Powered Consulting Services

Nigel Fenwick March 3, 2020
As firms mature their digital capabilities, digital executives move beyond simply adding digital bolt-ons to the existing business model. These leaders use new technology capabilities to change the business model and drive new revenue growth. This is where the real digital transformation begins. Advanced firms use software products and services as a driver of revenue […]
Read More
Blog

Samsung Galaxy S20 And Z Flip — Quick Take

Julie Ask February 11, 2020
Galaxy Z Flip It’s been a while since I saw a product demo and thought, “oh damn, that is cool.” I’m obsessed with the mechanics of how it folds. This is the first time in a long time that a new phone hasn’t led with its camera but instead with its ability to fold, small […]
Read More
Blog

Great Product Experiences Start With Great Product Data

Amanda LeClair January 21, 2020
If you're a product company, an enterprise product information management (PIM) strategy is a critical step toward better product experiences. Learn how to get started.
Read More
Blog

2020: The Year Of Digital Products

Nigel Fenwick December 31, 2019
In the next two years, digitally mature companies will shift focus from digital transformation to digital product development. What will it take for them to execute?
Read More
More posts