Many people believe that digital transformation is not an IT thing. While this may have been true when applied to last century’s typical IT group, it…
Well, it’s happening! My first Forrester report was published this week. (Forrester clients can access here.) The topic? Cybersecurity transformation, of course! It’s what…
Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at…
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters’ 1960 recording of “This Magic Moment.” The song is…
Research Director Martin Gill explains the inherent issues that have plagued many digital transformation efforts and how companies can become fit for survival. Featuring:…
Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change .
Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of…
Over the past two weeks, we’ve been inundated with the various highlight reels from the French Open, showcasing killer baseline winners, huge first serves, and…
There’s an old mantra that no one really believes anymore: too big to fail. Tell that to the dinosaurs. In the past 20 years, business…
The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to…
