digital transformation

It’s now just over 12 months since we first published research on digital supply chains. Some Forrester clients have made progress with integrated business planning and with control towers. And they are on the lookout for blockchain opportunities. But the most common question we hear is about the role of AI in supply chains. The […]

World-class innovation delivery requires weaving together three foundational realities: “Software is eating the world.” Marc Andreessen famously said this in a 2011 essay in The Wall Street Journal. It was true then, and it’s all the more true today. Whether your firm is disrupting markets or playing catch-up, every major business activity and strategy requires […]

If you believe the stereotypes, then the worlds of information technology (IT) and operational technology (OT) are very different. In one, ranks of commoditized beige boxes hold institutional memory, critical intellectual property, and the bosses’ email: The data center is everything. In the other, proprietary, expensive, and arcane electromechanical monsters lurk next to the production […]

Starbucks is sharing its market-leading digital capabilities with a company called Brightloom; in return, it gets a seat on the Brightloom board and a share in the company. Why did Starbucks make this move now?

As a CIO, you play a crucial role in digital transformation. But the wider business may not recognize your contributors. Are you ready to fix that? Learn how.

I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers. This single-track conference offers presentations about the latest trends at the intersection of business strategy, user experience (UX), product, and service design. The three big takeaways for me this year are […]

CMOs Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts that spending for adtech, martech, data, and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences that marketers create are built on the same common technology platforms, solve the […]

Talent is one of the most difficult challenges in digital transformation. The right people may be right under your nose, waiting to be empowered through agile skills development.

Facebook’s Planned “Coin” — Much Ado About We-Don’t-Know-What Given Facebook’s 2.4 billion monthly active users, any move the company makes is noteworthy. Put Facebook and cryptocurrency in the same sentence, and you’re guaranteed headlines. In reality, we still don’t know exactly what or when Facebook is planning to launch — possibly in early 2020 and […]

How should brands' digital commerence strategies change in response to the rise of direct-to-consumer brands?

At the In|Vest Conference, will large incumbents debut strategies to better serve the four distinct investor segments?

Offline stores are more important than ever despite the eCommerce boom. How will digital technologies transform the future of the store? My colleague Michelle Beeson and I share our points of view. For more research, see the digital store playbook for 2019 and “Case Study: Intime Embraces New Retail Transformation To Drive Growth.”

Digital transformation has rendered traditional vulnerability management solutions insufficient. Because of this, the next vulnerability risk management wave will focus on vendors developing solutions for today’s problems.

For the first time in its existence, Microsoft is pulling together all of its capabilities to encircle the enterprise and become more than the sum of its parts.

Employee engagement is critical for customer experience.

Even Big Digital Companies Need Little Humans . . . Lots Of Them Amazon offered $10,000 of startup capital and up to three months of pay to qualifying employees who quit . . . and go start a local last-mile delivery business. The eCommerce giant had previously invested in local delivery companies, seeding the creation […]

With the infusion of tech into every aspect of modern business, a successful business transformation requires digital transformation. This week, WW CTO Michael Lysaght joins to explain how tech transformation can thrive during a larger business transformation.

We put ourselves to the test: Did our 2019 predictions for CIOs hit the mark?

A Tech-Driven Transformation Payoff In The Face Of Food Quality Issues Chipotle is in the midst of a food quality turnaround and a digital business transformation payoff. The company has invested in technology-driven innovation and an adaptive model leveraging point-of-service store systems, mobile ordering, food delivery (via DoorDash), and loyalty (a few months old and […]