Digital Transformation

Digital transformation is not just about technology. It’s the necessary but challenging journey of operating digital-first with the speed and nimbleness to change rapidly, exploit technology to create lean operations, and free people to do more complex tasks. Prepare your organization with Forrester’s insights.

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Insights

Blog

Three Outcomes Sales Leaders Should Expect From Marketing In 2022

Nancy Maluso 3 days ago
“Disappointment is the gap that exists between expectation and reality.” — John C. Maxwell To avoid disappointment at the end of 2022, sales leaders must drive a new reality in their relationship with marketing. Leaders need to ensure that alignment and integration with marketing is front and center in their 2022 sales plan. First, sales […]
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Take The Leap To Form Creative Partnerships And Scale Innovation

Achim Granzen 3 days ago
Learn how to elevate your technology organization’s creative problem solving capabilities in this preview of our upcoming Technology & Innovation events.
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Insights For Technlogy Leaders

Accelerate growth with a technology strategy fit for the future.

Blog

Your IT-Led API Strategy Is Doomed To Fail: Use API Product Management

David Mooter October 5, 2021
As I round out my first year as a Forrester analyst, a trend I’ve noticed in my inquiries is frustration with making API programs successful. Common complaints: API documentation is poor. Adoption remains low because APIs aren’t reusable. There are too many APIs because IT keeps creating new duplicative and similar APIs. Of all the […]
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Blog

Blue Prism Angling To Merge With TIBCO

Craig Le Clair September 30, 2021
Private equity firm Vista Equity Partners  announced it’s intention to acquire robotic process automation (RPA) software company Blue Prism. Subject to shareholder approval, it plans to merge Blue Prism into TIBCO Software, which it already owns. Forrester’s automation team took a look at this potential merger and had the following thoughts. Our consensus is “thumbs-up.” A […]
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Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
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Forrester’s 2021 Financial Services Architecture Survey Needs Your Input

Jost Hoppermann September 28, 2021
Banks and other financial services firms always ask: “What are the others doing?” They leverage the answer to this question to assess their overall strategic position, compare their key challenges with those of others, and plan for the transformation of their application landscape to a more powerful customer-centric approach. Source: Financial Services Firms Have Solid […]
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Blog

Double Down On People Skills In Data Analytics Work

Cinny Little September 9, 2021
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
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Innovate To Differentiate

Learn the four core competencies that a future fit technology strategy is built upon in this new guide.

Blog

Asia Is A Beacon For Luxury Commerce Innovations

Xiaofeng Wang August 23, 2021
COVID-19 has upended luxury brands’ customer engagement strategies, forcing them to launch digital transformation initiatives. With a robust digital economy and more empowered luxury consumers, Asia in general — and China in particular — has become a beacon for luxury commerce innovations globally. My latest report, Luxury Commerce Innovations In Asia, shows how leading luxury […]
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Blog

The Tech Council Of Australia Brings The Digital Generation To The Policy Forefront

Michael Barnes August 18, 2021
Technology is central to nearly every aspect of our lives — even more so in the post-COVID world we’re all stumbling towards. For individuals, it’s the key to maintaining connections with family and friends. For employees, it’s the basis for communication, collaboration, and productivity. For many organizations, it’s currently the only way to engage with […]
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Forecasting In Uncertainty: US Tech Market Outlook Improves To 7.4% Growth In 2021

Andrew Bartels July 16, 2021
All categories of tech budgets will see growing demand this year and next, and software spending will be particularly strong.
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Blog

Nail Your Digital Experience: Get Your Mobile Strategy In Line

Julie Ask July 7, 2021
Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and much more. Yet many brands are still wondering, “What is the future of mobile?” Backed by Forrester’s extensive […]
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Blog

Invest Now: Your Interoperability Strategy Will Drive Patient Outcomes

Natalie Schibell July 7, 2021
“The first wealth is health.” — Ralph Waldo Emerson These words of perennial wisdom are a compelling reminder that public health is the bedrock for constructing a prosperous economy and nation. This very philosophy beckoned me to the healthcare field as a student and public health professional for the past two decades. My name is […]
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Adapt Your Tech Strategy For The Future

Pandemics and systemic risks are here to stay. How adaptive and resilient is your technology strategy to changing customer needs?

Blog

Selecting The Right Consulting Partner For Your Innovation Efforts

Dan Bieler July 5, 2021
The goal of innovation consulting is to boost competitive advantage, drive greater differentiation, improve operational efficiencies, create great customer experiences, and streamline innovation project management. Key
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Blog

Practices Deliver What Processes Can’t

Pascal Matzke June 25, 2021
Struggling to move beyond agile and scale innovation across your organization? Learn how establishing new practices can help.
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Blog

COVID-19 Accelerates Digital Business In 2021

Nigel Fenwick June 7, 2021
For companies that were early in their digital transformation journeys pre-pandemic, catching up with more digitally advanced firms has been hard. What separates the two groups?
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Blog

Organizational Change Is About Orchestrating Organizational Systems

Christopher Gilchrist June 1, 2021
In our previous blog, we discussed the strategic shift from efficiency to effectiveness and the organizational implications from it. One implication is the ever-quickening pace of technology advancement and how organizations position themselves to exploit that advancement at scale to adapt or create new capabilities and services. The key element here is “at scale.” New […]
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Blog

We’d Love Your Feedback On New Applications Designed To Master Supply Chain Resilience

George Lawrie June 1, 2021
Lead time and availability determine customer experience. We all learned about that during the crisis. But now there is a global shortage of everything, from 20-foot containers to lumber and basic chemicals. You must master supply chain resilience to meet your customers’ lead time and availability expectations. Moreover, you must guarantee supply chain sustainability to […]
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Four Key Trends That Will Impact Tech Strategy Decision-Making in EMEA

The major disruptions of 2020 will still be with us for years to come. Learn how you can work with them and still drive growth for your firm.

Video

Digital Business, Part 3: Talent Management At Mars

Nigel Fenwick May 12, 2021

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Blog

Spotlight On Southeast Asia: The State Of Digital Transformation In Indonesia

Achim Granzen May 10, 2021
In late 2020, we fielded a Forrester Analytics Business Technographics® survey in two key Southeast Asian markets to understand the current state of digital transformation and cloud adoption. This blog post looks at the state of digital transformation (DT) in Indonesia. My previous blog post looked at the state of DT in Malaysia. Just 43% […]
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Blog

Let’s Refocus Industrial IoT Software Platforms On The Things

Paul Miller May 5, 2021
At Forrester we're refining our definition of what an industrial IoT software platform is while introducing a new term to address broader requirements and use cases.
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