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In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences. The landscape is shifting, and those who fail to adapt are bound to be left behind in the dust of their […]
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Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.
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The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud. Get a preview of Forrester's First Multicloud Container Platform Landscape For Asia Pacific here.
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Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth. In parallel, this blog marks the commencement of a six-part series, set to be released over the next […]
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Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.
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Do you sell into multilingual markets, nationally or internationally? Do you want to grow? If so, you should review your localization tech stack. We recently published The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024 to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. A Rising Tide […]
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The Digital Signature And Trust Solutions Landscape, Q1 2024, is live, reflecting our evaluation of key players and trends shaping the market. Vendors have demonstrated some curiosity and are tentatively exploring use cases more exciting than document signing. The European electronic identification scheme (eID) wallet has also created significant buzz, opening the door to new […]
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Learn six categories healthcare organizations can use to assess the maturity of their digital transformation efforts and identify areas for improvement in 2024.
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Planning an HCM or Finance/ERP RFP this year? Get some key takeaways from Forrester's new Workday Services Landscape report.
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Get a detailed look at the services provided by 42 continuous automation testing services providers in this new landscape report.
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Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
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Wow, what a wild ride 2023 turned out to be for India, right? We got a spanking new Parliament, nailed space missions, successfully organized the G20 Summit, and even saved people stuck in a tunnel! Then elections buzz and a near miss at winning the ODI World Cup got us all worked up in Q4. […]
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Learn how cooking can be a metaphor for process simulation, an underestimated tool for manufacturers as they prepare their data for generative AI.
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Get a preview of some of the key findings from the new Forrester Wave: Digital Operations Planning And Analytics, Q4 2023.
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At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
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Forrester surveyed digital business strategy decision-makers globally on their priorities, investments, and organizational structures.
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In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
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Julie Ask
November 7, 2023
Read Forrester’s high-level takeaways from OpenAI’s first developer conference in November 2023.
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India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]
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I am excited to announce new research on clinical workforce technologies. Our interviews with health systems revealed early on the need for a report that highlights the top tech categories and one that looks at tech implementation and clinician adoption. The interviews were so fruitful that we also developed a Clinician Workforce Technology Implementation Checklist. This […]