Digital Transformation
Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.
Insights
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Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
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B2B Content: Experimentation Means Bold Bets And Cold Sweats
Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.
Optimize Your Tech Spend In 2023
Set your org up for future success by managing tech spend wisely during the downturn.
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HPE Ramps Up Hybrid Cloud Management With OpsRamp Acquisition
On Monday, Hewlett Packard Enterprise (HPE) announced its intention to acquire OpsRamp, which offers a multitenant AIOps-powered IT operations management (ITOM) solution for hybrid cloud environments. Its AIOps solution will be integrated into HPE’s GreenLake edge-to-cloud Platform. OpsRamp’s 300 employees will join HPE’s office of the CTO. Terms of the OpsRamp acquisition were not announced, […]
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Generative AI In Everything, Everywhere, All At Once Forces A Turning Point For B2B Content
Learn how smart B2B marketers are navigating the hype around generative AI and achieving quality content at scale.
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SHARE Atlanta 2023: Preparing The Mainframe For A Hybrid Cloud World
Learn why the common thinking that mainframe is archaic and doesn’t have a place in a cloud environment can be wrong.
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Does Your Digital Business Organization Have A “Tower Of Babel” Problem?
Sure, it’s an old and often-used analogy, but that’s because it’s useful: When a group of people cannot effectively work together because they’re speaking different languages, they have a Tower of Babel problem. The digital landscape is constantly and rapidly shifting, so your team needs shared vocabulary to develop and execute strategy. Digital teams in […]
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CX APAC 2023: Bold Focus
Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic, and geopolitical crises have pushed uncertainty to extreme levels. This systemic disorder and uncertainty exposed a lack of customer focus in many organizations. Amid these challenges, customer experience (CX) programs […]
Unlock The Secret To 2023 Tech Success
Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.
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The Landscape Of AIOps Is Changing
Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
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India’s Budget For 2023: What It Means For Financial Services And Fintech Firms
I looked at the 2023 budget that India’s Finance Minister presented on February 1, 2023. On that day, India’s Prime Minister tweeted, “This year’s budget infuses new energy to India’s development trajectory.” I find that he was not far off the mark. The budget for 2023 does aspire to create an empowered, inclusive, technology-driven, and […]
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Announcing Updates To The Forrester Wave™ Evaluations Covering Automation Services
We are announcing changes to our Forrester Wave™ evaluations focused on the automation services market to better represent the rise of automation fabrics and the changing role of systems integrators, consultancies, advisory firms, and specialist services vendors in this space.
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Use Digital Decisioning Solutions To Drive Your Operational Excellence
Our recent 2022 survey found that, among APAC data and analytics decision-makers, only 13% indicated that their enterprise has advanced insights-driven business maturity — that is, they use a decide-act-learn-improve loop to ensure that insights are having maximum business impact. Among these data and analytics decision-makers, 23% expected their organization to use decisioning platforms to […]
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Automation Opportunities Abound In Corporate Banking
It’s no secret that in today’s business climate, corporate banks are feeling the squeeze. They struggle with an installed base of pre-modern applications and archaic processes. Now is the time when corporate banks change the way they serve clients. They must start employing a mix of digital and human-enabled services that will enrich the client […]
Turn 2023 Predictions Into Bold Action
Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.
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Digital Transformation: The Not-So-Secret Sauce To Getting The Basics Right
Learn the top three challenges to digital transformation as cited in a recent Forrester survey and the solutions to overcome them.
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A New Year Demands A New Digital Measurement Framework
There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]
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Agile + Low Code = Digital Transformation Rocket Fuel
The missing piece in digital thinking today is low-code. Learn how low-code platforms and agile values, principles, and practices all fuel each other.
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Smart Tech Executives Will Position Their Company For The Coming Rebound
In 2023, technology executives should optimize their budgets with customer and employee experience as the North Star. Here’s a peek at three actions we recommend in our new report, “Navigating The 2023 Downturn: Technology Executive" to help tech executives can position their companies for market leadership when the rebound comes.
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Four Manufacturers Drive Operational Excellence With Low-Code Platforms
Manufacturers in China use low-code development platforms to support their digital initiatives. Many adopt low-code platforms to build form-based web apps for broad use cases, but that’s just the beginning. Advanced companies support more sophisticated data-centric applications with improved data management and integration capabilities. Four case studies show how manufacturers in China leverage low-code platforms […]
Seize On 2023 Tech Opportunity
Get our Predictions 2023 guide to see how tech leaders are shifting their focus to outpace disruption.
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Announcing The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022
Find out how players evaluated in The Forrester Wave™: Continuous Automation Testing Platforms, Q4 2022, lined up as Leaders, Strong Performers, Contenders, and Challengers.
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Three Steps To Build B2B Digital Marketing Capabilities
For B2B marketing leaders looking to achieve digital transformation, it’s important to know what your specific aims are and break down the endeavor into smaller, defined steps.
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Digital Experience Technology Success Metrics For Marketers
Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. But many struggle to measure success due to a lack of relevant metrics. My latest published report, Drive Your Digital Experience Investments And Operations With The Right Metrics, provides a […]
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