Digital Transformation

Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.

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Insights

Blog

Announcing The Forrester Continuous Automation Testing (CAT) Services, Q2 2024

Diego Lo Giudice 1 hour ago
We evaluated 13 of the top continuous testing services players.
Blog

The ERP World Is Busy With Acquisitions

Akshara Naik Lopez 2 days ago
SAP and IFS announce key acquisitions, furthering the breadth and depth of their software capabilities and adding customer value.

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Blog

The Dawn Of The Age Of Agents

Manuel Geitz 2 days ago
So are personal genAI agents really coming and how will they impact consumer behavior? Get updates and insights on the "Age of Agents" in this post.
Blog

Web Content Management Software Is On A Growth Tear

Chuck Gahun May 30, 2024
Forrester’s forecast of the total addressable market for web content management software reveals that it will grow at a 13.5% compound annual growth rate through 2028, faster than the broader software market.
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Announcing The Enterprise Architecture Management Suites Landscape, Q2 2024

Stéphane Vanrechem May 24, 2024
Enterprise Architecture Management Suites Are An Architect’s Ally Enterprise architecture management suites (EAMSes) are fundamental to running a successful architecture practice. EAMS tools are being used to help architecture teams manage architecture risk, reduce cost, and support organizations in proactively managing their technical debt. AI use cases are flourishing in this market, freeing up architects’ […]
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With Selipsky Out, What’s Next For AWS?

Lee Sustar May 15, 2024
AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.
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GreenOps, FinOps, And The Sustainable Cloud

Dario Maisto May 10, 2024
Rising consumer pressure and new regulatory reporting requirements have opened the door to a new approach: GreenOps, or the practice of minimizing a cloud environment’s carbon footprint through the efficient use of cloud resources. Learn more about GreenOps in this post.

Will Your Emerging Tech Strategy Put You In Debt?

Learn how to deploy new tech without accruing technical debt by leveraging the models included in our technical debt toolkit.

Blog

Modernize Your Cloud Governance To Match Today’s Cloud Strategy

Tracy Woo April 17, 2024
As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. Find out why.
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The Art And Craft Of Insight-Driven Transformation: An Interview With Dr. Mark Powell

Manuel Geitz April 16, 2024
We sat down with the author, consultant, and entrepreneur to discuss insight-driven transformation and how companies can move towards the next phase of digital transformation.
Blog

The State Of Digital Experiences In Manufacturing In 2024

Paul Miller March 27, 2024
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.
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Introducing Forrester’s Digital Customer Interaction Solutions Landscape

Christina McAllister March 26, 2024
Learn the three key shifts in the market that led to the launch of Forrester's new research on the digital customer interaction solutions market.
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Introducing The Forrester Wave™: Application Modernization And Migration Services, Q1 2024

Bill Martorelli March 19, 2024
Learn who the six leaders are in Forrester's new Wave report on Application Modernization And Migration Services what they do to set themselves apart.
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Ditch The Old Playbook: B2B CMOs, It’s Time To Lead The E-Commerce Charge

Christina Schmitt February 26, 2024
In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences. The landscape is shifting, and those who fail to adapt are bound to be left behind in the dust of their […]
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Announcing The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Chuck Gahun February 21, 2024
Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.
Blog

Presenting The First Forrester Multicloud Container Platform Landscape For Asia Pacific

Charlie Dai February 20, 2024
The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud. Get a preview of Forrester's First Multicloud Container Platform Landscape For Asia Pacific here.
Blog

Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Christina Schmitt February 17, 2024
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth. In parallel, this blog marks the commencement of a six-part series, set to be released over the next […]
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High-Performance IT: How IT Running Style Impacts Business Value

Carlos Casanova February 13, 2024
Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.

How CIOs Can Pave The Way For A Growth Agenda

Don't get caught unprepared for this CIO change. Read our report on tech leaders' new role in driving a growth agenda with a customer-centric technology strategy.

Blog

Announcing The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024

Kathleen Pierce February 12, 2024
Do you sell into multilingual markets, nationally or internationally? Do you want to grow? If so, you should review your localization tech stack. We recently published The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024 to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. A Rising Tide […]
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Digital Trust Solutions Have Seen Increased Adoption And Innovation

Tope Olufon February 1, 2024
The Digital Signature And Trust Solutions Landscape, Q1 2024, is live, reflecting our evaluation of key players and trends shaping the market. Vendors have demonstrated some curiosity and are tentatively exploring use cases more exciting than document signing. The European electronic identification scheme (eID) wallet has also created significant buzz, opening the door to new […]
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A New Year’s Resolution For HCOs In 2024: Take Stock Of Your Digital Transformation Efforts

Arielle Trzcinski January 29, 2024
Learn six categories healthcare organizations can use to assess the maturity of their digital transformation efforts and identify areas for improvement in 2024.
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