Digital Transformation

Competing in the age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation is the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Prepare your organization for digital transformation with Forrester’s insights.

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Insights

Blog

Calling All Healthcare And Life Sciences Companies: Give Yourself The Gift Of Digital Experience Insights This Holiday Season!

Julie Ask 1 day ago
Healthcare and life sciences companies: Fill out Forrester’s executive survey in exchange for personalized feedback on your state of digital experiences, as well as key industry benchmarks.
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Introduction: Chuck Gahun, Principal Analyst For Content Management And Digital Experience Technology

Chuck Gahun 1 day ago
Competitive business strategy will primarily be driven by an organization’s ability to compete through digital experiences on the digital shelf. It is estimated that more than $500 billion is spent annually to get increased digital shelf visibility every year. The enterprise applications and services that bring these digital experiences to life will become the lifeblood of organizations. As a part of this accelerating evolution, the delivery of enterprise content is becoming critical to help businesses attain their goals and meet their customers where they are. I am very excited to focus my research on examining the intersection of content technologies and digital business strategy.

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

Blog

Key Takeaways From Conversations With Patient Engagement Vendors

Natalie Schibell 6 days ago
The shift to more accountable care and the high prevalence of chronic disease demand more proactive — versus reactive — care delivery models. Healthcare organizations and policymakers recognize that patient engagement improvement is a top priority to move this initiative forward. Discover key insights from conversations with patient engagement vendors.
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Don’t Let Crisis-Driven Tech Decisions Impact Your Opportunity To Be Future Fit

Matthew Guarini December 1, 2022
After a period of scrambling many technology leaders are looking to get their technology strategy more future fit. Here's how you can do it.
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Diversity And Inclusion Matter In The Digital Context

Dan Bieler November 14, 2022
A lack of diversity, equity, and inclusion (DEI) in digital teams poses some unique challenges: biased AI, harmful or inaccessible digital products and experiences, and challenges with recruiting and retaining digital talent. Learn how to tackle these challenges.
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Banking Functionality Doesn’t Differentiate Banking Software Anymore, But Technology And Ecosystems Do

Jost Hoppermann November 7, 2022
Functionality in retail and corporate banking is not highly differentiating anymore. In the future, only those that can support partner solutions in their ecosystem seamlessly can fully cope with banking industry’s expanding requirements.
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Want To Future-Proof Your Data Architecture? Find Out How At The Data Strategy & Insights Event

Noel Yuhanna November 4, 2022
Get tips for modernizing your data architecture with data fabric 2.0 in this preview of our Data Strategy & Insights event.

Seize On 2023 Tech Opportunity

Get our Predictions 2023 guide to see how tech leaders are shifting their focus to outpace disruption.

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European Predictions 2023: Cloud

Dario Maisto October 27, 2022
In 2023, European banks and governments will accelerate their cloud plans while Kubernetes will see increased interest, as well. Learn more in our 2023 cloud predictions for EMEA.
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How Exploration Drives Breakthrough Digital Business Strategies

Peter Wannemacher October 26, 2022
A confluence of factors makes digital business inherently fast-moving. Systems of exploration can help digital business strategies evolve and drive growth. Learn more.
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Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
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Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements

Julie Ask October 13, 2022
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.
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Balance Digital Accountability To Optimize Digital Teams

Michelle Beeson October 13, 2022
There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.

Prepare Your Infrastructure For 2023 Change

Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.

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Benchmark Your DX Strategy With Forrester’s Executive Survey Results

Julie Ask October 12, 2022
Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.
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Meet The New Analyst Covering Enterprise Transformation

Manuel Geitz October 11, 2022
Meet Manuel Geitz, the new analyst covering enterprise transformation, innovation, and strategy. His core interest is in the execution of change.
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Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

Michelle Beeson October 11, 2022
Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.
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Prescription For The Future: Acute Home Care Is The Best Medicine For US Hospitals

Natalie Schibell October 10, 2022
Fueled by the pandemic’s necessity for virtual care, acute home care models are gaining momentum. Unlike preestablished care delivery models, acute home care incorporates value-based care at its core, allowing hospitals to optimize the management of clinical practices.
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Hurry Up And Wait: Long Wait Times Cripple Access To Care, Health Outcomes, And Patient Experience

Natalie Schibell October 4, 2022
The US is facing a primary care crisis, and long wait times, scheduling inefficiencies, and legacy technology are exacerbating the problem.
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Meet The New Analyst Covering Digital Business & Strategy: William Dahlgren

William Dahlgren September 30, 2022
A new analyst joins Forrester’s Stockholm office to cover digital business and strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.
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The 12 Tales Of Leadership

Phil Brunkard September 29, 2022
Leadership in essence is about persuasion — winning people’s hearts and minds. Leaders must connect with empathy and emotion to lead, influence, and inspire. Stories connect with us emotionally. And our emotions drive our decisions subconsciously. We do this before we apply logic and intellectual reasoning to justify the decision we already made subconsciously. Leadership […]
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Function-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems And Ecosystem Bloat

Emily Pfeiffer September 22, 2022
Digital commerce stacks are weighed down by legacy bloat. Discover how function-first buying can boost efficiency and slim down costs by separating required and common functions in digital commerce tech stacks.
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