Digital Transformation

Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.

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Insights

Blog

Announcing The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Chuck Gahun 23 hours ago
Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.
Blog

Presenting The First Forrester Multicloud Container Platform Landscape For Asia Pacific

Charlie Dai 2 days ago
The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud. Get a preview of Forrester's First Multicloud Container Platform Landscape For Asia Pacific here.

Stop Runaway Tech Debt With Our Essential Toolkit

Unmanaged tech debt piles up fast. Tackle it head on with our tech debt toolkit, featuring seven management strategies, a red-flag checklist, and a framework for success.

Blog

Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Christina Schmitt 5 days ago
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth. In parallel, this blog marks the commencement of a six-part series, set to be released over the next […]
Blog

High-Performance IT: How IT Running Style Impacts Business Value

Carlos Casanova February 13, 2024
Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.
Blog

Announcing The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024

Kathleen Pierce February 12, 2024
Do you sell into multilingual markets, nationally or internationally? Do you want to grow? If so, you should review your localization tech stack. We recently published The Forrester Tech Tide™: Enterprise Localization Technologies, Q1 2024 to help leaders in revenue operations, marketing, product, digital, content, and customer experience shape their firm’s investment approach. A Rising Tide […]
Blog

Digital Trust Solutions Have Seen Increased Adoption And Innovation

Tope Olufon February 1, 2024
The Digital Signature And Trust Solutions Landscape, Q1 2024, is live, reflecting our evaluation of key players and trends shaping the market. Vendors have demonstrated some curiosity and are tentatively exploring use cases more exciting than document signing. The European electronic identification scheme (eID) wallet has also created significant buzz, opening the door to new […]
Blog

A New Year’s Resolution For HCOs In 2024: Take Stock Of Your Digital Transformation Efforts

Arielle Trzcinski January 29, 2024
Learn six categories healthcare organizations can use to assess the maturity of their digital transformation efforts and identify areas for improvement in 2024.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

Financial Services, Healthcare, And Public Sector Clients Are Rapidly Adopting Workday Finance, Adaptive, And PRISM

Akshara Naik Lopez January 22, 2024
Planning an HCM or Finance/ERP RFP this year? Get some key takeaways from Forrester's new Workday Services Landscape report.
Blog

Announcing The Continuous Automation And Testing Services Landscape, Q4 2023

Diego Lo Giudice January 16, 2024
Get a detailed look at the services provided by 42 continuous automation testing services providers in this new landscape report.
Blog

Winning At Digital: Building A Purposeful Digital Marketing Team

Rani Salehi January 4, 2024
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
Blog

Here’s What We’re Predicting For Indian Financial Services In 2024

Pushpa Marwal December 27, 2023
Wow, what a wild ride 2023 turned out to be for India, right? We got a spanking new Parliament, nailed space missions, successfully organized the G20 Summit, and even saved people stuck in a tunnel! Then elections buzz and a near miss at winning the ODI World Cup got us all worked up in Q4. […]
Blog

Cooking Up A Storm: AI Will Drive Process Industry Innovation

Bernhard Schaffrik December 15, 2023
Learn how cooking can be a metaphor for process simulation, an underestimated tool for manufacturers as they prepare their data for generative AI.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

The Forrester Wave™: Digital Operations Planning And Analytics, Q4 2023, Shows A New Generation Of Options

Liz Herbert December 6, 2023
Get a preview of some of the key findings from the new Forrester Wave: Digital Operations Planning And Analytics, Q4 2023.
Blog

re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?

Lee Sustar December 5, 2023
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
Blog

Optimize Digital Budgets, Service Providers, And Skills — Or Lose The Digital Race

Dan Bieler November 23, 2023
Forrester surveyed digital business strategy decision-makers globally on their priorities, investments, and organizational structures.
Blog

Your Data Culture Is DOA

Kim Herrington November 21, 2023
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
Blog

OpenAI Holds First Developer Conference: What It Means For Consumer Digital Experiences

Julie Ask November 7, 2023
Read Forrester’s high-level takeaways from OpenAI’s first developer conference in November 2023.

2024 Tech Budget Missteps You’ll Want To Avoid

Explore benchmark data from Forrester’s 2024 Planning Guide reports for tech leaders to see where you’re over- or underinvesting.

Blog

Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned

Pushpa Marwal September 27, 2023
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]
Blog

What We Learned From Our Interviews On Clinician Workforce Technologies

Shannon Germain Farraher September 19, 2023
I am excited to announce new research on clinical workforce technologies. Our interviews with health systems revealed early on the need for a report that highlights the top tech categories and one that looks at tech implementation and clinician adoption. The interviews were so fruitful that we also developed a Clinician Workforce Technology Implementation Checklist. This […]
Blog

Payment Processing Is Not Commoditized: Optimization Tactics

Lily Varon September 19, 2023
Forrester’s data shows that, in 2023, more than one in 10 US online adults encountered a technical failure at the point of checkout. And about the same number said their online payments were rejected because their card on file had expired. Despite (many!) other priorities, smooth checkout should top your to-do list. It’s elementary: Failed […]
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