Europe
Read Forrester’s insights on financial services, marketing, information security, technology, and more in Europe.
Insights
Blog
The European Accessibility Act Compliance Deadline Is Approaching — Are You Ready?
The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.
Blog
Reflections On The Major Themes From Mobile World Congress 2024
This year’s Mobile World Congress went well beyond the usual telco topics and themes. Learn six of the key themes coming out of one of the most important annual tech events in Europe.
Global
Don’t Miss Our 2024 Predictions Deep Dive
Hear directly from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.
Blog
The Dawn Of A New AI Era: The EU Parliament Adopts The AI Act
Most organizations worldwide that use AI must comply with the act — and there is much to do with little time to do it. Here's what you need to know.
Blog
The European Cybersecurity Consulting Services Market Is Ready For Disruption
As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical. Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients). In this report, my colleagues and I scrutinize the offerings of major players in […]
Blog
Your Predictions Questions Answered: Leveraging GenAI Successfully
During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.
Blog
The EU Data Act Is Now In Force — What It Means For You And Your Organization
Find out what the Act means for your organization and get seven tips on what to do next.
Blog
European Tech Spend Bounces Back In 2024
2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.
60% Of Skeptics Will Use (And Love!) GenAI
Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.
Blog
European Banks Struggle To Earn High Levels Of Customer Trust
Consumers in France, Italy, Spain, and the UK generally rate their trust towards their bank as weak or — at best — moderate.
Blog
This Week In AI, UK Edition: Much Ado About Not That Much
The new UK AI bill in Parliament is likely to add up to less practical impact than you might think. Find out why.
Blog
Customer Obsession Awards — Nominations Wanted
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.
Blog
Predictions 2024: Invest In AI And Sustainability Compliance To Flourish As The EU Pursues Regulatory Superpowerdom
Forrester’s Predictions 2024 for Europe show a dynamic year ahead, with new technologies, reporting requirements, and ways of working. Read our predictions for Europe.
Blog
Is Your Company Ready For The CSRD?
Learn what it takes to comply with the requirements of the EU’s Corporate Sustainability Reporting Directive (CSRD).
Blog
CMOs And CIOs Are Navigating The Path To Sustainable Marketing Technology
In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet. One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]
Blog
Were Our Predictions For 2023 Correct?
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.
Blog
LeanIX To Be Acquired By SAP In Q4 2023: A Vote Of Confidence By SAP In Enterprise Architecture
LeanIX, a privately held enterprise architecture (EA) management solution, is set to be acquired by SAP, as announced on September 7, 2023 (click here). SAP has made this strategic acquisition to offer SAP clients access to a complete suite of tools essential for continuous business transformation. It includes AI-driven process optimization, particularly in enterprise architecture. […]
Blog
Customer Obsession Builds In Europe
Customer obsession — putting customers at the center of leadership, strategy and operations — is critical to business success. Customer-obsessed companies increase revenue, profitability, customer retention, and employee engagement faster than other firms. The translation of customer obsession into other languages can sometimes cause confusion. According to the Oxford English Dictionary, an obsession is an […]
Blog
Looking Ahead To Forrester’s B2B Summit EMEA 2023
Throughout the year, there is an ebb and flow to the things that I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine. The same happens to me when Forrester’s B2B Summit in North America is […]
Blog
Introducing The European Financial Services Customer Trust Index
We have launched the European Financial Services Customer Trust Index, 2022. Sadly, customers in France, Germany, Italy, and the UK generally rate their trust toward their banks as weak or — at best — moderate.
Blog
Gaia-X Is Back, But Only Adoption Will Signal Success
The creation of the Gaia-X Digital Clearing House provides a more transparent view of cloud data sovereignty in Europe and facilitates cloud migration and data space projects. Learn more about the latest updates.
Blog
The Economic Apocalypse Won’t Stop The Demand For Security Skills
European CISOs are facing headwinds in geopolitics and workforce retention. Making wise decisions is crucial in such turbulent times, which puts additional pressures on security pros. In our analysis of Forrester’s Security Survey results, we found that: While tech layoffs dominate the headlines, cybersecurity hiring remains strong. In 2022, Twitter, Meta, and Amazon were at […]
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