healthcare trends

The healthcare industry has lagged in CX and digital transformation. Members and patients are eager for better experiences that mirror the level of service and ease they’re used to from consumer experiences. Use our insights to start closing the gap and boost satisfaction.

Insights

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Self-Triage Solutions Hold The Keys To The Healthcare Digital Front Door

Arielle Trzcinski May 28, 2020

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Optimize Your Digital Front Door Strategy In Healthcare To Fend Off New Competitors

Arielle Trzcinski April 20, 2020

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Blog

COVID-19 Raises Consumers’ Health Consciousness

Anjali Lai April 16, 2020
COVID-19 afflicts more than the patients who contract the virus. The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. Our latest data shows that consumers are increasingly sensitive to their personal health; as of April 10, consumers report forming new behaviors to protect or […]
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Blog

Quick Resource Guide To Help Organizations Scale Healthcare Support During COVID-19

Arielle Trzcinski April 3, 2020
Forrester has curated a list of companies that are delivering virtual care services and support for health insurers, healthcare providers, employers, and consumers during the COVID-19 pandemic. While some vendors initially offered temporary discounts or free services, many have discontinued these practices. From self-triage to virtual care, these services allow healthcare organizations (HCOs) to screen […]
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Blog

The Doctor-Patient Relationship Must Be The Cornerstone Of Your Digital Transformation Strategy

Jeff Becker March 17, 2020
Senior Analyst Jeff Becker provides early results from the joint Forrester-HIMSS survey on healthcare organizational culture, patient satisfaction, and physician burnout.
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Hockey Stick Adoption Of Virtual Care Is Nigh As The Government Pushes Toward More COVID-19 Resources For Citizens

Arielle Trzcinski March 16, 2020
Teleheath is on the cusp of mass adoption as the COVID-19 pandemic intensifies. The move will usher in longer-term change for healthcare and the ecosystems surrounding it.
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Your Employees Need More Healthcare Options During The COVID-19 Pandemic

Arielle Trzcinski March 13, 2020
As the number of COVID-19 cases surge in the US there is a looming threat facing the US — healthcare capacity. Given this stark reality senior executives at companies, must make swift decisions to protect their employees, their communities, and even the US healthcare system.
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Blog

Healthcare CRMs Are The Key To Unlocking The Digital Front Door: Takeaways From The Forrester Wave™

Arielle Trzcinski March 12, 2020
Healthcare organizations (HCOs) should look to healthcare customer relationship management systems (CRMs) to enable their “digital front door” strategy and meet the growing demands of their customers for a great experience — both digitally and beyond. The recently published report, “The Forrester Wave™: Healthcare CRM Providers, Q1 2020,” identified the seven most significant players in […]
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Blog

The Empowered Healthcare Patient

Anjali Lai March 9, 2020
The coronavirus (COVID-19) has undoubtedly cast a long shadow over the media, business, and consumer conversation. The story is not only one of gloom and doom — as people take precautions to safeguard against risk and contain threats in this moment, a bigger-picture look at today’s empowered customers reminds us that consumers are more resourceful, […]
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Computer Vision Joins The Fight Against Coronavirus

Guannan Lu February 21, 2020
In China, local tech companies have worked to slow the spread of the illness, demonstrating the potency and real-world value of emerging technologies.
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Healthcare And Pharma Startups Chase Empowered Patients

Ryan Skinner January 22, 2020
Amazon is not the only D2C brand shaking up the healthcare industry. In fact, Forrester has identified more than 50 firms bringing D2C models to healthcare and pharma. Learn the primary drivers behind this market shift.
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Why Mental Health Needs To Be On Every Company’s 2020 Agenda

Arielle Trzcinski December 9, 2019
Lack of access to mental health services costs employees and employers a lot. Discover three ways to foster better employee mental health.
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 9, 2019
Embracing gender evolution; hyperscale cloud emerging tech partnerships; healthcare innovation award winners.
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Healthcare Organizations Must Future-Proof Revenue Strategies By Embracing Value-Based Care

Jeff Becker November 6, 2019
Organizations that stick with fee-for-service models risk being left behind. Learn how to succeed with value-based strategies.
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Predictions 2020: Medicare, Price Transparency, And Virtual Care Take Center Stage In Healthcare

Jeff Becker November 5, 2019
With more volatility expected in 2020, read Forrester's predictions for the US healthcare market, focusing on Medicare For All, the executive order on price transparency, and the growth of virtual care.
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Participate In A Forrester Research Survey On Healthcare Customer Engagement Technologies

Arielle Trzcinski October 9, 2019
Healthcare organizations, vendors, and practitioners: Help us understand the technologies that enable differentiated customer experiences.
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Use The Forrester Wave™: Enterprise Health Clouds, Q3 2019 To Guide Your Health Cloud Selection

Jeff Becker September 30, 2019
Learn the three questions every health system should ask a public cloud vendor before making the jump. 
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The (Amazon) Doctor Is In: Amazon Launches Amazon Care For Employees

Arielle Trzcinski September 25, 2019
The pilot healthcare program, which includes virtual and in-person visits and courier-delivered prescription drugs, should put the healthcare industry on notice.
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Video

How To Incorporate AI Into Your 2020 Healthcare Strategy

Jeff Becker September 10, 2019
More than half of healthcare purchase influencers are planning new investments in AI next year. Senior analysts Arielle Trzcinski and Jeff Becker discuss how healthcare organizations can get the most tangible results from their AI investments.
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Blog

Upcoming Price Transparency Laws Will Impact Healthcare: Get Ahead With These Three Steps

Jeff Becker July 24, 2019
Price transparency has come to the fore. In January of this year, hospitals started being required to publish what were once closely guarded pricing lists to the public. This has caused confusion for consumers. Fast-forward to later this year, and the White House issued a new executive order on price transparency. Hospitals will soon be […]
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