healthcare trends

The healthcare industry has lagged in CX and digital transformation. Members and patients are eager for better experiences that mirror the level of service and ease they’re used to from consumer experiences. Use our insights to start closing the gap and boost satisfaction.

Insights

Blog

Digital Experience: The Inside Scoop As Told By 36-Plus Executives

Julie Ask 3 days ago
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors. I’ve summarized the findings […]
Read More
Blog

The Connected, Empowered Consumer Will Improve Population Health

Arielle Trzcinski June 3, 2021
Learn how creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities.
Read More

Lessons From Florida Blue: Building A Successful CX Measurement Program

Blog

Dr. Google Just Got Smarter: Big Tech Enters The Dermatology Space

Julie Ask June 2, 2021
Google's AI dermatologist tool will help address key access barriers and empower consumers to take more control of their care.
Read More
Blog

Health Insurers: Taking Average To The Extreme

Judy Weader June 1, 2021
For the first time in the history of Forrester’s Customer Experience Index (CX Index™), every health insurer tracked in the study earned a rating of “OK.” Although this sounds more worthy of one-handed applause than a standing ovation, it marks steady upward progress for an industry where more than two-thirds of brands landed in the […]
Read More
Blog

The State Of Employer Mental Health Support In 2021: Employers Need To Do A Better Job For Their Employees

Arielle Trzcinski May 20, 2021
Amid the pandemic, the need for mental health support rose to unprecedented levels. Learn how employers can drive systemic improvements for employees.
Read More
Blog

European Businesses Must Redouble Their Recovery Efforts For 2021

Dan Bieler April 16, 2021
European businesses must start preparing for a post-pandemic world. They need to target emerging business growth opportunities, devise a policy for hybrid remote and office working, and plan a way to return to business travel. Boosting employee experiences and employee engagement plays a central role for these endeavors.
Read More
Blog

Microsoft’s Acquisition Of Nuance Signals A Trend Of Industry-Specific Acquisition

Christopher Gilchrist April 14, 2021
Interest rates are low. The Fed is dovish. Strong balance sheets exist across the titans of tech. What does it all mean? Well, you are seeing the open salvos in an arms race in industry-focused tech as this combination of financial factors make the technology market prime for consolidation. A shining example is Microsoft’s announcement of its intention to acquire Nuance Communications for $19.7 billion in an all-cash transaction. Microsoft will complement its recently developed healthcare cloud […]
Read More

Predictions 2021 Hub

Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.

Blog

Provider Enablement Drives Long-Lasting Virtual Care Engagement: Key Takeaways From The Forrester Wave™

Arielle Trzcinski March 24, 2021
Virtual healthcare has become a core component of consumer-clinician engagement. According to the Forrester Analytics Consumer Technographics® US Omnibus Q4 Survey, 2020, 41% of US online adults had a virtual visit for primary care — and the rate of adoption continues to grow. Forrester estimates that the virtual care market will reach $43 billion in […]
Read More
Blog

What You Need To Know About Amazon Care — The Company’s Virtual-First Healthcare Offering

Arielle Trzcinski March 18, 2021
Amazon announced the expansion of Amazon Care — its virtual care pilot program — to all of its US employees starting this summer. While this is a major milestone in the making, the announcement also highlights what Forrester sees as even bigger industry news: Amazon’s intent to offer the virtual care program as a service […]
Read More
Podcast

Healthcare’s Gone Virtual, And There’s No Going Back

What It Means March 18, 2021
The massive spike in virtual health visits in 2020 wasn’t a passing phenomenon. On this week’s What It Means, Principal Analyst Arielle Trzcinski explains why virtual care is here to stay and what the implications are for patients, providers, and insurers.
Listen Now
Blog

How To Calculate The Benefits Of An Employee Mental Health Program

Arielle Trzcinski March 17, 2021
(Paul-Julien Giraud contributed to this blog.) Mental health was already a critical element of an effective employee experience (EX) program before the pandemic, but today, it’s paramount, as new stresses have emerged and employees brace for even more change in coming months. Sadly, many employers still miss the mark on this investment. And it is […]
Read More
Blog

Vaccines Bring Hope, But New Challenges Arise

Tom Mouhsian March 17, 2021
There are now multiple COVID-19 vaccines paving the path to an eventual recovery of social and economic activity lost to the pandemic since 2020. However, it will not be an easy path due to tremendous challenges ranging from supply chain and distribution difficulties to ethical and policy-related concerns.
Read More
Blog

What A Biden-Harris Administration Means For The Healthcare Industry

Daniel Hong January 26, 2021
The new administration will quickly move to create a healthcare system that tackles key health insurance pain points for consumers: plan quality, accessibility, and costs. Learn what health insurers should expect.
Read More
Blog

Amazon, Berkshire Hathaway, And JPMC’s Haven Disbands — What That Means For Healthcare Companies

Judy Weader January 6, 2021
Some may be breathing a sigh of relief — but this is a temporary reprieve. Healthcare organizations and employers must act now to innovate and rethink the way they deliver healthcare services and coverage.
Read More
Blog

Healthcare Spotlight: Accelerating International Market Growth With Product-To-Audience Transformations

Alan Gonsenhauser December 1, 2020
This is the tenth in a series of blog posts that describe how B2B healthcare leaders are driving results with innovative marketing, sales, and product strategies.
Read More
Research Collection

Healthcare Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19

Arielle Trzcinski November 11, 2020
Healthcare Leaders: Consider Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different firms and industries, including healthcare, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. […]
Read More
Blog

The FDA Just Launched A Digital Health Center Of Excellence — Why It Matters And What It Means To You

Arielle Trzcinski October 28, 2020
Last month, the US Food and Drug Administration (FDA) launched the Digital Health Center of Excellence (DHCoE), bolstering the shift toward digital that the healthcare industry has already been embracing. Investment in digital health is at an all-time high. The market cap created from nine IPOs in 2019 from companies in the digital health space […]
Read More
Blog

Predictions 2021: It’s All About Empathy, Digital, And Virtualizing Customer Care

Ian Jacobs October 21, 2020
The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic. Learn how customer service will evolve in 2021.
Read More
Blog

Predictions 2021: Digital Goes Mainstream As The New Normal Sets In For Healthcare

Arielle Trzcinski October 20, 2020
The forced digital transformation of 2020 was just the beginning for the healthcare industry. In 2021, transformation — and not just digital — will continue on a grander scale.
Read More
Blog

Employee Mental Health Must Be Front And Center For Every Employer

Arielle Trzcinski October 9, 2020
Mental health has become the focus of the discussion when it comes to employee benefits. As an organization — whether you have remained open, are planning for “return to work” in an office setting, or will continue to keep your workforce remote indefinitely — you need an employee mental health strategy. To set the stage: […]
Read More
More posts