high tech

The challenge for high tech firms: Ditch the buzzwords, move past product talk, and develop a deep understanding of the issues and challenges of the buyers you are trying to serve. Read our advice.

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One Hand To Shake Beats One Throat To Choke

Glenn O'Donnell 19 hours ago
Technology buyers often seek purchases from one vendor because — as the saying goes — they want “one throat to choke.” This phrase always bothered me. You don’t want this relationship to be adversarial, so don’t start off with such incendiary language. Relations between technology providers and their customers have long been on the hairy […]
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Forecasting In Uncertainty: Q2 2020 US GDP Report Reveals Negative Surprises For US Economy But Positives For US Tech Market

Andrew Bartels July 30, 2020
US GDP fell 32.9% in the second quarter. Learn the implications for the economy and the tech sector specifically.
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The CIO In 2020: A Window Of Opportunity Webinar

Learn how to transform your organization with a customer-first mindset while your competitors play wait-and-see this year

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Canadian Tech Market Will Fall At Least 7% In 2020 Due To The COVID-19 Recession

Andrew Bartels July 20, 2020
Vice President Andrew Bartels examines the swirling factors impacting the Canadian tech market in his latest forecast.
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How Shell Is Bridging The Technical Skills Gap

Tracy Woo July 14, 2020
There’s been a ton of buzz and activity around my first report, “Mind The Cloud Skills Gap.” As such, when Shell presented at the IBM Think Digital event earlier this year about reskilling its staff, I was very keen to attend. The key takeaways from this session were: Shell Chief Data and Analytics Officer Frans […]
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Forecasting In Uncertainty: Warning Signs Inside The SaaS Vendors’ Recent Earnings Reports

Andrew Bartels June 25, 2020
What do the most recent software spending figures reveal about the long-term impact of the pandemic on the tech market? VP Andrew Bartels breaks it all down by reviewing some of the top SaaS vendors’ earnings reports.
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Smart Audio: What Tech Innovations In Sound Will Fuel New Experiences?

Frank Gillett June 9, 2020
Audio experiences are getting an upgrade. We’re used to great audio for music, videos, and calls. Now, many of us talk to virtual assistants on our smartphone and increasingly on smart speakers (clients, see “Forrester Infographic: The State Of Voice Assistants, 2019“). Tech companies are using improved microphones, computing, and artificial intelligence to create conversational […]
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Red Hat’s Marketplace Seeks To Simplify Kubernetes (K8s) Management

Tracy Woo May 11, 2020
The biggest announcement from Red Hat’s Summit virtual event was Red Hat Marketplace, operated by IBM. Building on its existing container orchestration software, OpenShift, Red Hat has created a central software purchasing location for automated deployment to any cloud. Red Hat is positioning its Marketplace as the solution to critical pain points from development, security, […]
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IoT Makes More Sense When You Break It Down Into Three Business Scenarios

Frank Gillett May 8, 2020
Business leaders always want more information about business operations and customer interactions than they have. The technologies of the internet of things (IoT) promise to provide sensing and remote control of physical things, like products or equipment. But the technologies, solutions, and use cases are also so diverse and complex that tech and business leaders […]
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Forecasting In Uncertainty: What Q1 2020 Vendor Earnings Tell Us About The Tech Market Outlook

Andrew Bartels May 1, 2020
A detailed analysis of how the COVID-19 pandemic is impacting the high-tech market from Vice President Andrew Bartels.
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Forecasting In Uncertainty: Why Scenario A Is Looking More Likely For Some Countries And Scenario B More Likely For Others

Andrew Bartels April 21, 2020
When will the global tech markets recover? Vice President Andrew Bartels provides a four-factor model to assess which recovery scenario is more likely in various regions.
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The Promise And Peril Of Apple And Google’s Alliance

Julie Ask April 14, 2020
The new contact tracing partnership provides both optimism and challenges in the fight against COVID-19. Find out how the tracking will work and what its limitations may be.
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Forecasting In Uncertainty: US Tech Market Forecast Shows A Best-Case 5% Drop In 2020

Andrew Bartels April 14, 2020
Forrester has just released its updated forecasts for the US tech market in 2020, factoring in the impacts of COVID-19 and the efforts to contain its spread. There is currently a 60% probability of a 9% fall in 2020, with a smaller decrease of 5% in 2021, though this is likely to shift.
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Cloud Players And Research Groups Join The Fight Against COVID-19 With High-Performance Computing

Tracy Woo April 2, 2020
A unique public/private consortium organized by IBM and the Department of Energy is bringing high-performance computing to the COVID-19 fight. Analyst Tracy Woo provides details.
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The Updated China Tech Market Forecast In Light Of COVID-19

Charlie Dai March 27, 2020
The COVID-19 pandemic has signficantly impacted China's tech market. Get the latest forecast for the market and learn three ways firms can adapt.
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AWS Savings Plans: What They Are And Why You Should Care

Tracy Woo March 18, 2020
Last November, Amazon Web Services launched AWS Savings Plans for EC2, Fargate, and Lambda. Unlike what the name may imply, Savings Plans doesn’t mean dollar accrual; rather, it’s a discount plan, where purchasing in bulk leads to cost savings. To participate, the program requires customers to commit to spending a specific dollar amount per hour […]
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Combat In The Cloud: Securing The $10 Billion JEDI Contract

Tracy Woo March 12, 2020
Last October, Microsoft won the $10 billion U.S. Department of Defense (DoD) Joint Enterprise Defense Infrastructure (JEDI) contract. The 10-year agreement is part of a larger Pentagon initiative to modernize and unify its IT infrastructure, most of which still exists on technology from the 1980s and 1990s. The Microsoft decision came as a massive shock […]
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Samsung Galaxy S20 And Z Flip — Quick Take

Julie Ask February 11, 2020
Galaxy Z Flip It’s been a while since I saw a product demo and thought, “oh damn, that is cool.” I’m obsessed with the mechanics of how it folds. This is the first time in a long time that a new phone hasn’t led with its camera but instead with its ability to fold, small […]
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New Forrester Forecast Shows That Global Tech Market Growth Will Slip To 3% In 2020 And 2021

Andrew Bartels February 3, 2020
A series of economic and political uncertainties have CIOs scaling back spending.
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Heard At NRF: Contradictory Conversation From Vendors — “Unified” But “Decoupled”

Emily Pfeiffer January 22, 2020
Senior analyst Emily Pfeiffer provides key takeaways from the NRF’s Digital Council meetings.
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Elements Of Reputation: Traits That Indicate A Thoughtful Tech GTM Strategy

Abhijit Sunil January 14, 2020
Analyst Abhijit Sunil explores an aspect of tech vendor evaluation you may not be considering.
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