Holiday 2018

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Emphasize Emotion In Your Holiday Customer Service

Ian Jacobs December 4, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. As the holidays approach and the post-holiday return rush quickly follows, a few things will occur simultaneously: Hundreds of millions of customers will make purchases, total holiday retail sales will push the $720 billion mark, and millions more will send odd, ill-fitting, or unwanted gifts […]
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Today Is Cyber Monday; It’s A Great Time To Book Your Next Vacation

Brendan Miller November 26, 2018
During the Black Friday and Cyber Monday week, travel specials tend to get lost in the flurry of deals on smart speakers, tablets, and HD TVs. Over the past few years, the travel industry has quietly stolen a share of consumers’ spending between Black Friday, Cyber Monday, and what the industry is now calling “Travel […]
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An Omnichannel Black Friday

Claudia Tajima November 25, 2018
US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores. The National Retail Foundation (NRF) predicts that more than 164 million Americans will shop on Thanksgiving weekend this year.[i] So what did Black Friday look like from a shopper’s perspective? On Friday, […]
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What To Expect On Singles' Day 2018

Xiaofeng Wang November 8, 2018
Singles’ Day, the world’s largest online shopping festival, is celebrating its 10th anniversary. There’s no doubt that we will see another record-smashing year, although gross merchandise volume (GMV) will no longer be the highlight. Singles’ Day has always been Alibaba’s testbed for new business models and technologies, and this year is no exception. AI and […]
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Make It Personal And Reap The Profits

Susan Bidel November 7, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. Today’s consumer expects advertisers to deliver personalized, relevant experiences and rewards those that do. Kiran Mani, Google’s managing director of retail, speaking at the National Retail Federation’s September 2018 conference, said that 33% of consumers expect personalized recommendations.[i] Retailers intent on delivering such recommendations […]
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Is Your Online Holiday Traffic Naughty Or Nice?

Amy DeMartine October 31, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. By now, you have laid out plans for your holiday sales season in hopes of exceeding customer expectations and sales targets. This includes updates to your websites and mobile apps, reward programs for your loyal customers, and adjustments to ads and sale prices as the […]
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Have A Very Merry, X-Function-Erry Xmas!

Ryan Skinner October 26, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. It’s late October, which means one thing as a consumer: You’re going to start hearing Nat King Cole, Brenda Lee, and Bing Crosby a lot more whenever you’re shopping. For most marketers, it just means: Whatever you were going to do for Xmas, it’s already […]
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Bring Loyal Customers Comfort And Joy This Holiday Season . . . Not Just Discounts

Emily Collins October 26, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. With Black Friday less than a month away, it’s only a matter of time before holiday promotional activity reaches a fever pitch. But for many consumers, the holiday shopping season brings with it an intense mix of emotions. For some, it’s their favorite time […]
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Online Holiday Sales Will Grow By 14% In 2018

Sucharita Kodali October 17, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. Online holiday shopping in the US is set to grow to $151 billion this year, up 14% from $133 billion in 2017. Total holiday sales will grow at a more conservative 1.7%. All told, we see approximately one-fifth of all US holiday shopping this […]
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It’s A New Type Of Digital Holiday Season

Michelle Beeson October 16, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. Black Friday holiday sales events are a fixture of the European holiday shopping season (even without a European equivalent of the Thanksgiving holiday!). Initially finding its way to the UK, the sales day has extended across Europe to become a significant sales event from […]
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‘Tis The Season For Consumers To Still Not Buy On Social Media

Jessica Liu October 10, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Our Forrester Social Technographics® data uncovers that consumers use social media least in the buy stage of […]
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Flipkart To Cross $1 Billion In Sales During This Year’s Big Billion Days

Satish Meena October 3, 2018
On October 6, 2014, Flipkart launched “Big Billion Day,” which falls during the festive season in India that accounts for 40% of key Indian brands’ total annual sales. Now in its fifth year, Big Billion Days has become a five-day event; this year, it starts on October 10 — the same day that Amazon will […]
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Use Search Marketing To Propel Your Holiday Season Efforts

Collin Colburn September 28, 2018
The holiday season is upon us once again. For many in the retail and consumer goods industries, this is the most crucial time of the year. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […]
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Four Things You Must Do Right Now To Rock Your 2018 Holiday

Fiona Swerdlow September 17, 2018
Over $1 trillion (no typo) — that’s how big 2017 holiday topline sales were in the US and Europe combined. As for online sales specifically last year, Forrester projected $129 billion in the US and €54 billion in Europe. As a retailer with substantial revenue at stake, you’ve made your merchandise buys, allocated your marketing dollars, and feverishly analyzed […]
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