holiday

The holiday season brings unique opportunities and challenges for businesses. Read our insights to end the year on a high note.

Insights

Blog

A Belated Gift For Retailers: Holiday 2019 Recap Webinar

Fiona Swerdlow February 18, 2020
This blog post is part of Forrester’s Holiday 2019 retail series. During the past few weeks, retailers have begun to release their Q4 earnings, which include holiday results for many of them. Holiday 2020 is still months away, but retailers know that it’s never too early to start planning for the biggest season of the year. […]
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Blog

Values-Based Selling Will Help Retailers Win Consumers’ Spend

Emily Pfeiffer January 6, 2020
So long as your commitment is genuine, your social responsibility initiatives and practices can be a win-win.
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Blog

Holiday Highlights From Cyber Week: What’s Happened Since 2014

Sucharita Kodali December 13, 2019
Three ways in which consumer behavior has evolved in a fairly short period
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Blog

Here’s What Happened On The Biggest US Online Shopping Day Of The Year

Sucharita Kodali December 5, 2019
2019 was a record-breaking year for post-Thanksgiving sales. Learn how retailers worked to attract customers on Cyber Monday — and what opportunities remain.
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Blog

Retailers: Make Your Website Accessible Or Leave Money On The Table

Gina Bhawalkar December 4, 2019
Only a tiny fraction of websites get accessibility right. Learn how to ensure your online experience doesn't freeze out would-be shoppers.
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Blog

Last-Minute To-Dos For A Positive Customer Experience This Holiday Season

Jennifer Wise November 27, 2019
Retailers: It's too late to launch new in-store features or redesign your site, but you can still prepare to avoid and recover from common holiday CX mishaps.
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Blog

Retailers, Prepare Wisely: DDoS Remains A Holiday Threat

David Holmes November 26, 2019
A distributed denial of service attack can turn a retailer's holiday season from merry to miserable. Learn how to protect yourself.
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Video

Your Loyal Customers Don’t Need Another Coupon This Holiday Season — Here’s What To Do Instead

Emily Collins November 25, 2019
Principal Analyst Emily Collins shares three ways retailers can offer real value to shoppers.
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Blog

Millennials Talk But Show Little Wallet, While Boomers Put Their Green To Work

Anjali Lai November 19, 2019
Sustainability matters to younger consumers — but Baby Boomers are more likely to use their values to guide their purchasing.
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Blog

Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Xiaofeng Wang November 11, 2019
Another year, another successful Singles' Day for Alibaba. Read how it generated a staggering $38.4 billion in online GMV on November 11.
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Blog

What To Expect On Singles’ Day 2019

Xiaofeng Wang November 4, 2019
How will retailers compete for sales during this year's mega shopping event? Get a glimpse of how it will unfold.
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Blog

The Impact Of Chatbots On Your Seasonal Workforce

Ian Jacobs November 1, 2019
Can chatbots help meet your holiday hiring needs — and should they? Forrester Principal Analyst Ian Jacobs explains in this video.
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Blog

Commerce Tech Vendors: How To Be Your Customers’ True Partner During The Holidays

Emily Pfeiffer November 1, 2019
As retail's peak season approaches, your mission is clear: Make life easier for customers. Learn how.
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Blog

Use Search To Convert In-Market Customers This Holiday Season

Collin Colburn October 31, 2019
Learn how to get the most from your paid search and search engine optimization efforts.
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Blog

Retailers, Don’t Let Grinchy Bots Ruin Your Holiday Season

Sandy Carielli October 31, 2019
Bot traffic can eat into profits and sabotage customer experiences. Learn how to play defense.
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Blog

The Last-Minute Holiday Media Plan Recipe

Ryan Skinner October 28, 2019
Help influencers help you this holiday season.
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Blog

Ransomware: The Nightmare Before Cyber Monday

Josh Zelonis October 22, 2019
Cybersecurity needs to be part of every retailer's holiday strategy. Learn how to protect against one particularly menacing threat.
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Blog

Make Your Email Marketing Sing This Holiday Season

Shar VanBoskirk October 21, 2019
Email is still among the most cost-effective tools that marketers have. Learn how to maximize its impact as the holidays approach.
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Blog

Holiday 2019: Bring Brand Values Into Your Storytelling

Michelle Beeson October 7, 2019
Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging.
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Blog

Holiday Season 2019 Kicks Off!

Fiona Swerdlow October 3, 2019
In the coming weeks, look for insights and advice from Forrester analysts to help you finalize plans and execute well.
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