marketing strategy

A sound marketing strategy is essential for ensuring marketing delivers on business objectives. Read our insights for developing a long-term marketing strategy that sets a clear course of action and drives results.

Insights

Blog

Consumers Aren’t Ready For The Metaverse Yet

Mike Proulx 3 days ago
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
Read More
Blog

Siemens Energy: Seizing Opportunity With A Clear, Aligned Marketing Strategy

Susan Macke September 9, 2021
As a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales to achieve its ambitious goals. Learn how working with Forrester helped them lay a foundation for success.
Read More
Blog

Choose Your Loyalty Service Provider Based On Three Capabilities

Mary Pilecki August 25, 2021
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […]
Read More
Blog

The CMO’s Da Vinci Code: Unlocking The True Power Of Marketing

Dipanjan Chatterjee August 17, 2021
IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.
Read More
Webinar

Marketing Strategy And Planning: It’s All About The “And”

Learn what you can do to create two-way flow between your 3-5-year strategy and your annual plan. 
Watch Now
Blog

Cross-Channel Campaign Management: A Mature Market Reinvents Itself

Rusty Warner August 12, 2021
The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.
Read More
Blog

B2B CMOs Chart New Paths To Growth Post-COVID

Jennifer Ross August 5, 2021
Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.
Read More
Video

Why The CFO Is Key To Proving Marketing’s Business Value

Mike Proulx August 5, 2021

Watch Now
Blog

Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Jay McBain July 8, 2021
The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model. These six vectors are not mutually exclusive, […]
Read More
Blog

Comment créer des tableaux d’évaluation du contenu B2B

Christine Polewarczyk July 6, 2021
Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.
Read More
Blog

Het dilemma van content-data oplossen: Hoe bouw je een B2B-content measurement dashboard

Christine Polewarczyk July 6, 2021
Omgaan met B2B content data dilemma's? Leer hoe u dashboards voor inhoudsmeting bouwt om betere inzichten te krijgen in onze nieuwste blogpost.
Read More
Blog

Solving The Content Data Dilemma: How To Build B2B Content Measurement Dashboards

Christine Polewarczyk June 23, 2021
Dealing with B2B content data dilemmas? Learn how to build content measurement dashboards to gain better insights.
Read More

Marketing Strategy And Planning: It’s All About The “And”

An annual marketing plan that isn’t rooted in a longer-term strategy won’t help you achieve meaningful growth. Join our webinar to learn how to build a two-way flow and drive results.

Blog

To Formulate Marketing Strategy, Understand Your Business Context

Susan Macke June 17, 2021
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
Read More
Blog

Be Early, Be Empathetic: How To Show Your Customers The Value Of Participating In A Forrester TEI

Sam Sexton June 16, 2021
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.
Read More
Blog

Four Common Strategy Mistakes B2B Marketing Leaders Make

Jennifer Ross April 20, 2021
At a time when many firms are trying to regain their footing or set a new course, having a clear, comprehensive marketing strategy that supports the business’s future vision is critical. Avoid these common missteps.
Read More
Blog

Are You Ready To Step Up To B2B Marketing’s New Destiny?

Lori Wizdo April 19, 2021
As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.
Read More
Blog

Clairvoyance Should Not Be Required For Revenue Planning

Marcia Trask April 15, 2021
Marketing, sales, and customer engagement leaders need a structured, facts-based approach to achieving revenue and growth goals. Learn what that requires.
Read More

September 28 – 29, 2021

B2B Summit EMEA

Join top analysts, inspirational thinkers, innovative tech providers, and a number of your sales, marketing, and product peers for an event that will provide you with an unbiased perspective, inspiration, and real-world solutions you need to be successful.

Blog

Core Web Vitals: What It Is, Why Google Is Doing It, And What It Means

Collin Colburn April 13, 2021
SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago. Even […]
Read More
Blog

A Brand’s Values Must Withstand The Pressure Of Politics

Mike Proulx April 8, 2021
The lines between brands and politics have blurred. If companies are committed to standing with their values, politics are unavoidable. But that doesn’t mean a given brand must or should take on every single issue. Company values will determine when to choose a side.
Read More
Blog

Activate Your Total Economic Impact™ (TEI) Study Using The Five W’s And One H

Stephanie Slate March 26, 2021
Use the TEI results to create customer-centric messaging and highlight how you understand their pain points, issues, and struggles — to compel prospects to take action.
Read More
More posts