A sound marketing strategy is essential for ensuring marketing delivers on business objectives. Read our insights for developing a long-term marketing strategy that sets a clear course of action and drives results.
Healthcare Spotlight: Accelerating International Market Growth With Product-To-Audience Transformations
- Sales teams employ different strategies to reach different audiences, and marketing needs to tailor its activities to complement, rather than contradict, these strategies
- Marketing teams run into trouble when they try to provide support for sales without matching their marketing tactics to the strategies used by sales
- To help B2B organizations solve for this conundrum, the SiriusDecisions Demand Spectrum model shows how to tailor marketing approaches to sales strategies