mergers & acquisitions (M&As)

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Let’s Unpack The Latest Agency Acquisition — Epsilon + Publicis = ?

Fatemeh Khatibloo April 16, 2019
On Monday, Publicis Groupe officially announced its plans to acquire marketing services agency and loyalty provider Epsilon-Conversant from Alliance Data Systems for US$4.4 billion. We predicted this acquisition months ago, since IPG’s purchase of Acxiom and Dentsu Aegis Network’s (DAN) purchase of Merkle left Publicis as the only holding company without a significant data management […]
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Predictions 2019: Media — What’s On Tap?

Mary Pilecki November 7, 2018
Media Acquisition Growth Explodes By any standard, 2018 will be remembered as a blockbuster year for media. On June 14, 2018, AT&T completed its acquisition of Time Warner for $85.4 billion, despite an appeal by the Department of Justice. A week later, Disney won the battle against Comcast to acquire 21st Century Fox for $71.3 billion. These […]
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Predictions 2019: In Healthcare, CX Measurement Frameworks, Virtual Care, And AI Come To The Fore

Arielle Trzcinski November 7, 2018
The US population is growing and aging. The volume of patients and the prevalence of chronic conditions are rising. Payers and providers alike are feeling the strain of healthcare’s antiquated system and the damaging effects it has on quality of care and revenue. As a result, the US healthcare market is going through a much-needed […]
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Sitecore’s Purchase Of Stylelabs Fits a Trend — But Is Not A Game Changer

Nick Barber October 10, 2018
Sitecore finally got its DAM. In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs. The addition of DAM to the Sitecore portfolio (dubbed the “Experience Platform”) — which started with web CMS, then progressed to eCommerce and customer profile management — means that Sitecore has a stronger […]
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Cloudera And Hortonworks Merger: A Win-Win For All

Noel Yuhanna October 4, 2018
Cloudera and Hortonworks jointly announced that they have entered into a definitive agreement under which the companies will combine in an all-stock merger of equals. Under the terms of the agreement, Cloudera stockholders will own approximately 60% of the equity of the combined company and Hortonworks stockholders will own 40%. While both have been fierce […]
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Best Buy's GreatCall Expands Its Adjacent Industry Disruption

James Staten August 20, 2018
Best Buy has made yet another startup acquisition that enriches its customer value with innovative digital products: GreatCall, a San Diego-based startup offering health and medical alert devices and services. Most retailers’ “innovations” have been incremental digital tech investments that extend their retail value proposition and customer value. It’s great to see Best Buy investing […]
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M&A In The IAM Market Is Off To A Strong Start In 2018

Merritt Maxim February 1, 2018
We’re only one month into 2018 and have already witnessed a surge in M&A activity in the IAM space. Since January 1, 2018, four major IAM related deals, totaling over $1 billion (based on reported amounts and Forrester estimates on certain transactions), have been announced: • KPMG acquired Cyberinc. • One Identity acquired Balabit. • […]
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Consumer Good Unclear in CVS/Aetna Merger

Kate McCarthy December 4, 2017
CVS and Aetna have formalized a merger agreement with CVS set to acquire Aetna for roughly $69 Billion dollars. In deals of this nature, approval hinges on one thing: consumer good. The Department of Justice evaluates mergers of this magnitude to ensure benefit not just to the corporations, but to the consumers. In healthcare deals, […]
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McAfee acquires CSG / CASB vendor SkyHigh Networks – two years too late?

Andras Cser November 27, 2017
In the light of large network security vendors (Cisco, Palo Alto, Symantec, Zscaler, etc.) acquiring or building Cloud Security Gateway (CSG, also known CASB) vendors, it comes as little to no surprise that McAfee also invested in this area. In Forrester’s estimates, SkyHigh annual revenues were around USD $40-45 million/year. Looking at similar deals, Forrester […]
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Office Depot Acquires CompuCom — Is The Third Time The Charm For Retail Diving Into IT Services?

Jay McBain October 4, 2017
As Yogi Berra said, “It’s déjà vu all over again.” Office Depot announced the $1 billion acquisition of CompuCom yesterday, which is a strong pivot into IT services for the 31-year-old retailer. The deal adds 11,500 employees — including 6,000 licensed technicians — and a database of millions of end clients to Office Depot’s 1,400 […]
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Vendavo’s Acquisition of Endeavor Commerce Highlights A Shift In The CPQ Market

John Bruno July 11, 2017
Today Vendavo announced its acquisition of Endeavor Commerce. This move brings together Vendavo’s price management and price optimization capabilities with the configuration and quoting capabilities of Endeavor Commerce. You’re probably ready to ask me “John, there have been a lot of acquisitions in the CPQ space in recent years. What makes this one so different?” Well, […]
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Get ready for Business Intelligence market next wave of M&A

Boris Evelson February 17, 2017
Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: Forrester now tracks 73(!) vendors in the segment. Their architectures and user interfaces vary, but they support similar use cases. Forrester started the original research with fewer than 30 vendors in 2014 and ended […]
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Email Vendor Acquisitions Signal The End Of Standalone Email Service Providers

Rebecca McAdams September 8, 2016
*This blog post was written in collaboration with Shar VanBoskirk Over the last year, we’ve seen a number of new acquisitions in the email marketing space.  Specifically: European cross-channel campaign management vendor Selligent and Silicon Valley email service provider Strongview were acquired and combined by Private Equity Firm HGGC Marlin Equity Partners acquired Teradata’s Digital […]
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Continuing Trend Of Data Exploration — Tableau Closes One Of The Remaining Gaps In Its Portfolio, Acquires HyPer

Boris Evelson March 10, 2016
One of the reasons for only a portion of enterprise and external (about a third of structured and a quarter of unstructured -) data being available for insights is a restrictive architecture of SQL databases. In SQL databases data and metadata (data models, aka schemas) are tightly bound and inseparable (aka early binding, schema on […]
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Get ready for BI/Analytics vendor landscape reshuffle

Boris Evelson March 4, 2016
When I read articles like today's WSJ article on mutual funds exiting high tech startups and triangulate the content with Forrester client interactions over the last 12 to 18 months (and some rumors) I am now becoming convinced that there will be some Business Intelligence (BI) and analytics vendor shake ups in 2016. Even though according to […]
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How Governments Can Improve Everyone’s Customer Experience

Rick Parrish May 21, 2015
I spend a lot of time talking about the poor quality of federal customer experience (CX) and the effects it has on the public. I’ve already talked about how federal agencies averaged the lowest score in Forrester’s Customer Experience Index (CX Index™). In fact, most of the worst performers in any industry were federal agencies […]
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Proofpoint Acquires Nexgate: SRC Market Matures, But Still Lots Of “Points To Prove”

Nick Hayes October 24, 2014
Yesterday, Proofpoint announced it will acquire social risk and compliance (SRC) vendor Nexgate for approximately $35 million. The Acquisition Signals The SRC Market Is Maturing This acquisition points to a budding and rapidly evolving SRC market. With the proliferation of social media, organizations face a slew of emerging regulatory challenges, brand threats, and security vulnerabilities […]
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IBM Sheds Yet Another Hardware Business – Pays To Get Rid Of Semiconductor Fabrication

Richard Fichera October 20, 2014
While the timing of the event comes as a surprise, the fact that IBM has decided to unload its technically excellent but unprofitable semiconductor manufacturing operation does not, nor does its choice of Globalfoundries, with whom it has had a longstanding relationship.   Strategically, this deal should have little if any impact on IBM's remaining […]
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Is Red Hat Storage The Future Of Software Storage?

Forrester May 5, 2014
With last week's $175M acquisition of storage startup Inktank, the initial developer of the Open Source Ceph storage platform, Red Hat has added another piece to its growing storage portfolio. With large storage players fleshing out their software storage offerings including EMC (ScaleIO, Project Nile), NetApp, HP, and IBM, it's clear that the transition from […]
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Was AirWatch Running Out Of Runway?!

Tyler Shields January 28, 2014
It's hard to believe that a company could burn through $225 MILLION dollars in 11 months, but it looks like that may have been exactly what AirWatch did. According to data released by AirWatch and written by financial analysts (links to all data sources at bottom of post), AirWatch likely had burned through nearly all […]
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