mobile technology

Mobile technology has revolutionized business processes and consumer behavior. Read more to get the strategies and insights to foster internal and customer-facing mobile optimization.

Insights

Blog

Forrester Reviews And Scores US Mobile Banking Apps: What We Learned

Peter Wannemacher 1 day ago
For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences on more than a dozen banking brands’ apps across the US and Canada. In the US, we looked at […]
Read More
Video

The Future Of Banking: Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke July 30, 2020

Watch Now
Blog

The Future Of Banking Has Arrived

Jacob Morgan July 29, 2020
Forrester's latest research finds future of banking will be invisible, connected, insights-driven, and purposeful. Analysts Jacob Morgan and Alyson Clarke break it all down.
Read More
Blog

Rumors Of An Arm-Based Mac Signal The Rise Of Ambient PCs

Frank Gillett June 18, 2020
Will Apple announce plans for an Arm-based Mac computer at its annual Worldwide Developers Conference? VP Frank Gillett provides his analysis.
Read More
Blog

Connected Experiences: The Goal For Great “Smart” Products

Frank Gillett June 17, 2020
Product makers have pushed tech smarts beyond our phones and PCs into gear and gadgets, but many smart, connected products are not so smart. Whether it’s the latest connected harvester or a new smart speaker, the user experience often falls short of rising expectations. Adding sensors and remote control using internet-of-things (IoT) tech in products […]
Read More
Blog

Starting Research On Ambient Technologies And Experiences

Frank Gillett May 28, 2020
New research at Forrester will look into how ambient technologies that extend into our physical context could impact customer and employee experiences.
Read More
Blog

5G In Financial Services

Dan Bieler April 20, 2020
5G will let financial services firms step up their offerings for customers. But it will also increase competition in the sector. Is your tech strategy up to the challenge?
Read More
Blog

The Coronavirus Crisis Puts Telcos Back On The Map As Strategic Providers

Dan Bieler April 20, 2020
The coronavirus crisis offers telcos an opportunity to reposition themselves. Over the medium and longer term, the stronger telcos will benefit from the crisis.
Read More
Blog

SMS In Emergency Situations: San Francisco COVID-19 Updates Via SMS

Julie Ask March 13, 2020
Vice President Julie Ask provides practical suggestions to improve SMS communications.
Read More
Blog

Ten Years In Augmented Reality: We’ve Come A Long Way [Wannaby]

Julie Ask February 25, 2020
Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]
Read More
Blog

Samsung Galaxy S20 And Z Flip — Quick Take

Julie Ask February 11, 2020
Galaxy Z Flip It’s been a while since I saw a product demo and thought, “oh damn, that is cool.” I’m obsessed with the mechanics of how it folds. This is the first time in a long time that a new phone hasn’t led with its camera but instead with its ability to fold, small […]
Read More
Blog

What Makes A Payments App Successful?

Arnav Gupta January 2, 2020
Excellence in digital experience is fast becoming a nonnegotiable expectation that customers have of a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analyzed eight apps from Indian payments providers. We found that with the next-to-zero cost of switching in […]
Read More
Blog

Employee Safety Is For Sale

Jeff Pollard December 20, 2019
New risks emerge around user location data that may have you rethinking your cybersecurity plan.
Read More
Blog

Holiday Highlights From Cyber Week: What’s Happened Since 2014

Sucharita Kodali December 13, 2019
Three ways in which consumer behavior has evolved in a fairly short period
Read More
Blog

Understand Connected Shoppers In Southeast Asia

Xiaofeng Wang November 27, 2019
Forrester forecasts that more than 294 million adults in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam are online in 2019 and that 56% of them, 164 million, shop online. In the recently published “Forrester Infographic: Connected Shoppers In Southeast Asia,” we share several insights: Shoppers in Southeast Asia are connected and channel-agnostic. Consumers in […]
Read More
Blog

Five Vendors Lead In Our Second Forrester Wave™ Evaluation On Unified Endpoint Management

Andrew Hewitt November 11, 2019
Today, we released our updated “The Forrester Wave™: Unified Endpoint Management, Q4 2019.” This is the second year we’ve published our unified endpoint management (UEM) Wave (you can find last year’s report here), and this year, we looked at the top 13 vendors in the market today and evaluated them across 23 criteria. Organizations looking […]
Read More
Blog

Getting Chatty With Bixby (Samsung’s Intelligent Agent)

Jeffrey Hammond November 8, 2019
(With Julie Ask) Last week, Samsung hosted its annual Developer Conference in San Jose, California. Developers sampled the company’s latest offerings for mobile app and web development, the internet of things, and artificial intelligence. Forrester clients may not be familiar with Samsung’s intelligent agent Bixby, but it’s primed to put other better-known agents such as […]
Read More
Blog

What Will Mobile Commerce Look Like In 2030?

Sucharita Kodali November 5, 2019
VPs, Principal Analysts Sucharita Kodali and Julie Ask explain in this short video where mobile is headed.
Read More
Blog

Mobile Commerce Is Growing As Inhibitions Go Down

Meenakshi Tiwari November 1, 2019
Mobile’s share in US online retail and travel commerce will increase from 36% in 2018 to 45% in 2024, as per our recently published forecast, “Forrester Analytics: Mobile And Tablet Commerce Forecast, 2019 To 2024 (US).” Smartphone buyers are growing faster than overall online buyers, but revenue per user will be the growth driver as […]
Read More
Blog

Ten Things Smartphone Makers Should Do To Compete With Apple

Julie Ask October 31, 2019
Smartphone manufacturers have less control over their own success. Find out what 10 things their future success will depend on.
Read More