mobile technology

Mobile technology has revolutionized business processes and consumer behavior. Read more to get the strategies and insights to foster internal and customer-facing mobile optimization.

Insights

Blog

What Makes A Payments App Successful?

Arnav Gupta January 2, 2020
Excellence in digital experience is fast becoming a nonnegotiable expectation that customers have of a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analyzed eight apps from Indian payments providers. We found that with the next-to-zero cost of switching in […]
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Blog

Employee Safety Is For Sale

Jeff Pollard December 20, 2019
New risks emerge around user location data that may have you rethinking your cybersecurity plan.
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Holiday Highlights From Cyber Week: What’s Happened Since 2014

Sucharita Kodali December 13, 2019
Three ways in which consumer behavior has evolved in a fairly short period
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Blog

Understand Connected Shoppers In Southeast Asia

Xiaofeng Wang November 27, 2019
Forrester forecasts that more than 294 million adults in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam are online in 2019 and that 56% of them, 164 million, shop online. In the recently published “Forrester Infographic: Connected Shoppers In Southeast Asia,” we share several insights: Shoppers in Southeast Asia are connected and channel-agnostic. Consumers in […]
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Blog

Five Vendors Lead In Our Second Forrester Wave™ Evaluation On Unified Endpoint Management

Andrew Hewitt November 11, 2019
Today, we released our updated “The Forrester Wave™: Unified Endpoint Management, Q4 2019.” This is the second year we’ve published our unified endpoint management (UEM) Wave (you can find last year’s report here), and this year, we looked at the top 13 vendors in the market today and evaluated them across 23 criteria. Organizations looking […]
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Blog

Getting Chatty With Bixby (Samsung’s Intelligent Agent)

Jeffrey Hammond November 8, 2019
(With Julie Ask) Last week, Samsung hosted its annual Developer Conference in San Jose, California. Developers sampled the company’s latest offerings for mobile app and web development, the internet of things, and artificial intelligence. Forrester clients may not be familiar with Samsung’s intelligent agent Bixby, but it’s primed to put other better-known agents such as […]
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Blog

What Will Mobile Commerce Look Like In 2030?

Sucharita Kodali November 5, 2019
VPs, Principal Analysts Sucharita Kodali and Julie Ask explain in this short video where mobile is headed.
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Blog

Mobile Commerce Is Growing As Inhibitions Go Down

Meenakshi Tiwari November 1, 2019
Mobile’s share in US online retail and travel commerce will increase from 36% in 2018 to 45% in 2024, as per our recently published forecast, “Forrester Analytics: Mobile And Tablet Commerce Forecast, 2019 To 2024 (US).” Smartphone buyers are growing faster than overall online buyers, but revenue per user will be the growth driver as […]
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Blog

Ten Things Smartphone Makers Should Do To Compete With Apple

Julie Ask October 31, 2019
Smartphone manufacturers have less control over their own success. Find out what 10 things their future success will depend on.
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