mobile technology

Mobile technology has revolutionized business processes and consumer behavior. Read more to get the strategies and insights to foster internal and customer-facing mobile optimization.

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Three Things US And Canada Government Mobile Websites Need To Fix Now

Judy Weader September 19, 2022
When we set out to do a Digital Experience Review™ of US and Canada government websites, my colleagues and I started by checking to see which sites were most heavily used and how they’re accessed. I can’t rightly say when the balance tipped in favor of mobile access over desktop, but we’re here now — […]
Blog

Space And The LEO Promise — A New Forrester Frontier

Phil Brunkard August 31, 2022
The Space Race Has Restarted Today’s interest in the space industry is the most intense since the Apollo missions first captivated the world in the 1960s. Billionaire space tourists in reusable rockets, a planned return trip to the moon, and smaller, cheaper satellites designed to operate in low Earth orbit (LEO) promising to connect the […]

Drive Engagement With Your Digital Experiences

A five-step breakdown of how to get customers to embrace new digital experiences.

Blog

Australian Mobile Banking Apps Are Put To The Test As Consumers Grapple With A Volatile Economic Climate

Zhi Ying Barry August 4, 2022
(Written by Seles Sebastin, Riccardo Pasto, and Zhi-Ying Barry) We live in a turbulent world. While the Australian economy is set to continue its (albeit bumpy) recovery with a record-low unemployment rate, a resurgence of COVID-19 cases and severe flooding have led to work stoppages and left many communities economically vulnerable. Australian consumers also face […]
Blog

US Banking Customers Will Soon Demand These Features. Does Your Mobile App Offer Them?

Peter Wannemacher July 25, 2022
Customers’ digital banking expectations have shifted. We look at three features that are now key in customers' minds.
Blog

“You’re Dead To Me,” Said The Patient To Their Patient Portal

Natalie Schibell July 19, 2022
Read this blog to understand what precision nudging is and how it will help improve patient communication, engagement, and outcomes.
Blog

Choose Apple Lockdown Mode, Choose Security

Paddy Harrington July 12, 2022
Users get to make their own choices about security and privacy when using Apple devices, not carriers, application developers, or advertisers.
Blog

Assessing The US Youth Smartwatch Market: Is There Room For An Independent Brand?

Julie Ask July 8, 2022
Children's smartwatch brand Xplora plans to move into the US market - one of many recent additions to a crowded market. This blog explores important lessons that brands should consider when developing a smartwatch and entering a crowded market.

Design Better Chatbots

Here's how to create chatbots that customers will love.

Blog

WWDC 2022 Keynote — All About Worldwide, Not So Much Developer

Andrew Cornwall June 7, 2022
Though the keynote treated development as subordinate, there were some takeaways for developers. We break them down her
Blog

Six Questions You Should Ask Before You Ship Your Next Mobile App

Andrew Cornwall April 15, 2022
When you’re building a high-quality mobile app, you’ve committed both time and money. Insufficient testing, though, can spoil your investment. Forrester’s checklist for mobile testing identifies 38 pitfalls that can easily be overlooked. Here are six of them that many mobile application development teams forget: 1. Have you tested your UI with all forms of […]
Blog

Impressions From Mobile World Congress 2022

Dan Bieler March 9, 2022
Between February 28 and March 3, the leading global telecoms and networking event, Mobile World Congress (MWC), took place in Barcelona. The event was hosted as a hybrid event. It attracted about half the attendees that it saw before the pandemic struck, namely 60,000 attendees. The event organizers reduced the floor space accordingly. Nevertheless, there […]
Blog

Meet The New Endpoint Security And IoT Security Analyst: Paddy Harrington

Paddy Harrington March 1, 2022
Tell us about yourself! I’ve spent the last 25-plus years in the end user computing space — the world of connecting end users to their applications and data. My teenage hobby of computers has turned into my career, with my initial education in aeronautics. Whether it was seeing “WarGames” when it first came out, “hacking” […]
Blog

Lemonade’s Acquisition Of Metromile: Start Your Engines! The Race For Digital Insurance Supremacy Just Took A New Turn

Jeffery Williams November 10, 2021
Talk about timing. Last week, Lemonade revealed Lemonade Car, its entry into auto insurance. This week, it announced the acquisition of Metromile, one of the largest usage-based auto insurers in the world. Insurance technology (insurtech) M&A has been strong, but admittedly, I didn’t expect to see a transaction like this so soon. But I suppose […]
Blog

What’s New In European Mobile Banking

Oliwia Berdak November 5, 2021
Forrester reviewed the mobile apps of 13 European banking brands in June and July of 2021 for both functionality and user experience.
Blog

The Five Things Your Mobile Development Team Needs To Know About Devices

Andrew Cornwall October 5, 2021
Mobile devices aren’t just computers you can carry around. They’re extensions of your personality. For some people, they’re the only entry point to their digital lives. Seasoned vets of the mobile space must learn: The device your customer has is not the one you tested. It doesn’t matter how many devices you decided to use […]
Blog

The Five Things Your Mobile Development Team Needs To Know About The Ecosystem

Andrew Cornwall October 5, 2021
A few years ago, you had a big system if you had a thousand simultaneous users. Today, it means you have a moderately successful app or website. Your users place additional demands on your ecosystem now — in large part due to the limitations of the mobile devices they have. What does this mean for […]
Podcast

Could The Chip Shortage Derail Your IT Transformation?

What It Means September 23, 2021
The short-term impact of the chip shortage is clear to anyone who’s tried to buy something with a plug or a battery lately. But what long-term impacts should IT executives look out for? VP and Research Director Glenn O’Donnell provides insights.
Blog

A Crack In The Garden Wall

Andrew Cornwall September 13, 2021
On Friday, US District Judge Yvonne Gonzalez Rogers released her ruling in the suit and countersuit by Epic and Apple. Neither party could claim complete victory. Epic was judged to have breached its contract with Apple (which it admitted) and now owes Apple more than $3.6 million. Apple escaped on almost all counts. The court […]
Blog

China Is Leading Global 5G Innovation

Guannan Lu August 12, 2021
Forrester believes that 2021 is the year that China becomes the epicenter of 5G innovations globally. Learn three reasons why in this blog post.
Blog

New Technologies Transform Transportation Management

George Lawrie July 12, 2021
Transportation management systems used to focus on streamlining operations and reducing costs. But today, cloud-based systems use advanced technologies to focus more on customer and employee experience. Learn how.
Blog

Nail Your Digital Experience: Get Your Mobile Strategy In Line

Julie Ask July 7, 2021
Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and much more. Yet many brands are still wondering, “What is the future of mobile?” Backed by Forrester’s extensive […]
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