organizational design

It’s easy enough to embrace the idea of customer obsession. Yet putting it into practice may require radically changing deeply rooted processes and longstanding silos. Find advice for transforming your organizational design, and learn the steep paybacks for doing so.

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B2B Marketing Should Organize Around The Customer In 2020

Lori Wizdo January 23, 2020
The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double. Since we published the report late last year, I’ve had […]
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Blog

Sydney Predictions 2020: The Highlight Reel

Michael Barnes November 17, 2019
Forrester’s analysts serving the Australia and New Zealand market presented their 2020 predictions at a client event on November 14th. We recap some of our top predictions.
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