Planning Assumptions
Anticipating and planning for a new fiscal year can feel overwhelming. B2B marketing, sales, and product leaders need a clear roadmap that accounts for market shifts and helps them to capitalize on opportunities. Read our fact-based research and insights to develop role-based guidance that helps leaders achieve success.
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Insights
Blog
Ist Ihr Vertrieb bereit, um jetzt das Beste aus sich herauszuholen?
Looking ahead to 2021, sales leaders mush shift from adapting to the “new normal” to proactively planning for the recovery and their “next normal.”
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Blog
Looking Ahead: What Channel Marketing Leaders Must Prepare For In 2021
Understanding partner and buyer needs is paramount during 2021 planning. The current market disruption will have an ongoing impact on the channel, and channel marketers must cultivate acceptance and empathy toward partners and their buyers during these challenging times.
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Blog
A Look Ahead: What Sales Operations Leaders Must Prepare For In 2021
Change will be constant in the year ahead. Learn the steps that sales operations leaders can take to put their organizations on a path to success.
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Blog
Six Opportunities For Demand And Account-Based Marketing Leaders In 2021
Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity. Seize the moment by focusing on these six areas.
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Podcast
How B2B Marketing Leaders Can Plan For The Unpredictable
How do you proactively plan at a time when so little is certain? On this week’s What It Means, Vice President and Research Director Jennifer Ross and Principal Analyst Adele Sweetwood explain how B2B marketing leaders can guide their organizations through an unpredictable year ahead.
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Blog
Sales Operations Leaders: Set Realistic Sales Goals For 2021
The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear. One of the most important things you can do as a revenue or sales operations leader is ensure that the annual sales goals set across the business are realistic and in line with the business assumptions.
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Blog
How To Create A Sales Plan While Dodging The Curveballs The World Keeps Throwing
For sales leaders at emerging companies, coupling a clear purpose with agile approaches is crucial for 2021 planning.
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Blog
Product Management Leadership For This New Era
This post outlines three key ways product leaders can use customer input and feedback to drive growth in the coming year.
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Blog
The Show Must Go On For Portfolio Marketers In 2021
Portfolio marketers today are being asked to lead. They must help their organizations find the new opportunities, identify the trends that can give their organizations lasting success, and ensure that buyers are kept top of mind.
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Podcast
The “Next Normal” For Sales Will Be Data-Driven
As sales leaders plan for 2021, leaning into data and insights will be key to success. Vice President and Research Director Mike Pregler explains why and dives into other action items for sales leaders in this week’s episode.
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Blog
Welcome To The Year Of The Customer Marketer
One major trend we see is an amped-up focus on retention — keeping customers and ensuring they achieve value.
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Blog
Time to Shift! The Top Priorities For Emerging-Company Marketing Leaders
For emerging-company marketers, too much of a good thing can be just as difficult to deal with as too little. Focusing all components of the revenue engine on the primary growth strategy with shared goals is critical in good and difficult times.
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Blog
Navigating A New Wilderness: Five Steps Marketing Operations Must Take To Provide Leadership
B2B organizations are depending on marketing operations to lead them out of the crises of 2020. Here are five steps marketing operations leaders must take in 2021 to drive their organization’s success.
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Blog
Is Your Sales Organization Ready To Emerge Its Fittest Self?
Looking ahead to 2021, sales leaders mush shift from adapting to the “new normal” to proactively planning for the recovery and their “next normal.”
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Blog
Is It 2021 Yet? Five Things B2B CMOs Must Do To Prepare For The Year Ahead
B2B marketing leaders should continue to expect the unexpected and embrace change as a constant. These five actions can help you build a path forward through the unknown.
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