product management

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Agile Plus DevOps Is Slowly But Steadily Reaching Enterprise Scale

Diego Lo Giudice December 14, 2017

Agile is still alive and well and in demand, according to Forrester’s Agile adoption panel. This year, our biannual survey tracking the health of Agile initiatives focused on the main challenge: Agile at scale. As software teams get further along their Agile transformation, they find that, despite some improvements, scaling vertically and horizontally remains their biggest […]

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The Data Digest: Understand Emotion To Drive Technology Engagement

Anjali Lai August 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […]

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How Software Is Shifting The Dynamics Of Traditional Product Management

Nate Fleming June 29, 2017

The changing dynamics of product and portfolio management is emerging as a top challenge for Forrester clients in 2017 based on the latest client search data from Forrester.com. I argue that software’s creeping impact on products and assets in a range of industries is forcing companies to change how they manage and manufacture products. As […]

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What Are The Benefits Of Running Your Software Organization As A Business That Delivers Products?

Forrester April 24, 2012

In my blog post yesterday, I asked whether you should be running your software organization as a business that delivers products. Today I will explore what it means for you to take this approach. As Forrester has pointed out in past research, to move forward in a product-centric way, you must establish a number of […]

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Should You Be Running Your Software Organization Like A Business That Delivers Products?

Forrester April 23, 2012

Is it hard to focus your software delivery organization on the right things? Do you sometimes deliver the wrong features or give too little priority to the most important features? Are you drowning in the cost of too much redundant software, because stakeholders can’t get on one page about what the business really needs? Do […]

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Product Management Without Portfolio Management Has Limited Value

Forrester June 7, 2011

Practically everyone who visits the Vatican stops to take a picture of the Swiss Guards. Ditto for the Queen's Guard at Windsor Castle, the Royal Life Guards at Rosenborg Castle in Copenhagen, and the Evzones at Greece's Tomb of the Unknown Soldier. Those multicolored uniforms may not have a place on the modern battlefield, where […]

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Would You Know A Product If You Saw One?

Forrester April 6, 2011

Over the weekend, I attended the Silicon Valley Product Camp, one of the yearly un-conferences for product managers in the US, Canada, and beyond. During one of my sessions, a look into the role of product management in the innovation process, I posed some basic questions to the audience. What is innovation? As a group, we […]

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In SaaS, Product Management Is Essential, Not Optional

Forrester February 19, 2011

A while back, I had a spirited exchange with someone who took a rather extreme position about the role of product management in software as a service companies. The less polite version: He staked out a silly position – just poll your customers about what to build, and eliminate the PM role altogether – so I felt […]

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Innovation Requires Authority, Not Power

Forrester January 25, 2011

During one of my gigs as a product manager, an executive in our company was overjoyed to have a US Defense Department client. He was eager to land a reference customer, but he fundamentally misunderstood how easy it would be to get a military organization to join the ranks of success stories. He wrongly assumed, […]

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Product Management: You Get What You Pay For

Forrester January 18, 2011

Another excellent post from Scott Sehlhorst, this time pointing out that, even without product managers, product management still happens. Scott’s post is a response to Jason Calcanis, the founder of Mahalo, who wrote the following: In under 30 days, we completely overhauled our product-development process, removing everything between the developer and iterating on the product. […]

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Why Your Sales Battle Cards Don't Work!

Dean Davison January 12, 2011

                    We recently interviewed dozens of sales enablement professionals within the tech vendor community. These interviews painted a less-than-ideal picture of how sales teams value and use competitive battle cards – that competitive battle cards are a relic from out-dated selling models.   Battle cards still […]

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The Rise And Fall Of Complexity: Experience Versus Features

Forrester January 7, 2011

[For earlier posts in this series, click here and here.] Imagine that you're dining at a new Italian restaurant that just opened in your neighborhood. You've heard that the chef is well known and widely respected, so you're expecting a great first experience. You sit down, and the waiter hands you a menu. Actually, it's not […]

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Product Management Is Political. Deal With It.

Forrester January 6, 2011

Politics is a word that we use so loosely that it risks losing meaning altogether. When we talk about office politics, as some recent posts by product management bloggers, we're usually expressing scorn for odious behaviors that stand in the way of some rational course of action. Every organization is susceptible to politics, in this […]

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Thought Leaders Are Good Story-Tellers

Forrester December 21, 2010

Since there's no systematized, look-it-up-in-your-economics-textbook definition of thought leadership, people generally lapse into metaphor when they try to describe the concept. The language usually gets very Joseph Campbell-ish. Thought leaders might be visionaries, Delphic conduits into some shared future. Or, they might be heroic trailblazers, clearing a path into places that no one knew existed, […]

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Why Requirements Are Like Journalism

Forrester December 18, 2010

Earlier this month, the Silicon Valley Product Management Association kindly invited me to participate in a panel discussion about the state of PM as a profession. Since the role has wide responsibilities, the conversation ranged widely, but we did dwell a great deal on requirements. One participant asked, "If you could pick only one source […]

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Researching The Social With The Shizzle

Forrester November 24, 2010

I knew it was only a matter of time before someone used Xtranormal.com to good effect. Always a trailblazer, The Cranky Product Manager posted some videos about interviewing for a PM position. And then I couldn't resist…

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Why Politicians Are Like Users

Forrester October 21, 2010

Undoubtedly, when you read the title of this blog post, you thought, "But politicians are users." No, I'm not talking about that kind of user. Instead, I'm thinking of the user we normally discuss around these parts, the kind of person whom product managers and product marketers try to understand, but often don't.  The 10Questions […]

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Thought Leadership: Measuring Our Success

Forrester September 24, 2010

Now that we've posted the outline for our study of thought leadership in the technology industry, it's a good time to take stock of our success so far. It's important to start the retrospection process, even if we're not completely done with the project yet, because we're using this study to pilot a different way […]

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Thought Leadership: Outline Ready For Comments

Forrester September 21, 2010

For those of you who have been following our thought leadership research project, we're now in the final stages of this project. I've posted the proposed outline here for your comments. If you're not familiar with this project, here's the development document that summarizes the topic, working hypothesis, and research method. Also worth reading is […]

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Portfolio With A Capital "P"

Forrester September 15, 2010

In the last couple of years, an increasing number of technology companies have discovered, or rediscovered, or redefined their own portfolio. Here are a few examples of where you can see this new appreciation of portfolios: Using the portfolio to define alignment. Recently, I wrote a profile of Sterling Commerce's efforts to deal with the […]

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