text analytics

Text analytics is an efficient way to turn unstructured data into actionable insights. Learn how to align your business goals to the right text analytics platform by reading our insights and research.

Insights

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Predictions 2020: Approaches To Customer Insights Evolve

Gene Leganza October 30, 2019
The coming year will bring changes in approaches to deriving customer insights. Only some firms will succeed.
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Voice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth

Srividya Sridharan October 22, 2019
Learn the topics that data professionals want to hear about most at the upcoming Data Strategy & Insights Forum.
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A Use Case For Business Intelligence Vs. Text Analytics Tools

Boris Evelson July 26, 2018
I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc. However, each vendor may format their […]
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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Boris Evelson June 14, 2018
Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help. First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both […]
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Everything you wanted to know about SAP Leonardo but were afraid to ask

Boris Evelson November 3, 2017
Large enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names. Unfortunately, this is really confusing for the buyers, since the vendors apply these branding names differently. For example (in an increasing order of branding approach complexity): OpenText Magellan is a collection of business intelligence […]
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AI APIs – Dead Simple AI

Kjell Carlsson, Ph.D. October 31, 2017
Building AI applications is hard work, but cloud vendors are making it easy by exposing simple-to-call, pay-as-you-use APIs. Want to add real-time speech recognition to your app? There’s an API for that. Want to recognize faces in an image? There’s an API for that and many more, courtesy of cloud giants Amazon Web Services (AWS), […]
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Use AI-augmented Speech Analytics To Drive Growth And The Customer Experience

Kjell Carlsson, Ph.D. September 25, 2017
Your customers are very literally telling you what they want, what they think about your products and services, and what they think about their experiences with your company. They are doing this, often unwittingly, through conversations with your salespeople, your customer service reps, with each other online, and increasingly with virtual agents. Up until now, […]
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Enrich Customer Insights With Unstructured Data

Boris Evelson May 9, 2016
Over the past several years, Forrester's research has written extensively about the age of the customer. Forrester believes that only the enterprises that are obsessed with winning, serving, and retaining customers will thrive in this highly competitive, customer-centric economy. But in order to get a full view of customer behavior, sentiment, emotion, and intentions, Information […]
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What are the typical Text Analytics jobs and responsibilities?

Boris Evelson February 11, 2016
Hi I am kicking off a research stream which will result in the "Text Analytics Roles & Responsibilities" doc. Before I finalize an RFI to our clients to see who/how/when/where they employ for these projects and applications, I'd like to explore what the actual roles and responsibilities are. So far we've come up with the […]
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Expand Your Big Data Capabilities With Unstructured Text Analytics

Boris Evelson April 29, 2015
Beware of insights! Real danger lurks behind the promise of big data to bring more data to more people faster, better, and cheaper: Insights are only as good as how people interpret the information presented to them. When looking at a stock chart, you can’t even answer the simplest question — “Is the latest stock […]
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Finding The Right Vendor(s) For Your Voice Of Customer Program: Vendor Landscape, Capabilities, And Go-To-Market Strategies

Maxie Schmidt March 18, 2014
Are you looking for a vendor or vendors to support your voice of the customer (VoC) program? Or are you reviewing your current VoC vendor(s)? Selecting the right vendor or vendors can be hard! Why? The VoC vendor landscape is hard to decipher. There are many but relatively small vendors, and they rely on an […]
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From Advertising to Advice – Intelligent Marketing Agents

Forrester May 8, 2012
Before the clouds, webs, and distributed networks people had to create their own spaghetti of logic inside a single building using machinery that looked like props from Doctor Who. Spurred by the need to crack the ‘Enigma’ naval communication codes during the Second World War Alan Turing developed an electromechanical device called the Bombe which […]
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Commercializing Enterprise-Grade Hadoop: Tools For Harnessing Petabyte Analytics

Forrester July 6, 2010
Hadoop is riding the hype wave right now. You’ll find many IT professionals who know just enough about Hadoop to be dangerous in a cocktail party setting, but not enough for their own comfort to respond to grilling from the chief technology officer or the geekier business executives. If you’re slightly bewildered by all the […]
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Number of People Using Advanced Analytics

Forrester March 23, 2010
Guesstimates are often essential for market sizing and trending. To be useful, especially where primary data are lacking, they demand a valid conceptual framework.  Like you, I’m looking forward to the responses to Boris Evelson’s quick Web-based survey, which you can access from his most recent blogpost.It’s always a challenge to assess how truly pervasive […]
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How Much Intelligence Can You Pack Into a Tweet?

Forrester January 15, 2010
In the analytics wars, one of the quasi-metaphysical topics I try to avoid is debating the distinctions between “information,” “intelligence,” and “insight.” That’s about as academic a dispute as you can imagine. It’s not as if we’re discussing the physical distinctions between, say, gases, liquids, and solids. There is no magical phase-change where information–extracted from […]
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Mining the Cloud? Are You Allowed?

Forrester January 13, 2010
I recently came across a trade-press article with the headline “Mining the Cloud.” The cynic in me immediately issued a silent scoff: How is that different from “crawling the Web”? Are we just mapping old wine to shinier new bottles? Or is there something different here? But, seeing as how I too like to proliferate […]
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Social Network Analysis: The Fuse Igniting Enterprise Data Warehouse Growth. It’s Planet Petabyte or Bust!

Forrester January 7, 2010
Social networks have always been with us, of course, but now they’ve gained concrete reality in the online fabric of modern life. Social network analysis has, in a real sense, been with us almost as long as we’ve been doing predictive analytics. Customer churn analysis is the killer app for predictive analytics, and it is […]
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Advanced Analytics Predictions For 2010

Forrester December 15, 2009
By James Kobielus As we bid adieu to one decade and move into the next, it’s important to catch our collective breath and to take a quick look ahead. Here are some quick thoughts on the trends that will shape advanced analytics in the year to come. These trends will set the stage for thoroughgoing […]
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Social Network Analysis: Going to Become Too Ubiquitous for Its Own Good

Forrester December 7, 2009
By James Kobielus Social networks are the future of online life, whether we like it or not. Before the end of the coming decade, relationships with everyone –including family, friends, colleagues, employers, merchants, suppliers, and government agencies—will hinge on your access to these parties, and theirs to you, through online communities of all shapes and […]
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Instrumenting Your Enterprise for Maximum Predictive Power

Frank Wang November 23, 2009
By James Kobielus Business is all about placing bets and knowing if the odds are in your favor. As I noted in my most recent Forrester report, business success depends on your company being able to visualize likely futures and take appropriate actions as soon as possible. You must be able to predict future scenarios […]
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