Digital Process Automation: An Important Part Of Your Digital Transformation Strategy

Starbucks’ recent rewards program update should have been a brand win, with more ways to earn, clearer tiers, and friendlier currency rules. Instead, it triggered a wave of frustration from many members who believed they’d been “demoted” when they saw their status listed as green. Many longtime customers assumed they were still gold, not realizing […]

Forrester uniquely covers the entire marketing ecosystem and its underlying business. 2026 heralds a monumental shift in marketing and advertising, surpassing the decades-long “digital” transformation. AI will upend commercial models, reshape brand expectations from partners, and demand new measures of efficient growth. CMOs face the herculean task of rewiring the marketing function. Martech leaders must […]