Google Takes Aim At Third-Party Cookies — Here’s Our Take
Google’s recent announcement that it will deprecate third-party cookies in the next two years and turn to its privacy sandbox for alternative solutions has only added to the advertising ecosystem’s uncertainty. But what does it really mean for marketers, publishers, technology companies, and data providers?
Check out our latest video to hear quick, initial perspectives from Fatemeh Khatibloo on consumer privacy and implications therein, Tina Moffett on data management platforms, data targeting, and measurement, and Joanna O’Connell on advertising and adtech.
But this is just one of many angles we’ll be taking on this topic, so be on the lookout for upcoming blog posts, research, and other content from us in the coming weeks.
And feel free to schedule an inquiry with any of us in the meantime.