Forrester’s customer experience Forums are in their 10th year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and have become yearly destinations for CX pros far and wide.
CX Europe 2018 is just 12 days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year, we’re shining the light on the ways deep customer understanding is the root not only of improving how people discover, choose, and use the products and services you offer today but also of uncovering opportunities for creating new offerings that let you enter new markets and grow new revenue streams.
Join hundreds of your peers — CX leaders at companies in your industry and others. There’s much to be learned by looking outside your sector. And hear from a great lineup of experts sharing their insights from the mainstage, including:
- Lloyds Bank Experience Strategist Laurent Christoph
- KSM Factory CX Thought Leader Zanna van der Aa
- Santander Bank Credit Consumer Business Head Lukasz Nowacki
- Hostelworld Global Head of CX Cathy Thomson
- Credit Suisse Head of CX Greg Hodgson
- Telegraph Media Group Chief Customer Officer Robert Bridge
We’ll also hear new insights from expert Forrester analysts speaking at CX Europe 2018, including Joana de Quintanilha, who will host the event, as well as Michelle Yaiser, TJ Keitt, Maxie Schmidt, and Laura Koetzle. In addition to these mainstage presentations, the program will include many track sessions on customer understanding and related CX priorities.
Are you creating experiences that will become habits for your customers? Are you considering the ethical dimensions of the ways you’re using AI to deliver experiences? Is paying employees to deliver good CX not such a good idea after all? How does the post-truth era affect your brand? How can you best use insights from behavioral economics to shape CX?
These are the kinds of questions you’ll get to wrestle with and get solutions for so that when you’re back in the office on November 15, you’ll be better able to lead your company toward designing and delivering great experiences for your customers.
You can register here. My Forrester colleagues and I look forward to seeing you there!
- age of the customer
- B2B marketing
- B2C marketing
- chief marketing officer (CMO)
- customer analytics
- customer centricity
- customer communication
- customer data
- customer emotion
- customer engagement
- customer experience
- customer experience ecosystem
- customer experience index (CX Index)
- customer experience management
- customer experience maturity
- customer experience measurement
- customer experience strategy
- customer insights
- customer intelligence
- customer journey
- customer journey analytics
- customer journey mapping
- customer service solutions
- customer understanding
- product design
- product management