Customer-obsessed marketing

Marketers In Asia Pacific: What Are Your Top Martech Challenges?

Xiaofeng Wang
Senior Analyst
September 13, 2017

Forrester’s 2017 Asia Pacific Martech Challenges Survey is open, and we’re looking for B2C marketers in the region to provide their perspective. If you’re a marketing leader who is involved in marketing technology (martech) decisions and implementations, please take a moment to complete the survey.

Marketers in Asia Pacific are increasing their spending on martech. However, in a fragmented market, marketers in the region’s mature and emerging markets face different challenges. Forrester is aiming to uncover the major challenges that marketers in Asia Pacific face in adopting marketing technologies and help them make better decisions to serve empowered customers.

As a reward for your participation, we will provide a free copy of the completed report with key survey findings.

Click here to start the survey; it takes less than 10 minutes to complete.

Responses will be kept strictly confidential and published only in an aggregated and anonymous manner.

Needless to say, we will filter responses to exclude irrelevant answers and responses from vendors or consulting organizations.

Thanks in advance for your participation!

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