Today’s big brands have come to grips with a new advertising reality: Finding and successfully engaging with their best prospects and customers is more complicated than ever.

But it’s not just rapidly changing consumer behavior that’s to blame. Marketers’ advertising supply chains have also gotten unmanageably complex, with lack of clarity as to who’s participating and how ad dollars are being divvied up becoming the new normal.

Enter blockchain, stage right.

But what’s real and what’s hype? Where and how does blockchain technology help address advertisers’ challenges? And where does it not, at least today?

My colleague Martha Bennett and I are here to help. Check out the video below to learn more, and check our latest research on blockchain in advertising and what it means for brands.

And of course, as always, feel free to reach out to either myself or Martha via inquiry.