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Customer-obsessed marketing

Forget Everything You Think You Know About Marketing Planning

What’s the first thing that comes to mind when you think about marketing planning? An annual rite of corporate governance? A forced march of endless meetings and spreadsheets? Guessing what your customers will want and…

September 10, 2018
Joe Stanhope, Shar VanBoskirk

Latest Posts

Jay Pattisall

Media Consultancies Come Of Age

Photo credit: Core Digital Media The first Forrester Wave™ on global media agencies reveals the category-adding technology, services, and capabilities to leap beyond conventional…

September 18, 2018 | Jay Pattisall