Artificial intelligence is transforming global markets and enterprises of all sizes. Over the next year, this transformation will become a quiet revolution. Rapid progress in areas of fundamental AI research, novel applications of existing models, the adoption of AI governance and ethics frameworks and reporting, and many more developments will make AI an intrinsic part of what makes a successful enterprise.

In 2023, we will see companies make AI as foundational an element to their enterprises. We predict:

  • TuringBots will write 10% of worldwide code and tests. The age of the AI-empowered developer is here. It’s not low-code. It’s not no-code. TuringBots are AIs that write code. Reinforcement learning and large language models (LLM) have accelerated the development, accuracy, and deployment of products that can automatically generate clean code from requirements expressed in natural language. In 2023, we expect them to become further elegantly embedded in more aspects of the software development lifecycle.
  • One in four tech execs will report to their board on AI governance. AI is now an enterprise essential, and as such, AI governance will join cybersecurity and compliance as a board-level topic. Forrester’s data shows that 46% of data and analytics business and technology decision-makers seek out partners to implement AI critical to the business. Board reporting responsibilities will cover explainability, fairness audits of high-impact algorithmic decision-making, and accounting for environmental impacts of AI (green AI).
  • Ten percent of Fortune 500 enterprises will generate content with AI tools. Human-produced content creation will never be fast enough to address the need for personalized content at scale, and in the next year, we expect to see at least 10% of companies invest in AI-supported digital content creation. Models for text, image, audio, and video creation will become an intrinsic part of daily workflows in both existing tools and new applications.

Our data shows that a large majority of enterprises have significant investments in AI today and are seeing positive results, and this widespread success drives further investment into our increasingly intelligent digital coworkers. The pace of advancement in what is possible for enterprise applications is continuing to expand and accelerate, and this rising tide will lift all enterprises.

Read our full 2023 AI Predictions report to get more detail about each of these predictions, plus two more bonus predictions. Set up a Forrester guidance session to discuss these predictions or plan out your 2023 AI strategy.

If you aren’t yet a client, you can download our complimentary Predictions guide, which covers our top predictions for 2023. Get additional complimentary resources, including webinars, on the Predictions 2023 hub.