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Privacy, security & risk

Help Forrester Benchmark The Privacy/Personalization Paradox

Fatemeh Khatibloo Principal Analyst
Steph Liu Researcher
November 17, 2017

Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically.

We firmly believe that balancing this privacy-personalization paradox is crucial to building customer trust and thriving in the age of the customer. So over the past year, we’ve developed an assessment framework which considers five key capabilities for marketers’ privacy programs: oversight, process, people, customer experience, and GDPR-readiness.

We are asking marketers and privacy professionals across a range of industries to help us understand their companies’ privacy maturity by completing a short, 20-question online assessment.  Your responses will be kept anonymous, and used only in aggregate.

To thank you for your time, my research associate, Steph Liu, and I will lead a participants-only webinar with the results of this research. Won’t you take a moment to help us?



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