B2B marketers, are you responsible for sales enablement (SE)? Are you in a sales enablement or sales operations role? If so, Forrester would like to invite you to take our 2020 B2B Sales Enablement Online Survey! Those who respond will be among the first to receive the data in a slide presentation. Please respond now — the survey will close at the end of the day on August 24, 2020. (Yes! We just extended the deadline!)
Why We Need Your Participation In Our Survey:
COVID-19’s impact has thrust sellers into playing a more digital role. Enablement processes and tools help sales adapt to this online-only way of pursuing business. In 2019, only 5% of B2B companies had fully mature SE practices in place — and we think this is changing dramatically. With an ROI of 666%, a mature SE function and tools will become essential for any successful sales organization.
Your answers to this survey will help:
- Track trends. Business buyer needs are evolving, so how is the SE function also evolving to meet those new needs? Which SE tools — from sales content solutions, readiness, engagement, performance management, revenue intelligence tools, and sales social engagement — are sellers adopting and using successfully? What do successful teams do differently?
- Validate our predictions. How is sales enablement evolving as a function? What’s happening that can aid you in making better investment and strategy decisions about how you support your sellers?
- Uncover new trends and practices. How are modern skills, programs, strategies, and tools maturing to keep pace with changing buyer needs and market dynamics?
What Sales Enablement Survey Participants Will Receive:
- A first look at survey results when available.
- A complimentary copy of the report “Now Tech: Sales Enablement Automation, Q2 2020,” our latest view of the SE landscape.
The survey will take you approximately 20 minutes to complete, and your answers will remain anonymous, as we will only use the information you provide in aggregate. Your privacy and data protection is important to us. We will remove any personal information from our servers after we close the survey, unless we have your explicit permission to retain it.
Thanks in advance for participating! Here’s the link to the survey.