insights-driven organization
Insights
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Data, Analytics, And Insights Investments Produce Tangible Benefits — Yes, They Do
If you set out to build a “boil the ocean” business case for why to invest in data, analytics, and insights initiatives — stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business-insights maturity, because they will yield tangible benefits — both top- and bottom-line […]
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AWS Savings Plans: What They Are And Why You Should Care
Last November, Amazon Web Services launched AWS Savings Plans for EC2, Fargate, and Lambda. Unlike what the name may imply, Savings Plans doesn’t mean dollar accrual; rather, it’s a discount plan, where purchasing in bulk leads to cost savings. To participate, the program requires customers to commit to spending a specific dollar amount per hour […]
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A Roundup Of Key Machine-Learning Announcements From AWS re:Invent
For data science practitioners, machine learning developers or insights-driven business leaders, here are the key announcements from Amazon's AWS re:invent 2019 show that you should care about.
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Chief Data Officers Rule And Deliver Results
Companies with CDOs use insights to drive decision-making and gain powerful competitive advantages. More organizations are catching on.
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Data Literacy Matters — Do We Have To Spell It Out?!
In the words of Thomas Edison, the value of an idea lies in the using of it. Yeah, I’ve used that quote a lot to talk about the value of data. Data isn’t inherently valuable. But when you use it to better understand customers or to identify bottlenecks in a process or to detect fraud […]
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Goodbye Smart, Hello Insights-Driven: Insights-Driven Cities Deliver Effective Governance
The insights-driven city is becoming a reality. Cities can use their data to improve operational efficiency and boost constituent satisfaction.
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Innovation, Data, And UX Archeology At UX STRAT Europe 2019
I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers. This single-track conference offers presentations about the latest trends at the intersection of business strategy, user experience (UX), product, and service design. The three big takeaways for me this year are […]
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CX Sydney 2019: What To Expect From Outgoing World Vision CMO Teresa Sperti
Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade, but what’s next? This year’s CX Sydney 2019 Forum will focus on how to drive real, disruptive innovation. I recently caught up with one of our keynote speakers — Teresa Sperti, the outgoing chief marketing, data, and product […]
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The Insights Beat: Future-Proof Your Insights Capability
B2B organizations can fuel growth using customer insights. Read three ways to future-proof your insights capabilities.
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Data And Analytics Leaders, We Need You!
How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). A similar number report having a chief analytics officer (CAO). Many firms without these insights leaders […]
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The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey
It’s early February. Punxsutawney Phil predicted an early spring this year, and there is hope (and warmth) in the air.[i] But it’s not always rosy for you as a data, analytics, and insights leader. You tirelessly toil to get value from your enterprise data and try to apply those insights at scale to impact business […]
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Deep Dive Into Data Commercialization At Forrester’s Data Strategy & Insights 2018 Forum
I’m often asked the question, “What’s my data worth?” And my immediate (and somewhat provocative) response is “Nothing!” Data is, without a doubt, valuable. But when stored in vaults and locked down, it is not. As the American inventor Thomas Edison asserted, “The value of an idea lies in the using of it.” That sentiment […]
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Alexa, How Do I Fix Healthcare?
Disruption Is Bringing Much-Needed Innovation To Healthcare Disruption is not new to healthcare, but the entrance of established brands from other industries signals a level of disruption that hasn’t been seen before. Healthcare organizations (HCOs) take note: Innovate now, or become irrelevant tomorrow. We are in an environment where consumers have more choice. Customer experience […]
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Use Text Analytics Technologies To Handle Mountains Of Unstructured Data
Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help. First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both […]
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Revolutionize Your Marketing Insights
The mundane exercise of measuring and analyzing marketing performance has gotten a much-needed boost over the past few years thanks to the development of advanced test and learn approaches, attribution modeling, and, even marketing mix modeling. Advanced marketers with rigorous marketing performance standards must consider advancing their marketing insights, by bridging the gap between marketing […]
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Drive More Impact From Data And Analytics With Insights Storytelling
We said this a year ago, but alas, we have to say it again. There’s a big insights-to-actions gap out there. Firms continue to invest in data, people, and technology, but in 2017, data and analytics pros reported basing fewer business decisions on data (45%) than in 2016 (49%). If you don’t feel pressured by […]
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Why The Right Web Analytics Platform Is (Even More) Business-Critical
Why The Right Web Analytics Platform Is (Even More) Business Critical Forrester just recently published The Forrester Wave™: Web Analytics, Q4 2017. In it we rank the leading web analytics platform provides including Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk. “Why should I care?”, you may ask. After all when it comes to […]
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CDOs Drive Change, Build Trust, And Foster Insights-Driven Organizations
Organization are slow to change but technology changes quickly. If you leave the organization as is many won’t catch up with the change, and the technology maturity gap will widen between them over time. I saw this described in breakout panel at Strata Data in New York a few weeks ago. Unfortunately, the speaker left […]
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Academic Collaboration Fuels Innovation And Identifies Talent
The pace of change in data and analytics technology has accelerated. Technologies quickly move from university research projects into new commercial products and services. Many tech organizations scramble to keep up. Successful insights service providers see academic collaboration as a competitive differentiator. And, that collaboration goes well beyond setting up a booth at a jobs fair. […]