As COVID-19 sparked a huge uptake of virtual care, what would have taken years of digital transformation happened in just a few short months. But even before the pandemic, rising consumer expectations and increased competition in healthcare were forcing healthcare organizations (HCOs) to shift from a reactive model to a proactive and personalized one.
To enable this model, HCOs have been investing in digital health experiences that virtualize engagement and reach beyond the exam room. These experiences are powered by self-triage tools, virtual care visits, and remote monitoring technologies that patients use on an ongoing, sometimes continuous, basis. The pandemic accelerated the value of digital health experiences as the industry saw massive growth in virtual care usage; however, at the same time, a large percentage of the population are delaying in-person care due to concerns about cost and safety. The ripple effects from this are palpable, with the financial implications of delayed care looming large for all parties — including consumers, providers, and health insurers.
To help HCO clients identify and prioritize use cases for digital health experiences, we have created a collection of Forrester’s digital health research.
The Case For Digital Health Experiences
Digital health experiences that are “connected” can augment virtual care visits, amplifying the effectiveness of the visit through the availability of data. Providers and health insurers can more closely observe those consumers who leverage remote monitoring, providing the benefits of early intervention and lower medical spend.
- Audio: COVID-19 Offers The Perfect Use Case For Virtual Care (Time to listen: 10 minutes)
- COVID-19 Has Created A Pivotal Moment For Your Virtual Care Strategy (Time to read: 5 minutes)
- Be Strategic, Not Reactive, In Implementing Connected Health Experiences (Time to watch and read: 8 minutes)
- Digital Front Door 2.0: Better Personalization Drives Better Engagement (Time to read: 4 minutes)
- Will Virtual Care Stand The Test Of Time? If You’re Asking The Question, It’s Time To Catch Up (Time to read: 4 minutes)
- The Top 10 Best Practices For Virtual Care (Time to watch and read: 9 minutes)
Tools And Technologies For Digital Health Experiences
The increased availability and use of monitoring devices — such as virtual care, virtual mental healthcare, self-triage, remote patient monitoring sensors, remote diagnostics, digital therapeutics, wearables, smart pills, and extended reality (XR) — are game changers for both virtual care and the ongoing monitoring of patients with chronic conditions. The data that these devices collect improves the effectiveness of virtual care and allows HCOs to better personalize customer experiences, leading to both changed behavior and higher customer retention.
- Build A Connected Health Experience With Smart Home Devices (Time to read: 15 minutes)
- Optimize Self-Triage Tools To Help Consumers Today And Beyond COVID-19 (Time to read: 12 minutes)
- The Pandemic Accelerates Time-To-Value For Key Digital Health Technologies (Time to read: 3 minutes)
- Consumer Wearables Generate Good Data, But It’s From The Wrong Consumers — And It’s Not Helping Healthcare Providers (Time to read: 10 minutes)
- How To Build A Healthcare IoT Platform (Time to read: 10 minutes)
Visit our COVID-19 hub for further insight on responding, managing, and leading during a pandemic.