There’s a perfect storm brewing over the advertising ecosystem in Asia. First, consumer data privacy awareness has been rising: Forrester Analytics Consumer Technographics® data shows that 30% of consumers in the region make purchasing decisions based on brands’ commitment to consumer data privacy. Second, regulators across the region are imposing stricter consumer data privacy regulations and laws. And third, marketers and advertisers face the challenge of phasing out third-party cookies by 2022.
We’re thrilled to launch new privacy research in partnership with Campaign Asia-Pacific that aims to understand how companies in the region adapt to a new, privacy-first era of digital advertising and how agencies and publishers are ready to help them.
We’d like to invite brands, media agencies, and publishers to take part in the price of privacy and Asia’s advertising ecosystem survey to help us uncover business readiness for the cookieless future and the seriousness of tighter privacy regulations in Asia. The survey, which will be kept strictly confidential and untrackable, will take less than 10 minutes to complete.
We will announce the results of the study live at Campaign360 (May 4–6, 2021) and will analyze and present them in a report that includes exclusive interviews and commentary from leaders in media, marketing, technology, and business. Respondents will have full access to the final research report.
Your input is valuable to us. If you are a marketing or advertising decision-maker at a brand, media agency, or publisher, please take this short survey. We thank you for your help!