The Sacred Myths Of The Platform Economy

Ted Schadler
Vice President, Principal Analyst
May 16, 2018

How do you “Earn Your Place In The Platform Economy?” The short answer is: Start with a real customer problem, not ecosystem envy. Forget everything you know about platform businesses . . . most of it is a myth. And it’s a terrible recipe for building one.

Ping me if you want to learn more. Nigel Fenwick and I have identified three practices you need to build a successful platform business, together with the blueprint for using them:

  1. Integrate forward to embed services into your customer’s world.
  2. Maintain a clearheaded commitment to commercialize services via APIs.
  3. Embrace the stepwise approach pioneered by the software industry.

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