Everyone knows that trust is critical to success, and in the next decade, it will take on even more importance. Few companies view trust between their customers, employees, and partners as an asset they can deliberately build and enhance to maximize performance, however, and few are prepared for the new patterns of trust that are emerging. Watch this video from myself and my colleague, Alyson Clarke, for the highlights from our new research, “The Trust Imperative.” In our research, we make trust concrete, identify the most important levers of trust, and provide actionable recommendations for making trust an actionable strategy rather than just an inspirational goal.