The Counterintuitive CEO

Ideas, observations, and analyses to help drive the success of other CEOs

Featured Post

How To Beat Amazon

Amazon has an Achilles’ heel: emotion. The company delivers, but its customers don’t feel empathy for the brand. This vulnerability offers a path to stealing…

March 8, 2018
George Colony

Featured Post

20-Year Predictions

At a client dinner last week in Amsterdam we turned from talking digital transformation and customer experience to a more future-oriented topic:  What’s going to…

December 11, 2017
George Colony

Latest Posts in The Counterintuitive CEO

It’s Go Time For CIOs

Customers are demanding compelling, state-of-the-art technology and the CIO is the executive best positioned to deliver. I just published an article in the MIT…

November 27, 2017 | George Colony

Apple Should Buy IBM

Why? It needs the company’s AI software Watson in its fight against Google, Facebook, Microsoft, and Amazon. Apple is in a death match with these…

June 29, 2017 | George Colony

Lessons From Mars

One of my kids gave me the book The Martian for Christmas. He knew that I had loved the movie and thought that I might…

January 4, 2017 | George Colony

An Existential Threat

A message for CEOs:  You are slowly going out of business, and many of you don’t know it yet. Your customers demand reliable and…

August 22, 2016 | George Colony

Pokemon Go And The CMO

If you are the CMO of a large company, you are probably wondering what the hell Pokémon Go means. If you’re not up-to-date, this “played…

July 21, 2016 | George Colony

Apple and Trump

What connects these two stories? Answer: An uprising of restless and empowered citizens and customers. Five years ago our research began picking up faint vibrations…

March 15, 2016 | George Colony

2015 Ten List

Here's my list of the ten things that captured my imagination in 2015. These are my personal views — not derived from Forrester's research or…

December 30, 2015 | George Colony

CX = $$

All CEOs strive to increase revenue. It expands market share and pushes stock prices higher. In our digital age, how do you get it? As…

August 19, 2015 | George Colony