The Counterintuitive CEO

Ideas, observations, and analyses to help drive the success of other CEOs

Featured Post

It’s Go Time For CIOs

Customers are demanding compelling, state-of-the-art technology and the CIO is the executive best positioned to deliver. I just published an article in the MIT…

November 27, 2017
George Colony

Featured Post

Apple Should Buy IBM

Why? It needs the company’s AI software Watson in its fight against Google, Facebook, Microsoft, and Amazon. Apple is in a death match with these…

June 29, 2017
George Colony

Latest Posts in The Counterintuitive CEO

Lessons From Mars

One of my kids gave me the book The Martian for Christmas. He knew that I had loved the movie and thought that I might…

January 4, 2017 | George Colony

An Existential Threat

A message for CEOs:  You are slowly going out of business, and many of you don’t know it yet. Your customers demand reliable and…

August 22, 2016 | George Colony

Pokemon Go And The CMO

If you are the CMO of a large company, you are probably wondering what the hell Pokémon Go means. If you’re not up-to-date, this “played…

July 21, 2016 | George Colony

Apple and Trump

What connects these two stories? Answer: An uprising of restless and empowered citizens and customers. Five years ago our research began picking up faint vibrations…

March 15, 2016 | George Colony

2015 Ten List

Here's my list of the ten things that captured my imagination in 2015. These are my personal views — not derived from Forrester's research or…

December 30, 2015 | George Colony

CX = $$

All CEOs strive to increase revenue. It expands market share and pushes stock prices higher. In our digital age, how do you get it? As…

August 19, 2015 | George Colony

The Forrester 2015 Book Club

Great books, from great clients… Forrester's Board of Clients were in Cambridge this week. This brilliant cross-section of our 2,400 clients tells us what we…

May 14, 2015 | George Colony

Overcoming IT Gravity

Why do CIOs not become CEOs? What prevents them from achieving at the highest organizational levels? It's because they don't have their hands on revenue,…

May 12, 2015 | George Colony