The Counterintuitive CEO

Ideas, observations, and analyses to help drive the success of other CEOs

Featured Post

Real-Time Customer Experience

When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience…

George Colony
July 10, 2018
George Colony

Featured Post

The Forrester Summer Book Club

Forrester’s Board of Clients was in Cambridge last week for an amazingly productive two days of co-creation. Ideas that have come out of the Board…

George Colony
May 22, 2018
George Colony

Latest Posts in The Counterintuitive CEO

George Colony

How To Beat Amazon

Amazon has an Achilles’ heel: emotion. The company delivers, but its customers don’t feel empathy for the brand. This vulnerability offers a path to stealing…

March 8, 2018 | George Colony
George Colony

20-Year Predictions

At a client dinner last week in Amsterdam we turned from talking digital transformation and customer experience to a more future-oriented topic:  What’s going to…

December 11, 2017 | George Colony
George Colony

It’s Go Time For CIOs

Customers are demanding compelling, state-of-the-art technology and the CIO is the executive best positioned to deliver. I just published an article in the MIT…

November 27, 2017 | George Colony
George Colony

Apple Should Buy IBM

Why? It needs the company’s AI software Watson in its fight against Google, Facebook, Microsoft, and Amazon. Apple is in a death match with these…

June 29, 2017 | George Colony
George Colony

Lessons From Mars

One of my kids gave me the book The Martian for Christmas. He knew that I had loved the movie and thought that I might…

January 4, 2017 | George Colony
George Colony

An Existential Threat

A message for CEOs:  You are slowly going out of business, and many of you don’t know it yet. Your customers demand reliable and…

August 22, 2016 | George Colony
George Colony

Pokemon Go And The CMO

If you are the CMO of a large company, you are probably wondering what the hell Pokémon Go means. If you’re not up-to-date, this “played…

July 21, 2016 | George Colony
George Colony

Apple and Trump

What connects these two stories? Answer: An uprising of restless and empowered citizens and customers. Five years ago our research began picking up faint vibrations…

March 15, 2016 | George Colony
George Colony

2015 Ten List

Here's my list of the ten things that captured my imagination in 2015. These are my personal views — not derived from Forrester's research or…

December 30, 2015 | George Colony