The Counterintuitive CEO

Ideas, observations, and analyses to help drive the success of other CEOs

Latest Posts in The Counterintuitive CEO

George Colony

CX = $$

All CEOs strive to increase revenue. It expands market share and pushes stock prices higher. In our digital age, how do you get it? As…

August 19, 2015 | George Colony
George Colony

The Forrester 2015 Book Club

Great books, from great clients… Forrester's Board of Clients were in Cambridge this week. This brilliant cross-section of our 2,400 clients tells us what we…

May 14, 2015 | George Colony
George Colony

Overcoming IT Gravity

Why do CIOs not become CEOs? What prevents them from achieving at the highest organizational levels? It's because they don't have their hands on revenue,…

May 12, 2015 | George Colony
George Colony

What Startups Teach

At Forrester's CIO/CMO Summit in Napa Valley this week I moderated a panel of executives from three digital companies. The panelists were:…

November 26, 2014 | George Colony
George Colony

Apple Follows

Beautiful, but a niche product. I estimate that only 10% of the 250 million worldwide iPhone users will buy the Apple Watch. That’s approximately $8-$12…

September 12, 2014 | George Colony
George Colony

A Customer Syllabus

Stride for stride with Forrester, others have been doing excellent work describing the emergence of the empowered customer. Here's a very short list of notables:…

August 14, 2014 | George Colony
George Colony

The CIO’s Second Agenda

In addition to managing the IT agendas of their companies, CIOs must build a second agenda of Business Technology (systems, technology, and…

June 30, 2014 | George Colony