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GenAI Mirrors Search Experiences Because of genAI, all search experiences are increasingly conversational, assistive, and agentic. Consequently, distinctions between search experiences disappear. Perplexity and Rufus, Amazon’s shopping assistant, both leverage genAI-integrated search, blurring the line between search engine and site search experiences. Like Rufus, Perplexity’s shopping assistant rapidly summarizes reviews, compares features, and requires only […]
Blog
I recently attended my first-ever Insider Summit (formerly the Insider Threat Summit) in Monterey, California. The event, in its ninth year, was attended by insider risk leaders, counterintelligence professionals, and current/former members of law enforcement and the US military. The heavy focus on people — not data or systems — was surprising to me. More […]
