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For US health insurers, the current state of trust should set off alarm bells. Trust is the cornerstone of a successful relationship. But only 56% of consumers trust their health insurer to act in their best interest. This puts consumer trust in US health insurers at a three-year low during a watershed moment for the industry. Health insurers must create value with customers to earn their trust. They need to curate personalized, positive experiences that sustain engagement, building relationships that foster trust and encourage more engagement.
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Learn insights about top performers in the latest Forrester Digital Experience Review™ covering US retail mobile apps.
